肯德基 PPT课件

1、1,WHATS THE PLACE?,2,KFC IS SHORT FOR?,K-Kentucky肯塔基州(美国) F-Fried C-Chicken 肯德基炸鸡,3,LOOK AT THE LOGO,What do you see?,An old man with a black glasses He is smiling Gray hair Gray beard White western-style clothing,4,Do you know who the old man is ?,5,肯德基创始人哈兰山德士上校(Colonel Harland Sanders)。,6,7,Colon

2、el Sanders,Born : September 9, 1890 , An village of American Indiana state Childhood : When he was 6 years old , his father died ,leaving his mother and three children .,8,Sanders was the eldest child, so he had to help his mother care for his younger brother and sister. This meant doing much of the

3、 family cooking.,9,Career,He got his first job when he was 10 and for the next 30 years, Sanders held a variety of jobs ranging from streetcar conductor (电车售票员), a railroad fireman, insurance salesman （保险推销员），farmer and service station operator （服务站运营商）.,10,From Young Cook to KFCs Famous Colonel,In

4、1930, the then 40-year-old Sanders was operating a service station in Corbin, Kentucky, and it was there that he began cooking for hungry travelers who stopped in for gas. He didnt have a restaurant yet, so patrons ate from his own dining table in the stations humble living quarters. It was then tha

5、t he invented whats called “home meal replacement” - selling complete meals to busy, time-strapped（时间短缺） families. He called it, Sunday Dinner, Seven Days a Week.,11,As Sanders fame grew , Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the states cui

6、sine（美食）. Within four years, his establishment was listed in Duncan Hines Adventures in Good Eating. As more people started coming strictly for the food, he moved across the street to increase his capacity. Over the next decade, he perfected his secret blend of 11 herbs and spices and the basic cook

7、ing technique that is still used today.,12,The Colonels Cooking Spreads Worldwide,Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become one of the largest quick service food service systems in the world - with more than a billion finger licking good Kentucky Fried Chicken

8、 dinners served annually in more than 80 countries and territories. But success didnt come easily.,13,Although the founder of KFC formula was not made public, but he had his secret of his success: 1. Dont give up. 2 often believe yourself. 3. Be patient. 4 to have positive thoughts. 5.65 years to ve

9、nture. 6. Embrace the 1009 failures. 7. people because of the idle and rust than exhausted by many, if I had, I rust idle and hell. “人们因闲散而生锈者比精疲力竭者多，如果我因闲散而生锈过，我会下地狱。”,14,THANK YOU,15,Entrepreneur,Person who starts or organizes a commercial enterprise , esp one involving financial risk 企业家（尤指涉及财务风险

10、的） He would not have succeeded in such a risky business if he had not been such a clever entrepreneur . 假如他不是那么精明强干的企业家，就不会在这样冒险的事业中取得成功。,16,Patron,1. person who gives money or other support to a person . 资助人，赞助人 A wealthy patron of the arts 艺术方面的富有的赞助人 2. customer of a shop , restaurant , theatre . (老)主顾，顾客 Patrons are requested to leave their bags in the cloakroom .(衣帽间),17,Idle,1. doing or having no work ; not employed 闲散的；不工作的或没有工作的 Many people were idle du