《LEXUS车主志》PPT课件

1、,LEXUS車主誌,LEXUS Magazine 2012 Profile,LEXUS magazine is a magazine custom-designed for LEXUS car owners. Adopting “lifestyle” as its main re-porting focus, this publication helps the reader navigate his or her high-quality lifestyle. This magazine achieves the marketing image of Lexus, “The Relentle

2、ss Pursuit of Perfection” and builds a lasting relationship with Lexus car owners.,LEXUS車主專享汽車雜誌，是一本專為LEXUS車主量身定作的雜誌，並以精緻優雅風格、兼具國際潮流品味的Life-Style為報導主軸的高品質精緻生活指南，藉由雜誌的呈現達到LEXUS專注完美，近乎苛求的行銷形象以及與車主建立起情感的聯繫。,讀者輪廓,Readership Demographics,男女比 Gender,( Women ),( Men ),年齡 Age Distribution,讀者輪廓,Readership De

3、mographics,( 20-29 years ),( 30-39 years ),( 50-59 years ),( Above 60 years ),( 40-49 years ),讀者輪廓,Readership Demographics,教育程度 Education level,( University ),( Secondary ),( Less than Secondary ),( Graduate and above ),讀者輪廓,Readership Demographics,職業類別 Occupation,(Public official),(Upper-Level Mana

4、gement),(Company Employee ),( other (Housewife , officer ) ),( Company President),(Professional (Physician , Accountant),兼具銷售與口碑的優勢品牌 A Superior Brand in Terms of Both Sales and Name Recognition LEXUS連續十年獲得J.D. Power亞太區台灣汽車售後顧客滿意度指標第一名 的榮銜，取得豪華車銷售冠軍，是台灣豪華車第一品牌。顯示LEXUS 專注完美，近乎苛求的品牌形象，已深獲車主的青睞。選澤優勢品牌

5、所製作的企業刊物，就像同樣選擇了兼具品味和質感的曝光媒體。 LEXUS has been awarded the first place of J.D. POWER Asia Pacific Taiwan Customer Satisfaction Index (CSI) for ten years consecutively, and therefore it has reached the sales championship of luxury automobiles and has been the top brand of Taiwan luxury car industry. Th

6、is indicates that the Lexus motto, “The Relentless Pursuit of Perfection,” has struck a chord with car owners. Thus, selecting a magazine such as this one, is akin to selecting a exposure medium that reflects both taste and style.,刊物優勢,Publication Strengths,配合雜誌曝光突顯品牌價值 The Magazine as a Means of Br

7、inging Out Brand Value 雜誌訴求為高質感的 Life-Style ，內容規劃休閒生活、流行時尚等精緻 報導，商品與雜誌配合曝光，除了能帶動廣告質感外，結合 LEXUS的精緻形 象更能提昇品牌價值。在雜誌控管方面，內容與廣告維持3:1的比例，能夠有 效地保證廣告曝光品質。 As the editorial focus of this magazine is “lifestyle,” it includes rich feature articles on topics such as leisure and fashion trends. Coordinating prod

8、uct exposure with editorial content not only enhances the impact of your advertisement, but also ties in the sophisticated Lexus image and elevates brand value yet further. In addition, for the purposes of quality control, the percentage in content and AD is always 3:1 , thus ensuring optimal produc

9、t exposure.,刊物優勢,Publication Strengths,廣告效益直接反映消費行為 Ad Effectiveness Directly Reflected in Consumer Behavior 相對於高級車種當中， LEXUS的女性車主佔了極高的比例，而車主多為 擁有社經地位並具有消費能力的族群，所以廣告效益不但能夠落實到消費 行為，商品也能直指高收入女性的消費市場。 Nowadays, one will find that among luxury cars, a large percentage of the owners are females, a consum

10、er group with social status and spending power. So advertisements not only directly lead to consumer spending, but can also be targeted at the market of high-income females.,刊物優勢,Publication Strengths,發行配置,Release Disposition,印量：100,000本 開本：2329.9cm，左翻，膠裝 發行對象：LEXLUS車主(約90,000冊)、全省各大連鎖書店販售(約5,000冊)、

11、全省主要公民銀 行庫、高級飯店、頂級SPA、高爾夫球俱樂部與機場貴賓室等場所陳列(約5,000冊) 出刊時間：季刊( 3、6、9、12月 約25號出書 ) 截稿時間：廣告預訂版位截止發刊前20日 審稿 發刊前14日。 完稿發刊前7日 網片發刊前4日 Circulation：80,000 copies Paper Size：2329.9 cm, flip from right to left, glue binding Target Readership：LEXUS car owners Publication Date：quarterly (the 25th of each of the fo

12、llowing months：March, June, September, December) Submission Deadline：Content 20 days before publication date Color Separation Film 4 days before publication date Advertisements which require special colors or special production techniques may require additional fees; we ask that clients bring up these issues before signing a contract. Advertisements buyers and ad a