2017龙光地产春茗大会暨玖系列产品品牌发布会活动方案

1、,龙光地产春茗大会暨玖系列产品品牌发布会,活动方案提报,公 关 创 想,PR CREATORS,世界上最懂你的人，初见并不熟悉，他们更多的了解，是听说中的样子,今天，给你一个，让你读懂我的机会！,.,ABOUT US,THE UNITED STATES WOMENS BOUTIQUE UNION,THERE ARE MORE THAN FOUR DECADES OF EXPERIENCE IN THE PRODUCTION OF GARMENT FACTORY,FOUGHT IN THE DOMESTIC MARKET TO FOREIGN AGO, HIGH-END BRANDS DO OE

2、M MANUFACTURING, PRODUCT QUALITY,HAVING A PROFESSIONAL DESIGNER TEAM OF ANALYSTS AND BUYERS DATA,TO CONTROL THE LATEST MARKET POPULAR INFORMATION, SO WALK IN THE FOREFRONT OF POPULAR FASHION BRAND,EXPERIENCE WORKING WITH PERENNIAL BRAND,WE KNOW BRAND STORE OPERATING METHODS, AND STANDARDS MANAGEMENT

3、,UNLIMITED TIME, UNKNOWN SPACE THAT CREATED A FUTURE TV EXPERIENCE, PERCEPTION AND TASTE,BREAK SECULAR EXPLORE UNKNOWN,FUTURE EXPLORATION,这是一段关于“龙光”的故事.,那一年，我们开始启程，除了信念，我们什么都不缺！ 那一年，我们进入房地产，除了决心，我们什么都不懂！ 那一年，我们说要国际化，除了自己，很少有人信！,.,HOW CAN THE EXISTING MARKET CONDITIONS WON THE FIRST PRIZE, TO ATTRACT

4、 THE EYE,UNLIMITED TIME, UNKNOWN SPACE,THAT CREATED A FUTURE TV EXPERIENCE, PERCEPTION AND TASTE,BREAK SECULAR EXPLORE UNKNOWN,FUTURE EXPLORATION,可是，风雨历程，我们走过20载！,LOOKING AT THINGS IN THE WORLD,VAST WORLD, WITH EACH PASSING DAY, GIVING FUTURE POSSIBILITIES,PR IMAGINATION 二十年来，我们走过全国无数个城市； 二十年来，我们用心打

5、造每一个产品成为传世佳作； 二十年来，我们让我们的坚持，筑造生活优越之享！,二十年过去，龙光已经成为一个时代精神的代名词！ 二十年过去，龙光的每一个产品都是最为艺术的icon！ 二十年过去，龙光用它的光，谱写着每一座城市的繁华！,BASED ON THE LAND, ON WHICH THE HABITAT, CARRYING,EVERYTHING IS LAND,EARTH,这一切，只因信念，让龙光在为社会,创建优质产品和品质人居的道路上永不止境！,THE VAST SKY, MYSTERIOUS, VAST UNIVERSE IS THE “SKY,SKY,而此刻，春回大地，龙光“玖”系产

6、品，沉淀20年的跃龙之作！ 无论从艺术，精智，粹聚，还是生态，臻值，都处处体现他的极致。,LOOKING AT THINGS IN THE WORLD,VAST WORLD, WITH EACH PASSING DAY, GIVING FUTURE POSSIBILITIES,PR IMAGINATION,而“玖”也正是中国起源中代表王位的象征，九五之尊，极致之最！,是一种不可匹敌的地位！更是一种非一般的境界！, CITY OF THE FUTURE, A NEW EXPERIENCE, A TASTE OF THE BEAUTY OF ALL THINGS SPIRITUAL ENVIRON

7、MENT,TEN YEARS OF GRATITUDE,九五之尊，极致之最！,在力量的笼罩下，“玖”系产品即将天生无畏，狂然怒放！,一个五彩斑斓的境界，即将在“光”的折射下，展现万象的可能！, CITY OF THE FUTURE, A NEW EXPERIENCE, A TASTE OF THE BEAUTY OF ALL THINGS SPIRITUAL ENVIRONMENT,TEN YEARS OF GRATITUDE,在这个全新的境界，龙光用它的光散发着能量！,R Y A N,1 0,Y E A R S,G I F T,-,S H E N G,H U I,N E W,B R A N

8、D,A N D,P R O D U C T,L A U N C H E S,THE MASTERPLECE OF ELEGANT LIVING 经“玖”传承 境像绽放 龙 光 2 0 年 龙 光 地 产 春 茗 大 会 暨 玖 系 产 品 品 牌 发 布 盛 典,这是一次兼顾品牌实力与产品精粹的发布盛典。 在品牌的角度充分展示龙光20年发展历程的震撼力！,在产品的角度充分展示“玖”系产品的极致！,把“玖”作为传承的脊梁，以传承之势,邀约大家一齐见证光影折射下的全新境界！,THE VASTNESS OF THE MOON AND THE STARS, CLEVER THINGS IN THE W

9、ORLD AS INSPIRATION TIANYUANDEFANG PERCEPTION, INFINITE UNKNOWN MOOD AIOI INTEREST ANALYTICAL WUHAN TIANDI SHENG HUI, THE TOP FUTURISTIC DESIGN CREATING THE FUTURE OF THE CITY, THE SPIRITUAL ENVIRONMENT OF THE UNITED STATES HEAVEN AND EARTH TO THE ENVIRONMENT AS A WHOLE LAYOUT IDEAS TOGETHER WITH TH

10、E VAST STARRY DECORATING THE ULTIMATE EXPERIENCE OF A FUTURE NEW ATMOSPHERE CREATE TOP INTERNATIONAL ELITE STARS COURTESY RESPECTED TOP QUALITY PERCEPTION VERTICAL LIFE PHILOSOPHY SHARED FUTURE AHEAD,OF ZHEN SHENG KAI ABSOLUTELY,PLANNING IDEAS,策划思路,场地推荐,SITE RECOMMENDATION,深圳华侨城洲际大酒店,座落于华侨城区，毗邻锦绣中华、

11、世界之窗。,宴会厅布局宽敞，空高较高，尽显大气,可将方案理念、活动氛围营造的极其前卫、时尚大气,故将此选作活动首选场地,INTERCONTINENTAL HOTEL,华侨城洲际大酒店,WUHAN MARCO POLO HOTEL,LOCATED IN THE BEAUTIFUL SCENERY OF THE YANGTZE RIVER, KAN FULL PANORAMIC VIEWS OF THE YANGTZE RIVER BUT BECAUSE OF ITS HIGH LOWER FLOOR BANQUET HALL EMPTY, SMALLER HALL DIFFICULT TO CR

12、EATE MOMENTUM AND ATMOSPHERE OF THE WHOLE,ACTIVITY THEREFORE, THIS ALTERNATIVE SITE SELECTED FOR THE ACTIVITY,（推荐一）,深圳香格裡拉大酒店坐落罗湖区金融区中心,是深圳最具盛名的高星级酒店,宴会厅布局宽敞，空高较高，尽显大气,可将方案理念、活动氛围营造的极其前卫、时尚大气 所以建议把香格里拉酒店作为本次活动的首选场地,Shangri-La Hotel,香格里拉酒店店,WUHAN SHANGRI-LA HOTEL IS LOCATED IN THE HANKOU BUSINESS AND

13、 FINANCIAL DISTRICT WUHAN IS THE MOST PRESTIGIOUS HIGH-STAR HOTEL HANYANG HALL ON THE SECOND FLOOR A SPACIOUS LAYOUT,AIR HIGH HIGH, FILLING THE ATMOSPHERE,YOU CAN PROGRAM CONCEPT, THE ACTIVITIES TO CREATE AN ATMOSPHERE OF EXTREMELY AVANT-GARDE, STYLISH ATMOSPHERE IT IS RECOMMENDED THAT THE SHANGRI-L

14、A HOTEL AS THE VENUE OF,CHOICE FOR THIS EVENT,（推荐二）,主题/Theme：经“玖”传承境像绽放龙光20年，龙光地产春茗大会暨玖系产品品牌发布盛典,时间/Time：2017年3月初 18：0021：00,地点/Location：深圳华侨城洲际酒店,嘉宾/Guests：集业内同行、媒体、龙光老业主、投资运营的大客户、项目大客户等,人数/Number of people：300人 调性/Tonality：前卫、创新、高品质,TOPIC / THEME: SHENG HUI FUTURE NEW WORLD - A TRIBUTE TO RYAN FOR

15、 10 YEARS, SHENG HUI,NEW BRAND AND PRODUCT LAUNCHES TIME / TIME: 19 SEPTEMBER 14: 30-16: 00,LOCATION / LOCATION: WUHAN MARCO POLO HOTEL BALLROOM ON THE THIRD FLOOR GUESTS / GUESTS: GROUP LEADERS, ENTREPRENEURS AND BUSINESS WORLD OFFICE TENANT,REPRESENTATION, RESIDENTIAL KEY CUSTOMERS, MEDIA,THE NUMB

16、ER / NUMBER OF PEOPLE: 200 PEOPLE,TONE / TONALITY: AVANT-GARDE, INNOVATIVE, HIGH-QUALITY,ACTIVITY OVERVIEW,活动概述,活动亮点,ATRACTION OF THE ACTIVITY,定制,全球首发LOGO火漆印章,CUSTOM,定制龙光集团全新产品品牌认证,专属,光影结合 璀璨闪耀,SHINING,一探“玖”境,LOGO原型 空中360环绕LED,呈现,PRESENT,全景盛宴呈现玖境传奇,惊天魔盗团强势资源助力盛典,幻境,DEDUCTIVE,追溯“玖”的记忆与传承,春意盎然之际，镜花水月星

17、级邀请,运用镜像文字技术，全面谱写开启一探”玖“境的极致内涵,ENJOY TOP INTERNATIONAL ELITE, EXCLUSIVE STAR COURTESY OF SPECIAL CUSTOM INVITATIONS,SPIRE EXCLUSIVE, COMMON PERCEPTION OF THE FUTURE FEAST,STAR INVITED,这是一封一探“玖”境的邀约,氛圍包裝,ATMOSPHERE PACKAGING,通道用以镜面布置，加以光影结合效果，,将带领客户进入一个极致的境界,ENJOY TOP INTERNATIONAL ELITE, EXCLUSIVE S

18、TAR COURTESY OF SPECIAL CUSTOM INVITATIONS,SPIRE EXCLUSIVE, COMMON PERCEPTION OF THE FUTURE FEAST,STAR INVITED,一探“玖”境,镜面折射下的礼遇，即将为你留下最诚挚的永恒印记。,CREATE CUSTOM SHAPES WITH SILVER STARS MYSTERIOUS REALM AS BRIGHT STAR-LIKE TOWER IN THE MIDDLE,THE LOGO BACKGROUND WALL,镜面签到境地的无限可能由此揭秘,以LOGO原型延伸，六大切面环绕“玖”

19、系，境界里的传承之势，呈现企业的雄厚 实力的同时，也为即将发布的品牌护航！,IN BOXY, SQUARE EARTH REALM HIGHLIGHTS BASED FUTURE EVENT VENUE, FASHION QUALITY,LEADING INTO THE FUTURE EVENT OF THE ULTIMATE GUEST EXPERIENCE TOUR,CARD GUIDES,地方之境导视系统,“玖”如璀璨之星般屹立于中央,熠耀醒目，这是一个极具品牌强大标识！,CREATE CUSTOM SHAPES WITH SILVER STARS MYSTERIOUS REALM,WU

20、HAN TIANDI HUI SHENG AS BRIGHT STAR-LIKE TOWER IN THE MIDDLE YI YAO STRIKING, HIGHLIGHTING ITS MYSTERIOUS FUTURE OF THE STATE,THE LOGO BACK,境界里的品牌认证,在走廊的一侧，有这样一条灵动的形象长廊,这是玖的起源，每走一步，也是你对起源的追溯.,LED SCREEN TO CREATE A RING ROUND THE HEAVENS, THE VENUE WILL BE EXTENDED TO THE CENTER STAGE, THE FOCUS OF

21、THE ELITE FOCUS,CENTER STAGE WITH THE CURTAIN SURROUND, CREATING A SENSE OF MYSTERY DREAM,AT THE TIME OF ACTIVITIES OPEN, JOINTLY OPENED SHENG HUI MYSTERY,THE STARRY SKY STAGE,灵动万象永不止境,定制动态万花筒吧台，吧台外围镶嵌LED 将项目LOGO搭配万花筒元素在LED上展示 如梦如幻，包罗万象,STARS, SUCH AS THE ETHEREAL-CLEAR RIPPLES, THE INTRODUCTION INT

22、O THE SPACE-TIME DREAM UNDER THE STARS IN THE SKY, WITNESS SHENG HUI UPCOMING QUALITY TIME,BABYSBREATH,国际境界，如梦如幻,璀璨缤纷的美食与美酒，在不同切面的折射下,即将展现品牌的无限可能,STAR PASTRY,酒会COCOTABLE,EXCLUSIVE CUSTOM-STAR MEALS, ACCOMPANIED BY STARRY,EXCLUSIVE SPIRE CATERING, PRIVILEGES,舞美包裝,STAGE DESIGN,追溯“玖”的起源，是地位的象征！LOGO原型坐落

23、于舞台中央，360环绕的LED围合，是稳固实力的佐证！ 更是开启传承之境的势头！,SCENE AROUND THE CURTAIN TO THE STARS SURROUNDED BY THE STARS TO CREATE A MYSTERIOUS REALM, ALLOWING VISITORS TO ENTER THE VENUE, LIKE INTO THE MYSTERIOUS CITY OF THE FUTURE,THE STARRY SKY CURTAIN,传承之境360巨幕LED,cocotable,场地平面图 【大宴会厅方案一】 嘉宾入口 镜像 通道,巨 型 环 幕,玖,导视

24、系统,舞 台 巨型环幕,玖,巨 型 环 幕,领导坐席区,嘉宾坐席区,嘉宾坐席区,主题背景板 签到桌,镜像万生品牌形象大道 吧台,宴会厅2,cocotable,场地平面图 【大宴会厅方案二】 嘉宾入口 镜像 通道,玖,导视系统,舞 台 巨型弧幕,玖,领导坐席区,嘉宾坐席区,嘉宾坐席区,主题背景板 签到桌,镜像万生品牌形象大道 吧台,宴会厅2,主题背景板 签到桌,镜 像 万 生 品 牌 形 象 大 道,镜像 通道,cocotable 吧台,cocotable,巨型环幕,巨型环幕,巨 型 舞台 环 幕,玖,场地平面图【宴会厅II】 玖,导视系统,嘉宾入口,嘉宾坐席区,嘉宾坐席区,领导坐席区 嘉宾坐席

25、区,活动流程,RUN DOWN,渐入佳境,境伸万象,永无止境,集聚光的力量，带你进入经“玖”传承的镜像世界,“玖”系未来斑斓万象的景象即刻呈现,经“玖”传承后的境像世界，即将让嘉宾对它的未来充满无限的遐想。,RECEPTION ETIQUETTE,渐入佳境花样摆出,春意盎然之际，一群绝美的MODEL即将为这场渐入佳境的品牌盛典上演花样摆出的礼遇,WELCOME TO THE STARS COURTESY, INVITED TOP INTERNATIONAL ELITE, EXCLUSIVE NEW EXPERIENCE, TO BUILD THE FUTURE ULTIMATE TRIP,开场

26、以独特设计的20秒钟倒计时奏响了龙光“20年”的品牌主题的序曲，倒计时每一秒钟的划过都代表了龙光地产,20年来发展步伐。象征龙光地产带着20年的沉淀来到了我们的面前。,THE WUHAN TIANDI SHENG HUI IS DESIGNED TO SHOW BY A FULL-SCREEN SHOW, SHOCKING VCR TO THE GUESTS WITH THE,GREATEST VISUAL IMPACT AND THE FUTURE SENSORY TOUCH.,PLAY PROJECT VCR,20S倒计时,魔幻的力量拉开巨幅的天幕下一场斑斓的视觉影秀，,一段震撼的龙光故事

27、，一段20年的心路历程，巨幅的3D投影将20年的龙光品牌实力震撼释放，,一个时代的跨越，一代传承的延续，为即将面世的“玖”系产品拉开了序幕！,DAY AND NIGHT SKY, A MYSTERIOUS DREAM. DIOR HOMME2015 WINTER SERIES MENS SHOW FLOOR,TO LINGER IN BETWEEN THE DAY AND NIGHT OF MYSTERY AS THE THEME,SHOW THE WORLD ITS EXPLORATION, AVANT-GARDE, QUALITY AND FASHION LEADER CHASE,Open

28、ing Night & Daydreaming,天幕下的故事是跨越，也是传承,MC登场，欢迎介绍到场领导嘉宾以及媒体来宾,宣布”龙光玖系“品牌发布会开始,MC DEBUT, WELCOME GUESTS AND INTRODUCE THE SCENE LEADING MEDIA GUEST,DECLARED THAT WUHAN TIANDI HUI SHENG BRAND CONFERENCE START,MC DEBUT,MC登场（主持人待定）,春怀大地，作为龙光的领导者，,龙光20年献礼，玖系品牌及产品发布会致辞。,GROUP LEADERS CAME TO POWER 10 YEARS

29、 RYAN GIFT, SHENG HUI NEW BRAND AND PRODUCT LAUNCHES SPEECH.,LEADERS SPEECH,领导致辞,嘉宾致辞之后，为了使所有到场嘉宾对品牌有更生动和清晰的了解，接下来将播放一段龙光的品牌宣传片。,THE WUHAN TIANDI SHENG HUI IS DESIGNED TO SHOW BY A FULL-SCREEN SHOW, SHOCKING VCR TO THE GUESTS WITH THE,GREATEST VISUAL IMPACT AND THE FUTURE SENSORY TOUCH.,PLAY PROJECT

30、 VCR,龙光的步伐/品牌认知,还记得曾经柴静的“穹顶之下”吗？诉说故事最好的方式或许是最直白的！最好的演讲者其实是项目本身的管理者，,当他带你身临其境的感知“玖”系产品的脉络时，你是否会在这个故事中感同身受？,THE WUHAN TIANDI SHENG HUI IS DESIGNED TO SHOW BY A FULL-SCREEN SHOW, SHOCKING VCR TO THE GUESTS WITH THE,GREATEST VISUAL IMPACT AND THE FUTURE SENSORY TOUCH.,PLAY PROJECT VCR,TED式的演讲，带你进入“玖”系产品

31、的品牌故事,重新定义的发布盛典，在你充分感受了“玖”的故事之后，我们将以一个仪式象征龙光“玖” 系产品的品牌正式面世。 启动仪式将切合镜像世界的神秘切换，以品牌到产品的一个跨度，也象征着龙 光“玖”系品牌未来将如境像般璀璨万象。,PLAY PROJECT VCR,境像中的神秘世界，领略经“玖”传承的极致,2017！以光传递能量，龙光“玖”系产品全线发布！境像切换，极致之境，传承揭幕！,是一个崭新篇章的开始。从这个环节起，活动主线将由龙光品牌向产品过度。,这是一段以走秀展现“玖”系产品艺术，精智，粹聚，生态，臻值，项目特点的艺术盛宴 我们将邀请与项目切合的优秀设计师，用他的作品讲述“玖”系产品的

32、传承之势。,DAY AND NIGHT SKY, A MYSTERIOUS DREAM. DIOR HOMME2015 WINTER SERIES MENS SHOW FLOOR,TO LINGER IN BETWEEN THE DAY AND NIGHT OF MYSTERY AS THE THEME,SHOW THE WORLD ITS EXPLORATION, AVANT-GARDE, QUALITY AND FASHION LEADER CHASE,FASHION SHOW,经“玖”传承主题秀,抛开以项目推介来阐述产品的枯燥形式， “玖”系这样传承的作品 需要更走心的方法去诠释。,这是

33、一段对“玖”系产品幕后团队的访谈的视频，包括设计 师、建筑师、营销团队、物业等。不必以硬性的方式去讲述,“玖”系有多么好，而是用 软性的方式告诉所有人“玖”系在背后这个品牌的用心！,PLAY PROJECT VCR,“玖”系产品的首映礼,THIS IS NOE ENDING ,IT IS BEGINNING！,活动ENDING，播放一段电影大片式的预告片,将“玖”系再次重磅推出，并隆重抛出后期 “玖”系营销节点 也许我们的活动已经结束，但所有人对“玖”系的期待才刚刚开始,.,RUNDOWN 活 动,流,程,n 都嘉宾入场签到，暖场时段 n 幕後音開場提示,n 20S倒计时 n 追溯故事的起源魔

34、幻跨越与传承互动视频SHOW n MC介紹活動內容及到場嘉賓 n 集团领导致辞 n 龙光品牌VCR nTED式的演讲，带你进入“玖”系的品牌故事 n “玖”系品牌发布仪式 n 经“玖”传承主题秀 n玖系产品的首映礼 n 玖系产品的预告大片 nMC总结，活动淡出,v在来宾区周围及主要通道处安排工作人员及保安，有序入场和退场，出现紧急情况，立即组织人员疏散。 v如场内发生混乱时由场内的工作人员及礼仪迅速引领领导到VIP休息室，确保在场领导的安全 v主持人利用现场广播对场内的人员进行引导和疏散 v出现紧急情况，造成人员伤病，则立即组织车辆和人员送往医院。 vARRANGED AROUND THE G

35、UEST AREA AND THE MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT, EMERGENCY, IMMEDIATELY ORGANIZED THE EVACUATION. vAS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE, TO ENSURE THE PRESENCE OF LEADERS OF SECURITY vMODERATOR USE T

36、HE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATION vIN AN EMERGENCY, CAUSING INJURIES, IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.,JOSTLEMENT EVACUATION PLAN 拥挤踩踏疏散预案,v活动临时改期，则由活动主办方协调确定活动的最终日期。 v需通过专人或电话，及时通知特邀领导及贵宾，并说明改期原因和活动的最终日期。 v其他邀请嘉宾可通过手机短信的形式告知。 vACTIVITIES TEMPORARY RESCHEDULED, ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY. vREQUIRED BY THE PERSON OR BY TELEPHONE, NOTIFY THE INVITED LEADERS AND DIGNITARIES, AND EXPLAIN THE CAUSES AND