伊利——营销.ppt

1、,Yili,Style Features Brand positioning The image of Yili,Style and features of Yili,The brand is value The target of Yili construction The route of Yili construction,Brand Concept,Target consumers,Brand strategic positioning,To be a dairy expert; Keeping a foothold in China and making popular all ov

2、er the world.,Service concept,1% of customers are dissatisfied means that 100% of the service is not satisfying. Sincere Considerate Scrupulous Patient Enjoyable,Brand competition,Yili 1: cheaper 2: innovation 3: standards of after-sales service. 4：market reputation,Brand competition,Mengniu 1:the s

3、peed of high-end product of MENGNIU developed very slow. 2:the supply of goods are shortage, 3: Rapidly development of company can bring enterprise loophole. Guangming 1:it Has no cheap and good quality innate reserves 2:Guangming are focus on the “fresh”, so the cost is higher than other brands. Ho

4、wever, the consumers are paying more attention to price rather than quality.,In 2006, it was the most competitive brand In 2007, it won The best innovation highly liquid milk products , this is the first time Chinese dairy products awards in foreign, realized China dairy industry innovation historic breakthrough. In 2009,it was the only one China dairy company as the Yi