有关广告的英文ppt.ppt

1、advertisement,What is advertisement？,Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an even

2、t, or to locate an item or commodity.,someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.,many people note： “The only purpose of advertising is to sell. It has no other justification wort

3、h mentioning” “Instead of sales, they seek applause”,Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.,One thing we cannot deny,Advertisements are everywhere,At this time,for Consumer

4、s the advertisement will give us the corresponding reference, we will have more choices.,1. Outstanding advantages(突出优势特点) A whole new way to enjoy the view. (Sharp) 享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips) 智能娱乐展露无疑。 夏普强调其良好的视觉感，而飞利浦则突出其先进的功能。,For company,The toilet, so hard(硬）

5、!,The Lenovo Notebook is so thin, unexpectedly fell down into the hole .,2. Increasing the visibility of products (增加产品的知名度) Communication unlimited (Motorola) 沟通无极限 Make yourself head (Ericsson) 理解就是沟通,3. Establish a brand image(树立品牌形象) Things go better with Coca-cola. Cant beat the real thing. 挡不住

6、的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.,Specialized advertising agencies often handle the advertising of a companys products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informativ

7、e advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.,Target Audience:,Not all advertisements are aimed at all people. To ensure that their advertisements will appeal to those most suited to their product, adv

8、ertisers ensure that they have a target audience in mind when they design their campaign. People have been generally divided into different parts of many target audiences, ranging from wealthy professionals to students, the retired, and the unemployed. This means that an advertiser can tailor their

9、appeal according to the socio-economic background of their target audience.,广告的分类,按照宣传对象划分 产品广告 product advertising 非产品广告 non-product advertising 商业广告 commercial advertising 非商业广告 non-commercial advertising 行为广告 behavior advertising 认知广告 cognitive advertising,non-profit advertisement,摇头丸,按照目标群体划分,消费

10、者广告 consumer advertising 业务广告 business advertising,按照目标区域划分,地方广告 local advertising 全国广告 national advertising 国际广告 international advertising,按照传播媒介划分,印刷广告 print advertising 电子广告 electronic advertising 户外广告 out-of-home advertising 直邮广告 post advertising,我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作都有完美的默契 这

11、就是爱 我i我,I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love I I I,These popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you

12、 most and let its products in the intense market competition occupies a place. So, what kind of advertisement is the good AD?,What is a good advertisement?,Say the truth Be creative Be attractive Be up to date Stared by celebrity ,Logo,Slogan,First, a good advertisement should suit its brand or ente

13、rprise to spread the positioning.,For instance Head and Shoulder advertisement- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） 。 its positioning - mainly unique selling proposition to scurf certainly comes out.,Secondly, the

14、 slogan must be infectious. A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!,Just Do It.,Enjoy Coca-Cola. (Coca-Cola),Again, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc. How to

15、 do these things? short, no rare characters, easy pronunciation, no bad ambiguity(模棱两可), has the catchword potential.,Additionally, It still needs to pay attention to language polish. A good AD can let you long aftertaste, such as-,Poetry in motion, dancing close to me. 动态的诗,向我舞近.(丰田汽车),In short, ad

16、vertising language is not a simple word games. As the spread of brand or enterprise slogan.,It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.,Wonderful ads,1.Time is

17、what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）,Make yourself heard.(Ericsson) 理解就是沟通。

18、(爱立信）,6.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）,Home is where the Honda is.,本田就是一个家。,11.Enjoy Coca-Col

19、a. (Coca-Cola) 请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） 14.Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Ponds Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）,Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡）,16.Focus

20、on life. (Olympus) 瞄准生活。（奥林巴斯） 17.Behind that healthy smile, there s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 18.Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 19.Obey your thirst 服从你的渴望。（雪碧） 20.The new digital era 数码新时代。（索尼影碟机）,Obey your thirst.,服从你的渴望。,21.We lead Others copy 我们领先，他人仿效。（理光复印机） 2

21、2.Impossible made possible 使不可能变为可能。（佳能打印机） 23.Take time to indulge 尽情享受吧！（雀巢冰激凌） 24.Poetry in motion, dancing close to me 动态的诗，向我舞近。（丰田汽车） 25.Come to where the flavour is Marlboro country光临风韵之境万宝路世界。（万宝路香烟）,Canon Printer,使不可能成为可能。,Impossible made possible.,Come to where the flavor is. -Marlboro Cou

22、ntry.,光临风韵之境 万宝路的世界,26.To me, the past is black and white， but the future is always color .对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒） 27.Just do it. 只管去做。（耐克运动鞋） 28.Ask for more. 渴望无限。（百事流行鞋） 29.The taste is great. 味道好极了。（雀巢咖啡） 30.Feel the new space. 感受新境界。（三星电子）,To me, the past is black and white, but the future

23、is always color.,对我而言， 过去平淡无奇； 而未来， 却使绚烂缤纷。,Advantages,Disadvantages,And,Nobody can deny that ads are everywhere in modern society. It appears when you watching TV or seeing films. Its printed on the newspaper or shown on a big screen in the cross-street. Youll see it when you are waiting the bus an

24、d shopping with friends. Obviously, its difficult to find a place where there are no advertisements nowadays. This phenomenon left us a question -Is advertisement a good thing?,ad,play an important role in economic field,make customer know the firsthand information of new products,In fact, the adver

25、tisement play an important role in economic field. On the one hand, advertisements make customer know the first-hand information of new products, it means people have more chance to compare.,promote sales and then increase the profit of company,On the other hand, through showing the best aspect of p

26、roducts ,ads promote sales and then increase the profit of company. In the long run, ads are beneficial for economic development. In this sense ,ads should have been popular. But in fact its not true. Most of us are annoyed with ads.,ads lead customers to form unreasonable consume-habit,Firstly, ads

27、 lead customers to form unreasonable consume-habit. What does ads usually do? Create the consume-desire when we dont have or expand it when we only have little. So we usually find the thing we bought after seeing the ads just for impulse, actually it is useless.,ads spread false information and cheat peop