新职业英语经贸英语Unit1.ppt

1、,经 贸 英 语,ENGLISH FOR CAREERS,新职业英语,Unit 1 Business Relations,Warming-up,Reading A,Listening,4,1,2,3,Reading B,5,Writing,6,Project,7,Vocabulary and Structure,Unit 1 Business Relations,8,Speaking,6,Warming-up,Task 1 The following logos represent some of the most famous multinational companies in the w

2、orld. Which ones are you familiar with? Please choose and talk about the companies and their products or services briefly.,Unit 1,Unit 1 Business Relations,Warming-up,Task 2 Receptions are normally considered the first business card of a company. Among the following qualities, what would make a qual

3、ified receptionist? Arrange your choices in order from the most important to the least and explain why.,Standard Mandarin(普通话) Cordial and Friendly Attitude Attractive Appearance Good Management Skill Great Familiarity with Products Considerable Flexibility,Unit 1 Business Relations,Reading A,Text,T

4、ask 1,Task 2,Task 3,Task 4,Background Information,Unit 1 Business Relations,Reading A,Background Information In modern international trade, it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business. In

5、doing this, the seller and the buyer often choose writing letters, sending emails, making phone calls, or simply meeting each other, among which, writing letters or emails is most frequently used. A good letter for establishing business relations should comply with the following principles: complete

6、the letter should include necessary information; consideratethe letter should be composed with due consideration of the receivers need or expectation; courteousthe tone of the letter should be courteous and polite; clearthe writers ideas should be expressed clearly in the letter, avoiding possibly m

7、isleading words or expressions; concisethe letter should be concise and direct; correctthe information, grammar, and punctuations, etc. in the letter should be correct.,Unit 1 Business Relations,Reading A,Task 1 Before reading the passage, see how much you know about establishing business relations

8、by answering the following questions.,Why do companies need to establish business relations? 2. What are the methods generally adopted to establish business relations? 3. What kind of business letter contributes to successful establishment of business relations?,Unit 1 Business Relations,Because est

9、ablishing business relations is the very first step of doing business with clients, especially when your company is newly established, or the client is new, or your company is entering a new market.,Meeting in person, making phone calls, writing business letters, sending emails, etc.,A successful bu

10、siness letter should be polite, cordial, friendly, with your intention clearly stated, and include necessary information such as the introduction to your company and products.,Reading A,Establishing business relations is usually the first step for a company to do business, and it is very important e

11、ither for a new firm or an old one. For the former, it helps start business and secure its position on the market; for the latter, it enables the old firm to expand business and increase the turnover. In international business, there are some channels for a business to obtain information about poten

12、tial customers, such as advertisements in the media, market survey, its business connections, chambers of commerce, trade fairs and exhibitions held both at home and abroad, or mutual visits by trade delegations and groups, etc. The generally enormous geographic distance between the buyer and the se

13、ller makes it hard for them to meet, so writing to a potential or prospective client for the establishment of business relations is a common practice. The following information is usually included in this kind of letter:,Unit 1 Business Relations,Establish Business Relations,声音,翻译,Reading A,Unit 1 B

14、usiness Relations,建立业务关系通常是公司开展业务的第一步，无论对于新公司还是老公司都非常重要。对于前者，建立业务关系有助于开展业务和确保其市场地位；对于后者，建立业务关系则能够使其扩大业务量、增加营业额。 在国际贸易中，一个公司可以通过某些渠道获得关于潜在客户的信息，如媒体广告、市场调查、业务关联、商会、国内外贸易交易展览会或贸易代表团的互访等。国际贸易的买方与卖方之间通常存在巨大的地理距离，这使买卖双方很难会面，所以通常的做法是写信给潜在的或可能成为客户的伙伴来建立业务关系。此类信件通常包括以下信息：,Reading A,1. The source of informati

15、on (where you learn about the company); 2. The reference to the companys position and reputation on the market; 3. Brief introduction to your own company (the business scope of your company, your position on the market, your products or services, etc.); 4. Your intention of writing the letter (in wh

16、at way you want to start business with them: to buy their products, to sell your own products or to invest in their company, etc.); 5. Your expectation of cooperation and early reply. The following is a sample letter for your reference.,Unit 1 Business Relations,翻译,Reading A,Unit 1 Business Relation

17、s,1信息来源（在何处获知对方公司）； 2提及对方公司在市场的地位和声望； 3简略介绍己方公司（公司的业务范围、市场地位、产品或服务等）； 4写该信的目的（期望以何种方式与对方开展业务：购买对方产品、销售己方产品或投资对方公司等）； 5表示期待合作和及早得到答复。 下面是一封信件样本供您参考。,Reading A,Dear Mr. Scott, We learned about your company from your business associate, Jack Lewis, at the Guangzhou Trade Fair last week. Your company ce

18、rtainly has been in fashion business for years and is famous around the world. Mr. Lewis suggested that I contact you regarding the services and products of my agency, the China Textile Product Corporation. So I am now writing to you, hoping that you might be interested in our high-quality fabric an

19、d other related products. As you may know, China is one of the main suppliers of cotton and silk products. My agency is responsible for the export and import of Chinese textile products. Our great productivity, best-quality products and the responsible work of my agency make us the best and the most

20、 reliable client. Enclosed in this letter is our latest catalog, which will give you a general idea of our company and our products. Should you be further interested, please contact us at any time. We are expecting your reply. Thank you very much. Yours sincerely, Yang Fang General Manager China Tex

21、tile Product Corporation,Unit 1 Business Relations,翻译,Reading A,Unit 1 Business Relations,亲爱的司考特先生： 在上星期举行的广交会上，我们从贵公司的业务伙伴杰克路易斯处了解了贵公司。贵公司已在时装行业从业数年，在国际上享有盛 名。关于我公司（中国纺织品公司）的服务和产品，路易斯先生建议我与您直接联系。因此我冒昧地写信给您，希望您会对我们优质的布料和其他相关产品有兴趣。 正如您可能了解的，中国是棉质和丝质产品的主要供货地之一。我公司负责中国纺织产品的进出口业务，我们强大的生产力、优质的 产品以及认真负责的态

22、度使我们成为最佳、最可靠的客户。随信寄去我们最新的产品目录，以便您大概了解我公司和我们的产品。如果您有兴趣，请随时联系我们。 期待您的回复。非常感谢。 敬上 方 洋 中国纺织品公司总经理, Back,scope,a job with (a lot of ) scope for slef-fulfilment a house with some scope of improvement, (做某事物的)机会，余地 opportunity to do or achieve sth scope (for sth/to do sth),Reading A,Unit 1 Business Relatio

23、ns,scope,This subject is outside the scope of our inquiry., range of matters being deal with, studied etc. (处理、研究事物的)范围,Reading A,Unit 1 Business Relations,regarding,She said nothing regarding your request.,对于（某人/事）；关于；至于,Reading A,Unit 1 Business Relations,Reading A,Task 2 Read the passage. Choose

24、from the following word and expressions and fill in the appropriate box.,The functions of establishing business relations:,Sources for getting information about potential dealers:,expanding business advertisements in the media exhibitions trade fairs business connections starting business writing le

25、tters increasing the turnover chambers of commerce,expanding business; starting business; increasing the turnover,exhibitions; business connections; chambers of commerce; advertisements in the media; trade fairs,Unit 1 Business Relations,Reading A,Task 3 Read the passage again and tick off the facts

26、 mentioned in the sample letter.,1. Location 2. Brief introduction to the company 3. The intention of writing the letter 4. The history of the company 5. Competition on the market 6. Expectation of cooperation and early reply 7. Payment for sales 8. Plan for development 9. The source of information

27、10. Previous customers satisfaction,Unit 1 Business Relations, ,Reading A,Task 4 The reading passage has shown clearly how to write a letter aiming at establishing business relationships. Besides the important points given in the passage, do you think there are still more useful techniques? Please t

28、alk about them in class.,Unit 1 Business Relations,Task 1,Task 2,Task 3,Task 4,Task 5,Listening,Unit 1 Business Relations,Listening,Task 1 Listen to the conversation and fill in the blank with what you hear.,声音,Ben: This is Ben Blare. Im working with the United Produce Corporation, and Im calling to

29、 see if there would be opportunities for our , and I dont know whom I should talk to.,Ben: Sure. Our company handles the export of animal by-products. We have been for years and have good reputation on the market.,business,cooperation,in,the,business,Unit 1 Business Relations,Listening,Sara: I see.

30、If you agree, I shall arrange an for you with Alan Wood, the assistant to the manager. He is responsible for this kind of business.,Sara: He will be here tomorrow morning. Does the time ?,appointment,suit,you,Unit 1 Business Relations,Listening,Script Sara: Good morning. Fortune Export Search the In

31、ternet for information about an international trade corporation or a computer manufacturer (such as company profile, products and services, contact information, etc.); Give a presentation to introduce the company and products/services with the help of the online information you have found.,Unit 1 Bu

32、siness Relations,Project,Step Two, Divide your group into two subgroups: One represents China Computer Group, and the other the international trade corporation; Take turns to play each role by writing emails to each other: China Computer Group sends an email to the international trade corporation, i

33、nquiring about the possibility of establishing business relations; the international trade corporation answers the email, suggesting a visit by China Computer Group to talk about the cooperation; Read your email to the whole class, and the rest of the class give their evaluation.,Unit 1 Business Rel

34、ations,Project,Step Three, Take turns to play each role at your first meeting: The international trade corporation receives the representatives from China Computer Group; China Computer Group inquires about details for establishing business relations; Summarize the performance of the group members a

35、nd put forward suggestions for improvement.,Unit 1 Business Relations,Task 4,Task 1,Task 2,Task 3,Unit 1 Business Relations,Vocabulary and Structure,Vocabulary and Structure,Task 1 Fill in the blanks with the words or phrases from Reading A and Reading B that match the meanings in the column on the

36、right. The first letters are already given.,p_ likely to become or be e_ to insert into the same envelope or package c_ made to order r_ mention of a person, an occurrence or a situation f_ cloth produced especially by knitting or weaving t_ the value of goods and services that a company sells durin

37、g a given period of time e_ to increase the size, volume, quantity, or scope of; enlarge s_ a detailed inspection or investigation r_ one who attempts to equal or surpass another, or who pursues the same object as another b_ a_ a person united with another or others in an enterprise or a business,Un

38、it 1 Business Relations,rospective,nclose,ustom,eference,abric,urnover,xpand,urvey,ival,usiness,ssociate,Vocabulary and Structure,Task 2 Fill in each blank with the appropriate form of the word given in brackets.,1. We assure you of our best _(serve) at all time. 2. They mainly trade with Chinese _(

39、nation) firms. 3. Our foreign trade is continuously _(expand). 4. We are writing to you for the purpose of _(establish) business relations. 5. We believe in the bright future of long-term _(cooperate) with your company. 6. From the Chamber of Commerce, we have understood that you are one of the larg

40、est _(import) of coals. 7. We are the_ (manufacture) of electric shavers. 8. If you need more information_ (regard) our products, please contact us. 9. To support your sales, we have specially prepared for you some samples of our new products for your _ (consider). 10. If the businessman _(intend) t

41、o buy for import, he may also request for catalogues, samples, price lists, etc.,Unit 1 Business Relations,service,national,expansion,establishment,cooperation,importers,manufacturer,regarding,consideration,intention,Vocabulary and Structure,Task 3 Complete the following sentence with the words or p

42、hrases given below. Change the form if necessary.,reliable potential channel compete with adapt obtain delegation enclose sponsor establish,1. As an important marketing strategy, _social activities, such as sports events, has been widely applied by companies. 2. To _ other manufacturers, the company has reduced the price greatly. 3. All people coming to our store should be received politely, because everyone of them is our _ customer. 4. There are different _ through which we