Reading(2)：Advertisements.pptx

1、Module 4 Unit 1 AdvertisingReading (2),Tasks for this period: Do some practice to revise some of the points we have learnt in the previous period. 2. Master the usage of some phrases and sentence patterns in the text. 3. Do some practice to consolidate what we are learning.,Step 1 Revision: fill in

2、the blanks according to the text.,Nowadays, we can find advertisements almost wherever we go. We are so used to them 1. _ we often do not even realize how many we see and hear in 2. _ day. An advertisement uses words and pictures 3_(persuade)people to buy a product or service, or to believe 4. _ an

3、idea. There are two main types of advertisements commercial advertisements 5. _ public service advertisements (PSAs). A commercial advertisement is one 6. _ someone has paid for to advertise a product or service. PSAs are often run for free, and 7. _(mean) to educate people about health, 8. _ (safe)

4、, or any other problem that affects public welfare. When 9. _ comes to advertisements, we must all use our 10. _ (intelligent) and not be a slave to them!,that,a,to persuade,in,and,which,are meant,safety,it,intelligence,Step 2 Useful phrases,Step 3 Sentence patterns,L1-2 We are so used to them that

5、we often do not even realize how many we see and hear in a day. 我们对广告太习以为常了，甚至常常都意识不到一天当中能看到和听到多少广告。 L27 Not all ads play tricks on us though. 然而并不是所有广告都跟我们玩这类把戏。 L41-42 When it comes to advertisements, we must all use our intelligence and not be a slave to them！ 谈及广告，我们都必须运用我们的智慧，不要做广告的奴隶！,L1-2 We

6、are so used to them that we often do not even realize how many we see and hear in a day.,用法分析 句中so . that .，意为“如此以至于”，that引导结果状语从句。常用结构为：,完成句子,Tom is_ he has little time for his friends. 汤姆总是那么忙，几乎没有时间与朋友相处。 He caught_ he coughed day and night. 他得了重感冒，所以日夜咳嗽。 She had _ she couldnt find a job. 她接受的教育

7、如此少，以至于找不到工作。,so busy that,so bad a cold that,so little education that,such easy English that,so honest a boy that,So loudly did he,L27 Not all ads play tricks on us though.,部分否定 （partial negation）,【经典例句】 (1)All that glitters is not gold. = Not all that glitters is gold. 发亮的东西并不一定是都是金子。 (2)Everyone

8、does not like playing volleyball. = Not everyone likes playing volleyball. 不是每个人都喜欢打排球。,“不是一切都/不总是都”,部分否定 （partial negation）,【题组训练】,翻译句子 (1) All of the answers are not right._ (2) None of the answers is right. _,都不正确,不都正确,not加all，both，every，always，everywhere/everybody/everything，不论not位于这些词的前面还是后面,=

9、Not all the answers,【题组训练】,部分否定 （partial negation）,翻译句子 (3) Neither of the brothers is here. _ (4) Both of the brothers are not here. _,不都在这里,都不在这里,= Not both of the brothers ,“不是一切都/不总是都”,not加all，both，every，always，everywhere/everybody/everything，不论not位于这些词的前面还是后面,【题组训练】,完成句子 (1)并不是所有的孩子都喜欢这部电影。 _ t

10、he children like the film. (2) 这些字我一个也不认识。 I _ of these words.,Not all,dont know any,部分否定,全部否定,neither, not . any, not . either, none, no one, nobody, nothing, nowhere, never等表示全部否定。,L41-42 When it comes to advertisements, we must all use our intelligence and not be a slave to them！,用法分析: (1)when it

11、 comes to 中的to是介词，后接名词或者V-ing. (2) 本句常用一般现在时。 (3) 可置句首或句尾。,完成句子,谈到古典音乐，我们首先想到莫扎特。 当谈到交朋友，你再怎么小心都不为过。 _, you cant be too careful.,When it comes to classic music, we first think of Mozart.,When it comes to making friends,Summary,Step 4 Practice,Consolidation,Translate the passage into English: 当提到虚假广告

12、的时候，很多人想要发表评论，他们会抱怨他们不知道怎样处理这些广告因为并非所有的广告都使我们受益。一些甚至欺骗或愚弄我们，力劝我们对其信以为真(fall for)。现在在这个社会中，我们提倡(promote)诚信(honesty)。即使是这样，许多不诚信的东西仍然存在。,_ false advertisement, many people_ them. They will complain that _ these ads because_. Some even _, trying to_. Now in this society, we_. Even so, many .,When it comes to,want to comment on,they dont know how to deal with,no