M4U1Project 知识点ppt课件

1、Unit 1 Project Developing an ad campaign,1. Unlike a single advertisement, an ad campaign is a planned programme of advertisementsusing various kinds of ads to reach a certain audience. 现在分词短语作定语,Which uses various kinds of ads to reach a certain audience.,相当于定语从句:,reach a particular audience to be

2、seen or be heard by sb.被看到/听到 Through television and radio we are able to reach a wider audience.,reach vt. vi. n.,reach vt. 到达；增加到，提升到；实现目标；联系 reach a conclusion； reach a new level They reached us by telephone.,reach vi.伸； 伸手 reached (out) for a book The land reaches as far as the river.,reach n. 手

3、臂张开的范围，波及的范围 within the reach of out of the reach of beyond the reach of,2. It is important to figure out exactly what you want to tell the audience and what you trying to get them to do.,figure out 弄清楚，弄懂；计算出,It took them a long time to figure out how to start the equipment.,我弄不明白他为什么缺席。 I cant fig

4、ure out why he is absent. 孩子们没有花很多时间就算出了正确的答案。 It didnt take the children long to figure out the correct answer.,Translations:,figure,n. 数字；人物；体型；图表；雕像,the latest ales/trade/unemployment figures His salary is in six figures. A leading/political figure She always has a good figure.,v. 是重要部分；是的部分；认定，认

5、为（某事将发生或属实）；计算,3. determine vt 确定；决定 determine sth确定/决定某事 determine to do sth 决定做某事（表动作） be determined to do sth （表状态） determine sb to do 使 某人决定做某事 determine that 决心 句型转换： They determined on an early start. They_.,determined to start early,make up ones mind to do sth.下决心做,The teachers encouraging wo

6、rds _. 老师的话语使他下定决心努力学习。 She _ follow his advice. 她决意不听他的劝告。 His lecture _me to give up drinking and smoking. A. decided B. determined C. made D. attracted,determined him to study hard,was determined not to,B,4 appeal vi 有吸引力；呼吁 n有吸引力；呼吁 appealing adj 有吸引力的 appeal ( to sb) for sth 为某事(向某人)呼吁 appeal t

7、o sb to do sth 恳请/呼吁某人干某事 make an appeal for 恳求 This programme _kids. 这个节目小孩子很喜欢,appeals to,She _ her former husband _ her child. 她恳请前夫把她的孩子还回来。 The police _ _ on the crime. 警方呼吁公众提供有关这宗犯罪活动的信息。 - How did you like his performance? - To be honest , his singing didnt _ to me much. A. appeal B. belong

8、C. refer D. occur,appeals to,to return,appeals to the public for information,A,5. Working in the factory, he learned a lot from the workers. Having read the letter, she got very excited.（完成式）,Not having met him, I cant tell you what he is like.,=having never been there,Working hard, you will succeed

9、. v,Scolded by the teacher， the girl began to cry.,现在分词做状语,在作时间状语的分词前，可加连词while,when，介词after, before,on. Be careful when crossing the street. Dont mention this while talking to him. On arriving in London, he managed to get in touch with her.,6. personally adv.个别地；就本人而言；本人，亲自 Imustgiveittohimpersonal

10、ly. 我必须亲自给他。 Personally I think its a waste of time. 就我个人而言，我认为这是浪费时间。 He was personally responsible for all that people suffered under his rule. 他个人对在他统治下受苦难的人民有全部的责任。,7. concerned adj.,all the people (who are) concerned with childrens education This story is concerned with a Russian family in the

11、19th century. Please dont be concerned about me. As far as Im concerned, the whole idea is crazy.,关注，担忧；与.有关,concerning prep 与有关,在我看来,8. get across 使传达; 使理解 He sometimes had trouble _in English. 有时他不知道如何用英语去表达他的想法。 My meaning didnt _, so I explained it a second time. get across B. get around C. get

12、over D. get through,(in)getting his meaning across,A,通过；到达；做完；接通电话；度过，熬过,克服；恢复,An example,Anti-smoking ad campaign,9. discourage,vt.阻止，劝阻；使泄气，使灰心,His mother discouraged him from being an actor.,discouragement n /u/灰心，泄气;阻止，劝阻； /c/ 使人泄气的事物，挫折 discouraged adj. 泄气的，沮丧的 discouraging adj. 令人泄气的，使人沮丧的,enc

13、ourage sb to do sth 鼓励某人做某事,discourage sb into doing sth 劝阻某人不做某事,We were discouraged at the news.,10. convince,convince sb to do sth 劝说某人做某事 He convinced me to go with him. I am trying to _ （说服他看医生）.,convince sb. of sth.使某人相信/确信 He convinced me of his truthfulness to me. 他使我相信他对我是忠心耿耿的。 We couldnt

14、_.我们无法使他明白他的错。,convince sb that 从句-使某人确信 He convinced me that he was right. 他使我确信他是对的。,vt.说服，劝说; 使相信，使确信,convince him of his mistake,convince him to see a doctor,11.urge vt 敦促，力劝 n 强烈的欲望，冲动 urge sb to do sth 敦促某人做某事 urge that sb (should) do sth have an urge to do sth 有做某事的冲动 The UN has _ the peace treaty. 联合国已经敦促他们尊重这项和平条例。 We _that the policy _ in time. 我们强烈要求及时执行这项政策 The report urged that all children _ swim. should teach B. be taught C. would teach D. would be taught,urge them to respect,ur