Reading(4)：Advertisements

1、Apple thinks different苹果电脑,不同凡“想” No buying no killing没有购买就没有杀戮 Just do it.尽管去做,Focus on life 瞄准生活 Lets make things better.让我们做得更好 Impossible made possible 使不可能变为可能 From sharp minds, come sharp products来自智慧的结晶,Lead in,Where can you find the advertisements?,They are most commonly found in newspapers

2、and magazines, the Internet, the radio and television, ect.,M4U1 Reading Advertisements,How to read expository writing?,introduction of the subject examples and facts that develop or support the idea conclusion,Reading strategy:,This is how expository writing develops.,_ to advertisements,Introducti

3、on of the Subject,Supporting details,What is an advertisement?,Conclusion,_ towards ads,Tell the complete truth or not?,Public Service Advertisements,Para 1,Para 2-4,Para 5,Attitudes,Structure of the passage,Fast reading:,Introduction,What is an advertisement?,Detailed reading,Definition: An adverti

4、sement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.,CAs,PSAs,_,_,_,Public Service Ads / PSAs,Commercial Ads,Case study (two examples),One toothpaste ad declares, Bright-Teeth fights bad breath! 2. One grocery tells customers, You are proud of your

5、 cooking, so shouldnt you buy the very freshest food?,Case study (two examples),Fight Cure,1.One toothpaste ad declares, Bright-Teeth fights bad breath! ,fool you into assuming ,Case study (two examples),2. One grocery tells customers, You are proud of your cooking, so shouldnt you buy the very fres

6、hest food?,tells customers they are.feel pleased with.remember.and make a mental connection with.,From sharp minds, come sharp products.来自智慧的结晶,Case study(one more example),Yes to life, no to drugs. Knowledge changes life. Project Hopeeducating every child. When you smoke cigarettes, you are slowly

7、killing yourself.,PSAs Mottoes used in para. 4:,To serve the public.,Choose the best answer:,1 .Which ad doesnt really tell the truth according to the text? A. You are proud of your cooking, so shouldnt you buy the very freshest food. B. Yes to life, no to drugs. C. Project Hope is intended to schoo

8、l every child. D. Knowledge changes life.,A,2 The following statements are the similarities between the commercials and PSAs except that_. A. they all use persuasive language and exciting images. B. they are both main types of ads. C. they are most commonly found in newspapers and magazines, on bill

9、boards, the internet, radio and television. D. they all tell people the complete truth.,D,3 Which of the following words cant be used to describe the most obvious feature of the commercial ads? A. persuasive B. creative C. boring D. factual,D,4.The author wrote this article in order to _. A.tell us

10、how to design advertisements B.help us get a comprehensive understanding of ads C.ask us not to believe advertisements D.show us the importance of advertisements,Master,Discussion,What are your attitudes towards ads?,Not all ads tell us the complete truth. We should hold a proper attitude towards ad

11、vertisements . On one hand, we should form our own judgments and treat CAs wisely. What attracts us most makes us fooled. On the other hand, we should welcome the positive energy brought by PSAs. PSAs help people to be a responsible, trustworthy and upright citizen.,Watch more PSAs,Taiwan, China!,Life cant be a jour