活动赞助建议SPONSORSHIP PROPOSAL【国外商业计划书】.ppt

1、,Sirius Sports,Proposed Cycling Partnership,Summary of Contents,Partnership Goals Cycling Demographics and Sponsorship Benefit Customer/Employee VIP Race Programs Sponsor Exposure at Tour de Georgia and Other Multi-day International Events Community Involvement with Partnerand Cycling Team Mentoring

2、 Network and Programs,The program is 3 years into a 10 year business plan in which the program is poised to reach new heights Years 4 and 5: the program will continue to grow into the dominant UCI Division III program in North America where it will become the top 3 US Based Team in its division Year

3、 5: the Team will select specific overseas events in which it can support its sponsors needs in specific European markets Years 6 and 7: the program will execute a dual pronged approach and compete in both North America and Europe and expand to a UCI Division II program Year 7: the Team will look to

4、 be in the top five of the Division II ranked Teams in the world Years 8 and 9: the Team will build a UCI Division I program with the ability to compete in the worlds greatest professional events in both the US and Europe Year 10: the Team looks to compete in the most prestigious cycling event in th

5、e world, the Tour de France Become part of a program destined for success. The Sirius Sports program will both complement your companys Marketing and Community / PR goals with integrity and professionalism,The Future of Sirius Sports,Year 3: Top 8 US based Team, garnered 6 National Championships in

6、three years along with 120 victories. Year 4: Continue growth into dominant (top 2) UCI Division III US based Team. Year 5: Program will contest specific overseas events to supports its sponsors marketing needs.,Year 6: Program will execute two pronged approach to compete in both North America and E

7、urope and expand to a UCI Division II program. Year 7: Team will be ranked Top 3 Division II Team in the world. Years 8-10: Program will expand to Division I status and with goal to compete in the Tour De France by Year 10.,The Future of Sirius Sports,2006 To accomplish business goals set forth Titl

8、e Role -500,000 Projected ROI 6:1 12-13 rider Team, 5 Full Time Staff, 3 Part Time Staff Specific Marketing and PR Programs to assist in executing Partners Business Goals Top 3 US Based UCI Division III Program,2007 13 -15 rider Team, all programs included in 2005 business plan The Team will compete

9、 in select European Markets in order to maximize Partners Global Branding Strategies 8 Person Development Team Program 2008 13 -15 rider Team, all programs include in 2005 business plan The Team will compete in select European Markets in order to maximize Partners Global Branding Strategies 8 Person

10、 Development Team Program,Projected Budgetary Needs For Programs,In 2006, Sirius Sports is poised for continued success and growth in the professional cycling arena. Corporate partnership with a respected, global company such as yours will strengthen our success and help us achieve joint community r

11、ecognition, while also promoting the brand in the sport of cycling around the world.,Sirius Sports Partnership With Your Brand.,BUILD YOUR BRAND Increase Company Visibility According to Motorola, “Sponsorship of professional cycling has provided them a unique opportunity for increased corporate iden

12、tification, exposure and brand awareness. “The program produced a 6:1 return on their investment.” ENTERTAIN KEY CUSTOMERS Target Preferred Customers By encouraging participation in races in select target markets, you can leverage team relationship and offerings. REWARD TOP TALENT Merchandising and

13、Sales Opportunities By licensing jerseys, caps, T-shirts and race related items you can advertise your brand and recoup a portion of investment. INCREASE COMMUNITY EQUITY Entertain Clients, Employees, etc.Reward top talent by involving team members in employee events, give-always, etc. Also include

14、community partnerships and customer activities.,Cycling Sponsorship Benefits.,Create a Positive Image within the CommunityA study conducted by Georgia Tech showed that the Tour de Georgia (a target race by Sirius Sports) attracted 748,000 spectators and 120 pro cyclists to 23 Georgia cities and had

15、$39 million of direct impact on the state economy. A True Year Long PromotionProfessional cycling runs from January to December. Depending on budget, Be involved in the only professional sport in which Teams are 100% involved with its sponsors. (i.e., Team name, likeness) Sirius Sports could compete

16、 in up to 150 races in Europe, Asia, Africa, Canada, Australia and the US. Value Pro cycling is one of the best values in arena of International professional sports. Enter the world of professional sports marketing at a relatively low cost! Be the big fish in the small pond.,Cycling Sponsorship Bene

17、fits.,Sirius Sports long history of clean racing and unyielding integrity closely matches its Partners business ideals. Through ethical racing and our commitment to the community, Sirius Sports will uphold and reflect the Partners brand to potential consumers. Your Company and Sirius Sports both see

18、k to win by building global and diverse teams. Sirius Sports employs innovative, educated, goal oriented riders with vision - were building more than a team, were building future leaders. Team members can be an integral part of your companys marketing strategy by promoting branded products and servi

19、ces on a one-on-one basis.,Matching The Brand.,Sirius Sports,Cycling Information,One of the most popular and fastest growing sports in the USA The second most popular recreational activity in the world There are more cyclists in the US than skiers, golfers and tennis players combined 65 million peop

20、le attend professional cycling events annually,Cycling Information and Demographics.,90 million cyclists & enthusiasts in the U.S. Six million bicycle commuters in U.S. 250,000 competitive adult cyclists in U.S. One in every three Americans owns a bike,U.S. Cycling Audience.,85% are between the ages

21、 of 25-54 63% are between 25 and 44 55% are male 45% female 63% are professional managers 90% have attended college 39% have post-graduate degrees 52% rate their brand loyalty as high Median household income = $80,000,U.S. Leisure Cyclist Demographics.,Sirius Sports,Community Focus,Sirius Sports don

22、ates a portion of its winnings and time to help several charities across the U.S. Each rider volunteers to assist with community, hospital and school (i.e.: Boys and Girls Club) We can mold the organization to work in conjunction with partnership goals Sirius Sports will give the its Partners brand

23、a powerful presence and personal feel in the community Sirius Sports has well educated Corporate Spokesman in the marketplace to educate and influence your customer base,Community Programs.,Onsite kiosk and new product literature to your customers base, 5 million + spectators. Sirius Sports will exe

24、cute race day literature distribution and media schedules as well as hosting and clients relations during events. Your partners can experience first hand professional athletes in action. Riders will act as mobile sales and marketing staff executing programs across the entire US and Canada. Marketing

25、 programs that are results driven for success, as a team we grow together.,On-Site Product Programs.,Your companys employees can meet / greet team before and after the Tour de Georgia (TdGa) and other International events, building business morale and awareness for incentive programs Media schedule

26、planned prior to event with several high-impact charitable community events Strategize TdG race stages and cyclist for General Classification victory Team and your staff pre-ride stages with press to promote local fan base Maintain participation in TdG and other International events through team gro

27、wth plan,Team Exposure At Major Races.,Sirius Sports,Sponsorship Programs,Your companys involvement will support the continued development of the team Team and its partners will work internally at improving race day kiosk and product related programs Effective long term plan to build team into inter

28、national squad,Sponsorship Goals.,Your Brand name and logo on jersey, vehicles and website On-going reporting of campaign effectiveness and ability to constantly adapt programs to suit your current needs Employee rewards programs Team gear Health and Employee Clinic programs Camps Recognition in med

29、ia and race announcements,Sponsorship Benefits.,TITLE PROGRAM Top 6 North American Based Professional Team 2 Top 10 Ranked US Based Riders 11 Rider Team 4 Full Time staff 4 Part Time staff 4 Fully branded vehicles 100 race schedule: North America 2 Potential Olympians Estimated impression value (bas

30、ed on historical documented values) over $2,300,000 1st placement on all Team clothing, vehicles, and collateral All Team presence, colors and likeness will be that of the Title sponsors name and/or brand Weekly status report on impressions generated and effectiveness of particular programs executed

31、 Co-Branding opportunity with all team sponsors. Plus potential relationships with your strategic business partners Regionally based marketing programs for your satellite offices Race day on-site literature distribution: Sponsor tent, display banners 7 Race day Hosting opportunities: provided and sc

32、heduled with Sirius Sports Marketing kit managed by Sirius Sports and your company,Title Sponsorship $350,000,TITLE PROGRAM Cont. Team logo branded clothing available world wide through web and retail based programs Employee discount on Team branded apparel and equipment 3 Corporate charity events 8

33、 Youth mentoring and drug / charity awareness programs executed through-Boys Girls Clubs/Schools Wellness programs and training programs 1 Title Sponsored Branded national level race “ Your Brand Grand Prix” 1 Team training camp for your employees 5 member Junior Development Cycling Team - find the

34、next Lance Armstrong Sports Marketing contact internally at your company to oversee programs,Title Sponsorship $350,000,Estimated impression value for 2005 (based on documented historical numbers) over $1,100,00 2nd reference of Team in all media and collateral your company will always receive menti

35、on in Team name 2nd placement on Team clothing and vehicles Team members available for Trade Events, Media and Company functions 2 Charity events executed by Sirius Sports in your companys name Co-Branding opportunity with all team sponsors. Plus potential relationships with strategic brand partners

36、 Race day on-site literature distribution: Your brand tent, display banners 5 Race day Hosting opportunities: provided and scheduled with Sirius Sports Marketing kit managed by Sirius Sports and your brand Bi-Weekly updated website provided by Sirius Sports Team logo branded clothing available world

37、 wide through web and retail based programs Employee discount on Team branded apparel and equipment 5 Youth mentoring and drug / charity awareness programs executed by Pros-Boys Girls Clubs/Schools Wellness programs and training programs 5 member Junior development Team in your companys name Sports

38、Marketing contact internally at your brand to oversee programs,Co-Sponsor Minimum Commitment $175,000,Estimated impression over $550,000 (based on documented historical values) 3rd reference of Team 2 Race day Hosting opportunities Logo and Brand on all Team clothing, vehicles and media collateral T

39、eam members available for Corporate functions and trade shows and company Media events 1 Charity event executed by Sirius Sports in your companies name Monthly updates to program effectiveness and impression values,Presenting Sponsor $85,000,Estimated Impression value over $100,000 (based on documen

40、ted historical values) Logo and Brand placement on all Team vehicles, clothing, website 1 Race day hosting opportunity Team members for PR events, and Marketing promotions,Supporting Sponsor $20,000,Sirius Sports,Team Background,Downtown Grand Prix Merced, CA,Ponoma Valley Stage Race San Dimas, CA,Redlands Bicycle Classic & USCF Elite Road Nationals Redlands, CA,Tour de Georgia Statewide, GA,Athens Twilight Criterium Athens, GA,CapTech Classic Richmond, VA,