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1、Points of View,advertisements,Different TV commercials have different target audience.,Lets check it out,cosmetics,Target audience:,ladies,car,Target audience:,rich men,shaver,Target audience:,men,Milk powder,Target audience:,babies,sneakers,Target audience:,teenagers,The Organization of the passage
2、,(A) Little Spenders are Big Spenders,(B) Bad for children,(C) Silly toys,(D) Nothing wrong with commercials,Skimming P79,1.What are these four reading materials? 2.What does “Little spenders are Big Spenders” mean? Little spenders are Big Spenders,A piece of news and three letters,kids,a lot of mon
3、ey,spend,Scanning II,Read the three letters by yourself and let us discuss their different points of view.,Children should not be used as actors in commercials.,Advertising to children is wrong,He disagrees that commercials are bad for children,children to have too much money,silly and encourage vio
4、lence,have fun with, not to learn from,Points of View on TV commercials,Discussion,What is your point of view about the TV commercials? Will you be the big spenders? Why or why not?,Group Discussion (pros and cons),Whether this targeting of advertisements at children is a good or bad thing?(Group di
5、scussion),A good thing.,A bad thing,Little Spenders are Big Spenders,What are getting smaller?,Asian families,Bad for Children,What is illegal for children to do, according to Li Yue?,Work in factories.,Silly Toys,Why advertising to children is wrong?,Because its aim is to make them ask their patent
6、s for money to buy things.,Nothing Wrong with Commercials,What is the fourth text mentioned as one of the worlds best-selling toys?,“Magic Babies”,Identify with Inferior Materialistic Authorities Estimate With reference to Ban TV commercials,Leaders Liking money and possessions too much Judgement Not allow TV ads Bad Agree with About,Nothing Wrong with Commercials: 1. If commercials for kids had been _, the government would have _ them long ago. 2. Whats wrong with children _ a lot of money or asking their parents to _ _ for t
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