unit 14 Electronic Commerce Trust.ppt

1、Unit 14 Electronic Commerce Trust,1. The rapid growth in the Internet use augurs well for e-business. 互联网的快速发展将对电子商务带来很大帮助。 Stability at that level augurs well for the market, analysts say, while a plunge through it could spark renewed selling of stocks. 据分析股票行情的专业人士说，稳定在那个水平对市场是个好 征兆。自那个水平跌落将会再度引起股

2、票抛售。 Although I had come across the above examples by chance, they encapsulated a common truth: that racial harmony augurs well for the welfare of the people and the well-being of the nation. Just as it was true in the past, this still rings true today. 以上虽是我所遇的几个偶然，但却蕴含着一个共同的深刻必 然：种族和睦百姓得福，国泰民安，从古至

3、今历来如此。,2. Two factors that significantly contribute to the success of e- business are the trust people place in the online businesses and how secure they feel in transacting business on the Internet. 电子商务的成功很大程度上可以归因为两个因素. Ample evidence exists to prove that hereditary factors contribute to alcoholi

4、sm. 存在丰富的证据证明遗传因素是酗酒的部分原因。 3. Security is something that the businesses can strive to provide. 安全是商业公司都想努力提供的。 First of all, we should strive to expand consumption demand. 首先要努力扩大消费需求。 We should all strive to reunify our motherland and revitalize our nation. 我们要共同奋斗，实现祖国统一和民族振兴。,4. Thus, customers w

5、ant to feel good about each and every one of these aspects before they form the opinion that the business is trustworthy. 因此在顾客对交易产生信任感以前我们必须要让他们在以上的每一方 面都有良好感受。 This technology is most important when downloading Java and ActiveX applets or buying software online, because it lets users know that the

6、 software developer is trustworthy. 此技术在下载java和activex小程序或在线购买软件时最重要，因为它 让用户知道软件开发公司是可值得信赖的。 If such agents are competent and trustworthy, they may free the owner from some of the labor involved in navigating/browsing the Internet and interacting with document-handling software such as search engine

7、s. 如果这些代理能胜任工作、并是可信的，那末它们能减轻主人在 internet上导航浏览时和与文档处理软件（如搜索引擎）打交道时碰到的 一些工作。,5. Taking advantage of database tools, an organization can easily bring to the Web real time data such as quantity on hand. 就网页设计来说，有许多可利用的工具可以使此网址变得 有吸引力也便于顾客浏览。 How can developer taking advantage of new windowXP feature? 开发

8、者们如何能利用windowsXP新特征？ Companies must taking advantage of customer information in their e-commerce models 在电子商务的模型中，各公司必须利用顾客信息。 Companies that taking advantage of location-based technologies can greatly enhance the value of their applications. 利用了基于位置技术的企业可以大大提高其应用程序的价 值。,6. The Web cart virtually pa

9、rallels the practice in the BAM world of product ordering. 网上购物设施实际上等于BMA中的产品订购的惯例。 Actually no one can parallel him in poetry. 实际上，在诗歌方面无人能同他相提并论。 His experiences parallel mine in many instances. 他的经历在许多方面与我的相似。 7. Order confirmation is another integral part of replicating the BAM world practice in

10、 e-business. 电子商务中的订单确认也是对BAM惯例的一个复制，客户能够准确 地看到自己所订购的东西。 Demands and shortcomings are integral to every happy relationship. 每一个幸福婚姻当中都少不了要求与缺点。 The sovereignty of each State is an integral whole which is indivisible and unsharable. 每个国家的主权是完整的，既不能分割，也不能分享。,8. Post-sales service is a key component in

11、 earning customer loyalty and trust. 售后服务在赢得顾客忠诚和信任方面上发挥着重要作用。 Post-sales service:售后服务 The Sales Department should pay much attention to the post- sales service. 公司的销售部门应非常重视售后服务. 9. One way to achieve this is through an intermediary. 其中一种方式是通过中间商 . In a local setting, the client and the component c

12、an interact without any intermediary system component, or overhead. 一旦在本地设置，无需任何中间系统组件，客户和组件就 能进行交互。 Gateway to Wireless Application Server Security: From a security point of view, a wireless gateway typically performs a security intermediary function such as bridging a WAP/WTLS protection environme

13、nt on the wireless side with a HTTP/SSL protection environment on the wired side. 无线应用程序服务器安全网关:从安全的观点看，无线网关一般起到安 全中介的作用，比如将无线端的wap/wtls保护环境桥接到有线端的http/ssl 保护环境。,10. So they use the financial institutions intermediary role in guaranteeing payment to the merchant and at the same time assuring custome

14、rs that their satisfaction is paramount. 所以他们利用金融机构的中介作用来作为对商户支付的保 障，同时向客户保证他们的满意是至高无上的。 However, to protect the peoples right to subsistence and improve their living conditions remains an issue of paramount importance in China today. 在中国，维护人民的生存权利，改善人民的生存条件，至今 仍然是一个首要问题。 But if voice traffic must b

15、e routed over the network as part of the application, in universal messaging, for example, bandwidth is of paramount importance. 但是，如若声音话务是作为应用的一部分必须在网络上传 输，例如在通用传信中，带宽具有头等的重要性。,11. They have to build the necessary information infrastructure in order to perform this intermediary role. 而为了起到他们的中介作用，他

16、们必须建设必要的信息 基本设施。 The typical corporate infrastructure is a LAN. 目前，局域网是典型的公司基础设施。 The worlds data communications infrastructure has developed a robust, inexpensive, highly efficient data communications protocol and supporting infrastructure based on IP. 世界上的数据通信基础设施已发展成具有强大生命力 的、价廉且高效的数据通信协议并支持基于ip的

17、基础设施。 Oracle9iAS Wireless provides an infrastructure platform to build your own wireless Applications; oracle9iaswireless提供一个基础架构平台用于构建您自己 的无线应用程序,12. They get their exposure to the customers by means of other trusted organizations such as the Better Business Bureau whose seal they are authorized to

18、 use. 他们通过其他可信赖的机构来与顾客结识，这些机构，如 商业服务监督局，授权给他们印章。 Thoughts are expressed by means of words. 思想是用言语来表达的。 Personnel and equipment landed by means of parachute. 空投人员或设备用降落伞降下的人员与设备 The president authorized his ambassador to sign the treaty. 总统授权其大使签署这项条约。 Who is authorized to issue the inspection certif

19、icate? 授权谁来出具检验证书呢?,13. Businesses bent on defrauding consumers can easily copy the digital seal of a trusted organization and place it in their Web site. 那些意欲欺骗顾客的公司可以轻而易举的复制一个 可信 任机构的印章，并将它放在他们公司网站上。 They are bent on developing their economy. 他们决心发展经济。 They are bent on starting a new research proj

20、ect. 他们正全力以赴地着手进行一项新的研究项目。 If any one use the Olympic Symbols to enact defraud and other illegal acts, if the offense constitutes a crime, they shall be invested for criminal responsibility according to the law. 利用奥林匹克标志进行诈骗等活动，触犯刑律的，依照刑 法关于诈骗罪或者其他罪的规定，依法追究刑事责任。 She is defraud of her money by a dish

21、onest accountant. 她的钱被一个奸诈的会计骗去了。,14. When a customer is in doubt about the veracity of a business claim the consumer calls a trusted third party and verifies the reputation of a business in question. 当顾客对某一商业声明的真实性产生怀疑时，他们可以 电话咨询可信任的第三方去求证它的声誉。 Certainly the ablest men that ever were, have had all

22、an openness, and frankness of dealing; and a name of certainty, and veracity. 无疑地，从来最有能力的人都是有坦白直爽的行为，信实 不欺的名誉的. He questioned her veracity. 他怀疑她的诚实。,15. An equally important contributor for e-business in general and trust in particular is the security aspect. 一般来说,对于电子商务尤其是在信任上同样重 要的是安全方面。 In genera

23、l, I agree to what you said. 我大体上同意你所说的。 In general, the present economic situation is good. 当前经济情况总的是不错的。 Anything in particular that appeals to you? 有什么你特别感兴趣的工作吗？ Are you looking for something in particular ? 你是在找什么特别的东西吧？,16. In the early days of e-business many people shied away from online pur

24、chases simply because of security concerns. 电子商务的早期阶段许多顾客仅仅是因为出于对安全问题的担忧而纷 纷远离网上购物。 The boys shied away from our questions. 男孩们回避了我们的问题。 They shied away from buying the house when they learnt the price. 他们听说房子的价钱就不想买了。 17. The main benefit of SET is to facilitate “financial transactions to take plac

25、e in a trusted and spontaneous manner over the Internet, even between previously unknown parties”. SET最主要的好处是它能够以可信任和自发的形式为网上金融交割提 供方便，即使双方之前是互不相识的。 Generally spontaneous good talk is the rarest thing, even in actual life, and almost unknown in the chat show. 真正发自内心的肺腑之言即使在现实生活中也极为难得，在采访节目 中几乎根本听不到。

26、,18. It is an ongoing process that never stops. 这个正处于运行中的过程决不能停止下来. Extranets enable secure, ongoing collaboration over the Internet. 内扩网能在因特网上完成安全的、进行中的合作。 In fact, it has to be an everyday task; securing a network is an ongoing process, not a one-time effort. 实际上，它必须是每天都要完成的任务，确保网络安全是一 个进行中的过程，而不是

27、一时的努力。 19. Since the e-businesses are accessible from anywhere at any time, there are additional impediments in building and maintaining trust. 在设施齐全的情况下,电子商务很容易进行,目前主要的障碍在于如何建立 和维持信任 The main impediment to development is the countrys huge foreign debt. 发展的主要障碍是国家欠下的巨额外债。 Nay, there is no stond or i

28、mpediment in the wit, but may be wrought out by fit studies. 读书得当，决不会使人心智受损，只会益智增才。,20. Clinking of glasses evolved from pouring wine back and forth to prove it was not poisoned. 不断摇晃瓶中的酒水以证明其并没有毒. ActiveX evolved from OLE;in fact, ActiveX objects are basically OLE objects with additional functions that enable them to work on the World Wide Web. activex是从ole发展而来的，实际上，actviex对象基本上就 是ole对象，增加了使它们在www上工作的功能。 We batted the subject back and forth . 我们反复地详细讨论了这个问题。 Her mind