星巴克英文介绍Sindy(课堂PPT)

1、1,Starbucks,2,Lets look at some pictures, can you find something in common?,3,4,Do you like coffee ?,5,胡锦涛说：“星巴克咖啡店在中国发展得很快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”,Hu Jin Tao said: Starbucks coffee shop in China is developing fast. If Im not in the office, I am willing to go to Starbucks coffee shop .,6,

2、7,8,Contents,History Advertisement Products Market share Competitors,9,History,10,Originated from: Seattle(西雅图),in 1971 Origin of the name: Starbucks was named after the name of mate(大副) in Moby Dick(摩比迪克（Moby Dick），又译作白鲸记). Starbuck loved drinking coffee. Adding “S” at the end shows that the compan

3、y hopes that everyone can fall in love with coffee as Starbuck does.,11,1971: The first starbucks opened. 1982: Howard Schultz (候活舒尔茨)joined in starbucks. 1987: Howard Schultz took over Starbucks. 1992: Starbucks expanded its business all over the world and became public company(上市公司). Now, Starbuck

4、s has more than 7500 subbranches(分店) in over 30 countries.,12,Starbucks in China（the first opened in 1985),Enjoying、leisure 、comfort and interesting are Starbucksculture. This is similar with Chinese traditional teahouses.,13,Advertisement,14,An unique advertising strategy word-of-mouth marketing（口碑

5、营销）.,15,Beside the coffee itself, what else?,16,Comfortable Environment,Comfortable Environment,17,18,19,20,21,22,What else again?,23,Good Service,24,25,26,27,Spokesman,28,Guess？,29,Who is spoke man of starbucks?,Who is spokesman of starbucks?,30,31,32,33,34,Back to our question, what is the answer?

6、,35,Everyone can become starbucks spokesman!,36,L O G O,37,38,39,2011,1992,1971,1987,1992,2011,1992,40,41,Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonalds are both American Culture symbol.,42,S L O G A N,S L O G A N,43,To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。,

7、Starbucks-shared the planet. 星巴克与你共享家园。 You and Starbucks, it is bigger than coffee. 星巴克与您，不止于咖啡。 你不是在上班和回家的路上就是在去星巴克的路上。 星巴克，一个属于您的第三空间，在这里邂逅你自己。,44,P R O D U C T S,45,products,DRINK,FOOD,TEA,46,Lets look at some beautiful pictures!,47,经典咖啡热饮系列,Cappuccino 卡布奇诺,Latte 拿铁,焦糖玛奇朵 Caramel Macchiato,美式咖啡

8、Caf Americano,48,浓缩咖啡星冰乐 Espresso Frappuccino,摩卡星冰乐 mocha Frappuccino,焦糖星冰乐 Caramel Coffee Frappuccino,抹茶星冰乐,巧克力星冰乐,香草星冰乐,芒果西番莲果茶星冰乐,冷饮系列,49,浓缩咖啡,摩卡 Caf Mocha,香草拿铁,太妃榛果拿铁,浓缩康宝蓝,50,印度红茶 Chai Tea,英式红茶 English Breakfast Tea,原叶红茶拿铁,抹茶拿铁 Green Tea Latte,伯爵红茶 Earl Grey Tea,咖啡和茶,51,STARBUCKs TEA,52,CAKE,53,54,55,Market share,56,全球分布,57,58,Competitors,59,Look at the chart, who are the main competitors?,60,1 2