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1、1,Module und Variations_E,Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg, November 2001,2,Module und Variations_E,ContentsPage,A.Standard slides3 B.Lists (1) Factors, no specific number7 C.Lists (2) Factors, specific number13 D.Matrix Factors, comparisons24 E.Pro

2、cess (1) Factors, steps35 F.Process (2) Factors, impact49 G.Process (3) Factors, interlinked67 Annex: Nine key changes compared to the old standards73,3,Module und Variations_E,A. Standard slides,4,Module und Variations_E,Methodological competence,Key projects,Industry competence,Professional experi

3、ence,Languages,Education,Consultant profile: first name, last name,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Position: xxxxxxxxxxxxxxxxxxxxxxxx,German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Born: xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

4、xxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,Nationality: xxxxxxxxxxxxxxxxxxxxx,Updated: mm/year,5,Module und Variations_E,Organizational chart,6,Module und Variations_E,Organizational chart (including headcount),7,Module und Variations_E,B. Lists (1) Factors, no specific number,8,Module und Variat

5、ions_E,Lists horizontal (variations),Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,1,2,3,4,9,Module und Variations_E,Lists vertical (variations),.,.,.,.,.

6、,1,2,3,4,10,Module und Variations_E,Schedule,1,2,3,4,5,6,7,8,9,10,11,12,Month 1,Month 2,Month 3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,12,Month 1,Month 2,Month 3,Activities,A.,B.,C.,1,2,11,Module und Variations_E,Sets of guidelines,2,3,4,5,Guidelines 1,Guidelines 2,Guidelines 3,Guidelines 4,Gui

7、delines 5,Comments 1,Comments 2,Comments 3,Comments 4,Comments 5,1,12,Module und Variations_E,13,Module und Variations_E,C.Lists (2) Factors, specific number,14,Module und Variations_E,Pyramid (3 or 4 levels),15,Module und Variations_E,Pyramid (5 levels/centered),16,Module und Variations_E,3 factors

8、 (interwoven),.,.,.,1,2,3,17,Module und Variations_E,Common ground,18,Module und Variations_E,4 factors (1),19,Module und Variations_E,4 factors (2),20,Module und Variations_E,4 factors (3),1,2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,21,Module und Variations_E,4 factors (3a weighted),2,3,4,Factor 1,

9、Factor 2,Factor 3,Factor 4,22,Module und Variations_E,4 factors (3b dynamic),1,2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,Four dynamic factors,23,Module und Variations_E,6 factors (variation),24,Module und Variations_E,D.Matrix Factors, comparisons,25,Module und Variations_E,Matrix/table (Horizontal/

10、vertical comparison of data variations),1,2,3,4,26,Module und Variations_E,Special types of matrix opportunities/threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,27,Module und Variations_E,Special types of matrix pros and cons,1,2,3,28,Module un

11、d Variations_E,Special types of matrix controversy,1,2,3,4,29,Module und Variations_E,Special types of matrix conflict/tension (1),30,Module und Variations_E,Special types of matrix conflict/tension (2),31,Module und Variations_E,Special types of matrix bottom up/top down (1),BOTTOM UP,TOP DOWN,.,.,

12、32,Module und Variations_E,Special types of matrix bottom up/top down (2),.,.,BOTTOM,UP,TOP,DOWN,1,2,33,Module und Variations_E,Special types of matrix equilibrium,34,Module und Variations_E,Special types of matrix imbalance,35,Module und Variations_E,E.Process (1) Factors, steps,36,Module und Varia

13、tions_E,Processes,1,2,3,37,Module und Variations_E,Process/phases,1,2,3,4,5,Phase 1,Phase 2,Phase 3,Phase 1,Phase 2,Phase 3,Phase 1,Phase 2,Phase 3,1,2,3,4,38,Module und Variations_E,Cycles (1) (color presentation),39,Module und Variations_E,Cycles (2),40,Module und Variations_E,Spirals (orthogonal)

14、,1,2,41,Module und Variations_E,Hurdles,42,Module und Variations_E,Resistance/obstacles,1,2,5,7,3,4,6,43,Module und Variations_E,Filters,1,2,4,5,3,6,44,Module und Variations_E,Change of mindset/direction,1,2,3,4,45,Module und Variations_E,Nodes/interfaces,1,4,3,7,5,6,8,9,2,46,Module und Variations_E

15、,Pressure,1,2,47,Module und Variations_E,Increase/decrease,1,2,3,4,5,6,7,8,48,Module und Variations_E,Various types of brackets (to be used instead of block arrows),1,2,3,4,5,6,7,8,9,10,11,49,Module und Variations_E,F.Process 2 Factors, impact,50,Module und Variations_E,Consequences (1),.,.,.,.,.,.,

16、51,Module und Variations_E,Consequences (1a),.,.,.,.,.,.,52,Module und Variations_E,Consequences (2),53,Module und Variations_E,Consequences (3),.,.,.,.,54,Module und Variations_E,Consequences (4),.,.,.,.,1,2,55,Module und Variations_E,Impact (3 factors),QUALITY,TIME,COST,56,Module und Variations_E,

17、Impact (4 and 6 factors),57,Module und Variations_E,Impact (4 factors),Factor 3,Factor 2,Factor 4,Factor 1,Generic description of the 4 factors,58,Module und Variations_E,Impact (5 factors),Factor 3,Factor 2,Factor 4,Factor 5,Generic description of the 5 factors,Factor 1,59,Module und Variations_E,I

18、mpact (6 factors),Factor 2,Generic description of the 6 factors,Factor 3,Factor 1,Factor 5,Factor 4,Factor 6,60,Module und Variations_E,Impact (7 factors),Factor 3,Generic description of the 7 factors,Factor 2,Factor 6,Factor 4,Factor 5,Factor 7,Factor 1,61,Module und Variations_E,Impact (8 factors)

19、,Factor 3,Generic description of the 8 factors,Factor 2,Factor 6,Factor 7,Factor 4,Factor 5,Factor 1,Factor 8,62,Module und Variations_E,6 success factors,Impact and result (1),63,Module und Variations_E,Impact and result (2),5 success factors,64,Module und Variations_E,Vision,Vision,65,Module und V

20、ariations_E,Action/reaction,66,Module und Variations_E,Value chain,Customer,Supplier,Development,Production,Sales,Distribution,Company,67,Module und Variations_E,G.Process 3 Factors, interlinked,68,Module und Variations_E,Action/reaction (1) 谈及中国烟草的“走出去”战略时，李保江表示，中国烟草将实施“三步走”战略：第一步是境外办厂、建网络;第二步将进行资本

21、运作;第三步要开展跨国并购。,69,Module und Variations_E,Action/reaction (2) (transparent color presentation),70,Module und Variations_E,Interaction,1,2,3,71,Module und Variations_E,Jigsaw puzzle,72,Module und Variations_E,Spiral,73,Module und Variations_E,Annex: Nine key changes compared to the old standards,74,M

22、odule und Variations_E,Do not use block arrows,Use variations instead,1,2,3,4,1,2,3,4,BACKUP,New Content design Key changes regarding lean, linear, literal,Do not use shading or borders,Instead, use unframed colored shapes in shades of key blue, for emphasis only,Do not use ovals,Instead, use AutoShapes with corners completely rounded off,Do not use stickers with lines,Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area,Do not put numbers in circles,Instead