麦肯锡图标样式(超大信息量,超经典)

1、GBUTtem,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,GBUTtem,1,* 资料来源：,Unit of measure,High Low,Legend Legend Legend,Text,Text,Text Text Text,Title,x,+,x,+,Text,Text,Text,GBUTtem,2,EXHIBIT TITLE,* 资料来源：,GBUTtem,3,* 资料来源：,Unit of measure,GBUTtem,4,Text,Text,Text,Text,Text,Text,Text,T

2、ext,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,GBUTtem,5,2X2 TOWER,* 资料来源：,Unit of measure,GBUTtem,6,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,* 资料来源：,Unit of measure,GBUTtem,7,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,* 资料来源：,Unit of meas

3、ure,GBUTtem,8,ARROW 3D,* 资料来源：,Unit of measure,GBUTtem,9,CUBES1 3D,* 资料来源：,Unit of measure,GBUTtem,10,CUBES2 3D,* 资料来源：,Unit of measure,GBUTtem,11,*Footnote Source:,CUBES3 3D,* 资料来源：,Unit of measure,GBUTtem,12,Text,Text,Text,Text,CUTOUT 3D,* 资料来源：,Unit of measure,GBUTtem,13,New entrant,Suppliers,Ind

4、ustrycompetitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,GBUTtem,14,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,* 资料来源：,Unit of measure,GBUTtem,15,Text,Text,Text,Text,LEVEL SEPARATE 4,* 资料来源：,Unit of measure,GBUTtem,16,Text,Text,Text,LINEAR A 3D,* 资料来源：,Unit of measure,

5、GBUTtem,17,Text,Text,Text,Text,LINEAR B 3D,* 资料来源：,Unit of measure,GBUTtem,18,Text,Text,Text,LINEAR C 3D,* 资料来源：,Unit of measure,GBUTtem,19,Text,Text,Text,LINEAR D 3D,* 资料来源：,Unit of measure,GBUTtem,20,Text,Text,Text,Text,LINEAR E 3D,* 资料来源：,Unit of measure,GBUTtem,21,Text,Text,Text,LINEAR G 3D,* 资料

6、来源：,Unit of measure,GBUTtem,22,Text,Text,LINEAR I 3D,* 资料来源：,Unit of measure,GBUTtem,23,Text,Text,Text,Text,LINEAR J 3D,* 资料来源：,Unit of measure,GBUTtem,24,Text,Text,Text,Text,LINEAR N 3D,* 资料来源：,Unit of measure,GBUTtem,25,Text,Text,Text,LINEAR P 3D,* 资料来源：,Unit of measure,GBUTtem,26,Text,Text,LINEAR

7、 Q 3D,* 资料来源：,Unit of measure,GBUTtem,27,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,GBUTtem,28,Plan,Implement,Support,LINKS 3,* 资料来源：,Unit of measure,GBUTtem,29,PERSPECTIVE 3D,* 资料来源：,Unit of measure,GBUTtem,30,Text,Text,Text,PROPELLER 3D,* 资料来源：,Unit of measure,GBUTtem,31,RINGS 3D,* 资料来源：,Unit o

8、f measure,GBUTtem,32,Text,Text,SCALE,* 资料来源：,Unit of measure,GBUTtem,33,Text,Text,SCALES,* 资料来源：,Unit of measure,GBUTtem,34,Text,Text,Text,Text,Text,Text,SIZES IN,* 资料来源：,Unit of measure,GBUTtem,35,SPIRAL1 3D,* 资料来源：,Unit of measure,GBUTtem,36,Spiral,Brakes,Tube in tube,SPIRAL2 3D,* 资料来源：,Unit of me

9、asure,GBUTtem,37,Text,Text,Text,Text,SPOTLIGHT,* 资料来源：,Unit of measure,GBUTtem,38,Text,Text,Text,Text,Text,Text,STAIRCASE,* 资料来源：,Unit of measure,GBUTtem,39,Stars 3D,* 资料来源：,Unit of measure,GBUTtem,40,Text,Text,WIRE CUBES,* 资料来源：,Unit of measure,GBUTtem,41,Text,Text,Text,Text,Text,Text,Text,ARROWS,*

10、 资料来源：,Unit of measure,GBUTtem,42,Text,LEVEL 1,* 资料来源：,Unit of measure,GBUTtem,43,Text,Text,LEVEL 2,* 资料来源：,Unit of measure,GBUTtem,44,Text,Text,Text,LEVEL 3,* 资料来源：,Unit of measure,GBUTtem,45,Text,Text,Text,Text,LEVEL 4,* 资料来源：,Unit of measure,GBUTtem,46,Text,Text,Text,Text,Text,LEVEL 5,* 资料来源：,Uni

11、t of measure,GBUTtem,47,Text,Text,Text,Text,Text,Text,LEVEL 6,* 资料来源：,Unit of measure,GBUTtem,48,Text,Text,FLOW 2,* 资料来源：,Unit of measure,GBUTtem,49,Text,Text,Text,FLOW 2 TITLE,* 资料来源：,Unit of measure,GBUTtem,50,Text,Text,Text,FLOW 3,* 资料来源：,Unit of measure,GBUTtem,51,Text,Text,Text,Text,FLOW 3 TITL

12、E,* 资料来源：,Unit of measure,GBUTtem,52,Text,Text,Text,Text,FLOW 4,* 资料来源：,Unit of measure,GBUTtem,53,Text,Text,Text,Text,Text,FLOW 4 TITLE,* 资料来源：,Unit of measure,GBUTtem,54,Text,Text,Text,Text,Text,FLOW 5,* 资料来源：,Unit of measure,GBUTtem,55,Text,Text,Text,Text,Text,Text,FLOW 5 TITLE,* 资料来源：,Unit of me

13、asure,GBUTtem,56,Text,Text,Text,Text,Text,Text,FLOW 6,* 资料来源：,Unit of measure,GBUTtem,57,Text,Text,Text,Text,Text,Text,Text,FLOW 6 TITLE,* 资料来源：,Unit of measure,GBUTtem,58,Text,Text,Text,Text,BLADES,* 资料来源：,Unit of measure,GBUTtem,59,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,GBUTtem,60,Text,Te

14、xt,Text,Text,BOX,* 资料来源：,Unit of measure,GBUTtem,61,Text,Text,Text,CYCLE 1,* 资料来源：,Unit of measure,GBUTtem,62,Text,Text,CYCLE 2,* 资料来源：,Unit of measure,GBUTtem,63,Text,Text,Text,CYCLE 3,* 资料来源：,Unit of measure,GBUTtem,64,Text,Text,Text,Text,CYCLE 4,* 资料来源：,Unit of measure,GBUTtem,65,Text,Text,Text,T

15、ext,Text,CYCLE 5,* 资料来源：,Unit of measure,GBUTtem,66,Text,Text,Text,Text,Text,Text,CYCLE 6,* 资料来源：,Unit of measure,GBUTtem,67,Text,Text,Text,Text,Text,Text,Text,CYCLE 7,* 资料来源：,Unit of measure,GBUTtem,68,Text,Text,Text,Text,Text,Text,Text,Text,CYCLE 8,* 资料来源：,Unit of measure,GBUTtem,69,Text,Text,Text

16、,Text,Text,Text,INCOMING,* 资料来源：,Unit of measure,GBUTtem,70,Text,Text,Text,Text,Text,RIBBON,* 资料来源：,Unit of measure,GBUTtem,71,Text,Text,Text,Text,Text,RING,* 资料来源：,Unit of measure,GBUTtem,72,Text,Text,UPON 2,* 资料来源：,Unit of measure,GBUTtem,73,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,* 资料来

17、源：,Unit of measure,GBUTtem,74,Text,Text,Text,Text,CUTOUT,* 资料来源：,Unit of measure,GBUTtem,75,Text,Text,Text,LINEAR A,* 资料来源：,Unit of measure,GBUTtem,76,Text,Text,Text,Text,LINEAR B,* 资料来源：,Unit of measure,GBUTtem,77,Text,Text,Text,LINEAR C,* 资料来源：,Unit of measure,GBUTtem,78,Text,Text,Text,LINEAR D,*

18、资料来源：,Unit of measure,GBUTtem,79,Text,Text,Text,Text,LINEAR E,* 资料来源：,Unit of measure,GBUTtem,80,Text,Text,Text,LINEAR F,* 资料来源：,Unit of measure,GBUTtem,81,Text,Text,Text,LINEAR G,* 资料来源：,Unit of measure,GBUTtem,82,Text,Text,Text,Text,LINEAR H,* 资料来源：,Unit of measure,GBUTtem,83,Text,Text,LINEAR I,*

19、资料来源：,Unit of measure,GBUTtem,84,Text,Text,Text,Text,LINEAR J,* 资料来源：,Unit of measure,GBUTtem,85,Text,Text,Text,Text,Text,Text,LINEAR K,* 资料来源：,Unit of measure,GBUTtem,86,Text,Text,Text,Text,LINEAR N,* 资料来源：,Unit of measure,GBUTtem,87,Text,Text,Text,LINEAR P,* 资料来源：,Unit of measure,GBUTtem,88,Text,T

20、ext,LINEAR Q,* 资料来源：,Unit of measure,GBUTtem,89,Text,Text,Text,PROPELLER,* 资料来源：,Unit of measure,GBUTtem,90,Text,Text,Text,Text,Text,STEP 5,* 资料来源：,Unit of measure,GBUTtem,91,Text,Text,Text,Text,2 ON 1,* 资料来源：,Unit of measure,GBUTtem,92,Text,Text,Text,Text,Text,Text,AGAINST,* 资料来源：,Unit of measure,G

21、BUTtem,93,Text,Text,Text,Text,Text,AT WORK,* 资料来源：,Unit of measure,GBUTtem,94,Text,Text,COUPLED HORIZ,* 资料来源：,Unit of measure,GBUTtem,95,Text,Text,COUPLED VERT,* 资料来源：,Unit of measure,GBUTtem,96,Text,Text,Text,Text,FOCUSED,* 资料来源：,Unit of measure,GBUTtem,97,New entrant,Suppliers,Industry competitors

22、,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,GBUTtem,98,Text,Text,Text,PARALLEL,* 资料来源：,Unit of measure,GBUTtem,99,Text,Text,Text,Text,SPLIT,* 资料来源：,Unit of measure,GBUTtem,100,Text,SURROUND,* 资料来源：,Unit of measure,GBUTtem,101,Text,Text,TWISTED,* 资料来源：,Unit of measure,GBUTtem,102,Text,

23、Text,UP & AWAY,* 资料来源：,Unit of measure,GBUTtem,103,Text,Text,UP & DOWN,* 资料来源：,Unit of measure,GBUTtem,104,Customer,Clients,Distributors,Competitors,Suppliers,3Cs TRIANGLE,* 资料来源：,Unit of measure,GBUTtem,105,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A coherent set of actions aimed

24、at gaining a sustainable advantage over competition,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,The people in the organization, considered in terms of corporate demographics, not individual personalities,The way manag

25、ers collectively behave with respect to use of time, attention and symbolic actions,The processes and procedures through which things get done from day-to-day,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most

26、 of its members,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,3S-4S,* 资料来源：,Unit of measure,GBUTtem,106,The way managers collectively behave with respect to use of time, attention, and symbolic

27、actions,The people in the organization, considered in terms of corporate demographics, not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desirable (in corporate

28、and/or individual behavior) which are typical of the organization and common to most of its members,The processes and procedures through which things get done from day to day,A coherent set of actions aimed at gaining a sustainable advantage over competition,Capabilities possessed by the organizatio

29、n as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,Staff,Systems,Style,Shared Values,Structure,Skills,Strategy,2S-5S,* 资料来源：,Unit of measure,GBUTtem,107,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS

30、 PORTFOLIO,* 资料来源：,Unit of measure,GBUTtem,108,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,* 资料来源：,Unit of measure,GBUTtem,109,Delta P,Vision and Leadership,Organizational Infrastructure,Performance Measurement,People Development,Communications,Pr

31、oblem Solving Process,Client managers (particularly middle management) haveskill to lead programimplementation Change in actual behavior,Action plans sufficient to achieve goals Agreement on objectives by line management Management of high-involvement process,Implementation ornear implementationof r

32、equired structureand systems,Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and results Clear accountabilities Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,* 资料来源：,Unit

33、 of measure,GBUTtem,110,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skills Business unit linkages Taxation/valuationdifferences,Industry attractiveness Competitive position Restructuring/rationalization opportunities,“One

34、of the pack”,Retain and give top priority,Retain and give priority,Retain and manage for code or liquidate,Probablydivest,Divest,Divest or liquidate,MACS,* 资料来源：,Unit of measure,GBUTtem,111,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research Focus,Labor Policy,Product Design,Make

35、 vs. Buy,Organization,Process Design,MANUFACTURING STRATEGY,* 资料来源：,Unit of measure,GBUTtem,112,Restructuring framework,1,5,4,3,2,PENTAGON,* 资料来源：,Unit of measure,GBUTtem,113,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,* 资料来源：,Unit of measure,GBUTtem,114,Appraise perform

36、ance and prospects,Develop strategy,Redesign pivotal jobs,Design the skill building process,Assess change readiness,Top down action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,* 资料来源：,Unit of measure,GBUTtem,115,3.,Create and pursue a unique advantage,2.,Resegment the market to cr

37、eate a niche,4.,Exploit unique advantage industrywide,1.,Do more and better of the same,When to compete,STRAT GAMEBOARD,* 资料来源：,Unit of measure,GBUTtem,116,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage- ment,Externally orientated planning,Forecast based planning,Budget planning,Meet

38、budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,* 资料来源：,Unit of measure,GBUTtem,117,Selling margin Contribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,Ef

39、ficiency Available selling time Total selling costs,Utilization Available selling time Total sales time,Support intensity Support costs Total selling costs,Support leverage Total sales time Support costs,TREE PRODUCTIVITY,* 资料来源：,Unit of measure,GBUTtem,118,Maximize shareholder value,Grow through cu

40、ltural initiative,Redeploy assets,Improve core business performance,Grow through acquisition and/or merger,Adopt sound financing approach,VALUE CREATION,* 资料来源：,Unit of measure,GBUTtem,119,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business unit

41、s,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,* 资料来源：,Unit of measure,GB

42、UTtem,120,Header,Text,GANTT10,* 资料来源：,Unit of measure,GBUTtem,121,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,GANTT15,* 资料来源：,Unit of measure,GBUTtem,122,Text,Text,Text,Text,LEFT TO RIGHT,* 资料来源：,Unit of measure,GBUTtem,123,Text,Text,Text,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECT

43、IVE,* 资料来源：,Unit of measure,GBUTtem,124,Text,Text,Text,Text,Text,Text,Text,TOP DOWN,* 资料来源：,Unit of measure,GBUTtem,125,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2,* 资料来源：,Unit of measure,GBUTtem,126,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,GBUTte

44、m,127,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 EXTENDED,* 资料来源：,Unit of measure,GBUTtem,128,Text,Text,Text,Text,Text,Text,2X2 TOWER,* 资料来源：,Unit of measure,GBUTtem,129,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3,* 资料来源：,Unit of meas

45、ure,GBUTtem,130,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3 EXTENDED,* 资料来源：,Unit of measure,GBUTtem,131,Text,Text,DIFFRACTION,* 资料来源：,Unit of measure,GBUTtem,132,Text,Text,Text,FLOW DOWN,* 资料来源：,Unit of measure,GBUTtem,133,Text,Text,PASS T

46、HROUGH,* 资料来源：,Unit of measure,GBUTtem,134,Label 1,Label 2,Label 3,AREA,* 资料来源：,Unit of measure,GBUTtem,135,Label 1,Label 2,Label 3,Label 4,Label 5,BAR,* 资料来源：,Unit of measure,GBUTtem,136,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,Title Unit

47、 of measure,BAR 2,* 资料来源：,Unit of measure,GBUTtem,137,Label 1,Label 2,Label 3,Label 4,Label 5,BAR BUTTED,* 资料来源：,Unit of measure,GBUTtem,138,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Series,Series,Series,BAR STACKED,* 资料来源：,Unit of measure,GBUTtem,139,Label 1,Label 2,Label 3,Label

48、4,Label 5,000,000,000,000,000,100%=,Series,Series,Series,BAR STACKED 100%,* 资料来源：,Unit of measure,GBUTtem,140,Title Unit of measure,Title Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,BUBBLE,* 资料来源：,Unit of measure,GBUTtem,141,Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN,* 资料来源：,

49、Unit of measure,GBUTtem,142,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,Title Unit of measure,COLUMN 2,* 资料来源：,Unit of measure,GBUTtem,143,Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN BUTTED,* 资料来源：,Unit of measure,GBUTtem,144,Label 1,Label

50、 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,000,000,000,000,000,COLUMN STACKED,* 资料来源：,Unit of measure,GBUTtem,145,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMN STACKED 100%,* 资料来源：,Unit of measure,GBUTtem,146,Title Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,100% =,000,Series,