Chapter 1 Basic Knowledge.ppt

1、Business EnglishCorrespondence,国外商务英语专业的现状,商务英语的渊源：ESP 商务英语研究的专门机构(ITAFEL分支) 商务英语学术期刊(ESP) 商务英语培训机构,外贸英语、经贸英语、商务英语三个阶段 商务英语的实际存在：700余所院校 商务英语研究会 第八届商务英语研讨会 不同的模式：经贸大/北外/广外 教育部已批准高职高专设立商务英语专业 学生报考火爆, 就业率和就业层次高,国内商务英语专业的现状,商务英语学科的特征： 理论体系：( ESP、EBP、应用语言学等) 研究对象：(商务话语、活动、文化) 研究方法：(话语分析、案例法) 从业人员: (商英教师

2、、国际商务人员等),专业定位,商务英语译自英文的“Business English”一词。英文中“business”并不对应语“商务”（理解为生意或经营业务）概念，包括所有非私人的公务性活动。 商务指围绕贸易、投资开展的各类经济、公务和社会活动，具体包括贸易、金融、营销、旅游、新闻、法律、海事、外事等。,The aim of learning international business English The keys of learning business English,Chapter 1 Basic Knowledge of Business Letter Writing,Learn

3、ing Objectives: Know the form of a business letter Understand the structure of a business letter. Learn the designing of an elegant letterhead, a standardized inside address and as well as a perfect letter body. Master the correct arrangement of various parts of a letter.,. Forms of Business Letter,

4、Heading信头 Reference No. 编号 Date日期 Inside address封内地址（收信人地址） Salutation称呼 Body of the letter正文 Complimentary close结尾谦称 Signature签名 P.S.附言,1.Full block form 齐/平头式/顶格式,2.Modified block form with indented style 混合式,Heading信头 Reference No. 编号 Date日期 Inside address封内地址（收信人地址） Salutation称呼 Body of the lett

5、er正文 Complimentary close结尾谦称 Signature签名 P.S.附言,3. Modified block form 改良/平头式,Heading信头 Reference No.编号 Date日期 Inside address封内地址（收信人地址） Salutation称呼 Body of the letter正文 Complimentary close结尾谦称 Signature签名 P.S.附言,Heading信头 Reference No. 编号 Date日期 Inside address封内地址（收信人地址） Body of the letter正文 Signa

6、ture签名,4. Simplified form 简化式,. Structure of Business English Letters,12 parts: 1.Letterhead 2.Reference and Date 3.Inside Address 4.Attention Line 5.Salutation 6.Subject Line 7.Body 1) Opening or Introduction 2) Details 3) Response or Action 4) Close 8.Complimentary Close 9.Signature 10.Enclosure 1

7、1. Carbon Copy 12. Postscript,1. Letterhead,Includes the senders name, postal address, post code, telephone number, fax number, E-mail address, etc. The best way is to print the letterhead in the up-center Left margin (full-blocked or semi-blocked style),2.Reference and Date,In business corresponden

8、ce, reference will be given by a firm to another. Reference may include a file number, departmental code, or the initials of the signer, followed by that of the typist of the letter. They are marked as “ Our Ref: * ”and “ Your Ref:* ” to avoid confusion. Example (1) Your Ref: JVD/ZH Our Ref: WDC/LF

9、Example (2) Our Ref: SEL/SY Your Ref: No. 145/170,The date should be typed in full and not be abbreviated. The -th,-st,-nd and-rd that follow the day may be omitted such as: “6 June” for “6th June”, “May 1” for “May 1st”. Dont use the all-number form. The American practice is to write the date in th

10、e order of month, day and year as 3/8/2005 or 03/8/2005; but the English practice is written in the order of day, month and year, as 8/3/2005 or 8/03/2005. So using all-number form to express the date will make the letter date thrown into confusion.,3.Inside Address,Generally, the inside address sho

11、uld include the receivers name and title, company name, street address, city, state (province), post-code, and country (if necessary). They are typed at the upper left-hand margin of the sheet, starting two to three lines below the last line of the letterhead.,4.Attention Line,Attention line is used

12、 when the writer of a letter addressed to an institution or an organization wishes to direct the letter to a specific individual or specific department. It is generally placed between the inside address and the salutation, underscored or not underscored and is centered over the body of the letter. I

13、f it is used in the full block format, it will be typed at the left-hand margin. eg: Attention: Export Department,5.Salutation,Salutation is placed two lines below the inside address. The salutation is “Gentlemen” if the letter is addressed to an organization, even if there is an attention line dire

14、cting the letter to a particular individual within that organization. In business correspondence, the most commonly used salutation forms are Dear Sir(s), (British Style) Gentlemen: (American Style) The salutation of “Dear Sirs” is followed by a comma and “Gentlemen” is followed by a colon.,6. Subje

15、ct Line,Subject line is actually the central idea of a letter. In order to invite the receivers attention, it is usually underlined. In front of it “Re:” or “Subj:” is written as: Example (1) Re: Womens Blouses Example (2) Subj: Tin Foil Sheets Sometimes, the subject line can be underscored.,7.Body,

16、This part is the most important one in business correspondence. The body of the letter generally consists of four essential parts: (1)Opening(or Introduction) (2)Details (3)Response (or Action) (4)Close,8. Complimentary close,Complimentary close is used to provide the letter a courteous ending. The

17、correct position for complimentary close is two spaces below the body of the letter to the right side of the page, in line with the date block at the top. Yours truly, Yours sincerely, Sincerely yours, Yours faithfully, Faithfully yours.,If continuation sheets are needed, plain paper of the same qua

18、lity as the letterhead must be used and typed with a heading to show the following: (1)The number of the sheet (in the center of the page) (2)The name of your correspondent (on the left-hand side) (3)The date of the letter (on the right-hand side),9. Signature,Since the hand-written signature is illegible, the name of the signer should be t