British_Media.ppt

1、British Media,The United Kingdom has an extremely diverse media with an almost unrivalled number of outlets, second only to the United States.,Lead-in,What is media? types? functions?,What is media? types?,Mass media, a means of mass communication. Electronic media and print media include: broadcast

2、ing discs or tapes film (documentaries) Internet (blog, podcast, ) publishing (newspapers, magazine, books) video games mobil phones,Functions of media?,Advocacy (advertising, marketing, propaganda, public relations, and political communication ) Entertainment (acting, music, and sports , games) Pub

3、lic service announcements weather reports; engendering a national culture education provide information about political and social issues; provide a forum for people to write letters or phone in to express their views or seek advice;,What to learn:,press media: newspaper - one of the oldest newspape

4、r industry - famous newspapers - British newspaper culture - Freedom of press in Britain relation between British gov. and press Broadcast media - television culture - politics and TV,I. British Newspaper,i. one of the worlds oldest established newspaper industries Q1. Why does the author say that t

5、he United Kingdom has one of the worlds oldest established newspaper industries?,I. British Newspaper,i. one of the worlds oldest established newspaper industries 1. The long history of newspaper industry The beginning of newspaper industry - the industrialization - the extension of the democratic f

6、ranchise - the rise of literacy level,i. one of the worlds oldest established newspaper industries 2. nature of newspaper: - exit to earn money 3. one of the highest levels of newspaper sales per head of population; 4. 1400 different newspapers, 10 daily national newspapers 5. Advertising business:

7、6. the British biggest seller: The News of the World,I. British Newspaper,ii. Newspaper Today Q1. major newspaper? Q2. the categories of newspaper?,I. British Newspaper,Q1. What are the major newspaper published in Britain? the Observer 观察家报 first appeared in 1791; the worlds oldest national newspap

8、er published every Sunday;,I. British Newspaper,Q1. What are the major newspaper published in Britain? the Times 泰晤士报 began in 1785; the UKs oldest daily newspaper,I. British Newspaper,Q1. What are the major newspaper published in Britain? the Guardian卫报 a national daily newspaper radical in politic

9、s and interested in society and social problems. quite soft on crime and quite feminist shows great concern for green politics. one of the quality press (or broadsheets).,I. British Newspaper,Q1. What are the major newspaper published in Britain? the Telegraph quality press, support tough sentences

10、for criminals, be unsympathetic to single mothers favor free enterprise over social programs.,I. British Newspaper,Q1. What are the major newspaper published in Britain? the News of the World one of the tabloids (the gutter press), Britains biggest seller. began in 1843. It gives great coverage on c

11、rime, sport and sex stories. By the 1930s it was Britains most popular Sunday paper, selling 3.4 million copies each week. now sells about 4.7 million papers each week,I. British Newspaper I. British Newspaper,Q1. What are the major newspaper published in Britain? the Financial Times - about busines

12、s, not only printed at home but also printed in other countries of the world.,I. British Newspaper,Q2. What are the categories of British newspaper? 1. The categories of British newspaper are traditionally categorized into 2 types: - quality paper - tabloid,I. British Newspaper,1. Quality paper one

13、of the two groups of the national dailies. carry more serious and in-depth articles of particular political and social importance. carry reviews and feature articles about high culture generally be read by a well-educated, middle class audience. However, some broadsheet papers, such as The Times and

14、 The Independent have recently switched to a smaller size, preferring to call themselves compact rather than be stigmatised by the tabloid label.,I. British Newspaper,2. Tabloid: a smaller format newspaper with colour photos and catchy headlines. carries scandals and gossip usually about famous peop

15、le so as to attract readers. Stories are short, easy to read and often rely more on opinion than fact. *Fleet Street：舰队街，英国伦敦新闻界,I. British Newspaper,iii. The relationship between the British press and politics or business,I. British Newspaper,Relation with Politics : Watchdog function: keeping an e

16、ye on government offer the electorate objective reports about what is happening in the country inform the electorate about politics the present criticism against press - the power of the press usurped the power of parliament - journalism: not an objective recording of facts, but the writing of stori

17、es which are written to put across a particular view.,I. British Newspaper,British press is not free from the government control and censorship - All advertisements must follow the Advertising Code - Officially speaking the British newspapers are free from government control and censorship and can p

18、rint what they like, but many British laws limit the freedom of newspapers. - The media are also affected by Official Secret Act, a legal act which demands that all government information is kept secret unless the government says it can be released and those who break this legal act would be fined o

19、r even sent to prison. - contempt of court laws - laws of libel and defamation,I. British Newspaper,iv. British newspaper culture 1. Unusual in the extent to which class and educational differences are reflected in the newspaper people read. 2. 90% of Britons over the age of 15 read a national or local paper 3. People living in different parts of the country share the same e