【管理信息系统英文版】Concept and Role of Information Systems

1、HUANG Lihua, FUDAN UNIVERSITY,Managing Information Systems: Approach to New Organization,Prof. Lihua Huang 65646687L; hlh_ Host Professor: Dr. John. F. Rockart TA: (2) Lu Xianghua, (1) Cai Bin,IMBA Program at Fudan University Sponsored by MIT Sloan School of Management,HUANG Lihua, FUDA

2、N UNIVERSITY,Redesign the Courses Relating to IT,Before IT and New Organization Management Information Systems and Applied Software From Now Information Technology for Management Managing Information Systems: Approach to New Organization,to provide future managers with a broad introduction to the te

3、chnology concepts underlying modern computing and information systems.,HUANG Lihua, FUDAN UNIVERSITY,Why Managers Need to Participate in IS Decisions,President Jiang Ze-Ming has notified that informatization is the one of the most important approach for Chinas modernization. Managing information is

4、a critical skill for success in todays business environment. IS strategy can itself affect and is affected by changes in a firms business and organization strategy, business model, organization systems. In order to effective, managers need a solid sense of how IS are used and managed within the orga

5、nization.,HUANG Lihua, FUDAN UNIVERSITY,Course Purpose,To provide MBA students with understanding how the companies in 21st century can gain the competitive advantage by use of IT/IS, with a foundation of basic concepts relevant to using and managing information systems effectively. To focus on the

6、key issues relating to information systems use and management in business, particularly issues in aligning IT/IS with business strategy, the organization, and business model, and transitioning to e-Business or e-Enterprise.,HUANG Lihua, FUDAN UNIVERSITY,Course Structure,PART FOCUS CONTENT,to discuss

7、 the organizational and business challenges and opportunities in an information age. to try to formulate the basic concept and role of information technology/ information systems(IT/IS) from business perspective.,to discuss the Strategic Alignment Model. to discuss perspectives of alignment with spe

8、cific implications for guiding management practice. to discuss the efficient business model IT-enabled through cases for varieties of industries,To discuss the concept and methodology of BPR and information systems planning.,HUANG Lihua, FUDAN UNIVERSITY,Course Structure,PART FOCUS CONTENT,To introd

9、uce all kinds of methods of building information system. To discuss relative issues about information systems management.,HUANG Lihua, FUDAN UNIVERSITY,Course Structure,PART FOCUS CONTENT,HUANG Lihua, FUDAN UNIVERSITY,Course Features,Teaching Format Lecture, cases study, reading, group discussion an

10、d term project Reference Textbook Keri E. Pearlson, Managing and Using Information Systems: A Strategic Approach, John Wiley (2) 处理加急申请的办法: 打乱了原来的排队和办事员的常规工作,其代价是其他的申请需要七天以上。,IBM Salesman,dealer,IBM Salesman,IS,如果问题比较复杂，则请咨 询专家来帮助来处理,3）The business process based on application of information systems

11、,4）应用效果,签发一项贷款所需的时间从平均7天减少到4个小时，时间减少了90%。处理的交易的数量增加了100倍，进而大大提高了IBM总公司的销售业绩。,CASE1：IBM Credit Corporation,案例2：FORD公司采购流程的变革,1）原来的流程,采购部,由采购部发订单给供应商，同时将订单的副本交给 财务会计部；,供应商,等供应商把货物运到公司，同时供应商也 开出发票，送交财务会计部；,验收单位,验收单位（仓库）便会将有关验收的情形，详细登录在表 格上，接着将表格转交财务会计部；,财务 会计部,于是财务会计部便有了三种有关货物的文件：订单、 验收单和发票。如果三者一致，则付款，

12、否则，就 调查，写出报告，送交有关部门。,案例2：FORD公司采购流程的变革,2）应用信息技术以后的流程,采购部,验收单位,IS,案例2：FORD公司采购流程的变革,3） 应用信息技术以后的效果,在新的采购过程中，由于有了共享的数据库系统，财务 会计部的工作已很少了。这样，通过整个采购过程的重 组，使财务会计部的人由400多人下降到125人，而且工 作效率大大提高。,案例3：某设备技术有限公司顾客服务流程,顾客,工作人员,维修负责人,维修工程师,维修工程师,工作人员,当设备出现故障时，顾客通过电话、传真或信件通知该公司的服务中心。,中心工作人员登记顾客的反馈信息，交负责人处理。,负责人查阅顾客

13、的档案，分析能否解决问题，并指定责任人维修工程师。,故障分析，维修准备，奔赴顾客现场。,故障诊断，排除故障。如有问题，则通过传真、电话向公司总部（深圳）技术人员咨询。 维修完成，拜访客户主管。,维修工程师向有关管理人员汇报维修情况。工作人员登记处理结果。,HUANG Lihua, FUDAN UNIVERSITY,Customer Service Process Based on Internet Information Systems,Customer,Service center,Maintenance Engineer,Technology Support,Information Sys

14、tems (Call Center),BBS Database,Cases database,Diagnosis Expert Sys.,1,2,3,4,Internet,案例3：某设备技术有限公司顾客服务流程,利用信息系统，将员工个人经验转化成企业经验，群件（Groupware）消除距离上的障碍，共享知识和经验，提高服务水平。,“知识共享就是力量”,Summary,Understanding of Information Systems ：An Information System is an organizational and management solution , based on

15、 information technology, to a challenge posed by the environment. Management Change： Business Process Change， Procedure change， Power redesign， Organization change： Job，employee qualification，performance evaluation policy， Business value change。,Information Systems: From Business Perspective,ORGANIZA- TIONS,TECHNOLOGY,MANAGEMENT,INFORMATION SYSTEMS,An Information System is an organizational and