企业资质吉广简介_gigo_to mb pptminimizer

1、吉广控股有限公司简介An Introduction on GIGO Holdings Ltd.公司简介Company Profile吉广控股是吉广国际的全资子公司及核心经营主体。主营业务包括整合营销及出版印刷两大板块。成立25年来，吉广以全产业链的实效性整合营销传播服务及居于全国领先水平的智能化、数字化、绿色印刷服务为汽车、医药、地产、金融、IT、农业、快消等行业提供优质服务，并相继在北京、上海、广州等地建立分公司，打造了优秀团队，积累了丰富的经验，创造了无数的经典案例。GIGO Holdings is a wholly owned subsidiary and the core busine

2、ss entity of GIGO International. The main 2 core businesses of GIGO includes integrated marketing and publishing & printing. Since established 25 years ago, GIGO has been providing quality services to automotive, pharmaceutical, real estate, finance, IT, agriculture and other industries through the

3、integrated marketing communication service covering the whole industrial chain and the domestically leading intelligent, digital and green printing services. It has set up branches in Beijing ,Shanghai, Guangzhou and other cities, accumulated rich experience and created numerous classic cases.全球网络Gl

4、obal Network欧洲Europe伦敦London中国亚洲China . Asia北京Beijing长春ChangchunNorth America洛杉矶Los Angeles上海Shanghai沈阳Shenyang广州Gguangzhou 成都Chengdu公司团队 Our team广告公司精英员工共计400余人，总部在长春，并在北京、上海、广州皆配备完善团队，为客户提供服务We have more than 400 elite employees in our advertising company, and professional teams in Beijing, Shangh

5、ai, Guangzhou and Changchun, committed to providing quality services for our clients.长春团队Changchun team北京团队Beijing team上海团队Shanghai team01整合营销IntegratedMarketing02出版印刷Publishing & Printing我们的荣誉Our honors赢得60多个国内外营销及创意设计大奖的肯定We have won over 60 domestic and international marketing and creative design

6、 awards .其中包括“营销类-艾菲奖”、“创意类-国际金铅笔、长城奖”等Including Marketing - Effie Award, “Creative Class - The One Show, the Great Wall Award and so on.我们服务的汽车类客户Our automotive clients汽车营销领域的全面渗透Comprehensive penetration in automotive marketing战略咨询品牌管理数字营销内容营销Strategy consultingBrand managementDigital marketingCon

7、tent marketing庆典演艺体验营销娱乐营销影视动漫Celebration & performanceExperiential marketingEntertainment marketingFilm and television animation区域营销CRM营销推广零售营销Regional marketingCRM marketingPRRetail marketing媒介策划与购买售后服务营销活动执行展览展示Media planning and purchaseAfter Sales Service MarketingBTL Activity executionExhibiti

8、on2018/10/2基于对以往优势及经验的总结，我们相信自己能够在：Based on the summary of past advantages and experience, we are confident that we can provide effective support in terms of服务营销Service marketing冰雪体验Ice driving experience区域营销Regional marketing大型活动BTL events等方面为奔驰品牌提供有效助力and other aspects for Mercedes Benz我们是国内最早提供大售

9、后营销服务的公司之一We areone of the earliest agencies to provide comprehensive after-sales services marketing for OEMs in China.我们的服务Our services我们是最早为德系品牌提供包括售后服务、金融服务、二手车业务营销在内的大售后营销公司之一Focusing on after-sales service, we use comprehensive marketing idea to conduct after-sales service.售后服务：01传播品牌关爱After-sa

10、les Service: communicate brand care01 7年服务奥迪售后服务品牌 9年服务一汽-大众售后服务品牌 8年服务上海大众斯柯达售后品牌 9 years on FAW-VW after-sales brand service 8 years on Shanghai VW Skoda after-sales brand service 7 years on Audi after-sales brand service 金融：强化品牌市场 与客户同时建立团队，5年打造大众、奥迪双品牌金融引擎 二手车：新领域崛起02030203 Finance Service: stre

11、ngthen brand market 5 years on building FAW-VW and Audi brand finance engineUsed Car: rise in a new area 7年服务奥迪二手车，品牌崛起历程 7 years on Audi used car service to witness the rise of the brand In 2014, we started to serve FAW-VW used car brand 2014年，强势进入大众二手车领域获2012年艾菲汽车服务类铜奖服务营销-品牌形象Service Marketing-Br

12、and Image一汽-大众售后平面创意FAW-Volkswagen after-sales service campaign print ads获2012年度中国最具影响力广告作品The 2012 Chinasmost influential advertising work新服务暖万家“Warm service to all the families” 服务客户：一汽-大众售后Customer：FAW-VW After- sales服务营销-媒体投放Service Marketing- Media Delivery斯柯达网络投放Skoda digital media delivery新闻页

13、上部按钮新闻页置顶通栏单一 车型页右侧按钮车市行情页标题下13banner车型页通栏一车型论坛页banner-a所有文章页面顶部通栏 单一车系页面行情下方banner首页正中banner首页焦点图下方文字链点+套红首页焦点图右侧矩形按钮底部精准营销通栏特惠车导航栏下右侧半通栏易车网爱卡网太平洋汽车网搜狐汽车服务营销-媒介投放Service Marketing- Media Delivery一汽-大众售后服务品牌广播媒体投放Media delivery agent of FAW-VW after-sales brand连续5年中央人民广播电台中国、经济投放，30余个核心地方交通广播、音乐广播配合

14、投放，持续宣传爱车养护知识、出行安全常识、活动促销信息、服务产品类信息等，覆盖一汽-大众90%以上用户，建立品牌良好的口碑 。Five consecutive years of delivery by CNR-Voice of China and CNR-China Business Radio, supplemented by over 30core local traffic radios and music radios, continuously communicating car care and travel safety knowledge, and information on

15、 product promotions and services etc., covering more than 90% of FAW-VW customers, helping establish a good reputation of FAW-VW after-sales brand.服务营销-季节营Service Marketing Campaign一汽-大众售后四季活动FAW-Volkswagen after- sales brand marketing campaign获2012年艾菲汽车服务类铜奖Effie Automotive Service Bronze Award in

16、2012服务营销-服务产品推广Service Marketing- Service Product Promotion一汽-大众售后产品推广FAW-Volkswagen after-sales product promotion以服务品牌价值观为指导，不断创新开发营销类服务产品为用户提供更加卓越的服务体验。Guided by the value of the service brand, constantly innovate and develop marketing services products to provide users with amore superior service

17、 experience.服务营销-车主教育Service Marketing-Education of Car Owners斯柯达学苑项目Skoda academy project服务营销-用户教育Service Marketing- Customers activitiy一汽-马自达爱车课堂FAW Mazda car care class部精准营销通栏特惠侧矩形按钮导航栏下右侧半通栏服务营销-终端管理Service Marketing- Retail Management终端物料支持POS materials support一汽-大众针对服务品牌的核心理念，规范经销商宣传物料及活动主视觉，统

18、一特许经销商服务品牌宣传形象。加强用户对售后服务品牌的感知。According to the core concept of service brand, FAW-VW regulate dealers promotional materials and events key visuals to unifyfranchisee service brand image and strengthen the user perception of after-sales service brand.首页焦点图右车底服务营销-电商平台Service Marketing- E commerce一汽轿车

19、奔腾纯正备品天猫店FAW Besturn Spare Parts Tmall Store服务营销-培训竞赛Service Marketing-Training Competition奥迪A3 e-tron投放服务技术培训Audi A3 e-tron delivery service technical training服务营销-培训竞赛Service Marketing-Training Competition一汽-大众售后服务技能竞赛FAW-Volkswagen after-sales service skills competition服务营销-培训竞赛Service Marketing-

20、Training Competition斯柯达售后服务竞赛Skoda After-Sales Service Competition二手车营销Used Car Marketing奥迪品荐二手车全国营销推广Audi Refined Recommendation Used Car national marketing promotion金融营销推广Financing Service Marketing Promotion一汽-大众金融引擎FAW-VW Financing service brand奥迪金融产品推广Audi Financing service promotion我们是国内一流的冰雪试

21、驾专家We are the first-class ice test drive expert in China众多冰雪试驾的实战历练We have conducted ice driving events in many famous resorts长白山Changbai Mountain满洲里Manzhouli漠河Mohe海拉尔Hailar和龙Helong查干湖Chaganhu酒 店Hotel雪 场Ski field试驾场 地Test drive place东北地区冰雪活动资源集大成With integrated ice driving experience resources in No

22、rtheast China搭 建Construction车辆改装Equipments维 护Maintenance我们与北大湖、松花湖、长白山等多个东北最顶级的雪场有独家战略合作协议We signed an exclusive strategic cooperation agreements with Beidahu, Songhua Lake,Changbai Mountain and many other top ski resorts in Northeast China.2011年-2015年奥迪冰雪体验2011 -2015 Audi ice driving experience2011

23、一汽-大众冰雪体验2011 FAW-VW Ice Driving Experience我们是汽车行业区域营销合作典范We are the model of regional marketing cooperation with OEMs in Automotive industry吉广,与车企区域营销的发展共成长GIGO grows with the development of regional marketing in OEMs 2008年至今，奥迪东北区 2015年， 奥迪北区 2007年至今，一汽-大众东北区 2010年至今，一汽-大众大众南区 2007年至今，上海大众斯柯达东北区 2

24、008 until now, the agent of Audi Northeast Region 2015, the agent of Audi North Region 2007 until now，the agent of FAW-Volkswagen RSD1 2010 until now ， the agent of FAW-Volkswagen RSD5 2007 until now ， the agent of Shanghai Volkswagen Skoda Northeast Region区域营销思考Thinking on regional marketing下沉Sinki

25、ng营销下探到经销商、深入到四、五线潜力市场。Marketing sink to dealers andtier-4 and tier-5 cities with potential.数据Data数字媒体投放与数据控制无缝对接，量化营销效果Digital media advertising andseamless data control help quantify marketing effectiveness活化Active激活常规营销项目传播力、销售力，保持营销活力Activate the communication and sales power of conventional mar

26、keting programs to maintain thevitality of marketing联动Linkage总部、区域、经销商贯彻统一，在营销活动中发挥联动效应。HQ, Region and dealers take jointactions to enhance the effect of marketing activities联动类营销活动Joint marketing campaign项目名称：独步冰雪，领驭未来2015年奥迪东北区冰雪嘉年华Project：Conquer the Ice World, Lead the Future - 2015 Audi Northea

27、st Region Ice & Snow Carnival借助总部新车Q7上市时机，店端以冰雪活动名额奖励式营销取得良好成效，区域体验活动完美落地Taking advantage of the momentum of HQ Q7 launch, dealers used the participation opportunity for ice driving event as anincentive and achieved good results, and the Region implemented the event perfeclty.联动类营销活动Joint marketing

28、campaign项目名称：奥迪 300万辆车主感恩回馈Project ： Reward for 3-Mio Audi Brand Owners Trust总部制定宣传主题，区域指导营销活动，经销商负责活动实施HQ developped the promotion theme, the Region provided guidance for marketing campaign, and dealers were responsible for theimplementation of activities营销下沉类活动Marketing campaign towards lower-tier

29、 cities项目名称：大众1区捷达下乡活动Project ： Jetta Promotion in Rural Areas在县乡城市开展巡展活动，有效激活205家二级网点，对产品进行了有效曝光，帮助经销商留档1353人。Carried out exhibition tour in rural areas, which effectively activated 205 tier-2 outlets, effectively exposed the product, and helpeddealers collect sales leads of 1353.营销下沉类活动Marketing c

30、ampaign towards lower-tier cities项目名称：2016年奥迪东北区欧洲杯营销活动Project： 2016 Audi Northeast Region European Football Championship Marketing Campaign场地试驾活动：下沉三四线城市，深化产品体验，助力集客销售Test drive activities：sink to 3rd and 4th tier cities to deepen the brand experience, help increase customer traffic and improve sal

31、es.营销下沉类活动Marketing campaign towards lower-tier cities项目名称：奥迪A8L东北区经销商展示专区项目Project：Audi A8L Exhibition in Dealers of Audi Northeast Region先进制作工艺，完美展现产品外观优势Advanced craftsmanship perfectly shows the exterior advantages of the product营销下沉类活动Marketing campaign towards lower-tier cities项目：奥迪A3东北区微剧巡演Pr

32、oject： Audi Northeast Region Audi A3 Drama Showroom Tour讲车主生活融入戏剧表演，打造A3微话剧，并将话剧融入展厅活动。此项目达成集客960名，销售50台The project combined owner life into A3 drama, and combined the drama with showroom activities, which helped attracted 960customers and sell 50 vehilces.新媒体集客类活动New media marketing campaign项目名称：20

33、14沈阳奥迪品荐二手车展台服务运营Project：2014 Shenyang Audi Refined Recommendation UC Booth Operation展台服务运用ipad收集潜客信息，集客量：440组,订单+销售:132辆ipad was used to collect sales leads of 440 groups, order and sales of 132 units were achieved.新媒体活动成效Effect of new media marketing campaign项目名称：2016年奥迪安全承偌活动Project: 2016 Audi Sa

34、fe Driving Commitment Project四季度包装线上活动噱头，以安全体验为先行，带动全区域用户参与，取得客观销售成果。Packaged an online gimmick of safe driving experience in Quarter 4 to drive regional users to take part in related activities, and achieved good sales results.奥迪东北区安全驾驶承诺有礼微信互动Audi Northeast RegionSafe Driving Commitment WeChat Int

35、eraction以公益话题为吸引，分享得奖为互动传播手段，增加微信传播影响力微信发布时间：11月1日11月31日微信发布渠道：区域&经销商平台、微信大V微信推广：以安全驾驶公益话题及奖励吸引迅速在区域范围内引起分享转发狂潮.活动成效：参与人数11.2万，达成销售983台。 Attracted attention by public benefit topic, encouraged people to share award winning info by WeChat to promote communicationWeChat release time: November 1 - 31We

36、Chat release channels: regional platform, dealers platform, big V WeChat accountWeChat promotion: utilize safe driving and public interest topic to attract public attention and promote quick spread in the regionActivity results: the number of participants of 112 000, sales reached 983 units.新媒体活动成效E

37、ffect of new media marketing campaign项目名称：2016年奥迪东北区Q系探秘之旅原创微电影Project：2016 Audi Northeast Region Q Series Travel to Explore Mysterious Land- original micro film创新形式自创微电影，创下微信浏览最高记录，与平台粉丝形成良好互动，微信平台当日流浪量突破15950次。Innovative micro film created a WeChat browsing record, achieved good interaction with p

38、latform fans, and WeChat page views exceeded 15950 times on event day.传统营销活动创新案例Innovative traditional marketing campaign项目名称：2015年奥迪东北区济南车展服务运营Project: 2015 Audi Northeast Region Jinan Auto Show奥迪东北区济南车展创新使用糖女孩形式，成为各大媒体报道头条，为展台形成了良好的宣传。Audi Northeast Region Jinan Auto Show innovatively used lollipo

39、p girl, hitting major medias headlines, and helping achieve a good communication effect传统营销活动创新案例Innovative traditional marketing campaign项目名称：“进享跃级人生”2016年奥迪东北区黑龙江小区品鉴汇Project: Enjoy a Big Leap in Life Appreciation Experience in Heilongjiang of Audi Northeast Region以创新的O2O团购会，有效整合经销商营销力量，创下小区历史销量新高

40、（10家经销商278台）。Utilized innovative O2O group buying to integrate the sales power of dealers,and created a new sales record (10 dealers, 278 units).我们是经验丰富的品牌大型活动实战家We are experienced in implementing large-scale BTL events品牌庆典Brand celebration event一汽-大众25周年“感恩之夜”活动25th Anniversary Gala Night of FAW-Vo

41、lkswagen品牌庆典Brand celebration event一汽-大众第1000万辆下线活动FAW-Volkswagens Offline Ceremony of the 10,000,000th Car品牌庆典Brand celebration event奥迪China. land of quattro 品牌战略活动Audi China. land of Quattro brand strategy activity 上市投放Launch奥迪A3 Sportback e-tron投放Audi A3 Sportback e-tron Lauch产品场地体验Track experien

42、ce2015全新高尔夫GTI试驾2015 Golf GTI Test Drive产品赛道体验Track experience2016 Audi Sport嘉年华2016 Audi Sport Carnival大型车展Large-scale auto show奥迪A级车展Audi A-class Auto Show品牌培训Brand training奥迪中央投放培训Audi Central Launch Training我们是拥有国际领先水平的专业影视制作单位We are the worlds leading professional film andtelevision production

43、company一汽-大众企业品牌形象TVCFAW-Volkswagen brand image TVC奥迪人的加减乘除微电影Micro film:“Addition, Subtraction, Multiplication and Division of Audi Man”奥迪金融病毒营销视频Audi Finance viral marketing video01整合营销Integrated Marketing02出版印刷Publishing & Printing我们的优势Our advantages印前：文件细化处理色彩标准管理Prepress: document refinement, c

44、olor standard management标准化印刷前控制流程色彩管理体系树立行业典范Standardization of pre-press control process, color management system, establishing a model in the industry我们的优势Our advantages印刷：传承德系精湛工艺凌攀印刷巅峰品质Printing: inheritance of German craftsmanship, strive to achieve the top quality采用全球顶级印刷技术和设备，借鉴国际标准，生产数字化，被德

45、国海德堡总部指定为中国北方样板工厂。Using the worlds top printing technology and equipment, drawing on international standards, realizing digital production,GIGO is designated as a model factory in northern China by Heidelberger Druckmaschinen AG.我们的优势Our advantages印后：国际领先精装龙实现高效自动化Post-press: with the worlds leading

46、 hardcover production line to achieve efficient automation高度自动化的准备过程使尺寸转换时间缩减到最少；生产速度极高；书芯经过两次书脊处理， 确保完美的扒圆效果以及稳定持续的接合；品质控制系统确保了每一件成品的完美效果The worlds leading production line has an extremely high product speed, and its quality control system ensures theperfection of every product.我们的荣誉Our honors2010年

47、：第八届中国包装印刷产品质量评比荣获金奖；2015年：荣获G7国际色彩标准化认证；2015年：荣获ISO9001质量管理体系要求认证；2015年：荣获ISO14001环境管理体系要求认证；2016年：荣获绿色印刷认证证书。Won the Gold Award of The Eighth China Packaging and Printing Product Quality Evaluation in 2010;Won the G7 International Color Standardization Certification in 2015; Won the ISO9001 Qualit

48、y Management System Certification in 2015；Won the ISO14001 Environmental Management System Certification in 2015； Won the Green Printing Certification in 2016 .接轨国际、领先同行的印刷工艺技术人才优势工艺精湛绿色印刷人才吉广国际现有320人，其中：博士学位5人、硕士学位23人、80%为大专以上学历。德国工艺海德堡图像控制仪全球唯一整张印刷色彩监测设备， 采用无接触磁悬浮技术，保证图像扫描清晰精准。国际认证G7国际色彩管理认证智能化、数字

49、化色彩管理。材料健康采用环保纸张及无害油墨， 油墨中镉、铅、 、多溴二苯醚等有害物质测试符合欧盟要求，拥有欧洲、 与中国等多种环保证书。绿色理念吉广国际全面改造印刷设备, 集中按量供墨，分类管理残留墨,加装润版液循环过滤系统, 引入环保处理设备, 严格控制源头。校企合作作为共青团长春青年就业创业见习基地，先后与中国传媒大学、北京印刷学院、吉林大学、东北师范大学美术学院、长春理工大学、长春工业大学等高等院校校企联合搭建实习、就业平台。Worlds leading printing technologyGreenTalentsCraftsmanshipprintingTalentGIGO Inte

50、rnational now has 320 employees, of which, 23 of doctor degree, 5 of master degree, 80% of college education.German technologyHeidelberg image controller - the only whole page printing color monitoring equipment of the world, using contactless magnetic levitation technology to ensure clear and accur

51、ate image scanning.Eco-friendly materialsThe company uses eco-friendly paper and harmless ink, in which harmful substances test satisfying EU requirements, and has acquired related environmental certificates of Europe, North America and China.School&enterprise cooperationGreen conceptGIGO International comprehensively transformed its printing equipment, realized centralized supply of ink, classified management of residual ink, installed fountain solution circulation filtration system, and introduced environmental protection equipment to