b106 阿里巴巴淘宝城接待展示中心 水晶石

1、Taobao city reception exhibition center, China淘宝城接待展示中心展览展示方案Alibaba GroupTaobao city reception exhibition center, ChinaCONTENTS目录n 展厅分区Gallery Districtn 展区设计构想序厅阿 里 之 窗 阿里看世界Exhibition design conceptn 新商业文明体验设计构想主题方案：驶向未来展项方案VI系列Concept of experience design2011Alibaba GroupTaobao city reception exh

2、ibition center, China 展厅分区Alibaba GroupTaobao city reception exhibition center, ChinaAlibaba GroupTaobao city reception exhibition center, China分区要求Taobao city reception exhibition center, China序号分区面积高度空间备注1序厅400平米8米半封闭1 : vip休息区靠近序厅2 : 两侧夹墙逐渐收拢3：最好有坡道，形成上升感4：注意光装置上方，留出设备空间2阿里之窗500平米4米开放1：户型玻璃对位展馆北侧

3、，面对淘宝城，请建筑师考虑视野问题，开窗约20米弦长。3阿里看世界300平米8米封闭1：封闭环幕影厅，需要设备间4开启新商业文明1800平米8米半封闭其中，主秀区需要封闭环境1：空间由四个较大的体验区组成，柱子可以在区域间设置按次序是，理论区；信息时代基础设施体验区；未来商业模式体验区；未来生 验区。2：理论区接序厅入口，未来生 验区接序厅出口，形成闭环流线。3:每个体验区内部分成更多的展区，其中有部分展区需要封闭（较好的多媒体光环境）4：本区域可以有若干室内的植被种植区。5：可考虑营造展厅四边为自然光环境，向内侧逐渐变成人工光环境的结合做法。Alibaba Group 平面图 Alibaba

4、 GroupTaobao city reception exhibition center, China 鸟瞰图 Alibaba GroupTaobao city reception exhibition center, China 设计构想2.1 序厅2.2 阿里之窗2.3 阿里看世界Alibaba GroupTaobao city reception exhibition center, China2.1 序 厅Alibaba GroupTaobao city reception exhibition center, ChinaAlibaba GroupTaobao city recept

5、ion exhibition center, China2.1 序 厅2.1 序 厅船ShipAlibaba GroupTaobao city reception exhibition center, China2.2 阿里之窗Alibaba GroupTaobao city reception exhibition center, ChinaAlibaba GroupTaobao city reception exhibition center, China艺术原型Visual Prototype螺旋上升造型无穷符号生态链Alibaba GroupTaobao city reception

6、exhibition center, China空间形态Spatial FormAlibaba GroupTaobao city reception exhibition center, China观赏动线Flow LineAlibaba GroupTaobao city reception exhibition center, China与阿里人对话空间布局Spatial Layout总揽图大事纪时间阶梯与阿里客户对话与阿里文化对话Alibaba GroupTaobao city reception exhibition center, China空间布局Spatial Layout媒体雕塑

7、：大事纪时间阶梯内嵌式LED发光体成像效果示意2.2 阿里之窗Alibaba GroupTaobao city reception exhibition center, China2.2 阿里之窗Alibaba GroupTaobao city reception exhibition center, China2.2 阿里之窗Alibaba GroupTaobao city reception exhibition center, China2.2 阿里之窗Alibaba GroupTaobao city reception exhibition center, ChinaAlibaba G

8、roupTaobao city reception exhibition center, China空间布局Spatial Layout镜面影像窗口： 与阿里人对话Alibaba GroupTaobao city reception exhibition center, China空间布局Spatial Layout与阿里人对话：橙色立方“橙色立方”存储阿里人的信息，通过AR互动将信息释放，内容主要表现企业文化和企业社会责任。Alibaba GroupTaobao city reception exhibition center, China空间布局Spatial Layout阿里巴巴和客户构

9、成的商业生态圈Alibaba GroupTaobao city reception exhibition center, China空间布局Spatial Layout商业生态圈Alibaba GroupTaobao city reception exhibition center, China空间布局Spatial Layout与阿里巴巴文化的对话： 互动桌面与阿里巴巴的客户对话： 球形投影生态池：LED像素地面 2.3 阿里看世界Alibaba GroupTaobao city reception exhibition center, China2.3 阿里看世界 设备空间背投屏幕讲台 半

10、球幕座椅 入口Alibaba GroupTaobao city reception exhibition center, ChinaAlibaba Group2.3 阿里看世界Taobao city reception exhibition center, ChinaAlibaba Group2.3 阿里看世界Taobao city reception exhibition center, China2.3 阿里看世界 平面布局、剖面 Alibaba GroupTaobao city reception exhibition center, China新商业文明体验主题方案：驶向未来展项方案迷

11、宫VI系列Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案驶向未来Alibaba GroupTaobao city reception exhibition center, China 设计思路 微革命-网络信息的开放分享，链接起了整个社会的神经末梢。信息透明释放了巨大的创造能动性和社会个性化需求，这也是我们为什么称这个时代为浪潮时代，在于社会每个分子都将参与推动新的商业模式。但每个变革分子，都因循“开放透明分享责任”的圭臬，成为一种崭新的商业文明秩序，如蝴蝶效应一般改变世界。Alibaba GroupTao

12、bao city reception exhibition center, China设计思路分形艺术-正如蝴蝶翅膀有一种秩序，自然界很多生命都如此。这种秩序仿佛冥冥的公式，既有美感，也有逻辑。这正和我们的新商业文明一样，既有丰富的多面性， 也有严整的逻辑关系。我们借用参数化的分形概念，把展厅空间和内容组织起来，形成疏密有序，并围绕核心展项联动的一体化展览馆。Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案Alibaba GroupTaobao city reception exhibition center

13、, China3.1 主题方案Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案Alibaba GroupTaobao city reception exhibition center, China3.2展板形式驶向未来Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案Alibaba GroupT

14、aobao city reception exhibition center, China3.1 主题方案Alibaba GroupTaobao city reception exhibition center, China3.3重点展项新商业文明的趋势Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案（大趋势）仿佛是微博咨询在广泛传播，海量流动的信息流就是滚动的资讯库，仿佛一座流动有生命的新商 业文明图书馆，资料可以与车载系统对接，下载。人们也可以与信息互动、查询、上传、下载。Alibaba GroupTao

15、bao city reception exhibition center, China3.1 主题方案（大趋势）Alibaba GroupTaobao city reception exhibition center, China3.3重点展项新商业文明改变力Alibaba GroupTaobao city reception exhibition center, China3.1 主题方案（改变）Alibaba GroupTaobao city reception exhibition center, China 3.1 主题方案（物流的改变） Alibaba GroupTaobao cit

16、y reception exhibition center, China3.1 主题方案（A社区）Alibaba GroupTaobao city reception exhibition center, China3.3重点展项未来购物体验Alibaba GroupTaobao city reception exhibition center, China3.2 展项方案Alibaba GroupTaobao city reception exhibition center, China3.2 展项方案Alibaba GroupTaobao city reception exhibition

17、 center, China3.2 展项方案Alibaba GroupTaobao city reception exhibition center, China3.2 展项方案Alibaba GroupTaobao city reception exhibition center, China3.2 展项方案Alibaba GroupTaobao city reception exhibition center, China3.3重点展项对话未来Alibaba GroupTaobao city reception exhibition center, China3.2 展项方案Alibaba GroupTaobao city reception exhibition center, ChinaAlibaba Group3.2 展项方案Taobao city reception exhibition center, China3.3重点展项核心展项大型装置 云计算 呼吸Alibaba GroupTaobao city reception exhibition center,