奥美培训奥美ebridge014

1、eBridgeDatabase Marketing Managing a computerized relational database system that collects relevant data about customers and prospects that enables the marketer to provide better service and establish a life-time relationship with them. Successful use of the database has the effect of building loyal

2、ty, reducing attrition, and increasing customer satisfaction and sales. The database is used to target offerings to customers and prospects enabling the market to send the right message at the right time to the right people - increasing response rate per marketing dollar, lowering cost per order, bu

3、ilding business, and increasing profits.Key learning Optimize customers life-time value in a cost effective way Loyal relationship, based on mutual understanding, based on personalized interactivity Right message / right time / right people Retention and acquisition Recognize Reward More information

4、 Turn SELLING process into BUYINDoGspthrospceecsisalUpgradeLoyalty Cross sellCase study Gift serviceincrease the customer retention rate and annual sales to existing customers in a cost-effective way Home entertainmentuse technology to deliver a useful product and increase its relevance to each cust

5、omer Grocery shoppingprovide a service for a standard task that stands out from similar service and keeps customers by providing personalized service not only discountsKey elements A name list to start A dB SYSTEM to run Hardware & software Marketing staff & technology staff Integrate system Managem

6、ent personalization incentive / offering interactivity fulfillment Queries Analysis Selection Campaign Mngtactivity & profile dataeBridgeMarketingPersonalized web marketing web siteReal time DatabaseEnginehreal time marketing infoEngineProfiling Relevant history ActivitysalesreportDM/EMcallcenterResponseExerciseDom