麦肯锡图表汇总

1、Document Date此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。LegendLegend LegendUnit of measure+x例子+xHighLowTextTextTextTextText*资料来源：TextTextTitle Text Text TextEXHIBIT TITLE*资料来源：Unit of measure*资料来源：2X2 CUBEDUnit of measureTextText*资料来源：TextTextTextTextTextText2X2 TOWERUnit of measure*资料来源：5Ps MARKET

2、INGUnit of measureProduct offeringProductPackagePlacePricePositioningpromotion*资料来源：7SUnit of measureStyleStrategySkillsShared valuesStaffSystemsStructure*资料来源：ARROW 3DUnit of measure*资料来源：CUBES1 3DUnit of measure*资料来源：CUBES2 3DUnit of measure*资料来源：CUBES3 3DUnit of measure*资料来源：CUTOUT 3DUnit of meas

3、ureTextTextTextText*资料来源：FORCES AT WORKUnit of measureNewentrantIndustry competitorsSuppliersBuyersSubstitute s*资料来源：JOINTUnit of measureTextTextTextTextTextTextTextTextTextText*资料来源：LEVEL SEPARATE 4Unit of measureTextTextTextText*资料来源：LINEAR A 3DUnit of measureTextTextText*资料来源：LINEAR B 3DUnit of m

4、easureTextTextTextText*资料来源：LINEAR C 3DUnit of measureTextTextText*资料来源：LINEAR D 3DUnit of measureTextTextText*资料来源：LINEAR E 3DUnit of measureTextTextTextText*资料来源：LINEAR G 3DUnit of measureTextTextText*资料来源：LINEAR I 3DUnit of measureTextText*资料来源：LINEAR J 3DUnit of measureTextTextTextText*资料来源：LINE

5、AR N 3DUnit of measureTextTextTextText*资料来源：LINEAR P 3DUnit of measureTextTextText*资料来源：LINEAR Q 3DUnit of measureTextText*资料来源：LINEAR Q 3DUnit of measureTextText*资料来源：LINKS 3Unit of measureImplemen tPlanSupport*资料来源：PERSPECTIVE 3DUnit of measure*资料来源：PROPELLER 3DUnit of measure*资料来源：RINGS 3DUnit of

6、 measure*资料来源：SCALEUnit of measureTextText*资料来源：SCALESUnit of measureTextText*资料来源：SIZES INUnit of measureTextTextTextTextTextText*资料来源：SPIRAL1 3DUnit of measure*资料来源：SPIRAL2 3DUnit of measureBrakesSpiralTube in tube*资料来源：SPOTLIGHTUnit of measureTextTextTextText*资料来源：STAIRCASEUnit of measureTextText

7、TextTextTextText*资料来源：Stars 3DUnit of measure*资料来源：WIRE CUBESUnit of measureTextText*资料来源：ARROWSUnit of measureTextTextTextTextTextTextText*资料来源：LEVEL 1Unit of measure*资料来源：TextLEVEL 2Unit of measure*资料来源：TextTextLEVEL 3Unit of measure*资料来源：TextTextTextLEVEL 4Unit of measure*资料来源：TextTextTextTextLEV

8、EL 5Unit of measure*资料来源：TextTextTextTextTextLEVEL 6Unit of measure*资料来源：TextTextTextTextTextTextFLOW 2Unit of measureHeaderHeaderTextText*资料来源：FLOW 2 TITLEUnit of measureHeaderHeaderTextTextText*资料来源：FLOW 3Unit of measureHeaderHeaderHeaderTextTextText*资料来源：FLOW 3 TITLEUnit of measureHeaderHeaderHea

9、derTextTextTextText*资料来源：FLOW 4Unit of measureHeaderHeaderHeaderHeaderTextTextTextText*资料来源：FLOW 4 TITLEUnit of measureHeaderHeaderHeaderHeaderTextTextTextTextText*资料来源：FLOW 5Unit of measureHeaderHeaderHeaderHeaderHeaderTextTextTextTextText*资料来源：FLOW 5 TITLEUnit of measureHeaderHeaderHeaderHeaderHea

10、derTextTextTextTextTextText*资料来源：FLOW 6Unit of measureHeaderHeaderHeaderHeaderHeaderHeaderTextTextTextTextTextText*资料来源：FLOW 6 TITLEUnit of measureHeaderHeaderHeaderHeaderHeaderHeaderTextTextTextTextTextTextText*资料来源：BLADESUnit of measureTextText*资料来源：TextTextBOXUnit of measure*资料来源：TextTextTextText

11、BOXUnit of measureTextTextTextText*资料来源：CYCLE 1Unit of measureTextTextText*资料来源：CYCLE 2Unit of measureTextText*资料来源：CYCLE 3Unit of measureTextTextText*资料来源：CYCLE 4Unit of measureTextTextTextText*资料来源：CYCLE 5Unit of measureTextTextTextTextText*资料来源：CYCLE 6Unit of measureTextTextTextTextTextText*资料来源：

12、CYCLE 7Unit of measureTextTextTextTextTextTextText*资料来源：CYCLE 8Unit of measureTextTextTextTextTextTextTextText*资料来源：INCOMINGUnit of measureTextTextTextTextTextText*资料来源：RIBBONUnit of measureTextTextTextTextText*资料来源：RINGUnit of measureTextTextTextTextText*资料来源：UPON 2Unit of measureTextText*资料来源：CONT

13、INUOUSUnit of measureTextTextTextTextTextTextTextText*资料来源：CUTOUTUnit of measureTextTextTextText*资料来源：LINEAR AUnit of measureTextTextText*资料来源：LINEAR BUnit of measureTextTextTextText*资料来源：LINEAR CUnit of measureTextTextText*资料来源：LINEAR DUnit of measureTextTextText*资料来源：LINEAR EUnit of measureTextTex

14、tTextText*资料来源：LINEAR FUnit of measureTextTextText*资料来源：LINEAR GUnit of measureTextTextText*资料来源：LINEAR HUnit of measureTextTextTextText*资料来源：LINEAR IUnit of measureTextText*资料来源：LINEAR JUnit of measureTextTextTextText*资料来源：LINEAR KUnit of measureTextTextTextTextTextText*资料来源：LINEAR NUnit of measure

15、TextTextTextText*资料来源：LINEAR PUnit of measureTextTextText*资料来源：LINEAR QUnit of measureTextText*资料来源：PROPELLERUnit of measure*资料来源：STEP 5Unit of measureTextTextText*资料来源：TextText2 ON 1Unit of measureTextTextTextText*资料来源：AGAINSTUnit of measureTextText TextText TextText*资料来源：AT WORKUnit of measureText

16、TextTextTextText*资料来源：COUPLED HORIZUnit of measureTextText*资料来源：COUPLED VERTUnit of measureTextText*资料来源：FOCUSEDUnit of measureTextTextTextText*资料来源：FORCES AT WORKUnit of measureNewentrantSuppliersBuyersSubstitute s*资料来源：Industry competitorsPARALLELUnit of measureTextTextText*资料来源：SPLITUnit of measu

17、reTextTextTextText*资料来源：SURROUNDUnit of measureText*资料来源：TWISTEDUnit of measureTextText*资料来源：UP & AWAYUnit of measureTextText*资料来源：UP & DOWNUnit of measureTextText*资料来源：3Cs TRIANGLEUnit of measureCustomerDistributorsClientsCompetitorsSuppliers*资料来源：3S-4SUnit of measureThe organization chart and acco

18、mpanying baggage that show who reports to whom and how tasks are both divided up and integratedThe people in the organization,A coherent set of actions aimed at gaining a sustainable advantageover competitionconsidered in terms of corporate demographics, notindividual personalitiesStructureCapabilit

19、ies possessed by the organization as a whole as distinct fromthe individuals.StrategySkillsStaffStyleSome companies perform extraordinary feats with ordinarySharedvaluesThe way managers collectively behave with respect to use of time, attention and symbolic actionspeopleThose ideas of what is right

20、and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its membersSystemsThe processes and procedures through which things get done from day-to-day*资料来源：2S-5SUnit of measureThe people in the organization, considered in terms of corporatede

21、mographics, not individual personalitiesThe way managersThe processes and procedures through which things get done from day to dayStaffcollectively behave with respect to use of time, attention,and symbolic actionsA coherent set of actions aimed at gaining asustainableStrategy advantageover competit

22、ionSystemsStyleSkillsCapabilities possessed by the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary people SharedStructureValuesThose ideas of whatis right and desirable (in corporate and/or individual behavior) which are typical of th

23、e organization and common to most of its membersThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated*资料来源：BUSS PORTFOLIOUnit of measureLowMediumHighProduct/market attractiveness*资料来源：Competitive positionLowMediumHighCHANGE BOA

24、RDUnit of measureCommitmentCapabilityChange visionIndividualactivityEnablingdevicesConvictionCourage*资料来源：Chief ExecutiveLeadership groupsDown the lineExternal constitutionDELTA PUnit of measure Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action p

25、lans Accurate measurement of action and results Clear accountabilities Early wins Implementation or near implementation of required structure and systemsVisible demonstration of new vision and values by client leadershipPerfor MeasuicationsOrganizational InfrastructureVision andLeadershipProopleSolv

26、ingDevelopment Client managers (particularly middle management) have skill to lead program implementation Change in actual behaviorProcess Action plans sufficient to achieve goals Agreement on objectivesby line management Management of high- involve*ment process资料来源：mancerementCommunDelta PblemPeMAC

27、SUnit of measure Industry attractiveness Competitive position Restructuring/rationalization opportunitiesValue-creation potential in business unitHighMediumLow Corporate center skills Businessunit linkages Taxation/ valuation differences*资料来源：Relative ability to extract value“One of the pack”Natural

28、 ownerRetain and give top priorityRetain and give priorityRetain and manage for code or liquidateProbably divestDivestDivest or liquidateMANUFACTURING STRATEGYUnit of measureBusiness StrategyManufacturing StrategyConfigurationResearch FocusSystemsOrganizationLabor PolicyMake vs.BuyProcess DesignProd

29、uct Design*资料来源：PENTAGONUnit of measure125Restructuring framework34*资料来源：PRICE BENEFITUnit of measureBenefitPrice*资料来源：Competitive advantageCompetitive disadvantageSMILE CHARTUnit of measureAppraise performance and prospects1Bottom up action programs8Develop strategy237Top down action programs46Asse

30、ss change readinessRedesign pivotal jobs5Design the skill building process*资料来源：STRAT GAMEBOARDUnit of measure3.Create and pursue a unique advantage2.4.Exploit unique advantage industrywideResegment the market to create a1.nicheWhen to competeDo more and better of the same*资料来源：STRAT MANAGEUnit of m

31、easureStage 4Stage 3Stage 2Stage 1Forecast based planningExternall y orientateStrategic manage- mentCreate the futureBudget planningMeet budget andPredict the dThinkpstlarantneignigcallfuturey scheduleValue system*资料来源：TREE PRODUCTIVITYUnit of measureSelling marginContributionSalesEffectivenessContr

32、ibution AvailableSelling rateSalesselling timeAvailable selling timeProductivityContributionUtilizationTotal selling costsAvailable selling timeTotal sales timeSupport leverageTotal sales timeEfficiency Available sellingtimeSupport costsTotal selling costsSupport intensitySupport costsTotal selling

33、costs*资料来源：VALUE CREATIONUnit of measureImprove core business performanceRedeploy assetsMaximize shareholder valueAdopt sound financing approachGrow through acquisition and/or mergerGrow through culturalinitiative*资料来源：VALUE SOURCESUnit of measureCorporate center skillsIndustry restructureInternal c

34、ontrollerShared resourcesTransfer of capability Vertical integrationLinkagesbetweenbusiness unitsClients relative ability to extract valueDifferences in tax positionRealExistence of non-cases objectivesInefficiencies in financial marketsFinancialownership fitPerceivedDifference in valuation techniqu

35、e*资料来源：GANTT10Unit of measureHeader*资料来源：TextGANTT15Unit of measure#Header#*资料来源：TextLEFT TO RIGHTUnit of measureText*资料来源：TextTextTextSTUDY OBJECTIVEUnit of measureTextSub-objectivesProcess objectives*资料来源：TextTextTextTextTextTOP DOWNUnit of measureTextText*资料来源：TextTextTextTextText2X2Unit of measu

36、reTextTextText*资料来源：TextTextTextTextTextTextText2X2 CUBEDUnit of measureTextText*资料来源：TextTextTextTextTextText2X2 EXTENDEDUnit of measureTextText TextTextText*资料来源：TextTextTextTextTextTextText2X2 TOWERUnit of measure*资料来源：3X3Unit of measureTextTextTextText*资料来源：TextTextTextTextTextTextTextTextTextTe

37、xtTextTextText3X3 EXTENDEDUnit of measureTextTextText TextTextTextText*资料来源：TextTextTextTextTextTextTextTextTextTextTextTextTextDIFFRACTIONUnit of measureTextText*资料来源：FLOW DOWNUnit of measureTextTextText*资料来源：PASS THROUGHUnit of measureTextText*资料来源：AREAUnit of measure350300250Label 1200150Label 21

38、0050Label 30199619971998199920002001*资料来源：BARUnit of measureLabel 1Label 2Label 3Label 4Label 550*资料来源：40302010BAR 2Unit of measureTitleUnit of measureTitleUnit of measureLabel 1Label2Label 3Label 4Label 5Label 15050Label 2Label 3Label 4Label 5*资料来源：4030201040302010BAR BUTTEDUnit of measure40Label 1

39、505530Label 2405020Label 3304510Label425305Label51525*资料来源：BAR STACKEDUnit of measureSeriesSeriesSeriesLabel 1Label 2Label 3Label 4Label 5502343000000402523000304523000206523000109623*资料来源：BAR STACKED 100%Unit of measure100%= 000SeriesSeriesSeriesLabel1Label 2Label 3Label 4Label 5000000000000*资料来源：4

40、59050208040307030406020505010BUBBLETitleUnit of measure Unit of measure70060050040030020010000Title50100150200250Unit of measure*资料来源：Label 5Label 6Label 3Label 4Label 1Label 2COLUMNUnit of measure6050403020Label 1Label 2Label 3Label 4Label 5*资料来源：COLUMN 2Unit of measureTitleUnit of measureTitleUnit

41、 of measure76766767454530302020Label 1*资料来源：Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure807070606060505050404040303020Label 1Label 2Label 3Label 4Label 5*资料来源：COLUMN STACKEDUnit of measure000300002500050200004000020302020Series SeriesSeries2020202020206

42、050403020SeriesLabel 1Label 2Label 3Label 4Label 5*资料来源：COLUMN STACKED 100%Unit of measure100%=000000000000000SeriesSeriesSeriesSeriesLabel 1Label 2Label 3Label 4Label 5*资料来源：2015101010102010152040203520306050403530COMBO PIE SEGMENT COLUMNUnit of measureTitleUnit of measureLabel 510Label 410TitleUni

43、t of measure100%000=riesLabel 145riesLabel 315ries20Label 2riesLabel 1*资料来源：30SeSeSe Se302020COST CURVEUnit of measureTitleUnit of measure300Label 5250Label 420015010050Label 1Label 2Label 300Title50100150200Unit of measure*资料来源：ARROWSUnit of measure*资料来源：DISCLAIMERS CLIENTUnit of measureThis report is solely for the use of cli