体验商务英语3教案-Unit-2-2nd

1、一、教案头 编号：授课班级：授课日期：年 月 日年 月 日年 月 日本次课标题：Unit 2 Brand (Langauge review & Discussion & Skills)教 学 目 标能力（技能）目标知识目标1. Distinguish different uses of past simple and present perfect2. Compare three methods of promotions3. Use skills to have a discussion of sales1. Differences between past simple and prese

2、nt perfect2. Three methods of promoting in different companies3. Skills in taking part in meeting能 力 训 练 任 务 及 过 程1. Greet Ss and introduce the assignments of these two periods.2. Language review: Past simple and present perfect.3. Discussion: Three promotions.4. Skills: Taking part in meetings.参考资料

3、Teachers Resource Book （高等教育出版社）二、教学设计步 骤教 学 内 容教学方法Activities (学生活动)Time(时间)告知 (教学内容、目的）1. Language review: Past simple and present perfect2. Discussion: Three promotions3. Skills: Taking part in meetings讲授2m引入 （任务项目）Lead-in:Ask Ss to translate the following terms.1) classic brand2) brand awareness

4、3) brand image4) luxury brand提问Ss answer the quesitons individually.5m操练 （掌握初步或基本能力）Language review: Past simple and present perfectExercises revise and practise the tense rules and uses, and a final role play provides fluency practice and the opportunity to recycle what Ss have learned in the unit.

5、讲授Ss finish the exercises.20m深化 （加深对基本能力的体会）Discussion: Three promotionsThis discussion provides fluency practice and a change of pace.分析与讨论Ss take parit in the discussion.25m归纳 （知识和能力）1. We use the present perfect to connect the present to the past.2. We use the past simple to talk about a finished

6、 action at a definite time in the past.归纳Ss note down the key points.3m训练 (巩固 拓展 检验)Skills: Taking part in meetingsSs build up a profile of a company, speculate about what may be causing it to lose sales and brainstorm possible solutions.分析与引导Ss learn the problems and role play.30m总结1. Uses between

7、past simple and present perfect.2. Useful language associated with taking part in meeting.归纳讲述Ss review what they have learnt. If necessary, they ask questions.3m作业Ask Ss to preview next part: case study.2m后记Period: Langauge review & Discussion & SkillsSteps（步骤）Methods & Tasks（方法、任务）Introduction1. L

8、anguage review: Past simple and present perfect2. Discussion: Three promotions3. Skills: Taking part in meetingsStep OneLead-in:Ask Ss to translate the following terms.1) classic brand2) brand awareness3) brand imageluxury brandStep TwoLanguage review: Past simple and present perfectPart A1) Tell Ss

9、 they are going to study the simple past and present perfect and ask Ss if they can give you an example of each.2) Give Ss a few minutes to read through and complete the language check box individually, asking for help if they need it.3) Check answers with the whole class (present perfect, past simp

10、le). You could also draw their attention to the Course Book Grammar reference, page134.4) Ask Ss to work through the exercise indivdually, then check their answers with a partner as they finish it.5) Monitor the checking phase closely.6) Finally, go through the answers with the whole class.1.launche

11、d 2.increased 3.have fallen 4.have copied 5.has become 6.organise 7.have found 8.have seized 9.contacted 10.informed 11.have had 12.have lostStep ThreeDiscussion: Three promotions1) Divide the class into three groups: McDonalds, Pepsi and the lrish Tourist Board.2) Ss in each group read one of the c

12、lass, checking vocabulary in their dictionries, with each other or with you.3) Redivide the class into groups of three, with one member from each of ther original group (McDonalds, Pepsi and the lrish Tourist Board.) in each new group. If the number of Ss in the class does not divide by three, some

13、Ss may have to double up.4) Ss read the remaining two cases.5) Ss go through the discussion questions together. Each S help the other group members with vocabulary in the case he/she originally read, if necessary. Allow about ten minutes.Step FourSkills: Taking part in meetings PartA 1) Divide the c

14、lass into small groups in five.2) Set up the basic situation: Ss work for a marketing agency representing a well-known chain of bookshops.3) Appoint or ask Ss to appoint a secretary in each grroup.4) Ask Ss to go through the questionnaire, inventing answers to the questions to build up a client prof

15、ile.5) Take in the completed sheets and redistribute them so that each group has a profile built up by one of the other groups.Part B1) Tell Ss that their clients sales are falling rapidly.2) Point out the Useful language box and tell them they may wish to use the language listed in it. Allow 10-minute or so.3) Ask a representative from each