持证俱乐部经理人

1、Richard Bruner CCM 理查德. 布鲁纳 先生 持证俱乐部经理人,BMI China Faculty: BMI （中国）授课者：,Joe Perdue serves as Academic Advisor for the Club Managers Association of America having worked with the association since 1986. Responsible for the initial development of CMAAs Business Management Institute (BMI), Joe has coor

2、dinated over 280 weeklong BMI programs for over 9,000 managers. He has served as Vice President of CMAA where he was responsible for all professional development and certification programs. Joe continues to have responsibility for overseeing CMAAs Business Management Institute program and certificat

3、ion exam, study materials and certification review course. Joe is editor or co-author of three textbooks including Contemporary Club Management, the primary textbook used in university club management courses and for CMAA managers preparing for the Certified Club Manager exam, A Club Managers Guide

4、to Private Parties and Special Functions and Discovering Hospitality and Tourism, The Worlds Greatest Industry. Joe serves as Chair of the Accreditation Commission on Programs in Hospitality Administration, the Board of Governors of the Club Foundation, and serves as one of twelve international facu

5、lty members for the Certified Hospitality Educator program of the American Hotel and Lodging Association. He currently serves on the Career Development Committee of the Golf Course Superintendents Association of America. 乔.普尔祖先生于1986年工作于美国俱乐部经理人协会，负责最初的商业管理学院(BMI)的工作。乔为9000多位经理人整理了超过280周的BMI计划。他曾作为C

6、MAA的副会长负责所有的职业经理人发展和认证计划。现仍负责CMAA商业管理学院计划及认证考核，学习资料和认证复习课程的监督工作。 乔.普尔祖先生为3本教科书的编辑/合著者，包括当代俱乐部管理（主要的CMAA俱乐部经理人认证教科书）、俱乐部经理人指南-私人聚会及特别活动和发掘世界最好的产业-酒店和旅业。 乔.普尔先生作为酒店管理项目的认证委员，并且是俱乐部基金会的主管以及12个美国酒店协会服务教育计划的国际教员之一。他现在还负责美国高尔夫球场管理者协会的职业培训委员会。,Joe Perdue, CCM, CHE 乔. 普尔祖先生, 持证俱乐部经理人,Richard A Bruner is Gen

7、eral Manager of the 2100 member University Club of Michigan State University, the position he has held since 1974. He served for four years as General Manager of the Bloomfield Open Hunt. Bloomfield Hills Michigan, and earlier as manager of U.S. Air Force Officers Club in Chinese Taipei and Iran. A

8、member of he Faculty since 1981, he has taught courses in Operational Analysis, Club Management and Operations. Beverage Management, Personnel and Labor Relations, And Organizational Behavior in The School of Hospitality Business at Michigan State University. Mr. Bruner holds a Masters Degree from t

9、he school of Labor and Industrial Relations, Michigan State University, as well as a bachelor of science Degree in Hotel and Restaurant Administration from the Pennsylvania state University. He also studied Chinese Language for two years at Oakland University, Rochester, Michigan. Mr. Bruner is acti

10、ve in the Association of College and University Clubs (ACUC), the Michigan Club Managers Association (MCMA), and the Club Managers Association of America (CMAA), in which he holds the certified club Manager designation. He is a past President of the MCMA, having also served for five years as its vic

11、e President, Secretary, Treasurer, and Education chairman. Additionally, he has been appointed to the Club Management Institute (CMI), the educational arm of CMAA, as well as to the CMAA Certification, Long Range Planning, Student development, International Development, and executive Career Services

12、 Committees. Mr. Bruner also served as a Director of the Michigan Restaurant Association, is Chairman of the Board of Trustees of the Michigan Clubs Self Insurance Fund, and is a Director of Physicians Health Plan. Inc., a Michigan Health Maintenance Organization. Mr. Bruner has consulted with numer

13、ous private membership social and clubs in the areas of personnel administration, performance appraisal and training food, beverage and labor cost control; facility maintenance and renovation; merchandising and marketing and most recently, membership promotions and drives. Mr. Bruner served as the o

14、pening General Manager of the Capital Club. Chinas first private membership social and recreational club in Beijing in 1994 and he consulted on the opening of the Shanghai American Club in 1996 理查德. 布鲁纳先生从1974年起担任美国密执安州大学2100会员大学俱乐部总经理。除此之外，他曾经担任布鲁姆菲尔德公开赛总经理达四年之久，之前在中国台北和伊朗任美国空军军官俱乐部总经理。从1981年开始在密执安

15、州立大学的商学院任教多门功课。 理查德. 布鲁纳先生拥有密执安那州大学劳动与产业关系学院硕士学位、宾西法尼亚大学的酒店与餐厅管理学学士学位，他还在密执安州大学学习了两年中文。 理查德. 布鲁纳先生活跃于大学俱乐部协会（ACUC），密执安俱乐部经理人协会（MCMA）、美国俱乐部经理人协会（CMAA），在这当中他拥有特定的俱乐部经理人证书。他曾经四年在MCMA担任过董事长、副董事长、财务主管、教育主席。另外，他还被任命负责CMAA的教育机构管理学院，同时，还涉及CMAA证书、长期计划、学生发展、国际化发展和管理事业服务等。 理查德. 布鲁纳先生还曾经担任密执安州餐厅联合会主席，密执安俱乐部目标基金

16、信托人董事会主席，以及密执安州的一个健康维护组织身体健康计划有限公司主席。 理查德. 布鲁纳先生曾就人事行政管理领域与多家私人俱乐部和娱乐会所进行商议，包括：绩效评价与培训、食品饮料与人工成本控制、设备维护与修理、推销和营销。最近涉及到会员提升与激励方面。理查德. 布鲁纳先生1994年在北京出任中国首家私人会所 首都俱乐部总经理，并筹划了1996年的上海 - 美国俱乐部的开幕式。,Business Management Institute I - China“Club Management”,Jack Ninemeier, Ph.D. 杰克.尼内梅尔, 博士,Dr. Jack Ninemeie

17、r is a Professor in The School of Hospitality Business at Michigan State University. His Ph.D. is from the University of Wisconsin, Madison. He is a Certified Hotel Administrator (CHA), Certified Food and Beverage Executive (CFBE), and Certified Hospitality Educator (CHE) as recognized by the Americ

18、an Hotel & Lodging Association. He is also certified as a Foodservice Management Professional (FMP) by the National Restaurant Association. His experience includes more than thirty years of university teaching at Michigan State University and the University of New Orleans, and seven years of service

19、 as a state-level administrator of a feeding program serving in excess of 350,000 meals daily. Additionally, Dr. Ninemeier served as Research Consultant for the Educational Institute of the American Hotel & Lodging Association for twelve years. Dr. Ninemeier has been the on-site coordinator of CMAAs

20、 Business Management Institute (BMI) III program since its inception at Michigan State approximately 18 years ago. He assists with the administration of CMAAs Certified Club Manager (CCM) exam, and is a charter member of its Master Club Manager (MCM) Academic Council. Dr. Ninemeier is the author, co

21、-author, or editor of forty-eight books relating to various aspects of foodservice and healthcare management (including recent hospitality-related books). 杰克.尼内梅尔博士为密歇根州立大学酒店业学院教授，及威斯康星州麦迪逊市大学的博士。是美国酒店业协会认证的酒店经理人(CHA)、餐饮管理人(CFBE)及被认证的酒店业教育者(CHE)，也是国际酒店协会认证的食品职业管理人(FMP). 他的阅历还包括超过30年的密歇根州立大学和新奥尔良大学教学

22、经验，以及作为州级膳食计划管理官员七年，负责每天超过350000顿膳食供应。另外，尼内梅尔博士还是20年的美国酒店业协会教育学院的调查顾问 尼内梅尔博士曾经在约18年前就成为美国俱乐部经理人协会的商务管理学院(BMI)三期计划在密歇大学推出的协调人，他协助CMAA行政部门进行俱乐部经理人(CCM)认证考核，并为高级俱乐部经理人(MCM)学院委员会的宪章会员 尼内梅尔博士编写及合著了48本关于食品服务和卫生保健管理的书籍。并包括近期有关酒店的著作 .,Kevin Frank, Ph.D. 凯文.弗兰克, 博士,Aylwin Tai, DBA 戴耀宗，博士,In 1984, Aylwin Tai

23、was appointed as general manager of the first golf club in China, Chung Shan Hot Spring Golf Club. For the next 10 years he developed the club into one with an international reputation for quality of both the golf course and customer service. He was also responsible for the development of profession

24、al golf event - Volvo China Open since 1995 and Ladies Asian Golf Tour since 2006. Dr. Tai is a founder of the National Golf Clubs General Managers Conference and now responsible to coordinate the Education Program between CMAA and the Chinese Mangers. Aylwin Tai is well known throughout greater Chi

25、na for his depth of knowledge in the golf industry and is often sought out for advice by golf clubs. Currently he is appointed as visiting professor of Tonji University, advisor & part-time professor of Sun Yat-Sen University. 1984年戴耀宗被委任成为了中国第一个高尔夫球场-中山温泉高尔夫球会的总经理。在以后的10年，由其推动下，使该球会发展成为享有国际声誉的高品质球场

26、和服务的俱乐部。戴耀宗还负责发展职业高尔夫球赛，如自1995年到今的VOLVO中国公开赛和2006年开始的女子亚洲高尔夫球巡回赛。戴耀宗博士也是全国高尔夫球总经理联谊会的创建人，而现在开始了与美国俱乐部经理人协会与中国经理人们的教育计划。戴耀宗深知中国高尔夫产业经理人需要更多的知识来丰富自己。当前他被同济大学委任为客座教授，被中山大学委任为顾问及兼职教授。,Kevin Frank is an Associate Professor of turfgrass science at Michigan State University. Kevin attended the University o

27、f Wyoming and played collegiate golf while earning a B.S. in Agronomy. He went on to earn a Masters (1996) and Ph.D. (2000) in turfgrass physiology and management form the University of Nebraska. Kevin was appointed as an Assistant Professor at Michigan State University in 2000 and promoted to Assoc

28、iate Professor in 2006. Kevins role at Michigan State is very diverse with his appointment split between outreach and research responsibilities. Kevins job responsibilities include coordinating the educational programming for the Michigan Turfgrass Conference, coordinating the Michigan Turfgrass Fie

29、ld Day, and providing educational programming to professional turf managers through presentations and articles throughout the year. Kevin also conducts numerous consulting visits to golf courses to provide expertise on turf management issues. Kevins research interests include turfgrass nutrition and

30、 golf turf management and currently advises graduate students from Ireland, South Korea, and the USA. Kevin began teaching Turfgrass 101 for Club Managers in the Club Managers Association of America BMI III in 2003. Kevin presented Turfgrass 101 for Club Managers at the 2005 World Conference on Club

31、 Management in New Orleans, Louisiana, USA. Kevin also teaches the full day seminar Plant Nutrition and Fertilizers for the Golf Course Superintendents Association of America at the annual Golf Industry Show and regionally to golf course superintendent associations.凯文.弗莱克先生为密歇根州大学草坪学副教授。他从学怀俄明州的大学以及

32、参加学院的高尔夫队并获得自然科学学士学位。而后，他还获得内布拉斯加州大学的草坪生物学硕士（1996年）和草坪养护博士（2000年）。凯文先生2000年被指定为密歇根州大学的助理教授，并在2006年晋升为副教授。凯文先生在密歇根州的研究范围涉及多个领域。他的工作职责包括为密歇根州草坪会议整理教育计划，他还调整密歇根州整年的草坪活动日，并向众多到高尔夫球场参观者提供草坪管理方面的专门技术。凯文先生的研究包括草坪营养和高尔夫草皮管理以及建议，受到了来自爱尔兰、南韩以及美国的研究生的欢迎。凯文先生于2003年开始在美国BMI III的俱乐部经理人协会讲习“俱乐部经理人草坪101”。凯文先生在2005年

33、在美国路易斯安那洲的新奥尔良举行的世界俱乐部经理人会议上提出“俱乐部经理人草坪101”，他还用了整天时间在高尔夫产业年会展览上对美国及地方高尔夫球场管理者协会讲授“植物营养学及肥料”,BMI China Faculty: BMI （中国）授课者：,Business Management Institute I - China“Club Management”工商管理学院课程中国“俱乐部管理”,BMI (China) Schedule BMI（中国）课程安排,This intensive five day program is designed for club managers with a

34、desire to explore the basic elements of club management taking a tangible, hands-on approach to the subject matter. All sessions of the program are designed to help managers develop their management and leadership skills while exploring topics that they use on a daily basis in the management of thei

35、r own club operations. 这个五天的强化教学计划，是专门为需要通过具有实际操作性的方法来探索俱乐部管理基本原理的俱乐部经理人设计的。计划的每一个部分的内容，都有助于俱乐部经理人在自身俱乐部日常运作的各种课题的探索中，不断提升管理和领导能力。 Friday, October 5, 2007 BMI Day 1 BMI第一天，2007.10.5 星期五 Introduction Aylwin Tai and Joe Perdue, 1 hour 教学计划简介戴耀宗博士和乔. 普尔祖先生，1小时 Management to Leadership Joe Perdue, 1 hou

36、r 领导阶层管理乔. 普尔祖先生, 1 小时 Management/Delegation Part I Richard Bruner, 2 hours 管理/授權分配（第一部分）理查德.布鲁诺先生, 2小时 Communications Jack Ninemeier, 2 hours 信息管理杰克.尼内梅尔 博士, 2 小时 Saturday, October 6, 2007 BMI Day 2 BMI第二天，2007.10.6 星期六 Service Management Joe Perdue, 2 hours 服务管理乔. 普尔祖先生, 2小时 Management/Delegation

37、Part II Richard Bruner, 2 hours 管理/授權分配（第二部分）理查德.布鲁诺先生, 2小时 Communications Jack Ninemeier, 2 hours 信息管理 杰克.尼内梅尔博士, 2 小时 Sunday, October 7, 2007 BMI Day 3 and Conference BMI第三天及研讨会，2007.10.7 星期天 Management/Delegation Part III Richard Bruner, 2 hours 管理/授權分配（第三部分）理查德.布鲁诺先生, 2小时 Time ManagementJack Nin

38、emeier, 2 hours 时间管理杰克.尼内梅尔博士, 2小时 Golf Course Operations Kevin Frank, 3 hours (Joint Session with Conference) 高尔夫球场运营凯文.弗兰克博士, 3小时（和研讨会结合） Wine Seminar Aylwin Tai to arrange with China Vendors, 2 hours (Joint Session with Conference can be on Sunday or Monday) 葡萄酒品尝会 戴耀宗先生和葡萄酒销售商共同组织，2小时（结合研讨会，星期天或

39、星期一） Monday, October 8, 2007 Conference 总经理联谊会，2007.10.8 星期一 Tuesday, October 9, 2007 BMI Day 4 BMI第四天，2007.10.9 星期二 Marketing, Richard Bruner, 2 hours （俱乐部）营销理查德.布鲁诺先生, 2 小时 Food and Beverage Controls, Jack Ninemeier, 2 hours 餐饮控制杰克.尼内梅尔博士, 2 小时 Team Building Case Study, Joe Perdue with Richard Bru

40、ner and Jack Ninemeier, 2 hours 团队建设案例研究乔. 普尔祖先生、理查德.布鲁诺先生和杰克.尼内梅尔博士, 2 小时 Wednesday, October 10, 2007 BMI Day 5 BMI第五天，2007.10.10 星期天 Budgeting, Jack Ninemeier, 2 hours 财务预算杰克.尼内梅尔博士, 2 小时 Team Building Case Study, Joe Perdue with Richard Bruner and Jack Ninemeier, 2 hours 团队建设案例研究乔. 普尔祖先生、理查德.布鲁诺先

41、生和杰克.尼内梅尔博士, 2 小时 Quiz, 1 hour 小测验，1小时 Wrap-up Joe Perdue and Aylwin Tai, 1 hour 总结乔. 普尔祖先生和戴耀宗博士, 1小时 Fee: ￥9880 per ( Including course fee, course material, translation service, refreshments and lunch ）- Total 33 credits 费用: 9880元/人 （包括学费、资料费、同声翻译费、茶点及教学期间午餐） -合共33个学分,Business Management Institute

42、 I - China“Club Management”工商管理学院课程中国“俱乐部管理”,Investing in Your Future 投资你的未来 As a club manager, you are part of a dynamic and growing industry. Clubs are businesses that require an unusual combination of a sharp business acumen, unwavering diplomacy and keen management skills. As in any profession,

43、club managers must stay on top of their game to remain competent, to increase their knowledge base and to enhance their marketability in a competitive professional market. CMAA has developed its Lifetime Professional Development Program to help you thrive in this profession. As the National Golf Clu

44、b General Mangers Conference now enter our 8th year, we are extremely proud to introduce CMAA - Club Management Institute (CMI), which is dedicated solely to having its finger on the pulse of the industry and developing timely, practical, professional and innovative course curricula specifically for

45、 club managers and their staffs. CMAA works with a dynamic assemblage of committed, competent and highly regarded educators in the hospitality and club industry. They have fostered relationships with the foremost industry experts and their respective institutions to ensure thatChinese Club Managersb

46、enefit from an authentic academic experience. Each of CMAAs courses is developed using the highest academic standards and is reviewed and refined continuously with Aylwin Tai to ensure that you are receiving current information delivered in an appropriate method. Your success as a club management pr

47、ofessional depends on your commitment. As the CEO, COO, general manager or member of the club staff, you must invest in your growth to achieve your peak performance. The club management profession is challenging personally and professionally, and CMAAs educational programs will help you achieve a ri

48、ch and balanced future. The Business Management Institute (BMI) courses the core of the CMAAs Lifetime Professional Development Program were created by club industry leaders to help managers increase their productivity, meet the challenges of leading and managing both staff and volunteers and also m

49、aintain balance in their personal lives. Now coming to China, well do our best to modify the program in a way toaccommodate the culture differences. As in many professions, a major component of education and, certainly, a grand achievement, is becoming certified. CMAAs certification program is the h

50、allmark of professionalism for club managers. Managers who achieve the Certified Club Manager (CCM) designation are distinguished as individuals who have attained a verifiable degree of knowledge and competency in club management and are recognized as such. Details on how to chart your path toward c

51、ertification please go to for references. In China, your accumulated BMI credits will be counted toward your certification. CMAAs Lifetime Professional Development Program will prepare you to lead, succeed, innovate, stretch your boundaries, expand your expertise and create a thriving environment at

52、 your club. This year we are also proud to introduce the College of Tourism, Sun Yat Seen University to be our Education Partner and deliver the similar courses for the future club managers. The leaders of CMAA had the vision and foresight to establish a lifetime, campus-based professional developme

53、nt program for managers at all stages of their careers. This vision has been realized in the Business Management Institute (BMI). BMI is a six-level course curriculum with additional BMI elective programs and is housed at renowned universities offering hospitality programs across the nation. Courses

54、 offer technical and professional instruction on the day-to-day and long-term facets of club management. Each program is an intensive five-day, 30-40-hour learning experience taught by expert university faculty, industry professionals and veteran club managers. BMI consists of a multi-tiered, highly structured system to serve those ranging in experience from entry-level managers to club executives at the pinnacle of their careers. 作为一个俱乐部经理人，你是这个活力和成长产业中的一分子。俱乐部是一个特别精明的行业，需要坚定地外交手段和敏锐的管理方法。 在众多的职业人中，俱乐部