刷新化装品批发业 娇兰才子图谋亿年夜蛋糕（Refresh cosmetics wholesale industry Guerlain wit plotbillion big cake）

1、刷新化装品批发业 娇兰才子图谋5000亿年夜蛋糕（Refresh cosmetics wholesale industry Guerlain wit plot 500 billion big cake）The next ten years, the amount of China cosmetics wholesale shops can reach 500 billion yuan, Guerlain wit may calmly take a big bite in March 26th this big cake, Guerlain wit chairman Cai Ruqing in

2、Guangzhou 100th stores closed celebration generous.All along, local enterprises in cosmetics wholesale chains as little, until the emergence of Guerlain talent, this impasse can be broken ice. In 2005, Guerlain wit take the lead to vigorously develop the market, then expand into the slow lane. So fa

3、r, Guerlain talent has established Guangzhou, Beijing, Shanghai, Chengdu, Chongqing five big regional Corporation, the world store more than 300, only in Guangzhou reached hundreds, has become the local cosmetics wholesale chain first brand.The results of more than Guerlain Zhaxian, depicting the bl

4、ueprint of great talent - ten year shops, in an attempt to 2020, the number of stores over a million sales reached 50 billion yuan.Hit market demandCosmetics retail chain, regardless of Hong Kong brand Watsons farming for many years in the local market, global brand Sephora, Hong Kong and other loca

5、l brands, foreign brands in Wanning, East, Mei Cheng, and also the continuous Reaver cosmart in this category camp stockade. Before the ambush, after the pursuers, Guerlain talent competition no trivial matter. In this market, the cities have their own policies and intentions, and they will follow e

6、ach other because of the differences, but the competition can not be eliminated. Cai Ruqing hinted at a weekly newspaper reporter.On contrast, Guerlain wit found inspiration - body and HP are not from the German public beetle car, frugal plain, but by the husbands preferences, always demand outstrip

7、s supply. Specifically, Gialen avoided the Watsons, 300-500 square metres of business in a large market, and more close to the consumption of street, such as trade, trade, community street town, village, District, campus, 60-100 square meters of shops. In some market habits block, Gialen store busin

8、ess to 1 oclock in the morning, the reason is very large, close to consumers!In the address, to supply the necessary product consumption - Cai Ruqing Gialen is thus made clear at the present deeds, but it is now clear to Gialen, consumers, suppliers in heart what quantity?It is understood that since

9、 the implementation of membership, Guerlain beauty in the world has more than 3 million members. Between here, many business district investment when the automatic invitation Guerlain beauty stationed. Jia Qiudan, director of Guerlains beauty operations, suggests that Guerlain has become increasingl

10、y aware of the consumers perception of it. In addition, in the Guerlain beauty Guangzhou 100th shop closing ceremony, Mentholatum Southern China sales director Wang Yongqiang also hinted that Mentholatum has Guerlain beauty as a very important strategic partner.Cai Ruqing waited for the influence of

11、 the market is obviously more than that, it suggests, will take the Guangzhou market implementation, looking at individual city firm number 100 market response, will continue to decelerate the shop, until the influence of standards, next year Guangzhou will open 200 stores.Ten years shop lift indust

12、ry revolutionThe results of more than zhaxian,Gialen depict the blueprint for greater - ten year shops attempt in 2020, the scope of the market China cosmetics wholesale franchise stores is expected to reach 500 billion yuan for the occasion, the number of stores over 10000, business amounted to 50

13、billion yuan.Delusions to reality, but also need to step by step to complete. It is understood that Gialen in 2013 the number of stores in the world to reach 1000, promotion of thousands of stores, and comprehensive momentum in 2015, the number of stores to restart; again reach 2000, then north of G

14、uangzhou Shenzhen, firm calculated over a thousand stores, Guangdong province within the confines of as above 1000; 2020, le to complete the ten years shop, is expected to 3000 stores, 7000 stores.The speed of expansion, Gialen cannot be confined to the street, also means that will compete directly

15、with Watsons open, and even catch on the athletic field. Cai Ruqing hinted that Watsons is a respectable company, has always been a model of Gialen, which in China to carry out the measures without resistance, but this does not affect the development of Watsons Gialen, large shopping center, Gialen

16、is closer to consumers, in five years there will be positive competition. Therefore, people from the implicit mental brand, even if it has a good reputation, but this brand to let people accept it from the psychological, to make it with the peoples awareness of them, it is still difficult for the ma

17、jority of the audience. For such brands, people mostly choose to bypass them under the influence of the mind. Market development to a certain stage, Watsons will probably open more community stores, Guerlain beauty will go into the shopping center, the two can not stop competition. Competition in th

18、e market is normal, and its good for the consumer.Ten years shop eyes, Gialen fantasy more ambitious - cosmetics price rises 2.5 times, leading a progressive reactionary. Cai Ruqing suggested that the key to smooth now too big, nine, Gialen in hope at the same time ensure the suppliers profit change

19、s this kind of inefficient and smooth style, let consumers enjoy more cost-effective products, cosmetics market and more prosperous. Obviously, Gialen should pay more effort.Guerlain beauty shop agile breeding when, its own brand also take this to more consumers, suppliers worry, Guerlain beauty can

20、 not help but too fortunate to own children. It is understood that, at present, Guerlain beauty endlessly launched its own brand. More people outside the document said, Guerlain beauty seven or eight of sales come from its own products. Cai Ruqing this indifferent smile, said: Gialen first is a cosm

21、etics wholesale platform operators, followed by a production enterprise of cosmetics. Gialen will try hard to represent the excellent product of society. No matter what other peoples brand, it is still owned, and whose products are sold well. At present, Guerlains own products only account for 8% of

22、 Guerlains total business.Gialen chairman Cai Ruqing: focus on cosmetics wholesale chain of the slow need to start early.This reporter: Peng Peng trainees: Jiang Lili from GuangzhouSounded ten years shop, attempt to complete store promotion, Guangzhou 100th stores closed. recently, Gialen can be des

23、cribed as merit endlessly. March 26th,At the closing ceremony of the 100th stores in Guangzhou, Guerlain beauty chairman Cai Ruqing received an exclusive interview with a weekly newspaper reporter.Times weekly: in the local enterprises, Gialen first large scale wholesale cosmetics chain stores in th

24、e world, such as the cultivation of the market, the latter will worry faint and mature in the market, seize the Gialen market share?Cai Ruqing: cosmetics retail chain channel is the trend of cosmetics marketing, Guerlain beauty early expansion of the occasion, this is not very obvious, but we see th

25、is trend, will continue to walk down. The market is mature, Gialen did not stop the latter into the legal and market, the occupation of the market is not real, but I hope Gialen as is the first to enter the market, but to obtain more market share, which is called the slow need to start early.Time we

26、ekly: the retail competition in cosmetics is fierce. What is the position of Guerlain beauty?Cai Ruqing: becoming a part of citizens survival is the theme of Guerlain. Guerlain beauty is positioned as a professional retail chain of cosmetics. Public consumers are Guerlains customers, and the so-call

27、ed public consumer groups are distinguished from the purchase of high-end luxury goods. Guerlains idea is to open the shop to the street store and satisfy the needs of the consumer group.Time weekly: Guerlain beauty is very popular with consumers at a low price strategy, but it usually seems too sma

28、ll.Cai Ruqing: Gialen always thought control retreat, usually very cheap, without more action. Later, it became clear that WAL-MART and Carrefour were keeping a low price strategy, but they often made moves to attract consumers attention. At present, Gialen has been closed, members move Festival Pro

29、motion, celebration, anniversary and other efforts to increase investment.Weekly report: consumer demand for cosmetics varied, how satisfied Guerlain beauty, so as to attract consumer demand?Cai Ruqing: product layout, Guerlain beauty to maintain a diversified supply system. Not only the active purs

30、uit of LOREAL, Mentholatum, OLAY and other international mainstream brands of cosmetics, beauty, TJOY, and other international brands have high position have a good partnership. In addition, through the manufacturers dedicated, customized to further enrich the delivery system. In addition, Guerlain

31、beautys own brands also strive to develop fashionable, inexpensive, excellent products, to ensure satisfaction with the changing needs of consumers.Time weekly: how to deal with the relationship between channel providers and suppliers?Cai Ruqing: no one can separate the supplier and retailers to car

32、ry out, no one can leave the retailer supplier channels, to create a kind of enterprise management and carry out the relationship with suppliers, this is Gialen concept of mutual aid.Weekly: ten years period in order to improve the store policy, Gialen will restart the join form, or financing?Cai Ru

33、qing: at present, the Guerlain beauty company 90% is the direct store, and then to the pilot to restart the franchise form, tentatively scheduled for full restart in 2013. cases 2 Fujian liraun and Qipai clothing was facing the following problems: has not yet established a standard corporate governa

34、nce structure constraint company decision-making and business activities; the functions of the various departments, the lack of cross, dislocation and other issues, responsibilities, rights and interests is not clear;Lack of effective internal competition mechanism, no co-ordination between departme

35、nts, mutual shuffle or fight the enemy separately; the lack of strict implementation of standards, rules and regulations, it is difficult to effectively docking between departments; work without staff assessment, the lack of a sense of responsibility for their work; executive power is low, weak lead

36、ership; original habits ingrained. the capital, financing Gialen not rejected, nor rejected venture, but will be prudent to treat, in promoting. Guerlain beauty has found my form of planning, the funds will not become the bottleneck of the development of Guerlain beauty. For Guerlain beauty, the bot

37、tleneck will be 20 years from now.Time weekly: in 2010, Chen Youjian, the godfather of the Chinese program for Hong Kong, made a brand new brand mark and store abstract for the cosmetics chain brand Guerlain beauty. What are the differences between the new logo and the past?Cai Ruqing: the new brand

38、 mark changed the brand eye-catching white markers to fresh green tone, with a ribbon form g and L represent happy, delicate, intimate, also reflects the existence of fashion. The outdated storefronts, instead of the exact decor, can boost 30% of the business, but a slow update is needed, even if international