商务英语课件chapter06

1、Chapter 6,Entrepreneurship and Business Planning,Copyright 2007 South-Western. All rights reserved.,Learning Objectives,Entrepreneurship &BusinessPlanning,Risks,Creating,Business Plan,Enter Market,Competing,Copyright 2007 South-Western. All rights reserved.,Learning Objectives: Identify the advantag

2、es and disadvantages of being an entrepreneur and creating a business Identify the market conditions that should be assessed before entering a market Explain how a new business can develop a competitive advantage Explain how to develop a business plan Identify the risks to which a business is expose

3、d, and explain how they can be managed,Copyright 2007 South-Western. All rights reserved.,The Key Decisions in Running a Business,Copyright 2007 South-Western. All rights reserved.,New Business - Resources,SBA,Yahoo !,American Express,Copyright 2007 South-Western. All rights reserved.,Entrepreneursh

4、ip,Disadvantages,Advantages,Copyright 2007 South-Western. All rights reserved.,Demand,Product Markets,Change,Flexibility,Copyright 2007 South-Western. All rights reserved.,Competition,Copyright 2007 South-Western. All rights reserved.,Segments,Copyright 2007 South-Western. All rights reserved.,Labor

5、 & Regulations,Labor Costs,Unions,Regulations,Copyright 2007 South-Western. All rights reserved.,Competitive Advantage,Efficiency,Higher Quality,Copyright 2007 South-Western. All rights reserved.,Internet and Advantage,Website,Advertising,Sales,Expenses,Copyright 2007 South-Western. All rights reser

6、ved.,Business Plan,Environments Management Marketing Financial,Copyright 2007 South-Western. All rights reserved.,Assess the Environment,Economic,Industry,Global,Copyright 2007 South-Western. All rights reserved.,Management Plan,Organization,Production,H.R.,Copyright 2007 South-Western. All rights reserved.,Marketing Plan,Product,Pricing,Distribution,Target Market,Promotion,Copyright 2007 South-Western. All rights reserved.,Financial Plan,Financing,Feasibility,Copyright 2007 South-Western. All rights reserved.,Business Plan Decisions,Copyright 2007 South-Western. All rights reserved.,Business