2005年中国汽车音响（china car audio 2005）

2005年中国汽车音响（CHINACARAUDIO2005）CHINACARAUDIO2005INDUSTRYRESEARCHREPORTDECEMBER2005PDAYRESEARCHDISCLAIMERTHEREPORTOFALLTHEPICTURES,TABLESANDTEXTCOPYRIGHTBEIJINGSHUIQINGMUHUATECHNOLOGYCOLTDWHERESOMEOFTHECHARTSAREANNOTATEDWITHOTHERSOURCESOFDATA,THECOPYRIGHTBELONGSTOALLTHEORIGINALDATACOMPANIESRESEARCHINCHINADATACOMESMAINLYFROMTHEMARKETSURVEY,PUBLICINFORMATIONANDTHETHIRDPARTYPURCHASE,IFTHEREAREPROBLEMSINVOLVINGCOPYRIGHTDISPUTES,PLEASECONTACTRESEARCHINCHINASERIALNUMBERFIVEHUNDREDANDTHIRTYFOURREPORTNAMEREPORTONCHINAAUTOMOTIVEAUDIOINDUSTRYIN2005NUMBEROFWORDS68THOUSANDCHARTQUANTITYONEHUNDREDANDTHIRTYREPORTPAGENUMBERONEHUNDREDANDSEVENTYCOMPLETIONTIME05YEARS,DECEMBERLANGUAGESCHINESEELECTRONICPRICERMBEIGHTTHOUSANDPAPERPRICERMBSEVENTHOUSANDABSTRACTSOURCEPDAYRESEARCHCHINAHASBECOMETHEWORLDSMANUFACTURINGCENTEROFCARAUDIO80OFTHEINTERNATIONALBRANDCARAUDIOCOMPANIESHAVESETUPFACTORIESINCHINA,AND60OFTHEWORLDSAUTOAUDIOPRODUCTSAREPRODUCEDINCHINATO2010,SALESREACHED1000MILLIONVEHICLESMARKETCHINESE,MORETHANGERMANY,JAPAN,AFTERTHEUNITEDSTATESBECAMETHESECONDLARGESTAUTOMOBILEPRODUCTIONANDCONSUMPTION,WHICHWILLFURTHERCONSOLIDATETHEPOSITIONASACHINACARAUDIOPRODUCTIONCENTERORIGINALEQUIPMENTOEMOCCUPYTHEDOMINANTPOSITION,GIANTMONOPOLYTHESIZEOFDOMESTICCARAUDIOAFTERMARKETISRELATIVELYSMALL,ANDTHEORIGINALOEMMARKETOFAUTOMOBILEMANUFACTURERSOCCUPIES90OFTHEMARKETSHARE,ANDTHECONCENTRATIONISHIGHAFTERYEARSOFDEVELOPMENT,CARAUDIOOEMMARKETHASBEENGRADUALLYCONCENTRATEDINAFEWLARGECARAUDIOGIANTSSIEMENSVDO,PHILPS,JIANGSUTIANBAO,SHENZHENHANGSHENG,THEIRSHAREOFMORETHAN75INTHEDOMESTICAUTOMOTIVEORIGINALEQUIPMENTMARKETRETAILMARKETGROWTHISHUGEATPRESENT,THEDOMESTICCARAUDIOMARKETHASINTHECARUSERS,LESSTHAN10OFTHEOWNERSTOREPLACETHEAUDIOEQUIPMENTTHEMARKETSIZEOFFOREIGNDEVELOPEDCOUNTRIESACCOUNTSFORMORETHAN70OFTHETOTALMARKET,ANDTHEMAINGOALOFTHEWORLDSLARGERCARAUDIOMANUFACTURERSISALSOAIMEDATAFTERMARKETITISFORESEEABLETHATTHEPROPORTIONOFCARAUDIOAFTERMARKETWILLCONTINUETOIMPROVEINTHEFUTURE,ANDBRINGHUGEMARKETOPPORTUNITIESTHEDOMESTICMARKETINTOASITUATIONOFTRIPARTITECONFRONTATIONPATTERN,FURTHERINTENSIFIEDCOMPETITIONTHEDOMESTICCARAUDIOMARKETBRANDFROMJAPANANDSOUTHKOREA,EUROPEANDTHEUNITEDSTATESANDDOMESTICBRANDSINTOASITUATIONOFTRIPARTITECONFRONTATIONPATTERN,THETHREEPARTYTOCOMPETEFORMARKETSHAREANDHIGHPROFITS,THEINCREASINGLYFIERCECOMPETITIONINADDITION,INTHEPASTCHINAMAINCONSUMERELECTRONICSCOMPANIES,SUCHASSANYO,PHILPS,SKYWORTH,SVA,DESAYBEGANTOJOINTHECARAUDIOINDUSTRYTHEREARESIGNSTHATMOREANDMOREHOMEAPPLIANCEMANUFACTURERSBEGANEATINGCARAUDIOMARKETCAKE“2005CHINAAUTOMOTIVEAUDIOINDUSTRYRESEARCHREPORT“ISASPECIALFORTHEDOMESTICCARAUDIOMARKETANDLAUNCHEDRESEARCHREPORTSREPORTONTHEPATTERNOFTHEDOMESTICCARAUDIOMARKET,COMPETITIONANDCOOPERATIONAMONGALLASPECTSOFTHEINDUSTRYCHAINENTERPRISES,ALLASPECTSOFMARKETSIZE,GROWTHRATE,PROFIT,FUTURETREND,CARAUDIOCONSUMERSURVEY,CARAUDIOBRANDADVERTISINGANDMARKETINGSTRATEGY,CARAUDIOBUSINESSMODELANDSALESCHANNELS,EXPORTANDIMPORTOFEACHENTERPRISEPRODUCTSTRATEGYOFCARAUDIO,CARSOUNDTHEFUTURETRENDOFTHEMARKETFORACOMPREHENSIVEANDDETAILEDANALYSIS,TOPROVIDEREFERENCEFORCOMPREHENSIVERESEARCHTHOROUGHINSIGHTINTOTHEINDUSTRYOFDOMESTICCARAUDIOMARKETJUSTWRITINGORDERRECORDCHAPTER1OVERVIEWOFCARAUDIOSYSTEM11CARAUDIOSYSTEMCOMPOSITION111HOST112POWERAMPLIFIER113LOUDSPEAKER12OVERVIEWOFCARAUDIOTHESTATUSQUOANDDEVELOPMENTTRENDOFCARAUDIOMARKETCHAPTERSECOND21AUTOMOTIVEMARKETINCHINA22GLOBALAUTOMOTIVEAUDIOMARKETSTATUS23CHINACARAUDIOMARKETSTATUSTWO31OEMMARKETSTATUS232RETAILMATCHINGMARKETSTATUS24CHINACARAUDIOMARKETDEVELOPMENTTRENDTHETHIRDCHAPTERCARAUDIOMANUFACTURERSANDBRANDS31JAPANANDSOUTHKOREACARAUDIOMANUFACTURER311SONGYUE312PIONEER313PANASONIC314ALPINE315SONYKENWOOD316317JVC318SANYO319FUJIBABEL3110DAEWOO3111MIDDLEWAY3112OTHERVENDORS32AMERICANCARAUDIOMANUFACTURER321KICKERKCARD322ROCKFORDLAIFU323MTX324JLC325AUDIOCONTROLAUDIEUROPE326MCINTOSHMAIJINGTU327BOSTONBOSTON328DYNAMATPOWER329RODEKLEDEE3210OTHERVENDORS33EUROPEANCARAUDIOMANUFACTURERS331SIEMENSVDO332GERMANYBOSCH333HOLLANDPHILIPSPHILPS334MANNESMANNDEMAGVDO335FRANCEFOCAL336ITALYAUDISONOUDICHEN337ITALYDRAGSTERFIREBIRD338GERMANYMBQUARTGERD339GERMANYHECOHIGH3310SWEDENDLS3311BRITISHRENOLEINUO3312DANISHDALIDANI3313DENMARKDYNAUDIODANPICK3314GERMANYDEGO3315GERMANYINBOWLONGBA3316BRITISHCOLOGNE3317OTHERVENDORS34AUTOAUDIOMANUFACTURERSINCHINAMAINLANDMANUFACTURERSSHENZHENHANGSHENG341342JIANGSUTIANBAO343JIANGSU,DONGHUA344HUAYANG,HUIZHOU345SHENZHENHONYAS346SHENZHENBAOLING347TIANJINHYUNDAIHANGSHENG348AMOI349SKYWORTHRGBSVA34103411SHANGHAIVICTORY3412SHENZHENJADETREASURE3413SHENZHENMAIDIGITALTECHNOLOGYCO,LTD3414GOODHELPERELECTRONICSGUANGZHOUZHAOXINGELECTRONIC3415。3441CORESHIELD3442HEYUANHOLLYLION3443SHENZHENELECTRONICSSHENZHENKAIFULONGELECTRONIC34443446GUANGDONG,CENTRALEUROPE3447ZHONGSHANTIANLONG3448GUANGZHOUCARDRAGON3449SHENZHENHUALONG3450NANSHENGELECTRONICS3451DONGGUANYUJIAELECTRONICS3452ELECTRICALANDELECTRONICVOLTAIRE3453SHENZHENCHANGTAIWANMANUFACTURERS3454PUBLICTRUSTELECTRONICS3455YILIELECTRONICSGUANGMINGPHOTOELECTRIC34563457MEGAELECTRONICSDR3458REACHESCARSTEREOGONGXUESHEAUDIO3459THEFOURTHCHAPTERISTHEANALYSISOFTHE2005CARAUDIOMARKETCUSTOMERSERVICECONSUMERSURVEY41CARAUDIOPURCHASEFACTORS42CONSUMERFAVORITECARAUDIOBRAND43CONSUMERAUDIOCOMBINATIONANDPRICEACCEPTANCESURVEY44CONSUMERCLASSIFICATIONANDDEMANDSURVEYATPRESENT,45DEALERSHOPETOGETMANUFACTURERSTOSUPPORTINVESTIGATION46CARAUDIOMARKETOPERATIONSURVEYGENERALANALYSISOF461SALESSTATUSANALYSISOF462SMAINSALESBRANDSANALYSISOF463REFITPRICE47CHINACARAUDIODISTRIBUTIONCHANNELANALYSIS468DEALERFEEDBACKTHEFIFTHCHAPTERANALYSISINTOTHE2005CARAUDIOADVERTISINGFIVETHE1CARAUDIOMARKETPRINTMEDIAADVERTISINGVOLUMEANALYSIS511TIMECHARACTERISTICS512REGIONALFEATURES513ADVERTISINGCATEGORYCHARACTERISTICS514MEDIASELECTIONTHE52MAJORBRANDSOFCARAUDIOMEDIAADVERTISINGANALYSISTOTAL521ANALYSIS522REGIONALFEATURESTHESIXTHCHAPTERISSUMMARYANDVIEWPOINTPARTIALCHARTCATALOGUEFIGURE11CARAUDIOSYSTEMCOMPOSITIONTABLE11PRICELISTOFSOMERETAILHOSTSINCHINATHERATEOFCHINESEAUTOMOBILESALESANDGROWTHOF1220032006THERATEOFSALESGROWTHANDCHINESEAUTOMOTIVEAMPLIFIERFIGURE1320032006THERATEOFSALESGROWTHANDCHINESECARSPEAKERFIGURE1420032006CARSALESGROWTHRATECHINESEAND2120032006FIGURE2220032006GLOBALCARSALESANDGROWTHRATETHERATEOFSALESGROWTHANDCHINACARAUDIO2320032006TABLE21GLOBALLISTOFCARAUDIOCOMPANIESTOSETUPFACTORIESINCHINAFIGURE242004CHINESECARAUDIOMARKETSTRUCTUREFIGURE252004CHINACARAUDIOCASSETTE,CD/VCD/DVDMARKETSTRUCTURETHERATEOFCHINAAUTOOEMSALESANDGROWTHFIGURE2620032006TABLE22LISTOFDOMESTICCARAUDIOSYSTEMFUNCTIONSOEMSOUNDSUPPORTINGTABLE23FORTHEMAINAUTOMOBILEMANUFACTURERSTHERATEOFRETAILSALESGROWTHANDCHINESECARAUDIO2720032006FIGURE28CHINACARAUDIORETAILMARKETSTRUCTURETABLEFOUR24DEVELOPMENTTRENDSOFCHINASCARAUDIOTABLE31SUPPLYLISTOFSUPPLIERSFORLEOEMTABLE32THECARAUDIOANDVIDEOSYSTEMTABLE33THECARCDHOSTOFSONGYUETABLE34SONGCARVCDHOSTASSHOWNINTHEFOLLOWINGTABLETABLE35AUTOAMPLIFIERPRODUCTSOFSONGYUETABLE36AUTOMOTIVELOUDSPEAKERPRODUCTSFORSONGYUETABLE37PIONEERSCARAUDIOANDVIDEOSYSTEMTABLE38PIONEERAUTOMOTIVECDHOSTTABLE39PIONEERAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE310PIONEERCARSPEAKERPRODUCTSTABLE311LISTOFCARAUDIOPIONEERENTERPRISEINCHINATABLE312CARAUDIOPRODUCTSORIGINALEQUIPMENTOEMLISTTABLE313PANASONICAUTOMOTIVEHOSTPRODUCTSTABLE314PANASONICAUTOMOTIVESPEAKERPRODUCTSTABLE315ALPINEAUTOMOTIVECDHOSTTABLE316ALPINESDVDVIDEOSYSTEMTABLE317ALPINEAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE318ALPINEAUTOMOTIVESPEAKERPRODUCTSTABLE319LISTOFALPINEENTERPRISESINCHINATABLE320SONYAUTOMOTIVEDVDHOSTTABLE321SONYAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE322SONYAUTOMOTIVESPEAKERPRODUCTSDVDCARAUDIOSYSTEMTABLE323KENWOODTABLE324THEKENWOODCARCDHOSTTABLE325THEKENWOODCARAMPLIFIERPRODUCTSTABLE326THEKENWOODCARSPEAKERPRODUCTSTABLE327JVCAUTOMOTIVECDHOSTTABLE328JVCAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE329SANYOCARAUDIOMARKETCHINESESTATUSLISTTABLE330FUJITIANTIANAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE331MIDDLEROADCARCDHOSTTABLE332KICKERAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE333KICKERAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE334KICKERREGIONALAGENTSINCHINATABLE335RADFORDPATENTLISTTABLE336RADFORDSCARAUDIOBRANDLISTTABLE337RADFORDSCARSPEAKERPRODUCTSTABLE338RADFORDSCARAMPLIFIERPRODUCTSTABLE339MTXAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE340JLAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE341TABLEMCLNTOSHPOWERAMPLIFIERPERFORMANCELISTTABLE342MCINTOSHSPEAKERSYSTEMLISTTABLE343CHARACTERISTICSOFBOSTONPROSERIESPRODUCTSTABLE344OVERVIEWOFBOSTONAUTOMOTIVESPEAKERSTABLE345BOSTONAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE346BOSTONAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE347SIEMENSVDOAUTOMOTIVEVCDHOSTTABLE348RANKINGOFMAINPRODUCTSINPHILIPSTABLE349FRANCECARSPEAKERPRODUCTSFRESHWAVEOFTABLE350MBQUARTCARSPEAKERMAINPRODUCTSLISTTABLE351MBQUARTAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE352HECOAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE353DLSCARAUDIOPRODUCTSANDFEATURESTABLE354DLSAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE355DLSAUTOMOTIVEPOWERAMPLIFIERPRODUCTSTABLE356RENOCARAUDIOPRODUCTSANDFEATURESTABLE357DALIAUTOMOTIVELOUDSPEAKERPRODUCTSTABLE358TANNERCARAUDIOSPEAKERUNITPARAMETERLISTTABLE359TANNERCARAUDIOFREQUENCYDIVIDERPARAMETERLISTTABLE360PRICEOFDANCARAUDIOSETTABLE361ALLPARAMETERSOFMW150TABLE362SHENZHENHANGSHENGMAINCUSTOMERSTABLE363SHENZHENHANGSHENAUTOMOTIVEAUDIOPRODUCTSLISTTABLE364JIANGSUTOPPOWERAUTOMOTIVEAUDIOPRODUCTSLISTTABLE365JIANGSUDONGHUACARAUDIOANDVIDEOPRODUCTSLISTTABLE366HUIZHOUHUAYANGCARAUDIOANDVIDEOPRODUCTSLISTTABLE367HUIZHOUHUAYANGPOWERAMPLIFIERPRODUCTSTABLE368SHENZHENHONYASCARAUDIOPRODUCTSLISTTABLE369SHENZHENBAOLINGCARAUDIOPRODUCTSLISTTABLE370SHENZHENBAOLINGPOWERAMPLIFIERPRODUCTSTABLE371AMOIMOBILEMULTIMEDIAPRODUCTLISTTABLE372SKYWORTHCARMULTIMEDIAPRODUCTSLISTTABLE373SVACARAUDIOANDVIDEOPRODUCTSLISTTABLE374SVACARAUDIOANDVIDEOPRODUCTSRECOMMENDTHEBESTCOMBINATIONTABLE375SHANGHAITRIUMPHCARAUDIOPRODUCTSSERIESTABLE376SHANGHAIKAIGESPEAKERPRODUCTSTABLE377SHENZHENYUBAOCARAUDIOPRODUCTSLISTTABLE378SHENZHENSETHELECTRONICPRODUCTSLISTTABLE379GOODHELPERCARAUDIOELECTRONICPRODUCTSLISTTABLE380GOODHELPERSPEAKERPRODUCTSTABLE381ZHAOXINGCARAUDIOELECTRONICPRODUCTSLISTTABLE382CHINAMAINLYEXPORTSELECTRONICZHAOXINGCARAUDIOANDEXPORTVOLUMETABLE383LISTOFSILVERSOUNDCARAUDIOPRODUCTSTABLE384SILVERSOUNDPOWERAMPLIFIERPRODUCTSTABLE385SILVERLOUDSPEAKERPRODUCTSTABLE386BOSSHIFICARAUDIOPRODUCTSLISTTABLE387ALLENAMPLIFIERTABLE388ALLENSPEAKERPRODUCTSTABLE389YUANZEVEHICLEMULTIMEDIAPRODUCTSLISTTABLE390NORTHAUTOMOBILESOUNDCHARACTERISTICSTABLE391LISTOFSHOCKWAVECARAUDIOPRODUCTSTABLE392SHOCKWAVELOUDSPEAKERPRODUCTSTABLE392LISTOFBRIGHTCARAUDIOPRODUCTSTABLE394ZHONGYIELECTRONICCARAUDIOPRODUCTSLISTTABLE395LISTOFPINECARAUDIOANDVIDEOPRODUCTSTABLE396ATHIGHAUTOMOBILEPRODUCTFEATURESANDADVANTAGESTABLE397EASTDIGITALAUTOMOTIVEDIGITALAUDIOPRODUCTSSERIESANDFEATURESTABLE398DIGITALAUDIOPRODUCTSLISTKOVANCARTABLE399LOUDSPEAKERAMPLIFIERTABLE3100LOUDSPEAKERSPEAKERPRODUCTSTHEMAINTECHNICALCHARACTERISTICSOF3101LOUDSPEAKERSPEAKERTABLE3102ZHONGCAIXINVEHICLEDVDSERIESPRODUCTLISTTABLE3103SUNFLOWERVEHICLEDVDSERIESPRODUCTSLISTTABLE3104ALISTOFDVDPRODUCTSINKAICHUANGTABLE3105AUDIOPOWERAMPLIFIERPRODUCTSTABLE3106TEANALOUDSPEAKERPRODUCTSTABLE3107GUANGZHOUZEFENGAUTOMOBILEPRODUCTLISTTABLE3108LISTOFMAJORELECTRONICPRODUCTSTABLE3109YILIELECTRONICCARMULTIMEDIAPRODUCTSLISTTABLE3104GUANGMINGPHOTOELECTRICMAINPRODUCTSLISTTABLE3111PHDAMPLIFIERPRODUCTSTABLE3112DRSPEAKERPRODUCTSFIGURE412005CONSUMERAUDIOMAINFACTORFIGURE422005CON