商务英语函电chapterth.ppt

,Business English Correspondence,授课老师：张瑞娟 ,Chapter Three Establishment of Business Relations and Credit Status Enquiries,Q: How to get the information of the new customers? 1. Old business connections 2. Chamber of Commerce at Home or abroad 3. Chinese Commercial Counselors Office in foreign countries 4. Trade Directory 5. Attendance to exhibitions and trade fairs 6. Advertisement 7. Market investigation 8. Mutual visits by trade delegations 9. Banks,2019年4月18日6时3分,10,Contents of letters of such kind,-Source of information -Your intention -Self-introduction Business scope, condition, product, financial standings, etc. -Closing sentences,Specimen Letters,Letter 1 1.Learn from（从获悉） We learn your company from the internet that you are one of the leading importers in this line. 2. Specialize in（专门经营） To be specialized in 等同于specialize in We are specialized in the export of textiles.,3.Under separate cover（另函） 用法同under (by) separate mail / post We are sending you under separate cover a copy of catalogue. 4.Win (enjoy) popularity ( 受欢迎,享有盛名) Our products enjoy great popularity across the world. 5. Market（市场、销路、推销） In the market for We are in the market for textiles.,Come to the market As spring is approaching, all kinds of vegetables come to the market. Find a market for We are trying with all our efforts to find a market for this new product. There is a good / a poor / no market for There is no market for this article in our country. Market the product It is very difficult to market the product in South China.,6.By joint efforts （共同努力） I believe that we can overcome all the difficulties by joint efforts. 7. Look forward to doing / n.(期盼) We are looking forward to your early reply.,Letter 2 1.Be fully experienced in ( 在富有经验） 等同于 have rich experience in We have rich experience in exporting toys. 2.Turnover (营业额、销量) Our companys turnover doubled last year.,Letter 3 1.Through the courtesy of (承蒙介绍或引荐） 2. For your reference (供你方参考） 用法与for your information/ consideration/ perusal/guidance 相同 3.Acquaint （使了解、使熟悉） acquaint sb with / of sth be acquainted with sth We are well acquainted with the market situation in China. 4.Handle （经营、处理、装运） 5.Enquire for (咨询）,6.Consummate （使结束、达成） After a long discussion, the contract was finally consummated. Letter 4 1.We have the pleasure of introducing ourselves to you 我方非常荣幸，向贵公司作自我介绍 2.Enter into business relations with 建立业务关系 3.A general idea of sth 的概况,Letter 5 1.Line Our chief line is the import of steel products. In line with your instructions, we have cancelled the order of May 10. We totally fall in line with (on) your views. Your price is entirely out of line with the market. We hope you can handle this matter on sound lines. We may be able to line up 50 tons of white sugar for you next month. Please line the cases with wax paper. This is a good line of hardware,2. In compliance with (遵照) 3. Inform （通知，报告） Inform sb of sth Please inform us of the date of shipment, name of steamer. Inform sb that/which/what Please inform us what quantity you can purchase per year. Be informed that Please be informed that we have already sent the catalogue required. Keep sb informed that / of Please keep me informed of the market situation on your side.,Section 2 Credit Status Enquiries,Specimen Letters Letter 1 1.Account (帐户) 1) For account of (为、代、受委托) We hereby open an irrevocable L/C in your favor for account of the International Trading Company. 2) For the account of (to be / for sbs account) 由某人负担 All banking charges outside the opening bank are for beneficiarys account. 3) On account of (由于) On account of difference in taste, your designs do not suit this market.,4) To take into account(考虑，重视) We take your advice into account when making decisions. 5) On ones own account (为自己的利益、自行负责) We buy these computers for account of a high school student, not on our own account. 6) Not on any account(无论如何不) Not on any account shall we lower our standard for the quality of the imported goods. 7) Account for (是的原因、数量占) The financial crisis accounts for the poor market situation. Exports of Guangdong province last year accounted for about 30% of the total export volume of China.,2. We should be much obliged if 倘若我们将不胜感激。 Letter 2 Keep sth in confidence （保密） Letter 3 Trade （贸易、经营） We trade with merchants of various countries. They trade mainly in textiles.,Useful sentences patterns,1.How to state the source of information We owe your name and address to Having obtained / knowing your name and address from Your name and address have been passed on us by On the recommendation of , we have learned with pleasure the name and address of yours Through the courtesy of , we notice that Your name and address have been given to us by,2.How to state your intention we take the liberty of writing to you with a view to (of) building up / opening business relations with your firm. we are willing to enter into business relations with you. approach you for the establishment of / in the hope of establishing trade relations with you. hope that we may have an opportunity to cooperate / of cooperating with you.,3.How to make self-introduction Our company handles / deals in / is specialized in . We have been exporter / importer of for many years. Our lines are mainly . Products / goods / lie within the scope of our business activities / line To acquaint you with our business lines, we enclose a copy of To give you some idea of , we are sending you To promote business, we are sending you a commodity list / a catalogue / a few samples / export (import) list / latest catalogues and price list / quotations covering our,4. How to give reference of your ability and integrity In our trade with , we always adhere to As you know, many foreign merchants are desirous of trading with us We have established trade relations with merchants from more than 100 countries, including We are permitted to the Bank of China as a reference To name some of your customers if not confidential,Exercises: Fill in the blanks with proper prepositions. 1. We learned ( from ) the Commercial Counselors Office (of )your country that youre interested ( in ) silk. 2. We have obtained your name and address ( ) the internet and are looking forward ( )your specific inquiries. 3.We are writing you to establish long-term trade relations ( ) you. 4. We take the liberty of writing you ( ) a view to building up business relations ( ) your firm. 5. We await your future news ( ) keen interest and shall be glad to enter ( )business relations with you.,6.We specialize ( ) the export of Japanese light industrial products. 7.In order to acquaint you ( ) the textiles we handle, we take pleasure ( )sending you by air our latest catalogue for your perusal. 8. We are exporters ( ) long standing and high reputation, engaged ( ) exportation of following articles. 9.Your firm has been kindly recommended ( ) us ( ) your sister firm. 10.If your price is in line ( ) the market, we shall be glad to place an order ( ) you.,Translate the following terms into Chinese. 1.Export Commodities Fair出口商品交易会 2.The Chamber of Commerce 商会 3.Catalogue 商品目录 4.Exhibition 展览 5.Brochure 手册 6.Sample Cutting 剪样 7.Business lines 业务范围 8. Equality and mutual benefit 平等互利 9. Exposition 博览会 10.Financial Standing 财务状况,Translate the following letter into English 敬启者: 我们从我国驻巴基斯坦(Pakistan)使馆商务参赞处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家民营企业，专门经营台布(tablecloth)出口业务。我们能接受顾客的来样订货，来样中可具体要求产品的花样图案、规格及包装装潢的要求。 为使你方对我公司各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品感兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 你忠诚的,Dear Sirs, We have your name and address from t