Reading(2)：Advertisements.ppt

dvertising A Unit1 ReadingAdvertisements Anythingispossible Nothingisimpossible Justdoit Askformore Startahead Thetasteisgreat Wedochickenright I mlovein it Obeyyourthirst Twomaintypesofadvertisements commercialadvertisements publicserviceadvertisement Topromoteaproductorservice Toeducatepeopleabouthealth safetyoranyotherissuewhichaffectspublicwelfare Introductionofthesubject Conclusion Para1 Para5 Structureofthepassage Whatisanadvertisement Doesanadvertisementtellpeoplethecompletetruth Publicserviceadvertisement Paras 2 4 Expositorywriting 说明文 Advertisements 1 Whatisanadvertisement 2 Wherearetheadvertisementsmostcommonlyfound 3 Whatarecommercialadvertisementsandwhatarepublicserviceadvertisements Para2 Anadvertisementuses and to peopleto aproductorserviceorto anidea Therearetwobasic ofadvertisements advertisementsand advertisements PSAs Commercialadvertisementsare to aproductorservice whilePSAsareoftenrun andare toeducatepeopleabout oranyother that publicwelfare words pictures persuade buy believein commercial publicservice paidfor advertise forfree meant health safety affects problem types Whatisthewriter sopiniononwhetheranadtellspeoplethecompletetruth Evenifanaddoesn tlie itdoesnotmeanitisaltogetherinnocent 2 Whatexamplesareusedtosupportthewriter sopinion Twoexamples toothpaste freshestfood 3 Whatconclusiondoesthewritergiveus Wemustnotfallforthiskindoftrick atopicsentence supportingdetails aconclusion Para3 Doesanadvertisementtellpeoplethecompletetruth Topicsentence Publicserviceadvertisements PSAsaimtoteachusandhelpusleadbetterlives Supportingdetails OurgovernmentusePSAstoeducatepeople ChinabegananationwidePSAcampaignin1996 Fourexamples Conclusion Alloftheseadsaremeanttobenefitthepublic andyoucanoftenlearnalotbyfollowingtheadvicetheygive Para4 Para5 ofthepassage Whatdoesthewritertellusintheend Whenitcomestoadvertisements wemustuseourintelligenceandnotbeasalvetoads besmartaboutads conclusion Groupwork DifferencesbetweenCAsandPSAs topromoteaproductorservice toteachpeopleandhelppeopleleadbetterlives notaltogetherinnocent helpful beneficial fulloftricks benefitthepublic charged 收费 freeofcharge SimilaritiesbetweenCAsandPSAs Newspapers magazines theInternet radio televisionandsoon Cleverlanguage attractivepictures Consolidation Introduction Supporting Conclusion common attractive trust innocent cheated lead live smart OpinionA Doingbusinesswithoutadvertisementsislikewinking 抛媚眼 atagirlinthedark Youknowwhatyouaredoing butnobodyelsedoes OpinionB Advertisementsarejustlikethethirdhandofathiefwhosetargets 目标 areyourpurses 钱包 Trytolistasmanyreasonsasyoucantosupportyouridea Whichopiniondoyousupport Why Discussion keep informedof intime haveawidechoiceofgoods Givefalseinformation Addtothecostofproducts Makethepublicawareofsocialproblems Maketeenagerswantthingsthatarebadforthem Differentopinionsonads Advertisementshavebecomepartofourlife theyarenecessaryandhelpful butweshouldbesmartaboutthem Summary Whatwe velearnttoday 1 Welearntsomethingaboutadvertisements especiallythesimilaritiesanddifferencesbetweencommercialadvertisementsandPSAs 2 Wecanhaveourownattitudestowardsadvertisementsnow Homework Writeacompositionaboutthepositiveeffectsandnegativeeffectsofads 当今广告无处不在 人们对此褒贬不一 请你用英语简单描述下表中的两种观点 并谈谈你自己的看法 可适当增加细节 使行文连贯 参考词汇 虚假的 false增加 addto成本 cost Sample Nowadays moreandmoreadvertisementsappearinnewspapers theInternetaswellasmagazines Peoplehavedifferentopinionsonadvertisements Somepeoplethinkadvertisementscankeeptheminformedofnewgoodsintime Theycanhaveawidechoiceofgoodsbecauseofadvertisements Moreover PSAsmakethepublicawareofsomesocialproblems suchaseducation theenvironment However otherpeopleholdtheoppositeopinion Theyfeeladvertisementsaddtothecostofproductsandtheyoftenfallforfalseadvertisementsonwhichtheywastemuchmoney What sworse advertisementsmaketeenagerswantthingsthatarebadforthem Sotheythinkadvertisementsshouldbelimited Inmyopinion whetheryoulikeitornot advertisementshavebecomepartofourlife Whatwecandoisbesmartaboutthemandnotbeaslavetothem Careful reading 1 WhatisthedifferencebetweencommercialadvertisementsandPSAs Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice whilePSAsareoftenrunforfree andaremeanttoeducatepeopleabouthealth safety oranyotherproblemthataffectspublicwelfare Para 2 2 Whymustwebeawareoftheskilfulmethodsusedinads Becauseevenifanaddoesnotlie itdoesnotmeanitisaltogetherinnocent Careful reading Para 3 3 WhendidChinabeginanationwidepublicserviceadvertisingcampaign 4 WhyshouldwefollowtheadviceinPSAs In1996 BecausePSAsaremeanttobenefitthepublic andwecanoftenlearnalotbyfollowingtheadviceinPSAs Careful reading Para 4 Differencesbetweencommercialadsandpublicserviceads tobepaid forfree advertiseaproductorservice believein educatepeople servethepublic notlie notaltogetherinnocent helpful toothpaste food Yestolife notodrugs Knowledgechangeslife ProjectHope Ifyousmokecigarettes youareslowlykillingyourself notfallforthiskindoftrick followtheadvicetheygive anidea Advertisementshavebecomeapartofourlife Therearetwomain ofadvertisements Oneiscalled advertisements whichare to aproductor Buttheydon ttellpeoplethe truth AnotheroneiscalledPSAs whichareoftenplacedfor They withmany problems whichoftenaffectpublic promote complete free deal welfare service types commercial meant social consolidation Enjoysomeexamplesonthetwotypesofads Taiwan China Wherecanwefindadvertisements children Lookattheseadvertisements Whoisitstargetaudience musiclovers petowners travelers Whatkindofproductorserviceisbeingadvertised Waterprotection SalesofCocoCola learnmoreaboutads Moreslogansofads 更多欢笑更多欢乐就在麦当劳 麦当劳everytimeagoodtime雀巢冰激凌Taketimetoindulge 耐克运动鞋Justdoit 百事可乐Thechoiceofanewgeneration 东芝电子TakeTOSHIBA taketheworld 只管去做 新一代的选择 拥有东芝 拥有世界 尽情享受吧 Advertisement1广告的定义和分类以及