电子商务盈利模式分析-电子商务-外文翻译

PAGE6PAGE1范文：ElectronicbusinessprofitmodelanalysisAbstract:Withthedevelopmentofsocialeconomy,thetechnologyinnovationoftheInternet,electroniccommercedevelopsthemarket,expandtheirbusiness,promotethemainstreammeansoftrade.Althoughe-commercecanbedividedintoB2B,B2C,C2Caccordingtothetransactionobjectsuchasavarietyofpatterns,butonthewholeindustryB2Be-commercehasbecomethesubjectofe-commercemarket.Fromthepointofourdomestic,despitealatestart,buttheB2Bisthemostprofitablemodeofelectroniccommerce,healthydevelopmentofB2Be-commercecanalsobeaboute-commerceprocessisthekey.BasedonthesustainedprofitabilityofChinaunderthebackgroundofthesearchenginemarket,fortheworld'slargestChinesesearchengine,baidue-commerceprofitmodelisanalyzed,andpointedoutproblemsexistinginbaiduprofitmodel,atthesametimeintroducesthebaidunewprofitmodel.【keywords】:B,e-commerce,profitmodel,baidusearchengineBody:A.ContinueprofitmodeofChinesesearchenginemarketChina'se-commercedevelopmentisrestrictedbytheprofitpatternofabigproblem.Searchengineasadomesticoneofthemostpromisingprofitpattern,hastotallychangedpeople'swayoflife,moreandmoreattentionbypeople.Searchengineatthesametimeinthefaceofpersonalandcorporatecustomers,Internetusersneedtobalancingtheneedsofthetwogroups.Thecurrentsearchenginesgenerallyfollowandadoptprofitpatternisasfollows:Bidding:whenpeoplesearch,caninputthecorrespondingkeywords,keywordenterprisethroughbidding,canmakepeoplemorelikelytobefound,istosearchthemainsourceofincome.Onlineadvertising:inapropertojoininthesearchkeywordadvertisingbusiness,bothforenterprisecustomerstoprovideeffectivewayofnetworkmarketing,alsocanbringmainsourceofrevenueforsearchengines.Searchmarketing:relyontoprovidetheuserexperiencetoattractpopularity,collectingeyeballs,haveenoughafterusertraffic,thentheadvertisementtotheuser,inordertochargecustomers.Thehighertheusertraffic,thegreaterthevalueofadvertising.2.Theworld'slargestChinesesearchengine,baidue-commerceprofitmodel(a)thesuccessofbaiduinthesearchfieldofseveralfactors:(1)goodtechnicalbarriers(2)astrongcognitiveusers(3)thehighertheuserswitchingcosts(4)astrongdistributionchannel(2)thebaiduwebsiteprofitpattern1.ThesearchengineAsthepioneersofChinaChinesesearchenginebaidu.Hasbeenmoreandmoreintheonlineformabrand,Internetusersusebaiduhasbecomeahabit,andthiskindofonlinehabitsinashortperiodoftimeisdifficulttochangebyotherfactors.First,increaseuserviscosity,promotesearchserviceItselfisthesearchenginebaidu,nodoubt,throughbaiduspaceintegrationbaidu'ssearchservice,convenientinbaiduspaceusersatthesametime,cancontributetotheflowofsearchservice.Baidutoachievethewin-win.Second,foundthatusersadvantage,buildB2CandC2Cplatform2.EnterprisesbiddingBaidudecidedfromthebackgroundtothefore,setuptheirownwebsites,andadoptthenewprofitmodel--thebiddingoftheenterprise.Thechargetotheenterprise,makeitsprioritiesonanypossiblesearchpage,thiscanhelppotentialcustomersdirectaccesstoenterprisewebsite,increasethepossibilityofwinnewcustomers.Baidu'scompetitiverankingservice,makethenetworkmarketingindustryhasahugechange.Hasbecomeenterprisestocarryoutthenetworkmarketingofoneofthefirstmode.Thisisanetworkformediaadvertisingmodel.Baiduisutilizationratereachedmorethan80%ofInternetusersinChina,becausemostInternetusersthroughsearchenginestofindtheinformationtheywant.Andenterprise'sfirstpriorityistomakeaprofit,sotogetpublicitybyadvertising,soweallhopethatthroughthenetworkadvertisingtoreducethecost.Sobaidusuccessfullylaunchedanonlineadvertisingform,thisletmoreenterpriseswillcostintothenetwork,sothatthecompanygetmoreprofit!(3)afewofthefeaturesofbaiduservice1.BaidusearchhiddenprofitpatternHiddenbaidusearchisafreenetworkfavorites,helpyouefficientlycollect,sortoutallkindsofwebpages,documents,etc.Variouskindsofnetworkresources.Usebaiduaccount,enjoythebaidusearchtohidethepersonalizedfavoritesserviceforyou.Youcanloginto"mycollection"anytimeandanywhere.(1)ofbaidusearchseveralbigfunctionsFreetoviewandshareofsearchpage:enter"mycollection",youcanquicklyfindacollectionofwebpages.Eveniffailurealsocanfindthroughthe"snapshot"page.Yourexclusivecollectionofdomainnamefor"/yourusername,"publiccollectionofwebpages,youcanoptionallybeworthyofthenamesearchexpertsRandomlyselectaddcollectiontools:browserquicklinkstosearchhidden,therightmousebuttonshortcuttool,baidusearch(quickaddDiversecollectionservice:full-textsearch,fastsearch,websnapshot,easyandquick,sharingresources2.BaiduprofitpatternofthecommunityOnlinecommunityistousethenetworktoestablishacompletenetworkofsocialrelations,whichmakesthenetworkcommunityhasaveryrichproductline.Thisisa"withalittleround"Internet"enclosuremovement".(1)afewofthefeaturesofbaiducommunityservices'slargestChinesesearchgamecommunity:networkgameforthefirststopofthevalueofthenetworkgame,networkgameindustryhavesoaword"2million,2milliontopromote".Soasnetworkadvertiserstonetworkgamemakerofbusiness,itmustbeaone-wayticket."Baidu"menofbaiduotherproductsquicklygatheredpopularity,formtherelativelyconcentratedgroupofhighvalue,soastoattractotherbusinessestoadvertiseorothercooperation.Oneoftheworld'slargestChinesecommunities:accordingtothedefinitionofWeb2.0developmenttrendnowadays,postbarisacompletelyuser-drivenWebservices,emphasisontheuser'sindependentparticipation,synergycreationandsharing,itisbecauseofthesefeatures,baidupostbartotoitsthemostwidelydiscussedtopics(basedonkeywords),broughttogetheravarietyofinterestgroupstocommunicate.Themecommunity:baidupostbarisathemebasedonkeywordscommunicationcommunity;Itcloselyintegratedwiththesearch,accuratelygrasptheuserdemand,bytheusertoenterthekeywords,automaticallygenerateddiscussionarea,userscanparticipateincommunication,immediatelyissuedfortheinformationaboutyourtopicofinterestthatyouhaveandidea.Thismeansthatifauserisinterestedinasubject,soheimmediatelyonbaidupostbarcanestablishcorrespondingdiscussionarea.Interactivesearchplatformbasedonsearch:baiduknowisaninteractivequizzes,sharingplatformbasedonsearchandeverybodyusedtosearchserviceisdifferent,"baiduknow"isnotdirectlyquerythecontentalreadyexistsintheInternet,butaccordingtothespecificneedsoftheusersthemselvesproblemsareputforward,throughtheintegralincentivestootherusers,tocreatetheanswer.Atthesametime,theanswerstothesequestionsandwillfurtherassearchresults,providedtootheruserswithsimilarquestions,achievetheresultofsharingknowledge.Isthebiggestcharacteristicofbaiduknows,andtheperfectcombinationofsearchengines,letusershavetacitknowledgeintoexplicitknowledge,theuserisbaiduknowthecontentoftheuser,isthecreatorofbaiduknowatthesametime,heretheaccumulatedknowledgedatacanbereflectedinthesearchresults.Throughtheinteractionoftheuserandsearchengine,searchengineguidelines.Baiduknowsofsearchenginefunctioncanalsoberegardedasasupplement,lettheuserinmindtacitknowledgeintoexplicitknowledge,throughtotheanswerofprecipitationandorganizationformnewinformationdatabase,inwhichinformationcanbefurtherretrievalandutilizationbytheuser.Thismeansthattheuserisnotonlythesearchengine'susers,butalsothecreator.Baiduknowthatcanbesaidtobethesearchengineofrelyingtoomuchontechnologyofakindofhumannature.OpenInternetencyclopedia:baiduencyclopedia,anetizensco-authoredopenInternetencyclopedia,everyoneisfreetoaccessandparticipateinthewritingandediting,shareanddedicatetheirknowledgeknowledge,allpeoplewillbethecommonwritingintoafullencyclopedia,updateandmakeitperfect.Baiduencyclopediaspiritofequality,cooperation,sharethespiritoftheInternet,advocatingeveryoneisequalbeforetheInternet,allpeopleworktogethertowriteanencyclopedia,lettheknowledgeincertaintechnicalrulesandculturalcontexttothecombinationanddevelopment;Itprovidesuserswithacreativenetworkplatform,emphasisonuserparticipationanddedicationspirit,fullymobilizegrassrootspeoplepower,funnelhundredsofmillionsofusersmindwisdom,andactivelycommunicateandshare,atthesametimewiththeperfectcombinationofsearchengines,fromdifferentlevelstomeetthedemandofinformationtotheuser.Userscanusebaiduencyclopedia,forautonomouslearninggrowthknowledge,canalsobeinvolvedinprogrammingofsharethewisdom,willmindoftacitknowledgetoorganization,perfectinghumanity'scommonopenaccumulatingknowledgebase;Baiduwikipediaandbaidupostbar,baiduknowtrinityservices,tobuildacompletesystemofknowledgesearch,becomethebeneficialsupplementofthewebsearches,canbetterimprovetheuser'ssearchexperience.3.Baiduwhatmakemoney(1)thethemebaidupromotionBaiduunionthemepromotioncananalyzeyourwebpagecontent,andwillbethemostrelevanttothethemeofbaidubiddingwordchaindroppingtothecorrespondingpageofthewebsite,topromotethecustomerandmaximizethebenefitofwebsiteownerswithadvertising.Websiteusersbyclickingonthecapacityforrevenuegenerated,thewebsiteownerscangetthecorrespondingcommissionfrombaidu.Baiduunionisthethemepromotionofferfortextlinksarepertinenttothetopiccontentpages,userscanobtainmorevaluableinformation,soastoimprovetheuserexperience.BaiduisthelargestbiddingpromotionserviceproviderinChina,hasamaturepromotionservicemanagementsystemandrichexperienceofbidding,distributionineachindustryofalargenumberoftrustedpromotioncustomerresources,tomakeyourwebsitesharewithbaidubiddingincomeatthesametime,getmorelong-termdevelopment.Relyingonbaidu'sstrongtechnicalstrength,canprovidedetailedtrafficforyourwebsitebaiduclickstatistics,suchasallowingyoutolearnmoreaboutthebehaviorofusers.(2)thebaidupromotionofcooperationBaidualliancecooperationpromotionisgearedtotheneedsofeachbigwebsitebaiducompanylaunchedanewtypeofpartnership.Aftereachwebsiteownersapplyformembershipofcooperativepromotion,productcodeonthepage,thewebsiteuserstopayorderforproductsorservices,websitecanshareofbaiducooperativeextensionintoincome.Baidutopromotethecooperationbusinessismatureandindustrypromotioncustomerpartnerships,unionmembersandusersoftheservicetoourcustomers,hasastrongtechnicalbacking,providesawealthofproductstyle,toprovideuserswiththemostwonderfulexperience.Astheworld'sbestInternetlistedcompany,thecountry'slargestunionsystem,baiduunionformanyyearsofgoodfaithserviceandreliablereputationisthegold-letteredsignboard,choosetocooperatewithbaiduwillgreatlyenhancethebrandandreputationofyoursite(3)thebaidusoftwarecooperationbusinessBaidulaunchedsoftwarecooperationbusiness,aslongasyouareasoftwareauthor,hasaitsownsoftware,withbaidusearch(bound,afterinstallation(baiduusers,clicksearch(searchforpromotions,softwareauthorsgetbaidubidrevenuesharing.Home,thevastmajorityofInternetusersreputationgoodsoftware,chosethecooperatingwithbaidu,notonlyreceivedfromthebrandtotheincomeoftheoverallvalue-added,alsohasrealizedtheclosecombinationoffunctionanditsownsearch.BaiduisthelargestbiddingpromotionserviceproviderinChina,hasamatureformarketingmanagementsystemandrichexperience,distributionineachindustryofalargenumberoftrustedpromotioncustomerresources,tomakeyourwebsitesharewithbaidubiddingincomeatthesametime,getmorelong-termdevelopment.Baidu'sstrongtechnologydevelopmentstrength,canguaranteetheperformanceofsoftwareproductsfortheusertheescalating,perfectfunctionsofproductscanberichuserexperience.BaiduistheworldfamousInternetcompany,enjoyinghighreputationintheindustry,cooperatewithbaiducangreatlyenhanceyourbrandvalue.(4)thebaidusitesearchBaidusitesearchserviceisbaiduunionlaunchedafreeservice.Websiteownersthroughthebaidusearchboxcodeintoanywebpage,andcanprovidesitesearchfunctionstoitsusers.TheuserusebaidusearchresultspageofChinesewebsearchtechnologyinadditiontoprovidinguserswithrelevantresults,canalsoaccordingtouser'ssearchkeywordsthatshowthemostrelevantbiddingbaidupromotioncontent,andthusincomeforwebsiteowners.Thisisbaiduunionsitesearchandthedifferencebetweenbaiduwebsearchservice.3.Theproblemsexistinginthebaiduprofitmodel1.Clickfraudproblemsunresolved.Thechallengesfromthecustomeragainstbaidubiddingbusinessiscrucialtriggeredby"invalidclicks"increasecustomerpayproblem,sothenatureoftheproblemistosolvetheproblemofthesearchenginemarketingeffectcanassess,therefore"comprehensiverankingindex"andcannotsolvethechallengesfromthecustomers,especiallyforthosewhorelyonsearchenginemarketingInternetsite,sowillcausecertaininfluencetoincome.2.Facingtointegrateagentanddirectsellingpressureoftwomodes.BaiduwithdirectinsteadofBeijingdistributors,wantstoincreasecompetitivenessinkeyareas,fromtheagencytodirectmarketing,inacertaincanimprovecustomersatisfaction,butduetothedirectsellingteamneedtimetoconvertandfollowupthecustomer,soactivecustomernumberintheshorttermbyimpact.TheprofitpatternofasingleCloseto98%oftheirincomeinbaidu'srevenuesaredependentonthesinglemodeofsearchenginesincome,itisveryimportantin,becausethereisnoastructuremodelofasinglecompanycanalwaysmaintainhighgrowth,thisisrule.ThedisadvantagesofbiddingenterpriseOpenthreesearchengineGoogle,baidu,yahoo,respectivelyinputsearchkeyword"computer",Googleshowedonlyhomepageisthefirstcommercialpaidadvertising,yahoo'ssearchresultsshowthatthefirstpageofnomorethanfourcommercialadvertising,baidu'ssearchresultsshowthatthefirstpageandsecondpageareallbiddingbusinessresults.Inthelongterm,individualusershowtochoose,corporateclientsandhowtochoose,believetimewillgiveafairevaluation.Searchengineprovidersmustunderstand,whoisthebasisoftheirsurvival?Insteadofcorporatecustomers,individualusers.Ifasearchenginedoesnothavethepersonaluser,whichthecustomeriswillingtopayforadvertisingit?Forthecrazypursuitofshort-termprofits,excessivecatertocorporateclientsandignoretheuseoftheindividualuserexperience,istheonlycanholdsearchthefeastofthelastsupper.4.Baidunewprofitmodel1.Baiduisdeclaredin"accuratesearch","accurateadvertising""Accurateadvertising"meansrelyingonthe"accuratesearch"fortheuser'ssearch,browse,speechonlineactivitiessuchastodeterminethespendingpowerofInternetusers,registerpoint-to-pointadvertisingforsomeone.2.BaiduonehundredgenerationstoestablishstrategiccooperationMarkedtheInternetindustryandthemusiccompaniestofindawin-winbusinessmodel,forthedevelopmentoftheglobaldigitalmusicprovidesalandmarktemplate."Generationofbaidutouseallofitsonehundredmandarinsongs,freedemoonbaidu'sMP3searchforInternetusers,andonehundredgenerationandbaiduwillbedividedintobythesponsorswhoadvertiseon.Atthesametime,thetwosidesalsopledgedtofurtherexploread-supportedfreemusicdownloadmode.FrombaiduMP3downloadsolvingcopyrightexperience,baiduserviceforcopyrightprovidingadvertisingspaceandranking,baiducanenjoyservicetoprovideuserswithsongsearchforfreedownload.3.Thedigitalcontentofstrategyofbaiduwindshavefromentertainmenttotheantivirussoftware.BaiducollectionsixantivirusvendorMcAfee,trendofscienceandtechnology,Dr.Ann,anddomesticmanufacturerskingsoftantivirus,jiangminscienceandtechnology,laboratoryAnnday,launchedbaiduonlineanti-virusservice.Baiduonlineantivirusalreadythinkgoodprofitmodel.MainlythroughtheuserpaybaiduCOINStobuyonlineservices4.Baiduannouncedafullupdatebaidu,filmandtelevisionserviceBaidufree,huge,high-qualitysearchandseethevideoshowbroadcast,baiduuserscannowthroughthebaidu"interactiveTV"on-demandvideoshow,freeonlineandrealtimeappreciationoffilmandtelevision,musicandentertainmentcontent.AndKingswillformawinner-take-allsituation,professionalvideowebsitesurvivalwillbeevenmoredifficult.Conclusion:Throughtotheworld'slargestChinesesearchengine,baidue-commercemodeprofitsanalysis,pointsouttheproblemsexistinginbaiduprofitmodel,atthesametimeintroducesthebaidunewprofitmodel.Ithinkbaidushouldimprovetosolvetheproblemsoftheclickfraud.Afterall,withtherapiddevelopmentofInternet,moreandmoreInternetuserswillgraduallybecomerichsearchexperience,forbaidusearchclickfraudwillbemoreandmore,onthecontrary,GoogleandyahoosmallamountsofthebiddingandnoclickfraudwillbemoreandmoregetthefavourofInternetusers,andbaiduwillgraduallylostcompetitivenessinthisarea,andislikelytobekickedout.Inaddition,baiduisfacingtointegrateagentanddirectsellingpressureoftwokindsofpatternsaremoreandmoreheavy.Inthethirdquarterof2006withdirectinsteadofBeijingdistributors,baiduwantstoincreasecompetitivenessinkeyareas.42006degrees,baidu'sactiveusersfor108000households,only5.9%growthinthethirdquarterof2006,thelowestquarterlygrowthfortheyear.Fromtheagencytodirectmarketing,inacertaincanimprovecustomersatisfaction,butduetothedirectsellingteamneedtimetoconvertandfollowupthecustomer,soactivecustomersintheshorttermbycertaininfluence.Sobaiduneedtobalanceinthechannelmanagementchannelsandtheproportionofdirectselling,cooperationtoexpandthemarketscale.Includingestablishingnormalchannelsalesorder,thestandardchanneloperation,theagentsystem,payattentiontolong-termcooperationwithchannels,suchasagentandshareoptions,formacommunityofinterests.References:【1】WenHao,theelectroniccommerceeconomicprofitpattern,guangxielectricpower,2002(8):54-55[2]guoxiaochuan,tea,theenterpriseprofitmodelbasedonknowledgeandnetwork,fudanjournal,2003(5):64-66[3]ZhouJie,consistentlyprofitablesearchenginemarket,journalofshandong,2005(4):34and35[4]Timmers.BusinessModelsforElectronicMarkets.JournalonElectronic[5]KevinKelly,theNewRulesfortheNewpa.Seminarone-business.IBMCorporation,July1999电子商务盈利模式分析摘要：随着社会经济的发展，因特网等技术的创新，电子商务成为开拓市场、拓展业务、促进贸易的主流手段。尽管电子商务可以按照交易对象分为B2B、B2C、C2C等多种模式，但就整个行业来说B2B电子商务已经成为电子商务市场的主体。从我国国内来看，尽管起步较晚，但是B2B却是目前盈利最好的电子商务模式，B2B电子商务是否可以健康发展也成为左右电子商务进程的关键。

本文在持续盈利下的中国搜索引擎市场的背景下，对全球最大中文搜索引擎——百度的电子商务盈利模式进行了分析，并指出百度盈利模式目前存在的问题，同时介绍了百度新的盈利模式。【关键字】：B搜索引擎、电子商务、盈利模式、百度正文：一．持续赢利模式下的中国搜索引擎市场赢利模式一直是制约中国电子商务发展一大问题。搜索引擎做为国内目前最被看好的赢利模式之一，已经彻底改变了人们的生活方式，越来越多受到了人们的关注。搜索引擎同时面对个人网民和企业客户，需要兼顾这两个群体的需求。

目前搜索引擎普遍遵循和采用的赢利模式如下：竞价排名：人们在搜索时，会输入相应的关键词，企业通过通过竞价关键词，可使自己更容易被人们找到，是搜索最主要的收入来源。网络广告：在搜索中适当的加入商业关键字广告，既能为企业客户提供有效的网络推广方式，也能为搜索引擎带来主要的收入来源。搜索营销：依靠提供用户体验来吸引人气、聚集眼球，有了足够的用户流量以后，再把广告推向用户，以此跟客户收费。用户流量越大，广告价值就越高。二．全球最大中文搜索引擎百度的电子商务盈利模式（一）百度在搜索领域的成功的几大因素：（1）良好的技术壁垒（2）强大的用户认知（3）较高的用户转换成本（4）强大的分销渠道（二）百度网站的赢利模式1．搜索引擎百度做为中国中文搜索引擎的开拓者。已经越来越多的在网民中形成一种品牌，网民使用百度已经成为一种习惯，而这种上网习惯短时间内很难被其他因素所改变。第一，增加用户粘度，促进搜索服务百度本身就是搜索引擎，无疑，通过百度空间集成百度的各类搜索服务，在方便百度空间用户的同时，可以促进搜索服务的流量。百度实现了自身的双赢。第二，发现用户优势，打造B2C、C2C平台2．企业竞价排名百度决定从后台走向前台，设立自己的网站，并且采用新的盈利模式——企业竞价排名。即向企业收取费用，使其在任何可能的搜索页面上优先排序，这样可以帮助企业的潜在客户直接进入企业网站，增加企业赢得新客户的可能性。百度推出的竞价排名服务，使网络营销行业产生了巨大的变化。已经发展成为企业进行网络营销的首先模式之一。这是一个以网络为媒介的广告模式。百度是在中国网民的使用率达到了80%以上，因为大多网民都是通过搜索引擎来查询它们所要的信息。而企业的第一要务是赚取利润，所以要通过广告来获取知名度，所以大家都希望通过网络广告来降低宣传成本。因此百度成功推出了这一项网络广告宣传形式，让更多的企业将费用投入到网络上来，从而让百度公司得到了更多的利润！（三）百度的几大特色服务1．百度搜藏的赢利模式百度搜藏是免费的网络收藏夹，帮您高效的收藏、整理各种网页、文档等各种网络资源。使用百度帐号，享受百度搜藏为您带来的个性化收藏夹服务。您可以随时随地登录进入“我的搜藏”。（1）百度搜藏的几大功能自由查看并分享搜藏的网页：进入“我的搜藏”，可以快速找到收藏过的网页。即使失效网页也能通过“快照”找到。您的专属搜藏域名为“/您的用户名”，您可以有选择地公开收藏的网页，成为名副其实的搜藏专家随意选择添加搜藏的工具：流览器快捷链接进行搜藏、鼠标右键快捷工具、百度搜霸快速添加多样化的搜藏服务：全文搜藏、快速查找、网页快照、轻松快捷、分享资源2．百度社区的赢利模式网络社区是利用网络建立一个完整的网络社会关系，这使得网络社区有着很丰富的产品线。这就是一场“以一点画圆”的互联网“圈地运动”。（1）百度社区的几大特色服务最大的中文游戏搜索社区：网络游戏为“第一站”网络游戏的价值之大，网络游戏界有这么一句话“200万开发，800万推广”。所以作为网络广告商去专做网络游戏商的业务，那肯定是“稳赚不赔”的。“百度游戏”依借百度其他产品快速聚集人气，形成目的相对集中的高价值群体，从而吸引其他企业来投放广告或进行其他合作。全球最大的中文社区：

按照如今Web2.0的发展思潮定义，贴吧完全是一种用户驱动的网络服务，强调用户的自主参与、协同创造及交流分享，也正是因为这些特性，百度贴吧得以以其最广泛的讨论主题（基于关键词），聚集了各种庞大的兴趣群体进行交流。主题交流社区：百度贴吧是一种基于关键词的主题交流社区；它与搜索紧密结合，准确把握用户需求，通过用户输入的关键词，自动生成讨论区，使用户能立即参与交流，发布自己所拥有的其所感兴趣话题的信息和想法。这意味着，如果有用户对某个主题感兴趣，那么他立刻可以在百度贴吧上建立相应的讨论区。基于搜索的互动式搜索平台：百度知道是一个基于搜索的互动式知识问答分享平台和大家习惯使用的搜索服务有所不同，“百度知道”并非是直接查询那些已经存在于互联网上的内容，而是用户自己根据具体需求有针对性地提出问题，通过积分奖励机制发动其他用户，来创造该问题的答案。

同时，这些问题的答案又会进一步作为搜索结果，提供给其他有类似疑问的用户，达到分享知识的效果。

百度知道的最大特点，就在于和搜索引擎的完美结合，让用户所拥有的隐性知识转化成显性知识，用户既是百度知道内容的使用者，同时又是百度知道的创造者，在这里累积的知识数据可以反映到搜索结果中。通过用户和搜索引擎的相互作用，实现搜索引擎的社区化。百度知道也可以看作是对搜索引擎功能的一种补充，让用户头脑中的隐性知识变成显性知识，通过对回答的沉淀和组织形成新的信息库，其中信息可被用户进一步检索和利用。这意味着，用户既是搜索引擎的使用者，同时也是创造者。百度知道可以说是对过分依靠技术的搜索引擎的一种人性化完善。开放的网络百科全书：百度百科,一部全体网民共同撰写开放的网络百科全书，每个人都可以自由访问并参与撰写和编辑，分享及奉献自己所知的知识，所有人将其共同编写成一部完整的百科全书，并使其不断更新完善。百度百科本着平等、协作、分享的互联网精神，提倡网络面前人人平等，所有人共同协作编写百科全书，让知识在一定的技术规则和文化脉络下得以不断组合和拓展；它为用户提供了一个创造性的网络平台，强调用户的参与和奉献精神，充分调动草根大众的力量，汇聚上亿网民的头脑智慧，积极进行交流和分享，同时实现与搜索引擎的完美结合，从不同的层次上满足用户对信息的需求。用户使用百度百科，可以进行自主学习增长见识，也可以参与编写分享智慧，将头脑中的的隐性知识重新组织，不断累积成全人类共同的开放知识库；百度百科与百度贴吧、百度知道三位一体的服务，共同构筑了一个完整的知识搜索体系，成为网页搜索的有益补充，可以更好地提升用户的搜索体验。3.百度靠什么赚钱(1)百度主题推广业务百度联盟主题推广业务可以分析您网站页面的内容，并将与主题最相关的百度竞价文字链投放到网站相应的页面，为推广客户和网站主带来广告投放效益的最大化。网站用户通过点击该文字链产生竞价收入，网站主就可以从百度获得相应的佣金。百度联盟主题推广业务提供的竞价文字链接均与内容页面主题相关，网站用户可以从中获取更丰富的有价值相关信息，从而完善了用户的体验。百度是国内最大的竞价排名推广服务提供商，拥有成熟的竞价推广服务管理体系和丰富经验，分布在各个行业的大量可信任的推广客户资源，让您的网站与百度分享的竞价排名收入的同时，获得更长远的发展。依托百度强大的技术实力，百度可以为您的网站提供详尽的流量点击等统计数据，让您更了解网站用户的行为。

（2）百度合作推广业务百度联盟合作推广业务是百度公司面向各大网站推出的新型合作计划。各网站所有者申请成为合作推广业务会员后，将产品代码投放在网站页面上，网站用户付费订购了产品或服务，网站即可分享百度带来的合作推广分成收入。百度合作推广业务是与业内成熟的推广客户强强合作，为广大联盟会员及用户推出的服务，拥有强大的产品技术后盾，提供