广告翻译.

广告翻译.Tag内容描述：<p>1、感谢！,你们的热情 你们的坚持 你们的配合 你们的辛苦劳动 你们的贡献 你们的善解,英语广告与翻译,Warming-up,The restless pursuit of perfection Ask for more Where there is a mountain, there is a road; Where there is road , there is f Toyota. Marlboro /Dior/Poison /Aupres /Olay /S.H.E 不懈追求完美（凌志） 渴望无限（百事） 车到山前必有路，有路必有丰田车,失误的广告,1. 上海产“白翎”钢笔 White Feather (临阵逃脱 ) 2. 美如玉 sweet as a jade sweet as a lily or a rose 3.可以穿运动夹克,但不要穿裤子( but no tro。</p><p>2、ADVERTISEMENT,The three parts of our project,No.1 Opening,No.2 Main content,No.3 Conclusion,The linguistic feature of English AD,The culture difference of Chinese and English culture,3,The use of acronyms and compound words to save space,Cao Yang,4,There are more imperative sentence in advertisement,5,The Character of English Advertisement,Religious differences between Chinese and Western,Advertisement translating under diverse historical and cultural background,Difference of view in value,O。</p><p>3、2019/5/26,Business English Translation,1,Energy and persistence conquer all things. - Benjamin Franklin 能量加毅力可以征服一切。 - 富兰克林 A thousand-li journey is started by taking the first step. 千里之行，始于足下。,2019/5/26,Business English Translation,2,Interpreting,1. 本产品冬夏皆宜。 It is suitable for both summer and winter. 2. 我是来考察和你们厂建立贸易关系的可能性的。 Ive come to inquire about the possibility of establishing trade relations with your company.,2019/5/26,Business Engli。</p><p>4、一、语用等效原则 语言意义的研究主要包括语义学研究 的语义意义和语用学研究的语用意义。 语义意义指抽象的语言单位的意义， 即What does X mean? ；语用意义指具体 语境下话语体现出来的意义，即What did you mean by X? 。 语义意义有局限性，如Coffee, please! 从语义学角度，是一个祈使句，意义是： “咖啡，请!”，但在具体语境下有不同的情 况：,(在酒吧里，顾客对营业员说) 语用含义：请来一杯咖啡! (在食品店里，顾客对营业员说) 语用含义：我要买一瓶咖啡! (在家里，主人对客人说) 语用含义：请喝咖啡! 只有把语言的运用和语境。</p><p>5、商业广告的翻译,Lead-in Reading 阅读与欣赏,Lemon Tree by Fools Garden Im sitting here in the boring room Its just another rainy Sunday afternoon Im wasting my time I got nothing to do Im hanging around Im waiting for you But nothing ever happens and I wonder Im driving around in my car Im driving too fast Im driving too far Id like to change my point of view I feel so lonely Im waiting for you But nothing ever happens and I wonder I wonder how I wonder why,Y。</p><p>6、广告翻译,Translation of Advertisement,广告翻译,一，广告的作用 二，广告手段 三，广告的功能 四.广告的语言特点及英译: 五广告的文体特点及英译 六，广告的组成部分 七，广告语的特点 八，广告口号（slogans)、广告语句(catch-phrases)的特点 九，广告语的翻译策略 十，广告英语的修辞特点 十一,国际广告语翻译中应注意的问题 十二,广告口号的翻译,一，广告的作用,The codfish lays a million eggs The helpful hen lays one The codfish makes no fuss of its achievement The hen boasts what she has done We forget the gentle cod。</p>