2011年快捷商务酒店可行性报告.doc

快捷商务酒店开发项目可行性研究报告申报项目：快捷商务酒店开发项目申报单位：酒店管理有限公司地 址：邮政骗码：联 系 人：电 话：010传 真：010 第 1 页.蓝鲸快捷商务酒店可行性报告could save into wagons. they helped one another climb the high hills around the city. never in all sanfrsncios histroy were her people so kind as on that terrible night.unit 5elias storymy name is elias. i am a poor worker in southafrica. the time when i first met nelson mandela was a very difficult period of my life. i was twelve years old. it was in 1952 and mandela was the black lawyer to whom i went for advice. he offered guidance to poor black people on their legal problems. he was generous with his time, for which i was grateful.i needed his help because i had very little education. i began school at six. the school where i studied for only two years was three kilometers away. i had to leave because my family could not continue to pay the school fees and the bus fare. i could not read or write well. after trying hard, i got a job in a gold mine. however, this was a time when one had to got to have a passbook to live in johannesburg. sadly i did not have it because i was not born there, and i worried about whether i would become out of work.the day when nelson mandela helped me was one of my happiest. he told me how to get the correct papers so i could stay in johannesburg. i became more hopeful about my future. i never forgot how kind mandela was. when he organized the anc youth league, i joined it as soon as i could. he said:“ the last thirty years have seen the greatest number of laws stopping our rights and progress,until today we have reached a stage where we have almost no rights at all.”it was the truth. black people could not vote or choose their leaders. they could not get the jobs they wanted. the parts of town in which they had to live were decided by white people. the places outside the towns where they were sent to live were the poorest parts of south africa. no one could grow food there,. in fact as nelson mandela said:“ we were put into a position in which we had either to accept we were less important, or fight the government. we chose to attack the laws. we first broke the law in a way which was peaceful; when this was not allowed only then did we decide to answer violence with violence.”as a matter of fact, i do not like violence but in 1963 i helped him blow up some government buildings. it was very dangerous because if i was caught i could be put in prison. but i was very happy to help because i knew it would help us achieve our dream of making black and white people equal.the rest of elias storyyou cannot imagine how the name of robben island made us afraid. it was a prison from which no one escaped. there i spent the hardest time of my life. but when i got there nelson mandela was also there and he helped me. mr mandela began a school for those of us who had little learning. we read books under our blankets and used anything we could find to make candles to see the words. i became a good student. i wanted to study for degree but i was not allowed to do that. later, mr mandela allowed the prison guards to join us. he said they should not be stopped from studying for their degrees. they were not cleverer than me, but they did pass their exams. so i knew i could get a degree too. that made me feel good about myself.when i finished the four years in prison, i went to find a job. since i was better educated, i got a job working in an office. however, the police found out and told my boss that i had been in prison for blowing up government buildings. so i lost my job. i did not work again for twenty years until mr mandela and the anc came to power in 1994. all that time my wife and children had to beg for food and help from relatives or friends. luckily mr mandela remembered me and gave me a job taking tourists around my old prison on robben island. i felt bad the first time i talked to a group. all the terror and fear of that time came back to me. i remembered the beatings and the cruelty of the guards and my friends who had died. i felt i would not be able to do it, but my family encouraged me. they said that the job and the pay from the new south africa government were my reward after working all my life for equal rights for the blacks. so now at 51 i am proud to show visitors over the prison, for i helped to make our people free in their own land.a follower of bill gatesi have been a friend of bill gates for a long time. i knew him when he was a student at harvard university. we were surprised when he left university to set up his own company” microsoft” and make his own software. but he was the clever one! he is very good at writing computer languages and almost all computers now use microsoft software. the program “word” is used from britain to china! of course he has made a lot of money and that makes people very jealous. they want to stop his success. even the government is against him and has tried to break his company into two parts. they say that he is unfair to other people who want to sell similar software. because hefits his new software free in every new computer, the government says he is stopping other companies from selling their programs. this is not fair. everyone should be able to do what they can to make their company bigger. bill gates has not only done what he can to stop other competitors. he is very rich, but he is generous. he has given millions of dollars to help the education and the health of many children around the world. you could not meet a better man than bill gates.a competitors of bill gatesbill gates has been very successful and become very rich. he is very generous but how has he got his money? he has down this by making sure that no one else will be able to compete with his software. his software is not the best but it is used most widely in the world. when he sees what is needed, he makes a program and produces it quicker than anybody else. that way he gets a large part of the software market. then he works on improving the software later. he tries hard to stop others making better software. in 1995 the government tried to make things fairer for people like me. the government wanted to make microsoft into two companies so that neither of them was so strong nor so rich. this meant that they could not stop somebody else making new software. i always wonder how he could get so rich so quickly. has he done it by fair means? or has he done it by being a computer bully?必修二unit 1in search of the amber roomfrederick william i, the king of prussia, could never have imagined that his greatest gift to the russian people would have such an amazing history. this gift was the amber room, which was given this name because several tons of amber were used to make it. the amber which was selected had a beautiful yellow-brown colour like honey. the design of the room was in the fancy style popular in those days. it was also a treasure decorated with gold and jewels, which took the countrys best artists about ten years to make.in fact, the room was not made to be a gift. it was designed for the palace of fredrick i. however, the next king of prussia, fredrick william i, to whom the amber room belonged, decided not to keep it. in 1716 he gave it to peter the great. in return, the czar sent him a troop of his best soldiers. so the amber room became part of the czars winter palace in st petersburg. about four metres long, the room served as a small reception hall for important vistors. later, catherine had the amber room moved to a palace outside st petersburg where she spent her summers. she told her artists to add more details to it. in 1770 the room was completed the way she wanted. almost six hundred candles lit the room, and its mirrors and pictures shone like gold. sadly, although the amber room was cnsidered one of the wonders of the world, it is now missing.in september 1941, the nazi army was near st petersburg. this was atime when the two countries were at war. before the nazis could get to the summer palace, the russians were able to remove some furnitures and small art objects from the amber room. however, some of the nazis secretly stole the room itself. in less than two days 100000 pieces were put inside twenty-seven wooden boxes. there is no doubt that the boxes were then put on a train for konigsberg, which was at a time a german city on the baltic sea. after that, what happened to the amber room remains a mystery.recently, the russians and germans have built a new amber room at the summer palace. by studying old photos of the former amber room, they have made the new one looke like the old one. in 2003 it was ready for the people of st petersburg when they celebrated the 300th bithday of their city.a fact of an opinionwhat is a fact? is it something that people believe? no. a fact is anything that can be proved. for example, it can be proved that china has more people than any other country in the world. this is a fact.then what is an opinion? an opinion is what someone believes is true but has not been proved. so an opinoion is not good evidence in a trail. for example, it is an opinion if you say “cats are better pets than dogs”. it may be true, but it is difficult to prove. some people may not agree with this opinion but they also cannot prove that they are right.in a trail, a judge must decide which eyewitnesses to believe and which not to believe. the judge does not consider what each eyewitness looks like or where that person lives or works. he/she only cares about whether the eyewitness has given true information, which must be facts rather than opinions. this kind of information is called evidence.big feng to the rescuehis friends and family call him “big feng” because he is bery tall and played basketball as a young man. but he is also big in a different way he fights hard to protect chinas past. his real name is feng jicai and he has written many novels about life in china. several years ago, however, he put down his pen for a while and began to protect the cltural relics in tianjin, where he lives. once someon asked him why he no longer wrote. he replied that at the moment he felt protecting cultural relics was more important. feng loves his hometown. he believes that old things must be given a plave next to new thins, or people will soon forget ther great past. he does not make speeches to get others to help him in his projects. instead he goes out and does what he can himeself. if others follow him, so much the better. one of his biggest projects was to protect the oldest street in tianjin. along that street some shops had done business for seven hundred years. althought the city government rebuilt this street, they did save its oldest 目 录一、前言1-1 项目背景1-2 项目目的1-2.1 整体目标1-2.2 项目契机二、调查篇2-1区域地理环境分析2-2 市场分析2-2.1 调查数据说明2-2.1.1 市场调查方法2-2.1.1.1 流动调查2-2.1.2 问卷调查2-2.1.2.1 酒店需求问卷调查2-2.1.3 调查统计2-2.1.3.1 问卷总数2-2.1.3.2 分卷总数2-2.1.3.3 有效问卷的辨析方法2-2.1.3.4 有效问卷总数2-2.2 调查数据矩阵 2-2.2.1 酒店数据矩阵 2-2.3 调查结果说明2-2.3.1酒店现状2-2.3.2交通现状2-2.3.3自然旅游现状 2-3 swot分析2-3.1 s项目优势分析2-3.2 w项目劣势分析2-3.3 o项目机会分析2-3.4 t项目威胁分析2-4 社会经济效益说明三、决策建议3-1 规划内涵3-2 规划决策建议3-2.1 规划方案 3-2.1.1 主楼3-3 前期规划设计说明3-3.1 设计方案甄选和规划3-3.1.1 方案四、执行篇4-1 战略与战术4-1.1 战略沙盘模拟4-1.1.1 六大策略4-1.1.2 说明4-1.2 战术沙盘推演模拟4-1.2.1 整体战术4-1.2.1.1 差异化市场营销4-1.2.1.1.1 地段选择4-1.2.1.1.2 具有前瞻性4-1.2.1.1.3 寻求市场空白点4-1.2.1.1.4 有效挖掘客户营销渠道4-1.2.1.1.5 创新客户成本控制4-1.2.1.2 创新客户营销手法 4-2 执行步骤4-2.1 经营规划4-2.1.1 酒店配置4-2.2 推广规划4-2.2.1 整体品牌包装 新视觉vi系统4-2.2.2 整体推广 广告推广策略 广告推广目标 项目在推出市场的宣传推广铺垫及炒作重点4-2.3 进度4-2.4 预算4-2.4.1 项目资金投入情况分析4-2.4.1.1 土地费用4-2.4.1.2 工程造价4-2.4.1.9 其他费用4-2.4.2 可选择的筹资策略4-2.4.2.1 公司自筹资金4-2.4.2.2 银行贷款筹资4-3 投资回报预测4-3.1 酒店4-3.1.1 客房收入4-3.1.2 营业总收入4-3.1.3 成本4-3.1.3.1 物料成本4-3.1.3.2 人工成本4-3.1.3.3 水电费4-3.1.3.4 总成本4-3.1.4 营业税4-3.1.5 银行利息4-3.1.6 利润4-3.4 银行利息4-3.5 投资总成本4-3.6 年净利润4.3.7 回收周期五、结束篇could save into wagons. they helped one another climb the high hills around the city. never in all sanfrsncios histroy were her people so kind as on that terrible night.unit 5elias storymy name is elias. i am a poor worker in southafrica. the time when i first met nelson mandela was a very difficult period of my life. i was twelve years old. it was in 1952 and mandela was the black lawyer to whom i went for advice. he offered guidance to poor black people on their legal problems. he was generous with his time, for which i was grateful.i needed his help because i had very little education. i began school at six. the school where i studied for only two years was three kilometers away. i had to leave because my family could not continue to pay the school fees and the bus fare. i could not read or write well. after trying hard, i got a job in a gold mine. however, this was a time when one had to got to have a passbook to live in johannesburg. sadly i did not have it because i was not born there, and i worried about whether i would become out of work.the day when nelson mandela helped me was one of my happiest. he told me how to get the correct papers so i could stay in johannesburg. i became more hopeful about my future. i never forgot how kind mandela was. when he organized the anc youth league, i joined it as soon as i could. he said:“ the last thirty years have seen the greatest number of laws stopping our rights and progress,until today we have reached a stage where we have almost no rights at all.”it was the truth. black people could not vote or choose their leaders. they could not get the jobs they wanted. the parts of town in which they had to live were decided by white people. the places outside the towns where they were sent to live were the poorest parts of south africa. no one could grow food there,. in fact as nelson mandela said:“ we were put into a position in which we had either to accept we were less important, or fight the government. we chose to attack the laws. we first broke the law in a way which was peaceful; when this was not allowed only then did we decide to answer violence with violence.”as a matter of fact, i do not like violence but in 1963 i helped him blow up some government buildings. it was very dangerous because if i was caught i could be put in prison. but i was very happy to help because i knew it would help us achieve our dream of making black and white people equal.the rest of elias storyyou cannot imagine how the name of robben island made us afraid. it was a prison from which no one escaped. there i spent the hardest time of my life. but when i got there nelson mandela was also there and he helped me. mr mandela began a school for those of us who had little learning. we read books under our blankets and used anything we could find to make candles to see the words. i became a good student. i wanted to study for degree but i was not allowed to do that. later, mr mandela allowed the prison guards to join us. he said they should not be stopped from studying for their degrees. they were not cleverer than me, but they did pass their exams. so i knew i could get a degree too. that made me feel good about myself.when i finished the four years in prison, i went to find a job. since i was better educated, i got a job working in an office. however, the police found out and told my boss that i had been in prison for blowing up government buildings. so i lost my job. i did not work again for twenty years until mr mandela and the anc came to power in 1994. all that time my wife and children had to beg for food and help from relatives or friends. luckily mr mandela remembered me and gave me a job taking tourists around my old prison on robben island. i felt bad the first time i talked to a group. all the terror and fear of that time came back to me. i remembered the beatings and the cruelty of the guards and my friends who had died. i felt i would not be able to do it, but my family encouraged me. they said that the job and the pay from the new south afri