《Global超越边界》PPT课件.ppt

Transcending Boundaries Ensuring a Seamless PR Structure we currently manage global osteoporosis products and are managing the launch of Efient around the world. Oversaw the worldwide expansion of Celebrex, for five years, from a first-in-class to a #1 blockbuster in arthritis and pain management. Manage global programs for key products in cardiovascular health and dermatology, and currently managing the pre-approval and launch of Multaq worldwide. Rich Experience Managing Global Assignments Borderfree Synergy 8 At MS toolkits Ensure teams have best in class creative, practical tools and contacts. Ensure flawless execution and deliver measurable results. 1. ASSESS 2. ASSEMBLE 3. ACTIVATE 4. CREATE 5. EQUIP 15 Regional Hub ResourceOneAbbott CityGlobal Hub Fully functional OneAbbott network running the day to day regional and local PR requirements and agency management Briefed by the Global hub and managed by the regional hubs Allows client to pull off reports in real time - Time tracker - Finance tracker - Cost estimator Centralized thinking - strategic and creative OneAbbott Charter Think once and reapply methodology Materials accelerated into local markets Cuts delivery time to Abbott Maintains quality and quantity of local outreach, contacts and results Quarterly reviews, monthly reports Measurement they transcend borders Globalization driving a new interconnected health dynamic A New Health Dynamic Emerging 21 ReimbursementNo DTC Promotion in Most Markets HCPs Facing Multiple Challenges Consolidation on The Rise Access and Resource Concerns Margins Decreasing: Value Matters Pipeline Slowdown, Fewer Blockbusters Patients More Informed Arthritis (Celebrex); Obesity (Xenical) and Cardio-metabolic disease (Acomplia). She was involved in the launch of iLasik in South Africa the first bladeless laser procedure and has rolled out general programmes (not linked to the registration/launch of a specific drug) including