商务英语理论与实务.ppt

书名：商务英语理论与实务 ISBN： 978-7-111-26653-2 作者：蒋景东 出版社：机械工业出版社 本书配有电子课件 商务英语理论与实务 高职高专 ppt 课件 商务英语理论与 实务 机械工业出版社 商务英语理论与实务 高职高专 ppt 课件 Contents Introductory Remarks Financing International Trade Management Marketing Human Resources Intercultural Communication Business English 商务英语理论与实务 高职高专 ppt 课件 Situation 1 Introductory Remarks Objectives The Nature of Business Business Ethics Business Strategies Business Environment 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature vObjectives 1. Grasp the definition of business. 2. Grasp the four factors of production and the relationships among them. 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature vI Pre-reading Pair work: Discuss the following questions with your partner. 1. What do you think are business activities? 2. Why do people do business? 3. Have you any experience in a certain business before? What kind of business is it? 4. What do you think is the most important quality a businessman should have? 5. What is the nature of business? 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature vII Case study of the task What Are Business Activities? In your daily life, usually you may make telephone calls; have your eyeglasses repaired; ride in a taxi; consult your doctor; deposit money in your savings account; buy a new bicycle tire; or advertise for your lost dog or your family issued checks to pay automobile insurance and electric bill; bought a rug and chairs; mailed a letter to order some books; paid the newsboy; hired a carpenter to repair a window frame; bought a United States savings bond at the bank; left a roll of film at the camera shop; had dinner at a restaurant. These are a kind of activities. But the following are another kind of activities : If you help a friend repair a car or paint his house, you would be working. 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature vQuestions : 1. Which are business activities? 2. Which are not business activities? 3. How to tell business activities and non- business activities? 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature vIII Text The Definition of Business and Its Nature 1. Business is the human activity related to material things. 2. A business also called firm or an enterprise. 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature 3. The etymology of “business“ relates to the state of being busy either as an individual or society as a whole, doing commercially viable and profitable work. 4. Business Studies 5. In our study of business-four factors of production 商务英语理论与实务 高职高专 ppt 课件 Task 1 Business Nature A. land B. labour C. capital D. entrepreneurship 6. Everyone connected with a business shares in the risks of the business. Task 1 Business Nature vNew Words and Expressions relate v. 联系；涉及 construct v.构成 finance v.理财；融资 stock n. usu. Pl.股份 bond n. 有息债券；公债 Task 1 Business Nature insurance n. 保险 secure v.获得 capital n.资本 merchandise v. 买卖 accounting n. 会计学 distribute v.分发 entrepreneur n.企业家 refer v.提及 Task 1 Business Nature yield v. 出产 extract v. 取出 accomplish v.完成 process v.（用计算机）处理 warehouse n.货仓 initiate v.开始实施 innovative adj. 革新的 share n. 股份 bankrupt adj.破产的 creditor n.债权人 venture n.工作项目（尤指有风险的） profit n. 利润 Task 1 Business Nature vPhrases : relateto/with 将联系起来 refer to 提到，涉及 be extracted from 从中提取 be responsible for 对负责；负责（某事） make of value 使某物更有价值 decide on 作出决定 distribute to/among在中分发；分配 Task 1 Business Nature vV Consolidating and Expanding Summarizing knowledge 1. Definition of business: Business means the activities by which goods and services are provided and obtained for money payment. It is the activity of producing and distributing goods and services. 2. Four factors of production: Land , Labor, Capital and Entrepreneurship Task 1 Business Nature 3 The relationship among these four factors: Land: It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production. Labor: It is the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers. Capital: It includes all the things that workers use in production and distribution: tools, machines, and buildings such as factories and warehouses. Task 1 Business Nature Entrepreneurship: It puts together land, labor, and capital to make something of value. According to these, land, labor, and capital are three basic factors, while entrepreneurship is the core factor because it controls and directs the other three factors. Task 1 Business Nature Reading material Basic Forms of Ownership 1. Sole proprietorship 2. Partnership 3. Corporation 4. Cooperative Task 1 Business Nature Practical training 1. According to the following pictures, please describe something about business except the four factors of production. Task 1 Business Nature Task 1 Business Nature Task 1 Business Nature Task 1 Business Nature Task 1 Business Nature 2. Pairwork: Role-play The first round: Student A plays the role of an entrepreneur, while Student B, a journalist. Student A, imagine yourself to be a successful entrepreneur and now you are interviewed by the journalist. You should answer the following questions in English. Student B, put the following questions to Student A. 1) What preparatory work would you do before starting your business? 2) How would you finance your business activities if you dont have enough capital? Task 1 Business Nature 3) Which do you think is more productive nowadays, physical or mental labor? Why? 4) What factors will you take into consideration when you are choosing a site to build your factory? 5) What would you do to guarantee that your products are more competitive than your rivals? 6) What do you think an entrepreneur should always be innovative? 7) What measures do you take to guard against business risks? The second round: Student A and B exchange their roles. Task 1 Business Nature 3. Analyze the case below and discuss the questions. A Godsend Mike Anderson had lived a simple life as a carpenter before he won 200,000 dollars in a sweepstakes last month. After paying tax and buying a car for his family, he still has more than 50,000 dollars left. His wife has asked him to use the money to set up a family business such as a grocery or laundry mat in the neighborhood. Their next door neighbor, Jim Anderson, who is an experienced plumber, has persuaded him to establish a partnership with him and provide home repair services to the neighborhood. Mikes brother-in-law does not like these ideas and has suggested that Mike buy a fast-food franchise because the risk of running a franchise is relatively smaller than that of setting up a new business. Allen Smith, Mikes best friend, however, has advised Mike to invest the money in blue-chip stocks so that while having a