BECHIGHER口语题库与示范回答.doc

BEC HIGHER 题库回答示范Dear all,希望大家可以高效利用这些资料，提高短期考试技巧长期思维与英语能力！本题库很多历史真题，都源自BEC班“考兄考姐”的奉献，希望大家在考试之后，也能分享你的题目、体会给老师，多谢了！Tracy 即日Part 1 “关于自己”部分“关于自己”部分必须提前准备答案，并做出无懈可击的答案，背诵熟练（关于自己的信息，不背诵熟练，反而会丢分。）1. Whats your name?2. Can I see your identification?3. Where are you from?a) My hometown is Xian, but presently Im studying/working in Beijing.b) My hometown is Beijing, and presently Im studying in XX University.4. Do you work or are you a student?a) Im a student. Im doing 专业名 in 学校名。(doing computer science 攻读计算机专业)5. Can you tell me about yourself?a) Yes. Now Im a senior in Renmin University and my major is accounting. I take the BEC HIGHER exam to prepare myself for getting a job that requires business English. （不连续提问答案）b) Im a sophomore. I like my major of XX, and I hope I can get a job related to it after graduation. I study BEC because English will be helpful for me to get a job. （连续提问的接续答案喜爱专业）c) Im a junior. I dont really like my major of XX, so Im eager to improve myself in other areas, such as English and computer skills. （连续提问的接续答案喜爱专业）d) 你的答案。（连续提问答案）6. How do you think about your study or work?a) Well, it does have its disappointments, but generally its quite a good major. The best thing about it is the inspiring teaching. Many teachers inspire us to think on our own, as a result, we become much more independent thinking. b) Well, it does have its ups and downs, but generally its quite a good job. The best thing about it is the location, its just three bus stops from my home.c) Well, the teachers are quite nice, but still, I dislike the major. The worst part of it is, its not really suitable to girls. (its not practical and useful in getting a job.) (its just not my real interest. My real interest is actually XX)d) 你的答案。7. Could you tell me about your reasons for learning English?a) Well, there are many reasons, but the most important reason is that, English a very practical and useful job skill and many companies are interested in hiring students who speak English well.b) Well, my job requires me to speak English well, so, Im here.c) Well, my current job doesnt require me to speak English at all, but I have to prepare myself for the future.d) 你的答案。8. Could you tell me about your ambitions for the future?a) Well, my immediate career goal after obtaining Bachelors Degree is joining an international telecommunications company, for instance, Hua Wei, or Nokia, to work as a telecommunications products sales. And then, I want to advance myself to senior sales management positions.b) Frankly speaking, I havent decided on my career plans since Im still just a sophomore, but I think theres a good chance that Ill further my studies in International Business till I get the Masters Degree. And then, Ill advance myself in this field.c) 你的答案。9. Could you tell me why you chose this type of work?/these studies?a) I chose the major of telecommunications mainly because both my parents and I thought it was practical and useful in getting a job. You know, many companies are interested in hiring students with the background in XXX. But now Ive realized that its not enough for getting a high pay job, and I still need to acquire other job-related skills such as computer and business English.b) 你的答案。10. Could you tell me what you like best about your work?/studies?a) Well, the best thing about my studies is that its very practical and useful in getting a job, you know, many companies are interested in hiring students with the background in XXX. So, its more practical for job hunting than many other majors such as politics, or philosophy.b) What I like most about my job is that my boss is very nice and he gives me plenty of empowerment. So, even though the salary is not very high, I still quite like the job.c) 你的答案。11. Could you tell me what you like least about your work/studies?a) Well, I have to say that my salary is not as high as I expected. Thats why Im improving myself in English, so that I can get a higher pay in another position or another company in the future.b) Well, my major International Trade is not practical and useful enough for job hunting. Many companies are interested in hiring students with very practical skills such as English, computer and communication skills, but we have to spend more time studying some big theories, which are not very useful for us to get a job.c) 你的答案。PART 1不可预测“表达观点”问题12. Could you tell me how important you think English is in business life in China?a) Well, English plays an increasingly important role in business life in China. English helps us to see the world, you know, we can see a lot of information published in English, which let us know whats happening in the whole world. 2nd, English serves as a communication tool between people from different countries, the US, Japan, Russia, we usually use English to talk to each other五官思维b) English is certainly crucial, well, especially business English and professional English, for example, my major is telecommunication, so telecom English is necessary for me to learn. （关键词拆分）13. Could you tell me what effect you think new technology is having on business life in China?a) New technology, on business? Well, therere new technologies in many aspects, you know, b) New technology? Well, let me see, new technologyhas been having huge impact on business life in China. Let me use some examples of new technology to answer this question internet, QQ, I mean, instant communication, 3G, and so on Well, with the invention of new technology, the working time, the work place are being changed. We may work while traveling with mobile phone QQ, dont we? In addition, new technology has a big influence on the way we market and sell the products, for example, TV used to be the major media for commercials but now internet is attracting more and more attention! （真正考试的时候，只答出一个层次就可以了。）举例5W部门思维c) 请你想想，可以用5官法吗？14. Could you tell me what effect you think advertisements have on people in China?a) Advertising? Let me see, well, advertising certainly has a lot of influence on people in China. /On one hand, it informs us of the quality, features of available products and services, which can improve the quality of our life. /On the other hand, some advertisements have negative effects on us, for instance, Mcdonnald commercials lure kids to eat unhealthy foods, diamond ads make young people overspend, and so on. 正反思维15. Could you tell me how working life is changing in China?a) 5W、爸妈为例16. Why is teamwork so important?a) 5官、部门17. Do you prefer to work for a big company or a small one?a) 5官、5W18. Can you tell me what you hope to achieve professionally in the next five years?a) 同AMBITIONS题目19. Do you think mobile phone fees should be paid by companies?a) It depends. 举例20. Can you tell me how you relax from your work or studies?a) 5官21. Can you tell me what you would like to change about your work or studies?a) 参考前些题目。22. Can you tell me what you think is the biggest challenge in working life in China?23. What are the necessary qualities of a manager? (What make a good manager?)24. How do build teamwork?25. Degree or experience, which is more important when choosing a job applicant?a) It depends. 举例26. Is dress code necessary?a) It depends. 举例27. What role does the computer play in modern business world?28. How important is it to keep up to date with internet developments?29. Whats the importance of brand image?30. How to build a strong brand?31. Why is training so important to a company?32. What kinds of trainings are important to offer?33. Why is health and safety so important for a company?34. What safety measures should be adopted in the workplace?35. How important is it to offer a high salary and incentives to the staff?36. Is it important to keep a good relationship with customers?37. How to increase customer satisfaction?38. Is it important to diversify production?39. Whats the importance of marketing research?40. What incentives are effective to motivate the staff?41. Why do you think product quality is so important?42. What do you think of flexible work time?43. What do you think of working at home?44. How to motivate the staff?45. How to recruit the best sales?Part 2 PRESENTATION参考答案Tracy备注： 以下题目包括真题集题目黄书项目，请用题目中的关键字，如“make customers feel valued”搜索。 答案不只一种，只要自圆其说，都是好答案。 答案不为背诵，只为项链摘取。1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, or gifts in the promotion or sales, you will attract more customers and get them buy your products or services. （思维：销售方面） At the same time the image of your company will be improved and your brands are more likely to be known by customers. （思维：市场品牌方面）项链摘取演示汉语英语加强客户基础Strengthen your customer base提高客户忠诚度Enhance customer loyalty公司的形象会得到提升The image of your company will be improved.让大家买你们的产品或服务Get them to buy your products or services.你的品牌可能会更广为人知Your brand is likely to be known by more customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs.You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. （思维：？人）You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen（高清屏幕） can help you demonstrate the quality, function and specification of your products. （思维：？设备。思考：做任何事情，岂非都需要“人设备”啊！）3. How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complain about unfair promotion which once forced some of your staff to leave their jobs. Enhance the staff benefits including their base pay，annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer. Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. Its a family where all members are supported and valued.4. Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products pricing in foreign market. You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market. 6. Production management: how to implement an effective just-in-time systemWhat is a JIT production system? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product). A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed. The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market. You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them. 9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into peoples daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11. Staff management: how to ensure effective lines of communication between the workforce and managementAs the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives. You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.You should set up an incentive system to make your staff talk with their line managers. 12. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.13. International sales: how to decide which sales incentives to offer a new foreign customer 14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best candidate for a post is selected)During the selection process we should pay attention to the candidates quality and attribute. Quality refers to the candidates ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidates character and value. Those whose value is in the conflict of the companys ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work. 15. How to decide whether to float a company on the stock marketA: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure directors duty all kinds of expenses tax and so on.16. Training: the importance of training staff to use new technologyA: it is a very important step to train your staff in how to use the new technology. First of all most of your staff wont be familiar with t