unit1.doc

Unit One Business English Writing and Speaking本课程总学时：8重点：函电写作7Cs原则、商务口语练习方法难点：商务口语练习技巧学时顺序授课地点授课类型学时授课目标考核办法说明1-2课堂教室理论授课2了解商务英语函电写作的基础知识（信函结构、格式、原则、信封写法等）。函电写作原则复述理论目标3-4网络教室理论授课2本部分重点使学生了解商务英语口语的重要性及其学习技巧，从而更好的为商务函电服务。教师课堂提问、课下作业相结合理论目标5-6网络教室模拟实训2学生从网络上收集各类商务信函，进行翻译、写总结提纲任务总结的准确性实践目标7-8默税化学企业见习、实践2指导教师讲具体产品的写作特点和要求。实训基地兼职教师设置问题，对学生进行提问考核。实践目标Section 1 Business English Letter Writing 商务英语写作I. Aims and Requirements:In this chapter, students are required to grasp as follows:1. Know and grasp the structure and layout of business English letters2. Know the basic formats of the English Business Letter3. Grasp the principles of the English Business Letter WritingII. IntroductionBusiness Letter is an important part of the business activities through email and other communicative styles. A good business letter is helpful to a business activity. The structure, layout, format and principle of a business letter are almost the same as those of an email or a fax. Therefore, it is important to learn the business letter writing well. III. Teaching tasksTask 1 General introduction to the whole chapterTask 2 Basic knowledge of a business letter Task 3 Useful words and sentencesTask 4 Writing practiceTask 1 General introduction to the whole chapterBusiness Letter is an important part of the business activities through email and other communicative styles. A good business letter is helpful to a business activity. There are many communicative types in business activities. For example, business letter, telegram, telex, fax and emails. An email through internet is the most efficient way. The structure, layout, format and principle of a business letter is almost the same as an email and a fax. Therefore, it is important to learn the business letter well. Task 2 Basic knowledge of the structure and layout of the business letter. Part I The structure of business English lettersGenerally speaking, a business letter includes: heading, senders name and date, inside address, salutation, subject line, open sentences, body, closing sentences, complimentary close, signature and enclosure (attachment for an email) and carbon copy. 1 Heading:Heading refers to the name and address of the sender. Usually, heading is printed on the top of letter papers including company name, address, telephone, fax, e-mail and website address.Senders name, address, post code, telephone, fax, email Location: top rightAddress order: small to larger oneFor example: No. 105, first floor, No 16 Teaching Building,Weifang Vocational College, 243, East Dongfeng St., Weifang, 261041 Shandong, ChinaTel: 86 536 8521111 Fax: 86 536 8521112 E-mail: 2. Date: For file and reference laterLocation right under the headingFor example: 30 October, 2005 (English way) October 30, 2005 (American way, most commonly used).3 Inside name and address:Receivers name and addressPurpose: for files (inside address should be conformed with the envelope address)Position: Left under the headingNotes: if the receiver is a company, it should be marked with “Attention (ATTN)” for a special receiver.4. SalutationIt begins at the left-hand margin covering only one line. Generally, it is written as “Dear Mr. or Dear Madam + surname”. If you dont know the exact surname or name, you may use “Dear Sir, Dear Madam” or “Dear Sirs, Dear Ladies, Gentlemen”Dear Mr. or Dear Madam + surname If you dont know the exact surname or name, you may use “Dear Sir, Dear Madam” or “Dear Sirs, Dear Ladies, Gentlemen” Details see P6 of the text book. Position: Two lines under the receivers address with only one line. 5. Subject line:Purpose of subject line: let the receiver know the exact basic content quickly.Type: Either capital letter or small letterPosition and style: Under a line of the “salutation” with underlined marks. Initially using “Subject or Re”For example: Subject: Price of Kites or Re: Price of Kites6. Body:Position: Its the main part of the business letter. Generally speaking, it will be written with a start from two lines under the salutation.Content: Tell the reason if you want to send this letter actively; You should refer the received letter content if you are in response.Characteristics: Formal language, appropriate mood, pretty expression, fine and simple words, for a purpose of simple and clear orientation. This will give the reader a good impression of the writer and its company as well as saving time for reading this letter. 7. Complimentary closeIntroduction: All business letter will need a complementary close. Position: Generally, it will be put under two lines of the “body” with a captial letter of the first letter and with a comma after it. It may be written in the middle of this line or at the right side of this line. For example: Formal: Respectfully yours, Less formal: Very sincerely yours,Yours very truly, Sincerely yours,Very truly yours, Faithfully yours, Cordially yours, Very cordially yours,Informal: Best regards, Warmest regards,8. Signature: Purpose: Legal confirmation with a style and courtesy. Position: Under the complimentary close with a typed name as well as manual signature above the typed one. Introduction: Signature may use a full name or just a Surname with two capital initial letters. If you are representative of a company, you should sign your own name above the Company name. Ranks are permitted. 9. Enclosure:Marked with “Enc. or Encl. or Enclosure” to express that you have an attached enclosure with the business letter.E-mail: Attachment10. Carbon Copy:If the letter needs to be sent to another one, it may be marked with “C.C” or “Copy to” or “Copies to” For example: CC: General manager Wang Copy to Mr. Jeff, the sales manager of ABC CompanySample LetterSpecimen Letter:Weifang Export & Import Corporation146, Xiangyang Road, Weifang, ChinaTel: (0536) 8322511Fax: (0536) 8322512E-mail: Date: Oct 25, 2004 Ref: RC04021 Special Delivery Kite Brothers Corporation234 EastcheapLondon, E.C.3.Attention: Import Dept.Dear Sirs,Re: Payment about Weifang KitesGlad to meet you at China Dalian Import and Export Commodity Fair last week. Thanks for your confirmation and order for our kites.In compliance with your request, we are sending you herewith a copy of our latest price list for your reference.All prices are understood to be CIF European Main Ports, subject to our final confirmation. Payment is to be made by irrevocable Letter of Credit available by draft at sight.All kites will surely be the same as samples shown in China Dalian Import and Export Commodity Fair.As there is a heavy demand for the Kites, we would suggest that you advise us by e-mail or fax in case of interest.We are looking forward to your early reply.Yours faithfully,Wang Dawei (Signed)Sales ManagerWeifang Export and Import CorporationEncl. as statedCC. our Branch OfficesP.S. Your letter of Oct. 24 has just come to hand. As requested, we will airmail you two samples tomorrow.11. Key words and expressions of this section:Ranks in business English:president, general manager, deputy (vice) general manager, executive vice president, director, deputy manager, CEO, department manager, assistant manager, secretary, treasurer (financial manager), clerk, representative.reference line: 信函编号on-arrival notations: 类别说明including: airmail, registered, special delivery, confidential. postscript: P.S. : 附言，又及Part 2 the Formats of the English Business Letter1. Basic formats of a business letter:(1) Full block style(全齐头式)All from the left including heading, receivers name, inside address, and body (including each line with a left beginning), complementary close and signature. (2) Block style（齐头式）Except for heading, complementary close, and signature, all should be put at left beginning. (3) Indented style（缩进式）Each line of heading, inside address, each line of the body should indented for two letters; the first line of the body should indented 4 letters. (4) Modified block style (semi-block style) （混合式）It is also called semi-block style. Heading, complimentary close and signature should be put in the right of the letter. All lines are in a block style from right. The inside address, salutation are in a block style from the left; First line of each paragraph of the body should be indented 4 letters. 2. Basic formats of an envelope(1)Superscription of a business letter envelopeContents: Name and address of the sender; Name and address of the receiver; Delivery instruction and necessary notes; Requirements of the business letter envelope: Correct and clear and elegant. Position: Senders name and address on top left; Receivers name and address on the central right; Stamps on the top right; Types: Block style, indented style and other style (receivers name and address written on the front face and senders name and address written on the back face).Details see P14. Additional instruction: urgent, photo enclosed, printed matter, registered, by air mail, sea mail, express, private, rush, immediate, personal, secret, top secret, confidential, special delivery, book post, parcel post, sample post, with compliments, to await arrival, please readdress, manuscripts, photographs: please dont bend, return postage guaranteed, if undelivered, please return to. Write at left bottom of the envelope. (2) Notes for this section:1). Because the envelope has a limited space, the address always be written in an indented style:Assn. = association Ave. = avenueApt. = apartmentBlvd. = boulevard (街，林荫道)Dept. =departmentDiv= divisionDr. = driveHwy. =highwayInc. = incorporatedLtd. =limitedP. O. Box=post office boxSq. =squareRd. =roadSec/.Sect.= sectionSt. = streetPart 3 The Principles of the English Business Letter Writing1 Basic requirements of a business letter:It is most important to grasp the basic English business letter writing principles. When we write an English business letter, we should follow 7Cs principles: clearness, comprehensiveness, conciseness, correctness, consideration courtesy and conscientiousness. (1) Clearness: Convey your message to the recipient without being misunderstood. Always write in direct, plain and simple language instead of ambiguity and vagueness. For example: As to date, its better to use “on September 30, 2007” instead of “at the end of this month” or “late Sep”.(2) Comprehensiveness: The information obtained by readers should be complete in form and content. Use business terms and expressions with regular language to describe in details about the time, place, color, size, quantity, quality, packing, price, payment, insurance, and other elements. Check the No. of invoice, L/C, B/L and price terms.(3) Conciseness: The simplest, the best. No unnecessary long words and phrases. Try to make your writing clear and effective. For example, “pls offer yr bprice CIF NY.”(4) Correctness: Observe the conventions in spelling, grammar, punctuation, usage and so forth. Careless writing errors will cause inaccurate information and impatient reading. (5)Consideration: Share your partners viewpoint and keep their needs in mind. Friendship is more important than money. Equality and mutual benefits are general principle of a successful transaction. (6) Courtesy: Write in a friendly and courteous tone. Use the sentence like “Thank you for your recent order” rather than a cold statement “We have received your order.” A good relation will be established by good company reputation with quick response. In case of a late response, you should give out the explanation with reasons for this matter, or you will probably lose the customer!(7) Conscientiousness: Tell the truth in a frank and sincere attitude to make your writing trustworthy. Try to use fine business language expressions to arouse the attention and interest of the customers. For example, in the first sentence of a business letter, you should declare the purpose of this letter directly in a simple and clear way. At the last sentence, youd better offer your wishes for a good impression to the customer. Task 3 Useful words and sentences1. Initial sentences:(1) I am very much pleased to inform you that.(2) With great delight I learn that(3) I was glad to receive your letter of (4) In reply to your letter of 31 October, I (5) I am writing to ask about the meeting to be held next week. (6) Your kind letter of Sunday arrived this morning.(7) Thank you very much for your prompt reply.(8) Many thanks for your last kind letter.(9) I wish to extend my appreciation for your kind offer. (10) I am very excited and delighted over your good news. (11) I am very much obliged to you for your warm congratulations.(12)Your letter which arrived this morning gave me great delight, as you know2. Complimentary sentences(1) I hope to hear from you soon.(2) Your kind early reply will be highly appreciated.(3) I look forward to our next meeting here in Bejing.(4) I wish you every success in the coming year.(5) Thank you again for your kind consideration of my(6) If you want more information, please feel free to write to me again.(7) If there is anything we can do for you, please dont hesitate to contact me.(8) With best regards to your family.(9) With love and good wishes.(10) Wish you the best of health and success.Task 4 Writing practiceWrite a business letter according to the following information and business structure requirement. Invite your customer to attend the 97th Chinese Export Commodities Fair in this autumn.发信人单位：山东机电进出口公司发信人地址：中国济南历山路29号电话：053156712345传真：053156712346电子邮件：写信日期：2005年8月10日收信人单位：The Pakistan Trading Company收信人部门：Export Dept.收信人：Mr. K. Huang收信人地址：15, Broad Street Karachi, Pakistan主题：邀请参加第99届广交会主要内容：第99届广交会将于10月20日举行，我公司在交易会上有新型机电产品展出，展销会上完成的订货合同，可获得最优惠价格。现邀请您前来参加订货。签名：山东机电进出口公司业务部经理李伟Section 2 Business English Speaking and negotiationI Aims and Requirements:In this chapter, students are required to grasp as follows:1. Know the importance of spoken business English2. Grasp the speaking strategies3. Know the skills of spoken English 4. Know some basic knowledge of business negotiation. II. IntroductionWith the development of modern information technology, communication style is changing greatly. One prefers to use mobile and online chatting tools instead of writing letters or sending telexes and faxes. The seller and the buyer may sit beside their computers for a quick negotiation. They talk directly and casually through their microphone and they will see each other through visual devices if they like. It is a quick, convenient and direct communication style recognized and appreciated by most customers recently. Speaking is more important than writing sometimes especially under urgent situations. More and more foreign trade companies are employing talents with spoken English abilities as their basic requirement. Learn spoken English well with formal pronunciation and intonation to get your satisfied job. Prepare now!III. Teaching tasksTask 1 Learn some speaking strategies Task 2 Let students know how to practice spoken English?Task 3 Business negotiationTask 4 Basic practiceTask 1 Learn some speaking strategies Speaking is a very demanding yet exciting skill in foreign business negotiations. There are several parts of speaking over which the learner has control:1. Non verbal cues2. Guessing:3. Formulaic4. Uninhibited5. Memorize dialogues:6. The principle of input:7. Business terms and procedure:Task 2 Let students know how to practice spoken English?To speak English well, we should master some skills1. We study spoken English so as to make oral communications, so this order of importance of oral English study should be followed: Fluency, Accuracy, and Appropriateness. That is to say, we have to pay more attention to practical communicating ability instead of only laying emphasis on the grammatical correctness. 2. Try to find some partners practicing oral English together and English corner is a good place as where we may exchange English study experience, widen our sight and improve interest in learning English. 3. If English partners are not easy to get, then we have to create an English environment ourselves by speaking English to ourselves. 4. This method is very effective and easy to insist on - interpreting Chinese-English novels or books. First we read the Chinese parts and then try to interpret them into English and then compare our interpretation with the original versions in the novels or books so that we can find out the mistakes, shortcomings and progresses in our interpretation. 5. Interpreting what you hear-Changing Roles: Three people make a group: one speaks Chinese, one speaks English acting as the foreigner, one acts as interpreter. Then change roles. This is a good interpreting training method and is good for studying from one another. 6. Oral composition and 3-minute training method: This method is suitable for intense training. Making an oral composition about a certain topic for one minute the first time and record the composition on tape at the same time. Then listen to the composition and find out the room for improvement. Then make the same composition for two minutes for the second time and also record it. And at last repeat the above-mentioned for three minutes. This is a method of advanced spoken English practice wi