QualityFunctionDeployment-EasternIllinoisUniversity.ppt

quality function deployment (qfd) presented by angela presberry mercena johnson history of qfdhistory of qfd 1966 - dr. yogi akao (japan) introduced quality function deployment by kiyotaka oshiumi, bridgestone tire 1972 - dr. shigeru mizuno (japan) professor emeritus - tokyo inst. of technology first application was at the mitsubishi/kobe shipyard 1977 toyota (japan) history of qfdcontinued 1978 first book written on qfd qfd: the customer-driven approach to quality planning and deployment (1994 quality resources: isbn92-833- 1122-1; written by mizuno and akao; translated by glenn mazur) and quality function deployment: integrating customer requirements into product design (productivity press: isbn 0-915299-41-0; written by akao; translated by glenn mazur history of qfd additional article article titled: the leading edge in qfd: past, present and future author(s): yoji akao, glenn h. mazur journal: international journal of quality usually respond to business and customers: react to the customer vs. respond to them waste vs. break! a product planning matrix that is developed in quality function deployment and shows the relationship between what a customer wants and how the firm that produces the product is going to meet those wants. increases cross functional integration within organizations. (marketing, engineering, and manufacturing) considered by many to be the primary chart in quality planning welcome to the house of quality parts of the house of quality first and most importance customer requirements (whats) second technical descriptors (hows) third relationship between customers needs and design attributes (whats vs. hows) correlation matrix (hows vs. hows) customer competitive assessment technical competitive assessment engineering measures a company that manufactures bicycle parts wants to expand their product line by producing handles for mountain bikes. goal of any qfd team: to make the product either more appealing then it exists or what the competition has or introduce a need that the customer is not expecting but would appreciate defines relationship between customers desires and the firms product/product capabilities customer competitive assessment relationships between customer needs and design attributes customer needs technical descriptors tec technical competitive assessment engineering measures correlation matrix vspoken jsessionid =4a35eb0c93