fastreading快速阅读.doc

Fast reading (True or False Questions + Blank Filling)Directions: Read the following passages and then answer the questions. For questions 1-7, choose Y (YES) if the statement agrees with the information given in the passage, choose N (NO) if the statement contradicts the information given in the passage, choose NG (NOT GIVEN) if the information is not given in the passage. For questions 8-10, complete the sentences with the information given in the passage.Passage One Who Brings the Beauty to You?Using smart networking and a keen nose for the slight differences of retail, Andrea Jung rises to the top of the worlds biggest direct marketer of womens products. When she began flirting with department store work after college her parents scoffed. When she started actually taking full-time retail jobs, they gasped, complaining bitterly that she was selling all they had invested in their little girl into the waste heap and lowering herself into the same class as street hawkers (沿街叫卖的小贩) and used-car salesmen.Her parents sneers, however, turned into applause when Andrea Jung moved to the top of retailing respectability by becoming President of Avons Product Marketing Group for the US (before moving on to become named CEO of all Avon in late 1999). Jungs list of responsibility is enough to impress even the snootiest (傲慢) of parents. The Chinese-American oversees marketing, advertising and product development of all of the US, supervising 360 employees. On her slender shoulders now rests the responsibility of not only maintaining but growing the companys $1.6 billion in annual sales. She also sits on the Board of Trustees of the Fashion Institute of Technology and the Board of Directors of the American Management Association.“No one in my family had a retail or marketing background,” says Jung, 41. “They were professionals. They didnt understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.” This determined style sweeps across the landscape of her personal and professional life. Jung, every morning, takes her five-year daughter to the bus stop, and then walks to her mid-Manhattan office by 8 a.m. And she insists on returning home by 7:30 p.m. for dinner at home with her husband and daughter. Her professional style reflects her directness. She never shies away from seeking advice and aggressively seeking out the cultivated senior women executives to serve as her mentors.Introducing more Avon cosmetics to American women is no easy task. The 108-year-old company sells $4 billion of beauty goods every year around the world. It is the worlds largest producer of mass-market perfumes, makeup and fashion jewelry. Every American woman knows the name and by the time they reach their mid-30s, most have picked the cosmetics brand they will remain loyal to. There are the customers Jung must win over if she is to make a success of her tenure at Avon. Increasing sales in a market saturated (饱和的) with beauty products and savvy consumers has proven a challenging task even for a giant of Avons stature. In 1993, the year before Jung came aboard, the companys US sales dipped by 1% though sales in all other world markets increased, especially in Asia. The chance to boost US sales thrilled Jung when Avon offered her the job in January of 1994. After successful stints at exclusive retailers like Neiman Marcus and Magnin, she wanted to try her hand in the decidedly less glamorous but far larger mass-market segment. She expanded the number of products offered to long-time customers by introducing a line of lingerie and casual wear. This generated new revenue from an established consumer base. “We tried to be the first to come out with some ideas,” she says as she explains the need to constantly be on the lookout for new products. The next step involved increased advertising. These are all tricks of the marketing trade Jung gained from a 15-year career she had never intended to enter. But she is hardly an accidental success. Jung has been driven to achieve since the day she turned five, when her mother put her in front of the family piano and taught her how to bang out basic chords. “I was still taking piano lessons up until 18 months ago,” Jung says. “And if I had one thing I could add to my very full calendar, it would be that. Thats one of my personal goals because it helps balance all parts of your life and I really get a lot of enjoyment out of playing Mozart and Beethoven.” And Avons corporate culture also appealed to Jung. Women form one quarter of the companys Board of Directors and nearly half of its senior officers. At Avon, Jung points out, there is no glass ceiling to stop her advancement. And how companies treat women has always played a major role in her decision-making. “Im very selective in the companies I work for,” she says. “I started at Blooming dales because it was committed to developing women. When I went to Magnin in San Francisco, it was to accompany a female CEO, and because theres a strong Asian population in that city, I never encountered a glass ceiling because of my race.”Even if companies like Avon did not exist, Jung insists she still would have pursued a marketing career. It might mean banging her head against a glass ceiling, but Jung found the dynamics of marketing so seductive that any other career would have seemed dull as a long, flat stretch of desert highway. “I have a love for this business,” she says. “I have to have passion, or frustration would win out. But I love managing people. The product is second to managing people. And marketing to consumers is so challenging because it is evolving constantly.” While elasticity (弹性) spawns innovation, creativity and other qualities that generate exciting business, Jung believes routine promotes a successful home life. And like most corporate officers, she has learned to allot portions of the day to her family. Otherwise, she says, she would be swallowed by her career. 1. After Andrea Jung came into college, she began taking full-time retail jobs which were supported by her parents. 2. Every morning, Jung takes her five-year-old daughter to her office in mid-Manhattan by 8 a.m., and in the afternoon they often walk home. 3. From the passage, we can clearly see that women play an important role in the companies of Avon and Magnin in San Francisco. 4. In 1992, Jung went abroad to run her business with her husband and daughter in America. 5. It was not long before she expanded the number of products offered to long-time customers by introducing a line