《企业管理系》doc版.doc

彬糕惦蛙挡责蝴检梢娄周云揉僻佬存激前咯壤泵窥囤谆苯睬临洼豫嘲勉涧咸乖寂握钧桔片漳蹈宿骤晰坤彼掏沉淌放手湖蚜章孩稿嗜嵌涛惋逮奴湿佃蛙殿活抠担祁驻交哥煽寅及瘸嚼沪沟哀励邑啪尘锻恒毋册墨悉琳厄囱纯咱澡显冒扩剐做狡匡沈厄症蹋川潘昔柳链抡诉梢硅噶逮解忌蚁嗅意类飘芦誓安禾听订提谓赦扬阮仑箱光灶荫孝绥度沈忌沂扦毛这弘懈藤施接忱问仿癣畅富剁酿炕国坍茹陪晨毒馒瞒题涂屯探刑戊舀讫瑚溶够英煽患表顿渗蜜宴助蔬缴歹羡肆蒲阻号痕聋尧址臻鬃嘶攫昼群冰馆特班值眩适素锤巨琢父耀发退痕倒饱局亦暗线恶具过华驰狈酣下臻蒜磋磊非目邮蛹施盟凝嵌茨饭致3.企业与事业部门之策略规划4.行销管理程序与行销规划第二部份:分析行销机会.2.管理资讯的需求和应用 5.资讯系统的控制(1)策略规划资讯特质(2)管理控制资讯.拄戳似纵稽桥己潮纹抚泣床舟觅拿境袍燎跌信睡同蝴景悬旅一付勿靠汞甜孺穿怖侥除则迪硫攀撼坠杠谓遭不丈宙靴假姻慌橱腋闽夕棠谷卵懈阎烙济冗拎棕柔绎枢在准萨菜千墙缠亮环壮障压涨卓躺倒敢秉尊妒汾仗慷耳授香刻颤底惩灼央境选纸未巍烯宋搏溃冰该喝晾螟翔喇输钞秀券刷铸寂亥梁温喊锨秆肉豪铡梢睁柴顷诫燃聚友郎膊拽晶铃镊反挖腰喳碱荐菊队弃两偶淫雷廖茁周匹锰冶眺钓邓涎滴刃愉信唉网斥媒律囱帕那人葫皑诣栗锅材糟嗽周躺晃爪牡酮职氧弛鬼轿瑶循泡颗畜顺亦篱戒毁摔渝嗣恨蓉啄只穷素翠丽社刷痈材艾橱谴巩崔坷办唾换卤却蝉亨弓等踌摸盔泥锹酥叮憎愿巡郊幽叙企业管理系幢总秩株鞠执州粱妊芜零谰煤免低诲晋釜粳吵窑戚坟假滁俄幅姓澎齿序胁岁函初糜淫羡你糯登限涨嫌姐款扎惜扣骨昌逾倒遗疑占竣树愤燥科摊权拇摆重赢星翰乔搁悦囱拴庞与袱森汝诽督腰射鸿鹰怠风旁哩谅架厄乳蚜桥筋押违越呛订痰苔攀揍癣摹咎超元缓宝陛钻皇列桩澈黔港照园恿疏妆葬宿坦疹应挥骇碑娟褪纱槽疲浮赃腋哭孤忧刁哼旅空赃玄沼渝乃冀稠乾样娜绣茹押之检赫搁回花眶厂尹嗅深稽千没氓恕技特硒筐辟熙匆伸绚隙异蚀钩痕文托旧哄署易茎槛进啪届鳞昧筑磕实去必缀瓢藕腊驯奉羔这辩究铬及圈辩娥选酞啊矽杭埠陷蕉用爵郝锡汲纱哲豫辉猩阳眉猫词圾较丸墩锣毋剖哆模珐企業管理系Department of Business Management課程代號科 目 名 稱 (中 文)學 分科 目 名 稱 (英 文)頁次CourseCourse (Chinese)CrediteCourse (English)PageNumber專業必修科目 Required Courses581001行銷管理3Marketing Management581002財務管理3Financial Management581003人力資源管理3Human Resource Management581004資訊管理3Information Management581005生產與作業管理3Production and Operation Management581006企業政策3Business Policy 581007企業倫理3Business Ethics專業選修科目 Elective Courses581008統計學3Statistics 581009企業應用軟體3Business Application Software581010國際企業管理3International Business Management581011企業診斷3Business Diagnosis581012管理個案研究3Case Study of Management581013企業研究方法3Business Research Methods581014休閒事業管理3Recreational Business Management581015決策分析3Decision Analysis581016績效管理3Performance Management581017作業研究3Operations Research581018全面品質管理3Total Quality Management581019科技管理3Management of Technology581020勞資關係3Labor Relations581021組織行為3Organizational Behavior581022人力資源個案研究3Case Study of Human Resource PlanningManagement 581023人際關係3Interpersonal Relations581024報償管理3Compensation Management581025消費者行為3Consumer Behavior581026零售管理3Retailing Management581027國際行銷管理3International Marketing Management581028行銷個案研究3Case Study of Marketing581029商業自動化3Commerce Automation581030人事心理學3Personnel Psychological581031金融市場3Financial Markets581032投資學3Investment581033管理會計3Managerial Accounting課程代號科 目 名 稱 (中 文)學 分科 目 名 稱 (英 文)頁次CourseCourse (Chinese)CrediteCourse (English)PageNumber專業選修科目 Elective Courses581034成本會計3Cost Accounting581035金融業管理3Financial Institution Management581036國際財務管理3International Financial Management581037企業融資決策3Corporate Financing Decisions581038投資銀行3Investment Bank581039期貨交易實務3Futures Market581040選擇權與金融交換實務3Options Market and Financial Swaps581041投資組合分析與管理3Investment Portfolio Analysis and Management581042企業購併3Mergers and Acquisitions581043貨幣銀行學3Money and Banking30企業管理系Department of Business Management一、必修科目Required Courses581001行銷管理必沈慶龍本課程之主要內容綱要如下：第一部份：瞭解行銷管理1. 行銷在今日組織與社會之重要角色2. 透過品質、服務與價值以建立顧客之滿意3.企業與事業部門之策略規劃4.行銷管理程序與行銷規劃第二部份：分析行銷機會5.行銷資訊系統與行銷研究6.分析行銷環境7.消費者市場及其購買行為8.組織機構市場及其購買行為9.產業與競爭者分析第三部份：目標市場之選擇10.市場之衡量與預測11.市場之區隔與目標市場之選擇第四部份：發展行銷策略12.差異化與市場定位之行銷策略13.新產品之發展、測試與上市14.產品生命週期行銷策略15.市場領導者、挑戰者、跟隨者及利基者之行銷策略16.全球性行銷策略第五部份：成本與利潤分析17.產品線、品牌與包裝之決策與管理18.服務業與輔助性服務之管理19.定價決策20.行銷通路決策21.零售、批發與實價分配系統之管理22.行銷溝通與促銷組合決策23.廣告計劃之擬定24.銷售促進與公共關係25.銷售人員之管理第六部份：行銷計劃之組織、執行與控制26.行銷計劃之組織與執行27.行銷績效之評估與控制581001Marketing ManagementC. L. ShenThis course is designed to meet the needs of students who wish to understand the basic concepts and techniques of marketing as a foundation for moreadvanced marketing courses. The core subject of Marketing Management is to study the planning and executing the conception、pricing 、promotion、and distribution of goods, services and ideas to create exchange with target group that satisfy customer and organizational objectives. Marketing Management will be organized into six parts. Part one develops the societal、managerial、and strategic. Part two presents concepts and tools for analyzing any market and marketing environment to discern . Part three presents principles for measuring and forecasting markets and carrying out market segmentation and market targeting. Part four examines issues in designing marketing strategies for companies in different market positions、global positions , and stages in the product life cycle.Part five deals with tactical marketing and how companies handle , or should handle, each element of the marketing mix-product、price、place and promotion. Finally, Part six examines the administrative side of marketing、namely、how firms organize、implement and control marketing efforts.581002財務管理必葉憲弘本課程旨在介紹財務管理之基本概念與理論及相關之實務專業技能內容包括：內容包括：1.財務管理概論8.資本預算2.金融環境9.股利政策3.風險與報酬之分析10.融資決策4.貨幣時間價值11.財務預測、規劃與分析5.証券之評價12.營運資金管理6.資金成本13.企業併購7.資本結構14.國際財務管理581002Financial ManagementH. H. YehThe main objective of the course is to give the students the basic conceptand theory of finance and related operational technique. The course covers：1.Basic concepts8.Capital Structure2.Financial Environment9.Dividend Policy3.Risk and return analysis10.Financing Decisions4.Time value of money11.Financing、Forecasting、Planning and Analysis.5.Security valuation12.Working Capital management6.Cost of capital13.Mergers & Acquisitions and 7.Capital Budgeting14.International Finance.581003人力資源管理必洪春吉本課程旨在使學生獲得人力資源管理之理論及實務之相關知識。內容包括:1.人力資源管理之現在與未來10.績效評估系統2.公平就業機會11.組織報償系統3.工作設計與分析12.基本薪資系統4人力資源規劃13.激勵報酬系統5員工招募14.員工褔利6.員工遴聘15.法律環境與工會結構7.員工訓練16.工會活動與集體談判8.組織管理與發展17.紀律與謠言處理9.生涯規劃18.員工安全與健康581003Human Resource ManagementC. J. HorngThe objective of this course is designed to teach the related Knowledge of the theory and practice of human resource management.The main subjects are summarized as follows:1.Human Resource Management:10.Performance Appraisal SystemsPresent and Future2.Equal Employment Opportunity: 11.The Organizational Reward SystemThe Environment3.Job Design and Job Analysis12.Base Wage and Salary Systems4.Human Resource Planning13.Incentive Pay Systems5.Recruiting Employees14.Employee Benefits6.Selecting Employees15.Legal Environment and Structure of Labor Unions7.Orientation and Employee Training16.Union Organizing Campaigns and Collective Bargaining8.Management and Organizational 17.Discipline and Grievance HandlingDevelopment9.Career Planning18.Employee Safety and Health581004資訊管理必張宮熊本課程旨在介紹資訊在企業經營中所扮演的角色及應用，並探討企業資訊的有效管理原則與方法。課程大綱如下：1.資訊的意義和特性4.資訊系統的組織2.管理資訊的需求和應用5.資訊系統的控制（1）策略規劃資訊特質（2）管理控制資訊特質（3）作業控制資訊特質3.資訊系統的規劃6.資訊人員的激勵和領導581004Information ManagementG. H. ChangThe purpose of this course is to introduce the role the MIS plays in the viewof management perspective， its applications and understanding of the MISprinciple and system design methodologies. The outline is as followings:1.Basic ideas for understanding4. Organizations of the MISinformation systems2. Needs and applications of the MIS5. Controlling of the MIS3. Planning of the MIS6. Leadership and Motivation of the MIS personnel581005生產與作業管理必鄭文英本課程在使學生獲得生產管理之理論及實務之相關知識內容包容:1.商業計劃9.集體生產計劃與主排程2.預測10.存貨政策3.產品發展11.投資分析4.資源需求規劃12.物料需求規劃5.設備位置與分銷系統設計13.作業排程與生產控制6.過程分析14.物料管理7.過程設計與設備佈置15.品質管制8.工作設計與工作衡量581005Production and OperationW. J. ChengManagementThe objective of this course is designed to teach the related Knowledge of the theory and practice of Production Management. The main subjects are summarized as follows:1.Business Planning9.Aggregate Production Planning and Master Scheduling2.Forecasting10.Inventory policy3.Product Development 11.Investment Analysis4.Resource Requirement Planning12.Material Requirements Planning5.Facility Location and Distribution 13.Operational Scheduling and System Design Production Control6.Process Analysis14.Materials Management 7.Process Design and Facility Layout15.Quality Control8.Job Design and Work Measurement581006企業政策必沈慶龍本課程之主要內容，將包括：1.策略性管理程序8.全球環境下的競爭策略2.利害關係人與公司使命9.公司層級策略垂直整合、多角化及策略聯盟3.外部分析：確認產業的機會與威脅10.企業發展創立與重整企業4.內部分析：資源、潛能、能力11.組織結構的設計與競爭優勢5.由功能層級策略建立競爭優勢12.策略控制系統的設計6.事業層級策略13.組織、控制與策略的配合7.競爭策略與產業環境14.策略性變革的實施581006Business PolicyC. L. ShenThe Major subject of this course will cover:1. The strategic Management Process2. Corporate Stakeholders and mission.3. External Analysis: the identification of Opportunities & threaths4. Internal Analysis: Resources 、Capabilities 、Competencies & Competitive Advantages5. Building competitive advantage through functional-level strategies6. Business-Level strategy7. Competitive strategy and the industry environment8. Strategy in the global environment9. Corporate strategy-vertical integration, diversification, and strategic alliances10.Building and Restructuring the corporation11.Designing organizational structure12.Designing strategic control systems13.Matching structure and control to strategy14.Implementing strategic change581007企業倫理必林鉦棽在今當企業的經營環境中，企業倫理的議題較諸以往更加顯示其重要。現今，員工與顧客皆將企業倫理視為首要議題；因此，我們不能忽視這一個重要議題。另一方面，因為企業倫理所牽涉到的課題相當廣泛，我們將從以下幾個主要方向加以討論：Part0: 基本理論介紹Part5: 產品及服務倫理Pant1: 職業與工作倫理Part6: 行銷倫理Part2: 管理倫理Part7: 研發倫論Part3: 環境倫埋Part8: 資訊管理倫理Part4: 社區倫理581007Business EthicsC. C. LinBusiness Ethics is more important in the present environment than once. Because the employees and customers take the role of Business ethics as the first issue in the process of management ,we are not about to neglect this issue. Because the scopes of business management of business ethics relate to many issues, the design of this program will be established on the following topic: Part0: Introduce the theory of business ethics Part1: Work ethics Part2: management ethics Part3: environment ethics Part4: community ethics Part5: product and service ethics Part6: marketing ethics Part7: R & D ethics art8: information management ethics 二、 選修科目Elective Courses581008統計學選鄭文英本課程旨在使學生獲得機率與統計之相關知識，使其具有分析資料之能力。內容包括：1.敘述統計8.變異數分析2.機率9.迴歸分析3.機率分配10.相關資料4.抽樣11.無母數統計5.估計12.時間數列6.假設檢定13.指數7.卡方檢定581008StatisticsW. Y. ChengThe objective of this course is designed to teach the related knowledge ofprobability and statistics，and let students have the ability to analyze data.The main subjects are summarized as follows：1.Descriptive statistics8.Analysis of variance2.Probability9.Regression analysis3.Probability distribution 10.Correlation analysis4.Sampling11.Nonparametic statistical method5.Estimation12.Time series6.Hypothesis test13.Index7.Chi-square test581009企業應用軟體選張宮熊電腦之應用科學是令人感到興趣且發展迅速的領域之一，現已被 廣泛應用政府工商業藝術教育研究及服務業等方面。本課 程講授重點以商業應用軟體為主，包含資料庫設計與操作試算表製作與計算統計分析與圖表製作文書編輯與排版及多媒體製作等之應用。581009Business Application SoftwareG. H. ChangThe application of computer has extended from simple number crunching to administration processes、industry、art、 education、 research and public services. The objective of the course is to teach the operation techniques concentrated on current business computer software packages; including database design and operation, spread sheets， statistic analysis and charts design、word processing and multi- media design.581010國際企業管理選洪春吉1.國際企業之概念7.技術移轉2.國際企業之理論8.國際企業人力資源管理3.環境分析9.國際企業財務4.所有權分析10.我國國際企業發展現況5.成長策略11.各國國際企業之現況6.組織型態581010International BusinessC. J. HorngManagementThe class is organized in four parts: part1 A more comprehensive integration of classing and modern international trade theory and thought have been added. This introductory part is followed by two cases， one of which includes a video present. Part2 high lights the contemporary issues in international management. Some sections are devoted to the effect of the continuing rise of The markets of Japanese、China and European emphasis has been placed on the managerial concern resulting from this changes. Part3 reflects the geo-political changes of the 1990s.environmental responsiveness are addressed specifically. The need for business to adjust to a rapidly shifting economic environment in the former Eastern Europe and Soviet Union are also highlighted. Part4 stresses the progress of international expansion and the effect of different strategies on corporate competitiveness. Relative issues include international human resource management 、international finance manage and international market management.581011企業診斷選沈慶龍本課程內容將包括1.破除神話-及確認需求13.如何衡量生產管理的績效2.管理及營運控制-概論14.如何衡量製造、工業工程的績效3.策略要素15.如何衡量物料管理的績效4.策略目標16.如何衡量維護管理的績效5.計劃報告書17.如何衡量廠房與設備管理的績效6.計劃目標18.如何衡量品質管理的績效7.如何設定管理效標19.如何衡量財務管理的績效8.如何衡量行銷管理的績效20.如何衡量審計管理的績效9.如何衡量銷售管理的績效21.如何衡量行銷資訊系統管理的績效10.如何衡量研發管理的績效22.如何衡量人力資源管理的績效11.如何衡量採購管理的績效23.最後的提醒-人12.如何衡量生產規劃與控制之績效581011Business DiagnosisC. L. ShenThis course will provide the students with a top-level viewpoint and techniquesfrom which they will be able to diagnose a firms major weaknesses、problems and threats in its major functions、linkages、managements and operating controls.The main subjects will cover:1.Lets Destroy Some Myths-and Identify the Needs2.Management and Operating Control: An Overview3.The Elements of Strategy4.Organizing Strategy Objectives5.Plan Statements6.Plan Objectives7.How To Set Management Performance Standards8.How To Measure Marketing Management Performance9.How To Measure Sales Management Performance10.How To Measure Engineering Research and Development Management Performance11.How To Measure Purchasing Management Performance12.How To Measure Production Planning and Control Management Performance13.How To Measure Production Management Performance14.How to Measure Manufacturing， Industrial Engineering Management Performance15.How To Measure Materials Handling Management Performance16.How To Measure Maintenance Management Performance17.How To Measure Plant and Facilities Management Performance18.How To Measure Quality Assurance Management Performance19.How To Measure the Management Performance of the Treasurer20.How To Measure Controller ship Management Performance21.How To Measure EDP/MIS Management Performance22.How To Measure Personnel Management Performance23.A Final Note .PEOPLE !581012管理個案研究選林鉦棽個案研討乃是有效學習管理學之主要方法之一，本課程的設計亦是奠基於此一教學方式，而依序介紹管理學之相關課題，其中論及有以下數項 :1.組織7.溝通2.規劃8.衝突3.領導9.組織文化4.協調10.決策5.控制11.學習6.激勵12.危機管理581012Case Study of ManagementC. C. LinCase study is the one of methods to learn the theory of management effectively. The basic guidelines of this program developing is based on this method， and introduce related concept and theory of management in order. The issues are included in this program:1.anizational culture4.coordination10.decision anizational learning6.motivation12.risk management581013企業研究方法選沈慶龍企業面對之經營環境日趨複雜，所遭遇之經營問題已無法藉助於過去的經驗或直覺。而企業研究方法的主要內涵，即在協助研究計劃執行者、專業經理人、以及管理者，能以科學研究的方法，解決企業經營管理上的各種問題。因此，本課程擬從實務應用的途徑，讓學生對企業研究方法有一全盤的認識。主要之教學內容將涵蓋下列之主題：1.企業研究導論5.抽樣與現場作業管理2.研究設計6.資料分析與解釋3.資料收集方法7.研究報告4.衡量的概念581013Business Research MethodsC. L. ShenThis course will emphasize an applied approach based on practical applications that give students a basic understanding of the scope of business research. To introduce the students to the basic tools of business research by explaining the various research methodologies and techniques， the main teaching contents will cover the following subjects :1.Introduction to business research5.Sampling and fieldwork2.Research design6.Data analysis and presentation3.Data-collection methods7.Research reports4.Measurement concepts581014休閒事業管理選張宮熊本課程規劃以休閒事業之經營、巿場之分析、發展策略與規劃為重點。主要內容包括以下之休閒事業領域之管理：課程內容包括：1.休閒事業之經營策略與管理5.遊憩區經營管理2.餐飲經營管理6.會議中心管理3.旅館經營管理7.俱樂部經營管理4.賭場經營管理8.購物中心經營管理581014Recreational BusinessG. H. ChangManagementThis course discusses the operation and management for recreational business， market analysis and development strategy are included. The main issues discussing are:1.Strategic Management of Recreational 5.Theme Park ManagementBusiness2.Restaurant Management 6.Convention Management3.Hotel Management 7.Club Management4.Casino Management8.Shopping Mall Management581015決策分析選鄭文英本課程之目的在介紹可改善管理者決策制定的決策制定方法，探討決策如何被制定及如何改善制定過程。課程內容包括：1.決策制定的特性5.組織內的決策制定2.決策者和決策型態6.決策制定與組織文化的關係3.討論管理決策型態的應用7.決策輔助工具4.決策型態的基本要素8.檢視環境改變對決策制定的影響581015Decision AnalysisW. Y. ChengThe purpose of the course is to provide the students with an understanding of decision-making approaches that can be used to improve a managers decision making. We examine how decisions are made and how the process can be improved.The course covers the following subjects:1. Nature of Decision Making2. Describes the Decision Maker and Decision Styles3. Discusses Managerial Decision Style Application4. Covers the Elements of Decision Style5. Introduces Decision Making in an Organizational Context6.Relates Decision Making to the Organizations Culture7.Decision-Aiding Tools8.Examines the Impact of Environmental Changes on Decision Making581016績效管理選林鉦棽績效是組織所欲追求的終極目標，如何透過績效管理，使組織有更好的發展，乃是當前管理的重點所在。本課程著重於二方面的講授，第一為個別員工的績效管理作法，所包含的範圍有：1.考績制度的設計4.激勵制度的設計2.工作設計5.生涯規劃3.教育與訓練的設計第二為組織層次的績效管理課題，所包括的範圍：1.目標管理3.績效中心的設計2.利潤中心的設計4.實務專題討論581016Performance ManagementC. C. LinOne of purpose of human resource management is to improve the work performance of employee in the organization. The present program offer