CIS系统策划设计制作.doc

CIS系统策划设计制作最精湛全面的酒店营销策划专家携进策划管理顶尖级团队以行业发展创新为己任，多年致力于酒店管理研发，率先推出酒店业CIS品牌策划、ISO酒店导入认证业务，并提供运营操作系统制作、酒店培训和酒店营销活动策划专业服务。以高度的酒店商业发展运作思维、前瞻的视野、敏锐的洞察力、严谨的逻辑性、创新的策划和精准有力的执行为您的项目保驾护航。 酒店业已经进入同质化竞争时代，如何在市场中脱颖而出？如何使差异化战略有效地贯彻实施？如何使市场目标客源快速了解、认知、认同酒店品牌？如何进行战略配称？如何进行产品优势诉求？如何选择媒体接触？如何选择整合营销推广战略及战术？如何建立阶段性公关及媒体策略？如何使营销活动真正达到预期效果？如何稳步提升销售业绩？未来如何发展做大做强？酒店CIS系统或许能够帮您找到突破口。但目前多数酒店并没有注意到CIS战略的重要性，行业内真正能做好的公司几近为零，导致CIS战略只是流于形式。 酒店会所想做精做强，追求可持续发展，CIS差异化识别系统的应用，是必不可缺的核心，携进团队通过多年的行业管理销售积累感悟，并多年致力于酒店业的CIS系统研究，经过多次的项目实施和改进，终于研发出中国酒店业首创的CIS系统，形成了一套独到的、系统的、行之有效的策划、设计制作模式，结合客户的个性需求，以及项目酒店特有的理念、行为、环境、企业声音、环境氛围、形象识别、盈利模式发展观，为酒店及高端会所提供一站式的CIS系统解决服务方案，包括酒店CIS系统和会所CIS系统的规划、设计、导入、实施、培训、考核、改进和持续顾问。 主要服务内容： AIS声音识别系统设计 酒店/会所企业歌曲（延承企业文化理念，有准则性动态声音传播，需要专业音乐公司制作，乙方协助甲方审核） ；营业区背景音乐（甲方收集客源市场信息，乙方协助策划编排）； BIS行为应用识别系统设计 职员道德规范及培训；遵规守纪行为规范及训练；服务沟通规范及训练；礼仪规范及训练；礼貌言行规范及训练；仪容仪表规范及训练；保密管理及规范； EIS环境应用识别系统设计 主体外形风格；自然绿化环境；环境6S标准；清洁及消毒标准；营业区、办公区及后勤区形象布置；活动展示布景； MIS理念应用识别系统设计 酒店/会所企业使命；酒店/会所企业宗旨；经营理念；经营方针；管理理念；管理方针；酒店/会所企业精神；核心价值观；酒店/会所企业口号；酒店/会所企业道德；团队理念；市场理念；品质理念；良性变化理念；发展理念；生存和竞争机制理念；成功理念；客户关系理念；资源理念；理财或成本理念；职能工作理念；创新理念；安全与健康理念；战略目标；组织建设目标；团队精神；品牌形象；人力资源理念；学习理念；人力资源管理与开发战略；人力资源管理与开发定位；人力资源管理原则；用人原则；评核原则；分配原则；执行理念；执行原则； SIS嗅觉应用识别系统设计 个性化气味定制；用品气味附着；办公场所气味附着；营业场所气味附着；后勤场所气味附着；服装服饰气味附着；交通工具气味附着； VIS形象应用识别系统设计 1 基本要素系统 1.1 标志、标志译义、标志标准色-辅助色、标志标准结构图、标准组合1.2 标准字中英文横式组合结构图、标准字中英文竖式组合结构图、标准字及常用字（中文）、标准字及常用字（英文） 2 应用系统（可根据企业实际需求增减） 2.1 办公用品系列：名片、停车证，便笺纸、传真纸、报销单，信封，信纸、文件夹，文件袋、表单，聘书，工作证、胸卡、贵宾卡，笔等； 2.2 环境招牌系列：楼层平面布置图、楼层导向指示牌，招牌、灯箱，霓虹灯招牌、户外导向指示牌，悬挂式招牌，欢迎牌、告示牌，订餐台、酒水牌，户外招牌、建筑屋宇招牌等； 2.3 公共标识系列：部门牌、各楼层标识，停车场、垃圾桶、洗手间，消防栓、通道指示、楼梯指示，指示牌等； 2.4 车体系列：面包车、中巴、大巴、小型运输车等； 2.5 用品系列：酒水单、菜谱，牙签套、牙签盒、筷纸袋、纸巾袋，烟灰缸、火柴盒、杯垫，桌布、餐巾，打包袋，利是封，订餐卡、消费券等； 2.6 公共广告类：打火机、请柬、钥匙串、太阳伞、家用伞、企业旗、刀旗、吊旗、手提袋等； 2.7 员工制服； 2.8 吉祥物。The hotel industry has entered the competitive era of homogenization. How can we stand out in the market? How can we make a differentiation strategy to be effectively implemented? How can we make our target customer understand, acknowledge, identity hotel brand quickly? How can we make strategy gearing? How can we make product advantages appealing? How can we select media contact? How can we choose integrated marketing strategy and tactics? How can we build periodical public relations and media strategy? How can we make the marketing activities to truly achieve the expected effect? How can we improve sales performance steadily? How can we develop to be bigger and stronger in the future? Hotel CIS system may be able to help you find a breakthrough. But most hotels does not recognize the importance of the CIS strategy, the company who can really do a good job in this industry is essentially none, leading CIS strategy just a mere formality.For hotels and clubs who want to be stronger, and pursuit sustainable development, the application of CIS differentiated recognition system is an indispensable core. Xiejin has accumulated a lot of experience through many years of industry management and selling, and has concentrated on the CIS system research for hotel industry. After a number of projects to be implemented and improved, the hotel industrys first CIS system is developed, forming a unique, systematic, effective planning, design production mode. At the same time, combining with the customers individual needs, and the hotels unique concept, behavior, environment, enterprise voice, ambience, image recognition, profit model development concept, Xiejin provides one-stop CIS system solution program for high-end hotels and clubs, bringing it with hotel CIS system and club CIS system planning, design, import, implementation, training, evaluation, improvement and continuing consultant.The main services include:-AIS (Audio Identity System Design)Hotel & club songs (To convey and inherit enterprise culture idea, dynamic sound propagation with standards, professional music companies making is needed);Background music for service areas (Party A collects customer and market information, Party B assists in planning and organizing);-BIS (Behavior Identity System Design)Professional ethics norm and training; Compliance disciplined behavior norm and training; Service communication norms and training; Liturgical norms and training; Polite words and deeds norms and training; Grooming norms and training; Confidentiality management and specification;-EIS (Environment Identity System Design)The shape of body style; Natural green environment; Environment 6S standards; Cleaning and disinfection standards; The image of the business area, office and logistics area layout;-MIS (Mind Identity System Design)Hotel & club corporate mission; Enterprise goal; Business philosophy; Operation policy; Management concept; Management guideline; Enterprise spirit; Core values; Enterprises slogan; Business ethics; Team concept; Market concept; Quality concept; Benign change concept; Development concept; The concept of survival and competition mechanism; Success concept; Customer relationship concept; Resource concept; Financial management or cost concept; Functional work concept; Innovative concept; Safety and health concept; Strategic objectives; Organization building goals; Teamwork; Brand image; Human resources concept; Learning concept; Human resource management and development strategy; Human resources management and development positioning; Principles of human resource management; Employing principle; Assessment principle; Distribution principle; Implementation concept; Implementation principle.-SIS (Sense of Smell Identity System Design)The smell of personalized customization; Article smells attachment; Office space smells attachment; Business spaces smells attachment; Logistical space smells attachment; Clothing smells attachment; Transport smells attachment;-VIS (Visual Identity System Design)1. Basic elements of the system1.1 Symbol; Symbol meaning; Standard color - Auxiliary color; Block Diagram; Standard Portfolio;1.2 Standard words horizontal composite structure diagram both in Chinese and English; Standard words vertical composite structure diagram both in Chinese and English; Standard words and common words (Chinese); Standard words and common words (English);2. Application system (It can increase or decrease based on the actual needs from enterprises)2.1 Office supplies series: Business cards, parking permits, notes, paper, fax paper, expense report, envelopes, letterheads, folders, paper bags, forms, letters of appointment, work permits, badges, VIP cards, pens and so on;2.2 Environment sign series：Floor plan; Floors oriented signs; Signs; L