《商务英语》教学大纲.doc

商务英语教学大纲课程编号08JG61-K17109课程类型专门课适用专业商务英语总 学 时176理论学时164实践学时12制定日期2009-07制定人陈茜审定人张莱一、课程性质和任务 随着我国加入世贸组织，我国同国外的交流日益频繁，为了加速我国的经济发展，我们应该以更加积极的姿态走向世界，学习和借鉴国外先进的科学技术，经营方式，管理方法和优秀的文化成果, 并且向世界展示我国的社会主义现代化建设的成就。开设商务英语课程的目的旨在寻求语言能力的提高，让学生熟悉各种商务活动，了解相关的商务知识，使学生巩固已学的基本词汇和语法知识，能系统地掌握商务英语的基本词汇及其表达方式，全面地获取有关商务的基本知识。二、教学基本要求 1. 听力：掌握有关商务活动的对话或长度为3分钟左右的演讲、访谈等听力技巧，能掌握所听内容的中心大意，并根据所听到的内容分析说话人的态度、观点等。2. 口语：能熟练、清晰、准确的表述自己的观点和看法；能进行对话式交流，让听者明白自己的意图，并能听懂对方的表述。3. 阅读：熟练阅读词汇在4000-5000词范围内的商务性文字、书信、广告等，掌握中心大意，并能分析、归纳作者的态度、观点等。4. 写作：熟练书写常见的商务信函、便条、传真、备忘录、报告等，格式正确、规范，条理清晰，措辞得当。5. 商务英语词汇、短语和句型：掌握与商务、金融、贸易等相关的词汇及短语；能辨析常用的同义词、近义词或相似词；能正确使用商务书信中经常涉及的句型。6. 充分利用所提供的商务背景和商务情景，练习和提高英语沟通技能：掌握设计、组织和完成商务模拟活动的技能，发挥团队精神，培养协调合作的能力。7. 熟悉世界经济贸易组织：了解常见的国际贸易、国际经济组织，掌握其英语名称、性质与职能。8. 熟悉国际商务英语有关行业的基本术语及其内涵意义：了解涉及国际贸易、经济等领域的基本词汇，并熟悉其内涵意义。三、教学内容 Book 2Unit 1 Careers Emphasis: Career moves; Human resources and recruitment; Female train driversUnit 2 Selling onlineEmphasis: Shopping online; Selling online; Virtual pocket moneyUnit 3 CompaniesEmphasis: Company vocabulary; Reasons for success; Company websiteUnit 4 Great ideasEmphasis: Developing new ideas; Three great ideas; Successful meetingsUnit 5 StressEmphasis: Dealing with stress; A career change; Stress in the workplace Unit 6 Entertaining Emphasis: Corporate entertaining; Eating and drinking; Socializing: greetings and small talkUnit 7 MarketingEmphasis: Successful marketing; Selling dreams; Telephoning: exchanging information Unit 8 PlanningEmphasis: Ways to plan; Planning for tourism; Meetings: interrupting and clarifyingUnit 9 Managing peopleEmphasis: Good managers; Managing across cultures; Socializing and entertainingUnit 10 ConflictEmphasis: Handling conflicts; Negotiating across culture; Negotiating: dealing with conflictUnit 11 New businessEmphasis: Economic terms; Developing a new industry; Dealing with numbersUnit 12 ProductsEmphasis: Describing products; Launching a new product; Presenting a productBook 3Unit 1 GlobalizationEmphasis: For and against globalization; Entering new markets; Phone rageUnit 2 BrandsEmphasis: Brand management; Fashion piracy; Taking part in meetingsUnit 3 TravelEmphasis: Free flight offer; Making arrangements on the telephone; Air rageUnit 4 AdvertisingEmphasis: Good and bad advertisements; Advertising media and methods; Outdoor advertisingUnit 5 EmploymentEmphasis: Choosing the best candidates; Recruiting interviewing; Personal appearance at work Unit 6 Trade Emphasis: Free trade; A letter of credit; Negotiating techniquesUnit 7 InnovationEmphasis: Describing innovations; Strange inventions; Innovation and the marketUnit 8 OrganizationEmphasis: Comparing structure; New ways of working; A new office complexUnit 9 MoneyEmphasis: Dealing with figures; Making loans; Financial disastersUnit 10 EthicsEmphasis: Honesty and dishonesty; Doing the right thing; Whistleblowing on tobaccoUnit 11 ChangeEmphasis: Managing change; Resistance to change; ReportingUnit 12 StrategyEmphasis: Different strategies; Mission statements; Company mergersUnit 13 CultureEmphasis: Culture awareness; Business across cultures; Social EnglishUnit 14 LeadershipEmphasis: Describing character; Running a large company; Leadership qualitiesUnit 15 CompetitionEmphasis: Competitive advantages; Competition and the market; NegotiatingUnit 16 QualityEmphasis: Quality control and customer service; Mission statements; Telephone complaintsBook 4Unit 1 Communication Emphasis: Good communications; Communication problems; Problem-solving on the phoneUnit 2 International marketingEmphasis: Marketing collocations; International marketing mix; BrainstormingUnit 3 Building relationshipsEmphasis: Describing relations; Ways of entering markets; Relationship marketingUnit 4 SuccessEmphasis: Successful people and companies; Epic failures; Mobile phonesUnit 5 Job satisfactionEmphasis: Fringe benefits; Motivating factors; Handling difficult situations Unit 6 Risk Emphasis: Describing risk; Managing risk; Risks form globalizationUnit 7 E-commerceEmphasis: Trading on the Internet; Using the Net; Presentations Unit 8 Team buildingEmphasis: Successful team-working; Building a team; Resolving conflictUnit 9 Raising financeEmphasis: Ways of raising finance; Finance terms; Financing start-up businessesUnit 10 Customer serviceEmphasis: New ideas in customer care; Customer complaints; Customer delightUnit 11 Crisis managementEmphasis: Coping with crises; Airline crashes; Asking and answering difficult questionsUnit 12 Management stylesEmphasis: Management qualities; Management styles and qualities; Putting people at easeUnit 13 Takeovers and mergersEmphasis: Describing takeovers and mergers; Making acquisitions; Summarizing in presentationsUnit 14 The future of businessEmphasis: Changing customer needs; Products and services of the future; Getting the right information四、各教学环节学时分配 教学内容分配学时理论学时实践学时备注Book2Unit 1 Careers440 Unit 2 Selling online440Unit 6 Entertaining440Unit 7 Marketing440Unit 8 Planning440Unit 10 Conflict440Unit 11 Cultures440Review220Book 3 Unit 1 Globalization862Unit 2 Brands862Unit 4 Advertising862Unit 5 Employment862 Unit 6 Trade862Unit 8 Organization862Unit 9 Money880Unit 11 Change 880Unit 12 Strategy 880Unit 13 Cultures 440Unit 15 Competition440Unit 16 Quality 440Book4 Unit 1 Communication440Unit 2 International Marketing440Unit 3 Building relationship440Unit 5 Job Satisfaction440Unit 6 Risk440Unit 7 E-commerce660Unit 8 Team-building660Unit 9 Raising Finance660Unit 10 Customer Service660Unit 12 Management Styles660Unit 13 Takeovers and mergers660Unit 14 The future of business440合 计17616412五、考核方式 第2、4学期考试方式为考查，由老师对学生进行全方位的考查，最终得出期末考试分数；第1、3学期考试方式为笔试，时间90分钟。包括五个主要部分：词汇和句型结构、短语词组连线、阅读理解、问答或写作。考试范围限于本大纲第三部分所规定的全部内容。六、推荐教材和教学参考书 教 材：体验商务英语综合教程24册，David Cotton, David Falvey