2019高中英语Unit11TheMedia课时跟踪练（一）Warmup.docx

课时跟踪练(一) Warm up & Lesson 1 Pre-reading.阅读理解AMaking an advertisement for television often costs more than a movie. For example, a twohour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time (播送时间). Which is more valuable, the programme or the ad? In terms of money and making money is what television is all about the commercial is by far the more important.Research, market testing, talent, time and money all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.And the ads work because so much time and attention are given to them. Here are some rules of a commercial ad making. If you want to get the middleclass buyers, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell products to upperclass audience, make sure that the house, the furniture, and the hairstyle are the types that the group identifies with. If you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.We laugh at commercials. We dont think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. Its big, big business. And its telling us what to think, what we need, and what to buy. To put it simply, the TV commercial is a form of brainwashing.1TV commercials are more important than other programmes to television because _.Athey bring in great profitsBthey require a lot of moneyCthey are not difficult to produceDthey attract more viewers than other programmes解析：选A推理判断题。根据第一段可知，正因为商业广告能带来很大的利润，所以对于电视来说，它们比其他节目都重要。2The purpose of all the efforts made in turning out TV commercials is to _.Apersuade people to buy the productBshow how valuable the product isCtest the market value of the productDmake them as interesting as TV movies解析：选A推理判断题。根据第二段第一句可知，商业广告所做的一切努力都是为了促使人们去买商品。3From the rules set for making commercial ads, we can see that _.Athe middleclass buyer likes to work with his handsBthe more stupid the characters, the more buyers of the productCad designers attract different people with different skillsDan upperclass buyer is more interested in houses and furniture than a middleclass buyer解析：选C推理判断题。由第三段内容可知，为了吸引不同购买力的顾客，商业广告设计者使用不同的手段来宣传产品。4It is believed by the writer that _.Afew people like to watch TV commercialsBTV commercials are a good guide to buyersCTV commercials often make people laughDpeople do not think highly of TV commercials解析：选D推理判断题。由文章最后一段中“We dont think we pay that much attention to them.But evidence shows we are kidding ourselves.”推断可知答案。BDo you dare to sleep on the wild side? Join us for Bunk with the Beasts overnight adventures. These overnights are held on zoo grounds, with sleeping accommodation inside, at the Gates Education Center.Each Bunk with the Beasts overnight adventure is specifically designed with activities that are related to the theme of the Bunk you have chosen. Your group will explore exhibits, learn fun facts, and take part in learning games or stories that are related to your Bunk topic. The Denver Zoo covers 80 acres, and is home to more than 4,000 animals, representing over 750 different species. You will not see everything in just one visit, but you can dive deeper into the topic at hand. Participants (参与者) are free to explore the zoo on your own after the Bunk ends, if you would like to see some of the exhibits and animals not related to your chosen topic.The overnight adventures offer a more personalized exploration of the zoo. Each adventure includes different activities specific to the theme, but you can count on an active, funfilled experience that includes：A guided zoo tour focusing on animals relating to the Bunk theme；An unexpected meeting with animals；A variety of educational games and activities；An opportunity to see the zoo at night, without the large crowds.Time: 6：00 pm on May 3, 2016 to 10：00 am on May 4, 2016Ages：614Cost：$52 per child. One chaperone (监护人) per every 10 children is free. Additional chaperones are $42 per person.5What do we know about Bunk with the Beasts overnight adventures?AThey have one theme each year.BThey are held all the year round.CThey mainly aim at educating people.DThey allow participants to sleep at the zoo.解析：选D细节理解题。由第一段“These overnights are held on zoo grounds, with sleeping accommodation inside, at the Gates Education Center.”可知，Bunk with the Beasts冒险之夜允许参与者睡在丹佛动物园里。6Participants of Bunk with the Beasts overnight adventures _.Abegin their activities at 6：00 amBcan go around the zoo by themselvesCwill see over 750 different animals in a visitDwill be guided around the zoo after the Bunk ends解析：选B细节理解题。由第二段“Participants are free to explore the zoo on your own after the Bunk ends”可知，参与者在冒险之夜活动结束后可以自行免费游览动物园。7If 10 children with two chaperones go to the overnight adventures, they should pay _.A$420B$520C$562 D$604解析：选C细节理解题。由“Cost：$52 per child.One chaperone per every 10 children is free.Additional chaperones are $42 per person.”可知，十个小孩加两个大人需要支付十个小孩和一个大人的费用共562美元。CThe consumer always has had to be clever, but with the economy worse and worse, the stakes (赌注) have been raised. The sharks are out there attracting us in, desperate for our money. You cant believe everything you read, even in a newspaper.I just saw an airline ad for holiday travel, promising me in VERY LARGE type that I could go almost anywhere for $199. Then, when I looked a little closer, there was a star that referred me to the tiny type at the bottom of the page that the $199 was a oneway fare. But I couldnt make a oneway trip. I had to buy a roundtrip ticket.I dont have a clue why they didnt just say the roundtrip ticket was $398. In fact, I think its a much more powerful selling point. For just under $400 youre able to return home from a holiday.Who in their right mind would want a oneway ticket?But perhaps the cruelest marketing trick done on us is the “calories per serving (一份食物的热量)” on food packaging. For years, I lived happily with the belief that each package was a serving. I didnt realize that each box or bag had a number of servings in it. So I ate. Who ever believed a whole bag of potato chips could have only 150 calories? Me. And yes, Im a fool.But once I learned the trick that had been played on me, I became bored. I would multiply the number of servings in the bag with the calories per serving, quickly realizing millions of calories were hiding in those containers.I finally calmed myself down and now dont even look at the calories per serving. It makes life easier. Thats why my recent purchase of the first box of holiday eggnog (蛋奶酒) was such a pleasure.Santa can count the servings. Ill drink till I sleep.If only that mattress (床垫) were on sale.8Consumers always have had to be clever because _.Amost people are lacking moneyBnewspapers always tell false storiesCthere are many attractive salesmen aroundDthey are easily cheated by ads or something解析：选D细节理解题。由第一段可知，随着经济的萧条，消费者买东西要更加小心，因为到处都充斥着虚假信息，消费者很容易受骗。9In the authors opinion, the price of $199 was _.Atoo high to acceptBreasonable to payCequal to $400 in realityDnot practical at all解析：选D推理判断题。由第二段可知，作者认为199美元只是单程票的费用，而顾客所需要的一般是双程票，因此，此项优惠并不实用。10Why does the author think of himself as a fool?AHe ate a lot of food poor in calories.BHe believed potato chips were healthy food.CHe thought each serving had few calories.DHe mistook calories of per serving for each bags.解析：选D细节理解题。作者长时间以来认为一份食物所含的热量就是一包食物所含的热量，殊不知，一包食物并不只是一份食物的量，因此作者认为自己是个傻子。11Whats the main idea of the text?AGoods on sale are usually bad.BAds today are hard to understand.CBuyers should beware of marketing tricks.DForgetting the calories makes life easier.解析：选C主旨大意题。作者通过举例告诉读者：不要被商家的虚假信息迷惑。.阅读七选五The Internet has opened up a whole new online world for us to meet, chat and go where weve never been before.But just as in facetoface communication, there are some rules of behavior that should be followed when on line. _1_ Imagine how youd feel if you were in the other persons shoes.For anything youre about to send: ask yourself, “Would I say this to the persons face？” If the answer is no, rewrite and reread. _2_If someone in the chat room is rude to you，your instinct (本能) is to fire back in the same manner. But try not to do so. _3_ If it was caused by a disagreement with another member, try to fix the situation by politely discussing it. Remember to respect the beliefs and opinions of others in the chat room._4_ Offer advice when asked by newcomers, as they may not be sure what to do or how to communicate. When someone makes a mistake, whether its a stupid question or an unnecessarily long answer, be kind about it. If its a small mistake, you may not need to say anything. Even if you feel strongly about it, think twice before