双十一PPT英文版终极版.ppt

,Preface,The day of double11，a large diamond was taked by 20million,Bed Room,Clerk:What can I do for you? Consumer:I want to buy a ring. Clerk:There are three kinds of price, $10,000,$1,00,000, $1,000,000,Which one do you want? Consumer:$1,000,000? So cheap, Ill get it!,PS:(声音为淘宝交易时的提示声),According to double11 to see the,成员：陈玉潘 蔡文静 王涟淳 周亚,online shoping,Background,Tmall(called taobao at that time) began to hold the commodity promotion(商品促销) on november 11,2009.At first ，the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now “Doubll 11” has become the e-commerce(电子商务) Festival,even influences offline stores(线下商城) .,This years turnover,2011年 33.6亿,2012年 191亿,2013年 350.19亿,News Video: “Double-11” Festival in China online retailers gear up for shopping spree,Retailer:零售商 Gear up:促进，增加 ：狂欢,A network vocabulary about online shopping,“Choping the hand family（剁手族） is that someone who is a white-collar worker is addicted to the online shopping. They feel very regretful after buying a lot of things through the Internet and promise they wont do it again .”,The example of onine shopping on november 11,1、Liuyan,lives in Urumchi,spending much time on online shopping.She bought many goods through the Internet,such as dresses,articles of everyday usestarting from the day of 11th ,she has experienced the difficulty of shoping online.However,there are two favorite goods which she likes best havent been bought.,2、Shenjing,a white-collar worker(白领) is also an online shopping expert.Influenced by other people，she often pay much attention on the items(物品) through the Internet.This year,even if the double 11 didnt come,she has alreay plan to buy a overcoat and a dress.But refused by her relatives.At the early morning on november 11,she controled herself successfully.However,when she went to the office ,she failed and brought the overcoat ultimatly.,Weibo news,Dormitory,W:Its double 11 today, do you want buy something ? C:I want to buy a lot of things. But I need a rational (理性的)consideration. W:Come on, why are you so hesitant, I have bought a lot of things.,After double 11 W: I have run out of all my money! What did you buy? C:Nothing, I m so rational,Consumers charateristics,1、hightly educated 2、Rationalized 3、Fashion consumption 4、Willing to face sales personnel directly 5、consumers taste has become more and more high 6、the incresed number of women,The reason of crazy shoping,1、fear of loss(怕吃亏) 2、follow the trend 3、fall into temptation(诱惑) 4、reduce pressure,Rational netizens how to avoid the attraction of double11,1、avoid expressage fastigium(快递高峰期),2、the goods doesnt cheap much than before,its just a methods for promotion,3、draw lessons from the past,The expert views on unreasonable consumption,have the correct values,Discernment (辨别力),The evaluation of the foreign media,Ashamed,New record,The bigest shopping day,Logistics is busy,Manifest the power of consumption,Our groups suggestion,1、Think about the things whether you really need; 2、Dont be blind by the price 3、Communicate with the sensible people 4、Have a firm belief,Interview recording,重庆师范大学,重庆工商大学,服装设计师,Whats your opinion on double 11?,四川外国语大学,CTBU,Reporter: Now we are interviewing the foreign students of CTBU on the double 11. Hello, where are you from? Foreigner：Im from the USA. C：What do you think of the double 11, you buy s