刘伯根：数字出版与国际传播.ppt

数字出版与国际传播 Digital Publishing and International Communication,刘伯根 Liu Bogen 2012-8-30,数字出版的一个重要特点 An important feature of digital publishing,传播的国际化 International spread,国际传播数字产品的重要特点 Important feature of digital international communication,信息海量化 Information quantity,国际传播数字产品的重要特点 Important feature of digital international communication,需求专业化 Specailization of demands,Everyone need the necessary information of their own,国际传播数字产品的重要特点 Important features of digital international communication,渠道的多元化 Purality of channels,数字产品国际传播的重要节点 Important features of digital international communication,专业出版 Professional publishing,数字产品国际传播的重要节点 Important features of digital international communication,专业集成 Professional integrations,数字出版商 digital publishers,数字集成商 digital integrators,数字产品国际传播的重要节点 Important features of digital international communication,专业服务 Professional services,全球数字资源聚合与服务工程 CNPIECs Integration and services of global digital publishing,CNPIEC: Importing digital publications,数字产品国际传播的重要节点 Important features of digital international communication,专业服务 Professional services,全球数字资源聚合与服务工程 CNPIECs integration and services of global digital publishing,CNPIEC: exporting digital publications,数字产品国际传播的重要节点 Important features of digital international communication,专业需求 Professional demands,跨学科 cross-disciplinary,跨载体 cross-medium,寻求解决方案 Looking for a solution,数字产品国际传播运营模式的重要特点 Important features of digital international communication,数字产品国际传播运营模式的重要特点 Important features of digital international communication,数字产品国际传播运营模式的重要特点 Important features of digital international communica