商务英语笔译Chapter1IntroductiontoBusinessEnglishTranslation.ppt

Elizabeth Xie QQ:381142545,Free talk,1. Select a monitor The task of the monitor: 1) collect the money and pick up the textbook from the bookstore 2) create a QQ group 2. Write down students contact number(mobile and qq number),1. What is the difference between translation and business English translation? Translation in general covers a wide range of topics, usually more literature-focused. Business English translation is more professional, specified and business activities-focused .,2. Requirements to Business English Translators,Chinese & English & Culture,1,Knowledge on Business,2,Translation Skills,3,+,+,Objectives of this course,1. Stylistic features of business English 2. Criteria of business English translation 3. Translation techniques of different business texts: 1) business letters 2）trademarks,3) business cards 4) product descriptions 5) PR documents 6) Advertisement 7) contracts,Introduction to ETTBL,ETTBL全国商务英语翻译考试: English Translation Test of Business Language Preliminary Intermediate Higher(advanced),初级笔译(preliminary)：,考试要求：掌握5000个以上英语词汇，包括3000个基础英语词汇和2000个商务英语词汇。 考试内容设置： 1英汉句子互译 (10句） 2英译汉（300字文章）（2篇） 3汉译英（500字文章）（2篇） 考试时间：150分钟 考试合格标准： 考试采用百分制计分方式，满分为100分，考试合格标准为60分。 60-70分为合格； 70-80分为良好； 80分以上为优秀。,中级笔译(intermediate)：,考试要求：掌握7000个以上英语词汇，包括3000个基础英语词汇和4000个商务英语词汇。 考试内容设置： 1英汉句子互译 (10句） 2英译汉（400字文章）（2篇） 3汉译英（700字文章）（2篇） 考试时间：150分钟 考试合格标准： 考试采用百分制计分方式，满分为100分，考试合格标准为60分。 60-70分为合格； 70-80分为良好； 80分以上为优秀。,高级笔译higher/advanced：,考试要求：掌握10000个以上英语词汇。 考试内容设置： 1英汉句子互译 (10句） 2英译汉（500字文章）（2篇） 3汉译英（900字文章）（2篇） 考试时间：150分钟 考试合格标准： 考试采用百分制计分方式，满分为100分，考试合格标准为60分。 60-70分为合格； 70-80分为良好； 80分以上为优秀。,Topics,Advertising Enterprise description Products and insurance Human resource and occupation Economy International trade Finance and securities Marketing Law, contracct and agreement tourism,Marking Criteria:,1. class work (30%): attendance, class participation, assignments, etc. 2. mid-term exam (30%): in the 9th or 10th week. 3. final exam (40%): in the 17th or 18th week.,My hopes,1. Make full use of the textbook 2. Enlarge the business english vocabulary: Appendix (P282-288) 3. Do the translation practice 4. Take part in ETTBL (optional),Chapter 1,General Introduction to Business English Translation,What is Business English,A branch of ESP(English for Specific Purposes专门用途英语)，English for Business activities, including: Language Knowledge 语言知识 Communication Skills 交际技能 Professional Content 专业知识 Management Skills 管理技能 Cultural Awareness 文化背景,商业推广 招商引资、 对外贸易、 技术引进、 商业保险 国际投资 国际运输。,Business Promotion、 Invitation of Investment Foreign Trade Introduction of Technology Business Insurance International Investment International Transportation,商务活动(Business Activities) 商业活动包括商务交流、营销、谈判、运输、管理、商标命名等。,本课程涉及的商务文本是只在商务活动中最为重要，也是对外商务活动的必备语篇，即： 1）business letters 商务信函 2) trademarks 商标 3) business cards 商务名片 4) product descriptions 产品说明书 5) PR documents 企业宣传材料 6) Advertisement 商务广告 7) contracts商务合同,商务文本(Business Texts),Stylistic Features of Business English,一、词汇使用特点 二、语句使用特点 三、语篇风格特点,一、词汇使用特点,Counter-offer Counter-suggestion Bid Surcharges Irrevocable letter of credit Insurance policy QC,还盘 返还盘 递盘 附加费 不可撤销信用证 保险单 质量控制,1.专业词汇的精确使用,2. 常用缩略词、古体词,1）缩略词 BEC BE/B.E. 3G Rd INV COMM ASAP R.S.V.P,Bill of Exchange汇票 Invoice Commission repondez sil vous plait (france) = please reply,2) 古体词,We send you herewith two copies of the contract. 我们随函附上合同一式两份。 hereunder 以下 herein 在此 whereby 借以 thereafter 之后,3. 一词多义,Instrument of payment Instrument of pledge Instrument of ratification Instrument of credit control Instrument of acquisition,支付工具 抵押契据 批准证书 信用管制手段 购置凭证,4. 不同搭配,Straight B/L Direct B/L Clean credit Documentary clean credit,记名提单 直达提单 光票信用证 无跟单信用证,Property in goods Property of goods Appearance surface Surface appearance,货权 货物属性 外表 表面状况,不同的介词、词序及单复数变化等都会 导致词义发生变化,5. 多用介词短语,In the nature of For the purpose of In the case of On the grounds that With reference to/with regard to-,Like for If since/because about,二、语句使用特点,1、简洁严密：多使用简单句、简短并列句和简短复合句（商务信函的语句使用） Thank you for your letter dated 7th October offering us Chinese Embroideries. Subject to your confirmation 由贵方确认。,2、商务合同中多用长句、复合句以及介词短语、插入语、同位语、被动语态等特殊句型,This contract is made by and between the buyers and the sellers, whereby the buyers agree to buy and the sellers agree to sell the under-mentioned commodity according to the terms and conditions stipulated below. 本合同由买卖双方订立，因此买卖双方同意按照下面规定的条款购买以下商品。,3、套语polite formula使用频繁,Please quote us the lowest price 请报最低价 We refer to Be informed that Be subject to change without previous notice 如有变化，不另行通知,三、语篇风格特点,1、完整 2、简洁 3、具体 4、正确 5、清晰 6、体谅 7、礼貌,completeness conciseness concreteness correctness clarity consideration courtesy,Criteria of Business English Translation,1、忠实性 faithfulness 2、准确性 accuracy/exactness 3、统一性 consistency 4、通顺 smoothness,第三节 翻译理论与实例,Faithfulness & Accuracy 忠实/准确,鉴于我们之间长久愉快的业务关系，本公司将酌情考虑给予5%的折扣. We will meet you half way by offering a discount of 5% in view of our long pleasant relations In such a case, Seller is bound to reimburse Buyer for any loss or damage sustained therefrom. 在此情况下,卖方负责偿还买方由此所遭受的损失., ,第三节 翻译理论与实例,Faithfulness & Accuracy 忠实/准确,买方同意购买、卖方同意出售本货物，其条款如下. The Buyer agrees to buy and the Seller agrees to sell the following goods on the terms and conditions as follows. 本合同用中文和英文两种文字写成,一式两份。 This contract shall be made in duplicate, both in English and Chinese ., ,第三节 翻译理论与实例,Faithfulness 忠实,聪明不必绝顶。（生发灵广告） Wiseness does not come from baldness. 不打不相识。（打字机公司广告） Typing is knowing. 4ord costs 5ive% le$.(Ford) 福特为您省5%。（福特汽车）, ,consistency,Munich 慕尼黑 George Bernad Shaw 萧伯纳 Exclusive contract 专销合同,第三节 翻译理论与实例,Smoothness,早上7点到9点宾馆有早餐供应, 但需凭票就餐. Breakfast is served at the hotel from 7 to 9 oclock to those who produce tickets. Please be informed that all the students are to have a meeting at Room 222 in the office building at 2:00 P.M., March 10. 谨定于3月10日下午2点整在学校办公大楼222厅召开全院学生会., ,第三节 翻译理论与实例,Smoothness,We should be very much obliged if you could let us have full details of your latest products. 倘贵方能详告最新产品的情况,我们不胜感激. You will find enclosed with this letter a sample of new socks. 随函附上本公司新出品的短袜样品,请查收., ,Good to the last drop . 滴滴香浓，意犹未尽。（麦斯威尔咖啡）,Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。,Criteria of Different Business Texts Translation,1. 商务广告的翻译：“劝购功能相似” eg1:We take no pride in prejudice.(The Times) 译文1：对于你的偏见，我们没有傲慢。 译文2：对于有失偏颇的报道，我们并不引以为豪。 译文3：正义的力量，舆论的导向。 Eg2: Connecting People (Nokia) (科技以人为本） eg3:Let the rainbow in the sky, Send his twin brother to you To keep your spirit high. (Changhong) 天上彩虹，人间长虹。 eg4要买房，到建行。 Wanna a house of your own, buy one with our loan. eg5 没有最好，只有更好。 Good better best, never let it rest,2. 商务应用文的翻译： 约定俗成、入乡随俗 eg:The Deputy Prime Minister of Australia and Minister for Overseas Trade Dr.J.F.Cairns Requests the Pleasure of Your Company at a Banquet On Tuesday, 11 October,2005 from 12:30 to 1:30 p.m. In Hall Three of the Beijing Exhibition Center To Mark the Opening of the Australian Exhibition R.S.V.P Tel:,译文： 谨定于2005年10月11日（星期二）12时半至下午1时半假座北京展览馆3号大厅举行宴会，庆祝澳大利亚展览会开幕。 敬请光临 澳大利亚副总理兼海外贸易部长 杰弗凯恩斯博士 （请赐复） 电话： R.S.V.P repondez sil vous plait (france) = please reply,3. 商务信函的翻译：事实准确、礼貌得体 1）贴切再现原文的礼貌语气 中文信函礼貌套语：“贵（处，公司）”，“谨”“承蒙”“烦请”“敬请”获悉”“为盼” 英语信函礼貌套语 e.g: please, thank you, It would be appreciated if We should be obliged/pleased if等等 Dear Sirs/Gentlemen; Yours sincerely/Yours faithfully “敬启者、执事先生“”敬上、谨上“,3）符合公函文体的语言特征,There are quantities of this item here, in different weights and sizes, with varied colors and shapes. The price is very reasonable and the quotations will be given upon request. 译文1：现有各种不同重量、尺寸、颜色和形状的大理石供君选择，价格绝对公道，按需报价。 译文2：我方现有各种不同重量、不同体积、颜色丰富、形状各异的大理石，数量甚巨，价格合理，受函报价。 译文1有点象广告，,e.g2: Our prices already make full allowance for large orders and, as I am sure you know, we operate in a highly competitive market in which we have been forced to cut our prices to minimum. 译文1：我们的价格已经是大量批发的价格。另外，你也知道，我们所处的行业竞争十分激烈，逼得我们将价格压至最低。 译文2：我方报价已考虑到大批量订货的因素。相信贵公司了解我们是在一个竞争十分激烈的市场上经营销售业务，因而已经不得不把利润降到最低限度。 译文1过于口语化,4. 商务合同的翻译：准确完整、通顺得体,1）行文通顺，条理清楚 eg: The Buyer shall make a claim against the Seller (including replacement of the goods) by the further inspection certificate and all the expenses incurred therefrom shall be borne by the Seller. 译文1:如果买方向卖方提出索赔（包括换货），并出具相应的检验证明，卖方将支付全部费用。 译文2：买方须凭复检证明书向卖方提出索赔（包括换货），由此引起的全部费用应由卖方负担。 2）符合契约的文体特点 eg：The arbitral award is final and binding upon both parties. 译文1: 仲裁机构的裁决具有最终效力，双方必须遵照执行。 译文2： 仲裁裁决是终局裁决，对双方均有约束力。,Assignments,1. The financial statements are the means of conveying to management and to interested outside