上外外贸函电03GuidedLetterWriting.ppt

Trade Related Business Communication,Lesson 3 Guided Letter Writing,Practice Discussion,Read the letters of Reply to Complain of Dead Plants and discuss in class.,Types of Business Letter Writing,Form letters See handout material Translation from Chinese Creative writing,Reference 1,Dear Mr Brown: Thank you for your letter of September 11, 2007 suggesting amendment to our quotation for glassware CT-2. We regret that we are unable to accept the unit price of $36 per dozen that you suggest. We dont think you can get such glassware of the same quality at prices lower than ours,Reference 2,Nevertheless, as you are our valued customer, we think we may concede to $3.5 per unit on condition that you order no less than 5000 dozen.,Understand the Chinese Text,承蒙我经商处提供了贵公司的名称和地址，现在我们给你方写信并希望同你方建立贸易关系。 如果你方的价格做得开的话，我们相信能成大生意。,Reference,Having obtained your name and address from our Economic and Commercial Counselors Office in your country, we are writing you in the hope of establishing business relations between us. If your prices are in line, we trust remarkable business can be realized.,Euphemism,我们的产品价格非常便宜。 The price of our products is very good. 你的东西简直糟透了。 These products have still much to improve. 这个项目是搞不好的！ This project seems to be a question-mark.,Proper Tone,请寄一份M系列产品价目表。 Kindly send me a price list for your M-series. Please send me a price list for your M-series. I would appreciate it if you could send me a price list for your M-series. You are requested to send me a price list for your M-series. Would you please send me a price list for your M-series?,Practice of Translation,See Handout Material,Dear Sirs, Thank you for your price-list for Market Analysis & Data Management Software of May 6 and the photo booklet enclosed. We have approached a number of our customers in this area, and many of them are interested in the application software. As it is a competitive market here, your price should be attractive, or it would be difficult for us to push the sales. We therefore ask you to make us your best offer on CFR Shanghai basis for