2014·新课标高考总复习·英语阅读理解专项攻略十一应用广告类.ppt

广告是阅读理解题常考的一种题材。广告英语与普通英语存在许多差异， 广告具有鲜明的目的性， 即说服顾客进行购买， 这种目的性决定了其语言的特色和风格， 使其独立于其他文体。 广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较生僻， 语言不规范， 结构不完整。 广告内容一般包括：主题名称、生产(举办)单位、优点、时间分配，价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理解即可，不认识也不必惊慌。解题方法根据广告类阅读材料的特点，运用“题干定位法”解题，用“补全成分法”和“联想推测法”来解读广告内容会得到事半功倍的效果。,The Hotel Portixol，a hotel that oozes(渗透) style and has thoughtful extras in Palma，Majorca. Location In the bay of Portixol，a 30minute walk or 10minute cycle east of the old town，overlooking Portixol port. Character The square white building，with its blue shutters(百叶窗) and dark wooden balconies，stands out as you approach Portixol.Inside as well as out，Hotel Portixol oozes style wicker(柳条) sofas in a shade deck.Thoughtful extras include free bicycle hire and telescopes in each room.,Rooms Thirteen of the 26 rooms have balconies，overlooking the sea.All have large showers and kingsize beds.Our corner room had double glass doors on two sides which created a muchneeded breeze. Food Breakfast is a feast，with a huge selection of fresh fruit，yogurts，cereals，meats，cheeses and breads.The lunch and dinner menus mix traditional Mediterranean food with eastern and European classics. Why Palma? Parts of Majorca have a certain reputation，but calm，sweet Palma is a far shout from the islands busy and sometimes tacky(俗气的) beach resorts so popular with hen and buck parties.,The Majorcan capital is also one of the easiest shortbreak destinations in Europe.The old town is a 10minute taxi ride from Palma airport，while the tangled(乱蓬蓬的)streets inside the old city wall combine the best restaurants，shopping and culture Majorca has to offer. While very hot in summer，temperatures remain pleasant during the rest of the year. Getting there EasyJet flies to Palma from most airports in the UK，from 29.99 one way.A taxi from Palma airport to the city centre costs about 8; or you can catch a bus which costs a few euros.,1If youd like to buy what you like，you had better go to_. Athe old city of Majorca BPalma beach resorts Cthe city centre of Majorca Dthe east of the old town 2How much will be spent if a family of three goes to the city centre of Palma for a roundtrip? AOver 114. BLess than 228. CMore than 180. DOnly 76.,3The passage is mainly written to those_. Awant to travel to Majorcan capital Benjoy traveling out freely Cwill stay in a hotel in Palma Dlike to go shopping in the city centre of Majorca 4Whats the best title of this passage? AHotel Portixol，Palma，Majorca BCity Portixol，Palma，Majorca CThe transport in Majorca DThe view in Palma,【语篇解读】 这是一篇应用文。文章主要是介绍Portixol，Palma，Majorca酒店以及为其做的广告。 1A 细节理解题。由文章倒数第二部分可知，Majorca老城区有最好的餐馆，购物和文化场所。故选A。 2. B 数字计算题。由文章最后一段可知，一个人单程旅行所需交通费为37.99，那么三口之家应支付大约114英镑。由此可知，一个来回需要大约228英镑。故选B。 3. C 推理判断题。根据文章前后内容推测，这里主要介绍了Majorca的Palma市里的酒店Portixol，因此本文主要针对将要在Palma住酒店的人而写的。故选C。,4A 主旨大意题。文中主要讲述的是Portixol，Palma，Majorca酒店。 【难句分析】 原文 The lunch and dinner menus mix tradit