2011高中英语U5insideadvertising课件新人教版选修9.ppt

Unit 5 Inside advertising,教材课文读写,一、摘要导写 请以约30个词概括课文的内容要点。 技巧点拨：中心句通常在段落首句，第3、4、5段中心句在第2句，均是提出问题或表明现状后用for this reason, this is why , this means等句子引出该段真正主旨内容；此外，要理清文章的思路：第1段总起全文，第2、3、4、5段服务主题和第1段；还要把相同或相近的段落内容（第2、3段，有关制定相应制度，内容相近）简化和整合。,参考例文1： Many countries make laws and certain rules to keep advertisers honest. Besides， the government organization is established to examine complaints about ads and consumers responsibility to check the products also makes sense.,参考例文2： In order to keep advertisers honest， many countries make laws and certain rules. Furthermore， the government organization shoulders the responsibility to examine complaints. It is also the consumers duty to check the products themselves.,二、任务写作 请以约120词谈谈你的观点，内容要点包括： 1商家诚信的广告宣传，能给他们自己以及消费者带来什么好处？ 2应该采取什么措施监督商家，保证他们的广告信息是诚信可靠的？,技巧点拨：写作观点可取之于文，用之于文。学生可从课文中提炼、积累、改写观点，运用于相关话题的写作，使观点更有深度。此外，对于“如何解决某社会问题（如环境问题、经济问题等）”的写作话题，学生可发散思维，多角度思考，考虑不同的人可承担的责任，（如政府、媒体、当事人、群众等应承担的责任），使文章有话可说。,Honesty can do advertisers a world of good. As the saying goes， honesty is the best policy in the society. Therefore， honesty helps advertisers earn fame for their products， which in turn attracts more and more customers and contributes to the growth in sales. Moreover， keeping advertisers honest is of great benefit to consumers as well.,It can inform the consumers of the latest information， which brings convenience to their shopping in the daily life. When it comes to the effective measures to keep advertisers honest， everyone in the society should do their part. For instance， the government is responsible to make laws so as to severely punish the advertisers who make false advertisements.,Besides， it is the medias duty to prevent the fake adverts being spread. As for consumers， it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights and interests in case they are cheated.,语言知识讲练,1. have no use for不需要，不喜欢 理解:理解下列句子中have no use for的意思。 (1)I can lend my MP4 to you, for I have no further use for it. (2) I have no use for those who are always telling lies.,不喜欢，厌恶(dislike),不需要或用不着(have no need for),2. go to a lot of trouble to do sth. 为做某事花了不少工夫 运用：请根据中文完成句子。 (1)工程师花了不少工夫才完成大厦蓝图的设计。 The engineers_ to finish the blueprint of the building.,went to a lot of trouble,(2)她不辞劳苦地为我找到了那本书。 She _the book for me.,went to a lot of trouble to find,1. However, it would be no use advertising products on radio if the ad relies on visual effects. (P43)但是，如果一项产品的广告要依靠视觉效果，那么它在收音机里播出就毫无意义了。 句型：It is no use doing 做是没有用的 提示：该句型与“It is of no use to do”意思相同。,仿写：根据汉语意思，完成英文句子。 (1)后悔犯错已经没有用了,更重要的是，我们要解决将会出现的问题。 _ having made a mistake. More importantly, we should try to settle the problem at hand.,It is no use regretting,(2）杰克太顽固了，从不采纳别人的建议，和他争论是没用的。 _with Jack, for he is too stubborn to take others advice.,It is no use arguing,2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. (P49)涉及广告时，消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断，而不致盲目地接受广告中所说的一切。,句型：When it comes to (doing) sth.，.当谈及到；当提到 提示：该句可用于引出话题、举例等，使前后过渡自然。,仿写：根据汉语意思，完成英文句子。 (1)当谈到如何处罚调皮学生时，校长总会提出一些有效的措施。 _ how to punish the naughty students, the headmaster will always put forward some effective measures.,When it comes to,(2)谈到跳舞，我最喜欢Michael Jackson. When it comes to_ , Michael Jackson is my favorite.,dancing,3. As we are flooded with advertisements in our modem world, many schools believe it is their duty to educate students about advertising. (P49)当今社会上广告泛滥成灾，许多学校认为它们有责任对学生进行有关广告的教育。 句型：It is ones duty to do sth.做是某人的责任,仿写：根据汉语意思，完成英文句子。 (1)耐心地教育学生，是学校的责任。 _ to educate students with patience.,It is schools duty,(2)我认为政府有责任给贫困家庭提供经济上的帮助。 I hold the opinion that_ _ to provide those families in need with financial help.,it is the governments duty,(3)与环境和谐共处，是每个人都应有的责任。 _ to live in harmony with our environment.,It is everybodys duty,基础知识检测,1. advertise vt. 为做广告；登广告 (1)_n.登广告者；广告客户 (2)_n.广告 (3)_ n.广告;宣传;做广告,advertiser,advertisement,advertising,2. inform vt.通知；告知；告诉 (1)_n.信息，情报 (2)_adj.有知识的，精明的 (3)_n.告发者；检举人,informer,information,informed,3. respond vi.回答；反应 (1)_n.回答；回应 (2)_adj.敏感的；反应快的 (3)_n.回答者；响应者 (4)_adj.有责任的；可靠的 (5)_n.责任；职责,response,responsive,responder,responsible,responsibility,4. evolve vt.进化；发展 (1)_n.进化；发展；演化 (2)_adj.进化的；进化论的 (3)_n.进化论；进化主义,evolution,evolutionary,evolutionism,5. expose vt.暴露；揭露；显露 (1)_n.暴露；揭露；曝光 (2)_adj.暴露的，无遮掩的,exposure,exposed,6. avoid vt.逃避；避免 (1) _adj.可避免的 (2) _adj.不可避免的 (3) _n.避免，回避,avoidable,unavoidable,avoidance,7. identify vt.确认；鉴别出 _ n.鉴别；验明,identification,8. suit v.适合 (1)_ adj.合适的；适宜的 (2)_ adj.不合适的,unsuitable,suitable,9. consider vt.考虑；认为 (1) _conj.体贴的,considerate,considering,considerable,consideration,10. promote vt.提升；促进；增进 (1) _ n.提升；促进 (2) _ n.发起人；赞助人；支持者,promoter,promotion,1.These films are _ for adults only.(suit) 2._ of the body to strong sunlight can be harmful.(expose) 3.I invited her to dinner but she did not _.(response),suitable,Exposure,respond,4.There are good chances of_ in this firm.(promote) 5.I suggest that he put an_ in the local paper.(advertise) 6.The_ industry is an infant industry in our country.(inform),promotion,advertisement,information,7.May I see the your_ card? (identify) 8.In the course of _, some birds have lost the power of flight.(evolve),identification,evolution,9.New economy and globalization have become an _fact.(avoidable) 10.It is_ of you to call on your relatives from time to time.(consider),considerate,unavoidable,1.想起；想出；思考；考虑_ 2.把变成 _ 3.移交；让与 _ 4.有意义，有道理，讲得通_ 5.依靠；依赖；指望 _,think of,turn .into .,hand over,make sense,rely on,6.keep sth.in mind _ 7.fit in / into _ 8.have no use fo