高中英语牛津版Module 4 Unit1 Advertising复习 课件.ppt

Module 4 Unit1 Advertising 教学主要内容： Module 4 Unit1 Advertising 教学重点： 复习Reading和Project中的重点单词、词组和句型，突出为写作服务的宗旨。 复习语法：直接引语和间接引语。 通过给出基本句型，让学生能够用规范的句子进行基础写作。 教学难点：概括文章的主要意思（50-60词）。 教学课时安排：共8课时 （重点单词、短语、句型复习3课时；语法复习1课时；写作训练1课时；单元知识检测、阅读训练和全线突破3课时。,第一课时Important words Step1.Greetings Step2.lead in Fill in blanks according to the text, and then translate each sentence . 1. We are so_them that we often do not even realize how many we see and hear in a day. 2. I did some research on advertisements, and have some very important information to _you. 3. PSAs are often placed for free, and are _ to educate people about health, safety, or any other issue which affects public welfare . 4. However, we still must the methods used in advertisements. 5. Even if an ad does not_, it does not mean it tells you the complete truth.,used to,share with,Intended to,be aware of,lie,6. They just hope that when you read the ad, You will feel good about their nice and remember the words “freshest food” and connect them to the food in the supermarket. 7. We must not this kind of trick! 8.Not all ads _ us though . 9. In order to _your audience , you will need to do a little research . 10. She would like to _a book to the head librarian Mr Fan zhenbin .,comment,fall for,play tricks on,determine,recommend,1.advertisevi. 登广告 vt. 为.做广告,I suggest you advertise on TV. 我建议你在电视上做广告,我们决定为我们的新产品做广告。 We decided to _,advertise our new product.,Advertisement n c广告，启事 u 广告活动，宣传 advertiser (2008黄冈调研) I must _ for a new secretary. A approve B. advise C .assure D. advertise,D,2. share vt.共同使用,share sth with sb.,与某人分享某物,(+with/among/between),Sam and I_. 山姆和我合住一间房间。,share a room,Children should be taught_. 应该教育孩子们分享玩具。,to share their toys,We should_. 我们应当同甘共苦。,share the joys and sorrows,n. 1.一份 a share in/of sth. 一份 Here is your share of the cake. 2.股份;股票,Share in sth.共享 Share out 分摊，分配 do ones share for 为尽自己的一份力量 go shares 分享，分担 真题 1.Let Harry play with your toys as well, Clare- you must learn to . A. support B. care C. spare D. share 2. Please let me have a in the expenses. A. cost B. part C. role D. share 3. All his friends his happiness when he won the match. A. shared B. shared from C. shared with D. shared like,D,D,A,3. intend想要;打算,(1) intend +to do/+v-ing/sb. to do,What do you intend to do next? _？,I intend studying abroad._,He _the company. 他打算让他儿子经营该公司。,你下一步打算干什么,我打算出国留学。,intends his son to manage,(2) be intended for sb为某人或某事物计划或设,The book is intended for the children,The chair was intended for you, but she took it away.,(3) had intended to do sth.=intended to have done,intention n. 意图，打算 intended adj. 有意的； 有计划的，故意的，已订婚的。 注意： Intend 后接宾语从句时谓语应用“should + V原”结构，should 可省略。类似用法的v有_suggest ,advice .insist .require .demand .intend.order .etc. 1.- May I got to the part with you , dad? - No, dear, the party is for adults only. intend B. intended C. intending D. to intend 2. She to catch the early train, but she didnt get up in time. Intended B. was intended C. had intended D. was intending,B,C,4. Lie vi. (lay,lain,lying) 躺,在于,位于,处于状态,Japan lies to the east of China. 日本在中国的东面。,He lay down for a rest. 他躺下休息一会。,The city lay in ruins after the earthquake.,vt./vi. (lied,lied lying)说谎,I never thought you would lie to me.,n. 谎言,We think it wrong to tell a lie. 我们认为说谎是不对的。,lie to sb.对某人说谎 lie down 躺下 lie in在于，位于 lie about凌乱地摆放. tell lies / a lie 说谎 a white lie善意的 高考拟题： The man on the ground that he had a big egg and it on the table( ) A. lying lied laid laid B. lied lying laid lay C. lay laid laid ling D. laid laid ling lay,A,5. recommend 1. 推荐； 2建议,Can you recommend me a good dictionary? _？,recommend sth. to sb. = recommend sb.sth.向某人推荐某物 recommend sb. to do sth. 建议某人干某事 recommend doing sth. 建议做 recommend that (should do ,should 可省略) It is/was + recommended that 有人建议,I wouldnt_. 我劝你不要孤身一人到那里去。,你能为我推荐一本好字典吗,recommend you to go there alone,人们建议应在农村地区建一所现代化的医院。 It is recommended that a new modern hospital (should )be built in rural areas. 注意：suggest, advice, insist, require, demand, curios, intend ,order 等词所带的宾语从句以及他们对应的名词所带的表语从句，同位语从句，再加上他们的过去分词所在的It is/ was 过去分词 主语从句等结构中的谓语动词必须用should do 形式，should可省略。 1.He said he would_ me to Mr. Li as his assistant but he didnt. comment B. suggest. C. command D. recommend 2. It was recommended that passengers_ smoking during the flight. A. not B. need not C. could not D. would not,D,A,5. determine,决定+to-do/+that,_. 我们决定立刻去火车站.,We determined to go to the railway station at once,使决定,使下决心 +sb. to do,My moms encouragement determined me to go on with my study. _。,我母亲的鼓励使我决心继续学业,He_. 他决心要赢得那场比赛。,Be determined to do =make up ones mind to do,was determined to win the game,Determine 后接引导的that宾语时，用虚拟语气,Determined adj.坚决的，决定了的,Determination n. 决心,练习： 我们还没有决定开会的日期。 We havent a date for the meeting. 他们决定早点出发。 They to start early They an early start.,Tom 下决心学好英语。 Tom learn English well. Tom learn English well. 注意：determine 侧重于当时决定的动作，是非延续性动作，不与表示段时间的状语连用； determined 侧重于有决心的状态，可与表示一段时间的状语连用，其后接that 从句时谓语动词用“ should 动词原形”。 练习： The doctors lecture me not to drink and smoke any more. decided B. determined C. made D. attracted,B,Step4.practise 1. The next morning she found the man in bed ,dead. A. lying B. lie C. lay D. laying 2.In a way I can see what you mean, even though I dont your point of view. A. agree B. recognize C. realize. D. share 3. The significative film me to study hard and help more people in need. A. decided B. put C. determined D. made 4. He strongly _me to his company for the job. A. suggested B. advised C. recommended D. asked 5、 The newly published book, which refers _ basic English grammar, is_ only for beginners. A.as; meant B. for ; intended C. to ;intending D. to ; intended,A,D,C,C,D,Step5.Homework 1.Word checkpoints 1、 广告商,登广告者n._2、 福利事业n._ 3、 问题,议题n._ 4、 评论 n. v. 意见,评价n. _ 5、 独特的,独一无二的 adj. _6、 迷人的, 令人着迷的adj. _ 7、 商业的adj.商业广告n. _8、 做出反应v. _ 9、 方法,途径n. _10、 时髦的,流行的adj. _ 11、 包装v. _ 12、可买到的,可得到的adj. _ 13、 更新,升级v._ 14、非常地,极其地adv._ 15、 适用的,功能的,机能的adj. _16、 目标,对象,靶子n._ 17、 毛骨悚然的,发抖的adj. _18、劝导性的,有说服力的adj._ 19、 活动,运动n. _20、 新颖的,独创的,最初的adj. _,2.Fill in blanks according to text An ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _includin