小家电市场调查分析

小家电市场分析一、简介Asmall applianceorsmall domestic applianceis a portable or semi-portable machines, generally used ontable-tops,counter-tops, or other platforms, to accomplish ahouseholdtask. Examples includemicrowave ovens,toasters,humidifiers, andcoffee makers. They contrast withmajor appliances (British white goods), such as therefrigeratorandwashing machine, which cannot be easily moved and are generally placed on the floor. Small appliances also contrast withconsumer electronics (British brown goods)which are for leisure andentertainmentrather than purely practical tasks. 小型家电或小型家用电器是便携式或相对便携式机器，一般用于台面、柜面或其它平台上，完成家庭活动。例如包括微波炉、烤面包机、加湿器、和咖啡机。他们与大家电（英国的“white goods”）相反，如冰箱和洗衣机，不能轻易移动，一般放在地板上。小家电也与小型消费累电子产品（英国的“棕色商品”）不同，他们用来休闲和娱乐，而不是用于纯粹的家庭工作生活。1. 使用 Some small appliances perform the same or similar function as their larger counterparts. For example, atoaster ovenis a small appliance that performs a similar function as anoven. Small appliances often have a home version and a commercial version, for examplewaffle irons,food processors, andblenders. The commercial, or industrial, version is designed to be used nearly continuously in a restaurant or other similar setting. Commercial appliances are typically connected to a more powerful electrical outlet, are larger and stronger, have more user-serviceable parts, and cost significantly more.一些小家电的功能与其较大的同类产品相同或类似。例如，吐司机是一种能够像烘箱一样执行类似功能的小家电。小家电通常具有家庭版和商业版，例如华夫饼机，食品加工机和搅拌机。商业或工业版本被设计为在餐馆或其他类似的环境中几乎不停的连续使用。商业电器通常连接到功率更高的电源插座，具有更多的用户可维修部件，成本更高。2. 分类与举例Cooking, such as on ahot plateor with amicrowave ovenHeating, such as anelectric heaterCooling, such asair conditioningor afanLighting, usinglight fixturesBeverage-making, such aselectric kettles,coffeemakersoriced tea-makers烹饪，如电饼铛或微波炉 加热，如电加热器 冷却，如空调或风扇 照明，使用灯具 饮料制造，如电热水壶，咖啡机或制冰机 烧烤 加湿图1 各类家庭用品在全球市场的份额3. 价格Small appliances can be very inexpensive, such as an electriccan opener,hot pot,toaster, or coffee maker which may cost only a few U.S. dollars, or very expensive, such as an elaborateespresso maker, which may cost several thousand U.S. dollars. Most homes indeveloped economiescontain several cheaper home appliances, with perhaps a few more expensive appliances, such as a high-end microwave oven ormixer.小家电可以非常便宜，例如电动开罐器，火锅机，烤面包机或咖啡壶，其费用仅为几美元，或非常昂贵的产品，例如可能花费数千美元的精心制造的浓缩咖啡机。发达经济体的大多数家庭都装有几台便宜的家用电器，也许还有一些昂贵的电器，如高端微波炉或搅拌器。4. 电源Many small appliances are powered byelectricity. The appliance may use a permanently attached cord which is plugged into awall outletor a detachable cord. The appliance may have a cord storage feature. A few hand-held appliances usebatteries, which may be disposable or rechargeable. Some appliances consist of anelectrical motorupon which is mounted various attachments so as to constitute several individual appliances, such as a blender, a food processor, or ajuicer. Manystand mixers, while functioning primarily as a mixer, have attachments which can perform additional functions.A fewgasolineandgas-powered appliances exist for use in situations where electricity is not expected to be available, but these are typically larger and not as portable as most small appliances. Items that perform the same function as small appliances but are hand powered are generally referred to astoolsorgadgets, for example ahand cranked egg beater, agrater, amandoline, or a hand-poweredmeat grinder.5. 安全性Small appliances which are defective or improperly used or maintained may causehouse firesand other property damage, or may harborbacteriaif not properlycleaned. It is important that users read the instructions carefully and that appliances that use agroundedcord be attached to a groundedoutlet. Because of the risk of fire, some appliances have a short detachable cord that is connected to the appliancemagnetically. If the appliance is moved further than the cord length from the wall, the cord will detach from the appliance.一、 市场分析 图1 15年美国家电市场容量 图2 1992-2015美国家用电器市场销量（in billion U.S. dollars） 环球资源网17年5月小家电种类询盘排名 环球资源网17年5月小家电关键词搜索排名二、 烧烤用具市场分析The barbecue industry will be sizzling in 2016, according to a new survey commissioned by the Hearth, Patio & Barbecue Association (HPBA) that reveals consumers plan to barbecue more as well as purchase new grills and smokers in the coming months.More than a third (37%) of U.S. adults surveyed plan to purchase a new grill or smoker in 2016, while nearly a third (30%) of current owners plan to grill with greater frequency. Owners also plan to up their barbecuing proficiency with the purchase of a variety of specialized accessories, including pizza stones and broiling baskets. In addition, more than a third (35%) of consumers with outdoor kitchens plan to upgrade their space in the next three years.“Our national pastime for gathering around the grill is not only strong but also showing all indications that the passion will increase in the months and years ahead,” said Jack Goldman, president and CEO, HPBA. “We think this trend owes a lot to a relatively healthy economy as well as peoples continued passion for culinary adventure and bringing out the flavor of their food. We are optimistic about the state and future of our industry.”To capture consumer trends around grilling and barbecuing, HPBA biennially conducts the HPBA Barbecue Lifestyle, Usage & Attitude Study*. Following are key highlights from the 2015 study:Grill Usage: From Holidays to Year-Round Grill owners fire it up for the holidays. Among grill owners, the most popular grilling days of the year are: o Fourth of July (76%) o Labor Day (62%) o Memorial Day (62%) o Fathers Day (49%) o Mothers Day (34%) Despite the typically cool temperatures, a full 28% of owners grill for the Super Bowl, 14% cook at least part of their Thanksgiving dinner on the barbecue, and 9% grill on New Years Day. 16% barbecue during the Easter holiday.The majority of grill owners (61%) enjoy using their grill or smoker year-round. 43% cook at least once a month in the winter months. 30% plan to grill more next year than they did this year.Outdoor Cooking Strong and Trending Up 75% of U.S. adults own a grill or smoker. Of these owners, 45% plan to purchase a new one in the next year. 37% of all U.S. adults plan to purchase a new grill or smoker next year. 62% of households that own a grill own a gas grill, followed by charcoal (53%) and electric (12%). Wood pellet grill ownership appears to be on the rise: Although their current share of the market is 2%, 7% of the prospective buyers plan to purchase one in the coming year. 56% of grills were purchased as replacements, while 29% were first time purchases. Nearly half of all owners own the most basic grilling accessories (cleaning brush, tongs, glove/mitts), and many plan to purchase more specialized accessories in the year ahead, such as: o Pizza stone (14%) o Fish or broiling basket (14%) o Cedar or other cooking planks (14%) o Motorized rotisserie (12%) o Grill woks (11%) Bucking the e-commerce trend, 83% of recent grill or smoker purchases were made in-store, while 11% were made online.Why Cook Out? For Most, Its About the Flavor By a large majority, improved flavor is the main reason owners cook with their grills and smokers (71%). 54% cook for personal enjoyment, followed by entertaining family/friends (42%), convenience (32%) and hobby/experimentation (23%). Beyond holidays, 55% barbecued for birthday parties, 24% on a camping trip and 14% during tailgating activities for sporting events. Owners are consistently looking to learn new barbecuing skills and/or broaden their techniques. In the last 12 months: o 43% researched new grilling techniques or recipes to use for grilling o 22% researched techniques for improving food quality when grilling o 31% smoked or slow-cooked meat o 31% cooked at a location other than their home o 11% prepared breakfast on a grillOutdoor Kitchens: The New Home Addition? 10% of grill owners have an outdoor kitchen, featuring primarily premium grills, furniture and lighting. Of these outdoor kitchen owners, 35% are likely to upgrade in the next three years. Of these individuals who plan to upgrade: o 67% plan to purchase new outdoor furniture o 46% plan to improve their deck/patio (and/or build a new one) o 43% plan to improve their garden/landscaping o 38% plan to purchase a new premium grill or smokerHPBA State of the Barbecue Industry ReportThis study was conducted online via Rockbridge Associates Inc. in July and August 2015. Rockbridge conducted a 20-minute online survey with 1,145 grillers in the United States who were at least 18 and the primary griller or shared grilling responsibilities. The margin of sampling error for aggregate results is +/- 3 percentage points.HPBA updated its questions and sampling methodology from previous biennial surveys, and therefore cannot compare results from past reports.About the Hearth, Patio & Barbecue Association (HPBA)The Hearth, Patio & Barbecue Association (HPBA), based in Arlington, Va., is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of barbecue, patio and hearth appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education. 烧烤架销量 烧烤配件销量 一年中美国人搜索“烧烤”的时间与次数 不同地区的搜索热度相关关键词：barbecue saucebarbecue chickenbbqhow to barbecuebest barbecuebarbecue grillbarbecue restaurantsbarbecue near mebarbecue porkbarbecue ribsbarbequebarbecue restaurantbarbecue sauce recipebarbecue recipescity barbecuetexas barbecuebarbecue foodkorean barbecuecarolina barbecuebarbecue pitbarbecue chicken recipebarbecue grillshow to make barbecuebarbecue beefhomemade barbecue sauceRISINGbarbecue leonakids barbecue championshipadamson barbecueheim barbecuemoes barbecuewhat is barbecue sauce made out ofpierces barbecueheinz barbecue saucelewis barbecuebest barbecue near mekorean barbecue near meadrenaline barbecue companypapas barbecuebbq near mebarbecue sauce brandsphils barbecuemission barbecuebarbecue restaurant near mebarbecue chicken in a crock potbarbeque near mepappas barbecuebrooks barbecuebarbecue ribs near mer&r barbecuekings barbecue三、 加湿器市场分析1. 分类（1）超声波加湿器已被广泛应用在各种领域。超声波加湿器采用每秒200万次的超声波高频震荡，将水雾化为1微米到5微米的超微粒子和负氧离子，负氧离子，达到均匀加湿，能清新空气，增进健康，一改冬季暖气的燥热，营造舒适的生活环境。（2）纯净型加湿器直接蒸发型加湿器通常也被称为纯净型加湿器。纯净型的加湿技术则是加湿领域刚刚采用的新技术，通过分子筛蒸发技术，除去水中的钙、镁离子，彻底解决“白粉”问题。通过水幕洗涤空气，在加湿的同时还能对空气中的病菌、粉尘、颗粒物进行过滤净化，再经风动装置将湿润洁净的空气送到室内，从而提高环境湿度和洁净度。所以非常适用于有老人和小孩的家庭使用，还可以预防冬季流感病菌。（3）电加热式加湿器热蒸发型加湿器也叫电加热式加湿器，其工作原理是将水在加热体中加热到100，产生蒸汽，用电机将蒸汽送出。电加热式加湿器是技术最简单的加湿方式。（4）浸入式电极加湿器浸入式电极式加湿器（immersed Electrode humidifier）是利用浸入水中的大面积的电极作为端子，以水作为加热媒介，当电流经由水转移电能时，产生热量，使水沸腾，产生蒸汽。其特点是成本低,便于安装和使用.但是精度较低，而且需要定期更换加湿桶维护。（5）冷雾加湿器此种加湿器利用风扇强制空气通过吸水介质时与水接触、交换来增加空气的相对湿度。此种加湿器的特点是能随空气的相对湿度自动调节，即空气相对湿度低的时候加湿量大，空气相对湿度高时，加湿量低；缺点是加湿量低（约为超声波